f&m presskit 2013

Feminine & Masculine, a brand that started in México in the year of 2008, that is created by Mexican American designer Francisco Rodriguez, has seen shoes as nothing less than a birdge to comunicate the work, and specially the delicate craftmanship, implied in the process of making foot-wear, with good quality.

He has found his inspirations in varied sources of movements in art, music, photography and video, and transforms the emotions they give him, into objects of refined design, (focusing on footwear) as the prime instruments of communication.

Born in California (1985), Francisco got training at The Art Institute of Design in San Diego, where he studied Graphic Design.

Inmediately after graduating, he moved to Spain (Barcelona) and studied Shoe Design, and Pattern Making. It was there that he learned how to trace patterns and how to cut, treat, and manage all sorts of leathers and materials used in the elaboration of shoes. However it was, leather itself what got his attention and started researching about new ways of treating leather, among other materials, for the elaboration of footwear, leather goods, and other forms of aplications such as tailored jackets and clothes made out from leather.

After that time he joined the flow of elected students at the school of Museo del Calzado at ELDA. There he was steering his attention away from the edicts of trends and fashion.

From there that Francisco’s attention to technical detail, structure and construction, is excepcional, and the use of exhuberant, clashing colors , in particular, has helped develop his distinctive language, but more than that, his identity. The leathers are treated in varied and different versions, to get the most of them by experimenting with their own qualities and caractheristics.

In Feminine & Masculine can be found a varied catalogue of shoes, developed in all sorts of leathers, skins, fabrics, and other materials. Those range from the traditional and humble cow leather, to the extravagant and exhuberant of buffalo, ostrich, or anaconda. All this is done in different treatments to the materials, and also in worked in other applications.

Feminine & Masculine is known for its interpretations of everyday classic designs that derive from men and women, at a high point where they are as conceptual as functional, and his exhuberant clashing colors , in particular, have helped develop his distinctive identity in an eclectic vision of both, femininity and masculinity.

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fprice is right: hot summer

mrs. cab driverLos años 70 regresan este verano.Fotografía y coordinación de moda: René FragosoPeinado: Marissa BollmanMaquillaje: Laura StiassniModelo: Jennifer de RED

SoMBRERo DE uRBan outFittERS, $40 uSD.

PuLSERaS azuL y naRanJa DE h&M, $1 uSD c/u.

RELoJ DE tiMEx, $25 uSD.

caMiSa DE toPShoP, $65 uSD.

JuMPSuit DE h&M, $40 uSD.

BuFanDa DE h&M, $10 uSD.

caMiSa DE toPShoP, $65 uSD.

ShoRtS DE toPShoP, $65 uSD.

toP a RayaS DE h&M, $13 uSD.

aREtES, $5 uSD.

PuLSERaS azuL y naRanJa DE h&M, $1 uSD c/u.

RELoJ caMPER DE tiMEx, $25 uSD.

KHUBE MAGAZIN (FR) Maryline MathieuGLAMOUR (POL) Patricja MatysiakELL(SWEDEN) Stefanie MianoSTANDARD MAGAZINE (FR) Perrine MullerGLAMOUR (FR) Caroline ChristianssonVERY MAGAZINE (UK) Uscha PohlGLAMOUR (FR) Justine BossavyQVEST (GER) Florie VitseVOGUE (ITA) Mari DavidBAMBI (CAN) Maria Elena MorelliKURV MAGAZINE (AUS) Marie ReveultL’OFFICIEL (TUR) Ayca ElkapGRAZIA (FR) Alexandra BernardVOGUE (THA) Pauline ColletUNDER THE INFLUENCE Lotta VolkovaMODZIK (FR) Pauline CroceFASHION GONE ROGUE (US) Patrycya MatyziakVOGUE (CH) Marine BraunschvigPURPLE (FR) Marine BraunschvigVELOUR MAG (UK) Stefanie MianoGLAMOUR (POL) Patrycya MatyziakNYLON (MX)LUCKY (NYC)DOSSIER (NYC)TIGER (ESP)GLAMOUR (NYC)VOGUE (GER)ELLE (UK)METAL (ESP)TEEN VOGUE (NYC)VOGUE (TURKEY)ZINK (NYC)THE NEW YORK TIMES (NYC)

Previously Represented by:W29 Showroom New York, NYVOGUE ITALY, NYLON USA

Current PR Service:IMAGE PUBLIC PRLivio FacchiniParis, France

In charge of press dates for the brand in Europe, and pulls for magazines, such as VOGUE CHINA, MODZIK, GLAMOUR.

f&m presskit 2013

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