Editing Of Photos When editing my photos I didn’t really want a lot of graphics or other images on them, I wanted to keep it quite simple for the ASOS look book I have produced so that the attention will be drawn to the clothes and the trend of the clothes. The steps I took to edit the photos

were: •  Changing the brightness of them

•  Changing the temperature of the photos •  Adding a colour tint to them

•  Changing the sharpness •  Changing the de-noise of them

•  Changing the exposure and contrast •  Then finally I added the asos logo by using photo shop

which is shown in pictures in the next slide. I wouldn’t change what I done to edit the photos as I am quite happy with the results of them the only thing is the time management as I would have liked to spend more time

editing as I felt a bit rushed.

Evidence of Editing Photos

Here it shows how

I am inserting the ASOS logo onto my photo

and resizing it so it fits in with the photo.

Showing the editing of image 10 – dragging the ASOS logo in the separate window over to the photo to enable editing

For this particular photo some of it had to be cropped to get rid of the floor on the photo. This is evidence of using the

cropping tool and how it has been successful.

Most of the floor has been erased however I could not get rid of it all as it could have ruined the actual

picture

This displays how big the ASOS logo is when it is first placed onto the picture and shows how it is vital that it is resized otherwise it blocks up the

whole picture.

When adding the ASOS logo onto my photos I felt that for some of them that they would look better without the white

background on the logo. This is evidence of using the magic eraser to get rid of the white background and is proved that it

is successful from my final photos.

Magic eraser tool

The middle of the A is highlighted to show this part of the logo I want to remove

Evaluation Of My Range Plan

I am pleased with the outcome of my range plan. I feel that it fits in with my customer profile and the ASOS brand as the pieces in the collection are quite unique and a bit quirky and anyone can wear the

clothes to fit their style. I enjoyed the process of making the range. It took thorough research about the ASOS company and finding the right CADs to go with my trend for S/S 14 . I found all of my CADs on the trend forecasting website WGSN, this website had a huge selection but I was able to narrow it down to the ones that would be most suitable. I never really had many problems with creating the

range the only difficulty I would say I had with it was when it came to the editing on photo shop. As when I was editing them some of the clothes never went the way I pictured them too, however I overcame this and made them work. The things that I would change about my range, would maybe to have a few more pieces in the collection and to have possibly done a separate accessory range to go with it. However I wouldn’t have added a lot more to the range as it is

limited unique pieces, it would’ve taken too long to make multiples of each piece. Also if I had more time I would have liked to try the other trend I researched ‘Digital Fantasy’ to see what my collection

could have looked like when focused on that trend.

Final Range Plan

Sourcing Strategy What?   Where?   Why?  Yellow  short  sleeved  leotard  with  flower  pa1ern  

Bangladesh     Cheaper  than  other  countries  and  you  can  order  high  quan:ty  of  the  product.  

Lilac  lace  long  sleeved  body  suit   Shanghai   Able  to  order  medium  size  amount  of  the  product  without  it  being  over  priced  &  cheaper  than  ordering  two  lots  from  India.  

Mul:-­‐coloured  maxi  skirt   Hong  Kong   Cheapest  choice  &  can  order  a  fairly  high  quan:ty  of  product.  

Mul:-­‐coloured  leggings   Shanghai   Able  to  order  medium  size  amount  of  the  product  without  it  being  over  priced  &  cheaper  than  ordering  two  lots  from  India.      

Cropped  long  sleeved  striped  jumper   Bangladesh     Can  order  high  quan:ty  of  product  for  low  price.  

Grey  and  pink  crop  top   Hong  Kong   High  quan:ty  can  be  ordered  

Split  maxi  skirt  with  knicker  shorts   Bangladesh   High  quan:ty  can  be  ordered  for  cheap  cost.  

White  heeled  sandal   China   Good  price  for  quan:ty  that  can  be  ordered  

Futuris:c  round  framed  sunglasses   China   Good  price  for  quan:ty  that  can  be  ordered    

What?   Where?   Why?  Washed  out  pink  and  green  bomber  jacket  

Bangladesh     Cheaper  than  other  countries  and  you  can  order  high  quan:ty  of  the  product.  

Tapered  trousers  with  blue  trim   Shanghai   Able  to  order  medium  size  amount  of  the  product  without  it  being  over  priced  &  cheaper  than  ordering  two  lots  from  India.  

Purple  and  green  aztec  two-­‐piece  suit   Hong  Kong   Cheapest  choice  &  can  order  a  fairly  high  quan:ty  of  product.  

Blue  cropped  leggings  with  mesh  detail  

Shanghai   Able  to  order  medium  size  amount  of  the  product  without  it  being  over  priced  &  cheaper  than  ordering  two  lots  from  India.      

Striped  skater  skirt   Bangladesh     Can  order  high  quan:ty  of  product  for  low  price.  

Jungle  print  socks   Hong  Kong   High  quan:ty  can  be  ordered  

Floral  dress   Bangladesh   High  quan:ty  can  be  ordered  for  cheap  cost.  

Denim  dungarees   China   Good  price  for  quan:ty  that  can  be  ordered  

Lime  green  draped  back  midi  dress   China   Good  price  for  quan:ty  that  can  be  ordered    

Pink  and  blue  plait  back  detail  costume    

India   Cheapest  price  for  swimwear  for  medium  quan:ty.  

Pricing Strategy When working out the pricing

strategy I had used my comp shop and by also looking on ASOS and

their competitors websites for how much I was going to price each

garment. After that knowing the RRP price and having 65% margin i was able to work out the buying price using a website called kamcity.com where I used their kamcalculator. In the slides below it will show the pricing for each garment.

How The Pricing Strategy Is In-Line With The Competition?

The pricing strategy is in-line with the competition as they are in the middle between their competitors. As the competitors on the

highstreet like Topshop and Urban Outfitters are have slightly higher or more or less similar prices as the quality of all our products are

good where as a competitor like www.missguided.co.uk would be have lower prices – yet the clothes that would be sold on ASOS would be better quality than miss guided.

 

Projected Profit Margins

Product   Cost   Retail   Margin   Profit  Yelllow short sleeved leotard with flower print

£7.29 £25.00 80.4% £17.71

Pink and blue plait back detail costume

£8.17 £28.00 76% £19.83

White sandals

£10.50 £36.00 73.2% £25.50

Cropped long sleeved striped jumper

£6.13 £21.00 77.6% £14.87

Washed out pink and green bomber jacket

£14.00 £40.00 67% £26.00

Lilac lace long sleeved leotard

£9.92 £34.00 75.3% £24.08

Product   Cost   Retail   Margin   Profit  Grey and pink crop top

£5.25 £18.00 80.4% £12.75

Multi-coloured maxi skirt

£6.71 £23.00 76% £16.29

Split maxi skirt with knicker shorts

£13.12 £45.00 73.2% £31.88

Blue cropped leggings with mesh detail

£6.42 £22.00 77.6% £15.58

Floral dress £7.00 £24.00 67% £17.00

Multi-coloured leggings

£5.25 £18.00 75.3% £12.75

Product   Cost   Retail   Margin   Profit  Purple and green aztec two piece suit

£13.12 £45.00 80.4% £31.88

Futuristic round framed sunglasses

£4.67 £16.00 76% £11.33

Tapered trousers with blue trim

£11.08 £38.00 73.2% £26.92

Denim dungarees

£11.67 £40.00 77.6% £28.33

Striped skater skirts

£7.29 £25.00 67% £17.71

Lime green draped back midi dress

£11.08 £38.00 75.3% £26.92

Jungle print socks

£2.33 £8.00 65.01% £5.67

Overall I wouldn’t have changed what I have chosen for my FMP as I am happy with my final outcome of everything. The only thing that I would change is to have been more focused in the first few weeks so then I would’ve had more time to to concentrate on the editing of my range and also have had more time with my photo shoot. The main problems that occurred during my FMP was of course the technical difficulties when it came to the photo shoot and the studio being booked up but also as part of my styling side to my FMP I said I would try and get some work experience with the styling people in shop direct. However this was unsuccessful as I did contact them and they said at the time when I asked them they were not able to have me then but would contact me when they had space available but I never heard anything back from them. So instead of waiting round for their reply I just got on with the rest of my FMP so I would

not fall behind. I also changed my mind from making a style e-look book to just a normal hard copy look book as I did not have enough

time to create this on the website ‘Blurb’. Conclusively I feel like I have met most of what I set out to do in my project proposal and hopefully my final outcome will help me towards my long term goals of getting into the buying industry and also benefit me during my time in University from the many skills I

have gained from this whole project.