fmcg and digital marketing
DESCRIPTION
Progressive Conference, Sandansky, Bulgaria, May 2012, Justine Toms presentation workshop on FMCG and Digital MarketingTRANSCRIPT
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Дигитален маркетинг
И FMCG
Жюстин Томс
ABC Design & Communicationwww.acbg.comjustinetoms.com
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Жюстин Томс
14 години в дигиталния бизнес9 книги, много статиипреподавател в НБУ, M3 CollegeABC Design & CommunicationФондация БГ СайтЧлен на УС на IAB България
JustineToms.comAbcbg.comBgsite.org
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Няколко уговорки
Термини на англйски
Задаване на въпроси
Обратна връзка
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Впечатли ме!
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Дигиталната джунгла
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Дигиталната джунгла - бг
Добре установени онлайн медии
Богато и актуално онлайн съдържание на български
Независими метрики – Nielsen, Gemius
Premium и performance based модели
IAB стандарти
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Дигиталната следа
Всекиима своя дигитална следа
Дори да не си в Интернеттеб вече те има в Интернет
Брендовете и хоратада се грижим за своята дигитална следа
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Новите правила в дигиталното време
„Всяко чудо за 3 дни“ Вече не важи
Няма как да не ни пука
Трябва да ни пука
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1 ден в Интернет
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Инвестиции в онлайн реклама
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Инвестиции в онлайн реклама
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Инвестиции в онлайн реклама
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Инвестиции в онлайн реклама
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Инвестиции в онлайн реклама
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Инвестиции в онлайн реклама
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Инвестиции в онлайн реклама
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Инвестиции в онлайн реклама
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Основни инструменти
emailнашият сайтнашият блогбанери, displayонлайн игригрупово пазаруванеFacebookGoogleYoutube4squareTwitterблогове
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Тенденции 2012
Social
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Къде си в социалните мрежи?
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Тенденции 2012
Mobile
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Тенденции 2012 - Mobile
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Тенденции 2012 - Mobile
Мобилна версияМобилен маркетингМобилни продажби
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Тенденции 2012
Dbase management
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Тенденции 2012
Стратегия vs на парче
Избор на канали
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Тенденции 2012
Display. Display. Display.
Premium
Raising stars
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Тенденции 2012
Video online
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Бъди различен – Old Spice
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Измерими резултати
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Измерими резултати
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Community management
Защо и как
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Онлайн изисква
Комуникация Постоянство Последователност Консистентност Своевременна реакция
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Награди?
#1 Въпрос с награда – Изработка комплект банери
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Награди?
#2 Въпрос с награда – Книга
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Малък бонус
6 видеа, които да изгледате за вдъхновениеhttp://blog.abcbg.com/2012/05/31/viral-video-pri-burzooborotnite-stoki/
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Какво е това? И защо е точно то?
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Благодаря
за вниманието!
Жюстин Томс
ABC Design & Communicationwww.acbg.comjustinetoms.com