FMP Audience Research

John Longworth

Popular Active Sports BlogsESPN’S NBA Blog NBA.com’s ‘Hang Time Blog’

This is ESPN’s, NBA only, blog. It is one of the most popular blogs that follows the NBA as it contains the more entertaining side of the NBA. But never misses the chance to report on the big news stories in depth. It also has links with the official NBA.com blog ‘Hang Time’. This shows fans and readers that everything they read on this site will be legitimate and a source they can trust.

Email from Professional, Full Time blogger.

I sent several emails to bloggers from different websites asking them about their target audience and also anything that could help a blog become more successful or popular with an audience. Luckily one person responded and the email he sent was definitely invaluable and, in my opinion, some of the best audience research I could get.

Sport on TV

2,105,441: streaming video viewers. The first time the Super Bowl was offered live via streaming video.

2013 Super Bowl failed to beat 2012 game in total viewers. ‘’CBS Corp’’An average of 108.41 million TV viewers tuned in, compared with 111.3 million a year ago.

talkSPORT is the leading male broadcast media brand in the UK. With a huge audience of 2.5 million men, and with an overall audience of 3 million listeners every week, there really has never been a better time to advertise with talkSPORT. talkSPORT's 81% male audience profile makes it the most effective place to reach men in the whole of UK broadcast media

They key audiences that talkSPORT reach best are below: 2.5 MILLION MEN listening every week 2.1 MILLION MAIN LISTENERS listen every week 1.7 MILLION ABC1s listening every week 1.2 MILLION 25-44s listening every week

Sport on Radio

talkSPORT.co.uk: 2.9 million unique users & 17.9 million page impressions in January

• 12% increase on UEFA.com compared to the same period last year• More than 300,000 viewers of the Ultimate Champions match, streamed live for the first time on UEFA.com, YouTube and Google+, raising the UEFA.com newly launched channel views to 400,000

• 4.8 million tweets with reference to the final, the teams and the players• 52,000 new Facebook likes, bringing the total of fans on the dedicated UEFA Champions League Facebook page to 2.5 million

COLLATED ANSWERS FROM QUESTIONNAIREQUESTION 1:

Gender

MaleFemale

COLLATED ANSWERS FROM QUESTIONNAIREQUESTION 2:

Age

14 to 1818 to 2425 to 3435 to 4445 to 5455 to 6465 to 7475 or older

COLLATED ANSWERS FROM QUESTIONNAIREQUESTION 3:

Football

Rugby

Cricke

t

Motorsport

Boxing

Tennis

Cycling

Golf

Basketb

all

American

Football

Ice Hocke

y

Baseball

Other0

5

10

15

20

25

30

35

Which sport do you to watch or play?

Which sport do you to watch or play?

COLLATED ANSWERS FROM QUESTIONNAIREQUESTION 4:

Have you ever visited a Sports Blog?

YesNo

COLLATED ANSWERS FROM QUESTIONNAIREQUESTION 5:

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

I watch Hockey and like to keep up to date with the current goings on. Interest in the particular writer or sports. OPINION! i can get news anywhere but the opinion or writers personality that brings me back I like sports Interest for the sport It provides info on the team Don't know The usual websites i suppose. To keep up to date with what’s going on

If yes, what made you visit the site?

To keep up to date with sports news

Involvement in Junior Football Club

Interest in Sports

Like sports

It was well constructed

Well known

COLLATED ANSWERS FROM QUESTIONNAIREQUESTION 6:

How often do you visit sports websites?

EverydayOnce a weekRarelyNever

COLLATED ANSWERS FROM QUESTIONNAIREQUESTION 7:

Mainly BBC Sports and Sky Sports to catch up with scores and big stories.Espn, thescoreSSNBBC Football, Sky Sports News, WWE.com, Wrestlezone.com(Some are Dutch though) - NUsport (=Dutch sports news for every single sport you can think of.) - BBCsport Sometimes I also read some articles at English, Dutch, even German newspapers but I do that less frequently.Real Madrid official site/r/soccer bbcsportUFC.com MMAJunkieSKY/MUFCnewsnow.co.uknba.com leedsunited.com bbc.co.uk/sportNews nowFox SportsSSN

www.kooora.comSky Sports, BBC Sportbbc sportsky sportswww.vi.nl (dutch site)caught offside (iphone) yahoo sky sports news (iphone)BBCBBC SportSky Sports News AppBBC, Sky SportsTwitter, Sky sports news, STFCMCFC.com , Parkwydon JFCNBA.com, mufc.comEspn.com, skysportsnews.comSky sportsSSN, SB Nation

COLLATED ANSWERS FROM QUESTIONNAIREQUESTION 8:

Two of the biggest names around when it comes to sporting coverage. Not too familiar with any other sport sites.All info is thereReliable and gives the latest informationNews, opinion, video and user commentsThere’s good, clear, non-biased reviews, previews and informationI support themGood links and nice comment communityI love MMABest quality of information of what I wantTo check on the latest Arsenal news.To find out results, stats, news and just the general of what’s going onIt gives all feeds for transfer and team newsIt’s goodNewsIt updates its news really fast

Most professional, well-known, well detailedOnly displays true storiesUsually reliable stories plus up to date sport actionIt’s all about footballInteresting Well written, writers have good personalityIt’s popularReliable sources, very detailedSupport MUFC and love NBATo keep up with news ect.Quick information when events are happening. Quick infoIt’s the best for all sports. Variety

COLLATED ANSWERS FROM QUESTIONNAIREQUESTION 9:

Would you prefer a blog to cover multiple sports or just focus on one in more depth?

Cover Multiple sportsFocus on one in more depth

Advertising for Blogs

You can charge X dollars per month, per ad, with X being equal to your daily visitors count divided by ten.

So if you get 500 visitors per day, you can expect to make $50 per banner ad

You might be able to get as much as US $1 per thousand pages. Assuming the average visitor loads two pages (pretty typical), then you would need 50,000 visitors per week (just over 7,000 per day) to make US$100 per week.