Flying Solo LIVE!How (and why) to create a winning website.

WelcomeOverview

The Web Showroom

How (and why) to create a winning website.

The big picture Where to start? Case studies Building your site Website must have’s The future

The Big PictureDid I say big?

Over 1 billion internet users globally 80% of Australians 1,000,000 Australian business users 60% of businesses buy online It just keeps growing...

The Big PictureAnd that helps me how?

A Level playing field The guard has changed

Huge opportunities Leads (to the right customers) Sales Reputation building And more...

The real question...

Where do I start?In the middle?

Web 2.0, .NET, design, colour, domain names?

Or... at the beginning. Sales? Leads? Credibility? A website mission statement Discipline Simplicity Suitability Strategy

Case StudiesWhat is the website mission?

Search google.comyahoo.com

Telcos telstra.comoptus.com.auatt.com

Web exa.com.authewebshowroom.com.au

Small Business cityviewrealestate.com.au joannamcmillanprice.com

Building your siteEver built a house?

1. Good builder / bad builder2. Price does not add up3. Variations4. Maintenance5. A quick renovation

Before you start: 6. Budget 7. Time8. Skills9. Getting the word out

Building your siteThe flavours:

1. D.I.Y. 2. Template design/technology3. Custom design and shared technology4. Totally custom

The gaps and exceptions Where do you want to spend your money? Horses for courses

Building your siteD.I.Y.

Who is it good for? People with a design eye

and technical skills You need discipline You need time Unknown outcome Who are you?

Frontpage, Dreamweaver, JoomlaFarCry, .NET, PHP, ColdfusionMS Access, SQL Server, MySQL.

Cost: $0 - $2,000 + hosting

Building your siteTemplate design/technology

Who is it good for? People with a design eye

and technical skills You need discipline and time ‘Web Builder’ Keep it simple Limited flexibility Often suits a narrow mission

smartyhost.com.au, chilliwebsites.com goodbarry.com, godaddy.com blogger.com, wordpress.com

Cost: $0 - $500 + hosting

Building your siteCustom design and shared technology

Who is it good for? People wanting to outsource Small business budgets Needing powerful common functionality Flexibility depends on solution Premium for professionalism

thewebshowroom.com.au eknowhow.commelbourneit.com.au

Cost: $500 - $5,000 + hosting

Building your siteTotally custom

Who is it good for? 100% outsourced Larger budgets Total flexibility needed Longer timeframe Long term budgets

red5.com.auexa.com.auwiliam.com.au

Cost: $3,000 - $100,000

Building your siteThe Questions...

1. Last ten sites2. 5 happy customers3. Longevity4. Google results?5. Company size? Structure?6. Who owns my website?7. Ongoing costs? Changes?

Remember your website mission.

Website Must Have’sGet the most out of your website

1. Content, content, content (and a CMS)2. So you meet this great prospect...3. The basics

Personality Contact details Blog Keep it simple

4. Promises5. Analytics6. Paid marketing7. Unpaid marketing8. Adapt

The future of the webShould I care?

1. To geek or not to geek?2. Bleeding edge or just bleeding?

Blogs Podcasts RSS YouTube Mobiles Second life Flash Facebook Splash pages

Is it that time already?The Big Idea...

Questions More information