IDENTITY GUIDE

Mission Statement

Index

Flying Bison is a hometown favorite in Buffalo. The team is friendly, creative, and caring. The reapplication of this branding process was to convey that same hearty and friendly character, while also updating the company to a more modern feel.

Mission Statement i Index iiLogo Strategy 1Color Pallete 3Typography 4Logo Usage 5 Mthodology 6Motifs 7 Photo Themes 8Taglines 9 Letterhead 10Print Applications 11 Stationary 13 Package Design 14 Signage 15Vehicle 17 Uniforms 18Website 19 Mobile App 22 Commercial Storyboard 23

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1 2

Logo Strategy

Buffalo is a city born from the industrial revolution. We love our retro-fits, micro-breweries, and everything in between. When deciding how to compose this logo, industrial lettering was the main inspiration. Combined in the center are an “F” and half of a “B”, surrounded by a ring. I decided to keep the wings in the logo, but simplify them to express a cleaner look..

Variations

FLYING BISON

BREWING COMPANY

Typography

MODERN NO. 20This is the main typeface used in the logo and also in any display font for web, print, etc.

PORTER BOLDThis font will be strictly used for headings, Taglines,and to highlight important information.

Color Pallete

These colors are specifically picked for the Flying Bison branding campaign and should not be strayed away from for any reason whatsoever.

PANTONE 7405 UR-218G-170B-0

PANTONE NEUTRAL BLACK CR-34G-34B-35

PANTONE 877 CR-138G-141B- 143

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Inappropriate

These guidelines should always be followed for the most optimal use of the Flying Bison logo. The logo should never be compressed. Porter Bold should never be used within the logo. Lastly, the color of the logo should never be changed.

FLYING BISON

BREWING COMPANY

Logo Usage Methodology

The ring always has the heaviest line weight, represented by X. The next heaviest is around the inner mark, represented by 1/2X. And lastly, the wings have the lightest weight, represented by 2/5X.

BREWING COMPANYText should be same height as ring, and it’s own width away from the ring.

Wings are a ring’s width away from the exterior of the ring.

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MOtifs

Sub-Mark

Photo Themes

Industrial, perspective shots. Typically taken from further away. However, if the perspective is upon a certain object, the photo may be taken up close. High resolution photographs only.

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Taglines

FLYing bison.As cold as your ex s Heart.

We ve got your back and your brews.

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,

LetterHead

F L Y I N G B I S O N

B R E W I N G

C O M P A N Y

To Whom It May Concern,

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Morbi vel tincidunt felis. Suspendisse nec efficitur elit, vel finibus eros. Sed hendrerit viverra quam nec convallis. Integer ac risus velit. Morbi sed mauris varius, mollis tortor et, mollis tortor. In vel neque ante. Nullam vitae pulvinar mi, hendrerit sagittis dui. Praesent vitae turpis tincidunt, tempor est eu, commodo lacus. Ut dapibus volutpat malesuada. Nunc nec laoreet nisi.

Suspendisse rhoncus, erat vel convallis vestibulum, metus massa viverra tellus, sit amet consequat tortor odio vel lorem. Nullam sed scelerisque leo. Fusce sed turpis tempor, convallis urna sed, tempor enim. Maecenas lacinia sed lectus eget tristique. Integer nec fermentum nisi. Curabitur sit amet est vel purus aliquam blandit. Nunc vitae ligula nibh. Donec id nibh euismod, gravida felis et, scelerisque dui. Phasellus ultrices sem sed arcu vehicula ullamcorper id at dolor. Quisque malesuada sed urna vel eleifend. Aliquam gravida vitae nunc eget volutpat. Donec leo odio, feugiat a quam eget, scelerisque accumsan purus. Nam iaculis tellus sit amet dignissim dictum. Etiam luctus ex eu nunc eleifend lacinia. Nunc vel hendrerit eros. Cras et commodo risus.

Yours Truly,Tim Herzog

840 SENECA ST.BUFFALO, NY14210T: 716.873.1557 109

Print Apps

FLYING BISONBREWING COMPANY840 SENECA ST.BUFFALO, NY 14210T: 716.873.1557

The Muffin Man13 Drury LaneEver After 88888

tim herZOGFOUNDER

840 SENECA ST.BUFFALO, NY

14210T: 716.873.1557

FLYING BISON BREWING COMPANY

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Stationery PackageDesign

Irish StyleRed Ale

Beer bottles should all have the same design, only the name and description changes.

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Signage

EXTERIOR

Signage

Interior

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Vehicle Uniforms

Flying Bison is all about being personal and friendly, so that needed to be reflected within the uniforms. Instead of standard polos, workers can choose between two different colored baseball 3/4 sleeves. These shirts will assure comfortness and happiness within the employees.

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Website

2019

Home

About

Contact

Our Beers

Affiliates

Home

About

Contact

Our Beers

Affiliates

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Fusce posuere fermentum sagittis. Curabitur lobortis metus est, vitae lacinia sapien facilisis nec. Phasellus eu lobortis odio. Integer sem diam, luctus sit amet massa a, pretium dictum nisi. Morbi et diam eget ipsum dapibus auctor. Proin dignissim eget arcu sit amet finibus. Vivamus cursus libero pellentesque odio ornare euismod. Nulla dignissim tellus sapien, at condimentum velit dapibus id. Nulla non sagittis eros. Donec cursus vulputate sem quis rhoncus. Etiam congue sagittis nulla bibendum venenatis. Donec dictum eros ut nisi posuere facilisis. In dignissim ex eget purus suscipit lobortis.

Mobile App

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Commmercialstoryboard

ASCOLDAS YOUREX sHeart.

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