fnbe0115 - epc final slides
TRANSCRIPT
THE BARBERIOUSChang Huey Yi 0322898 Tan Min Chuen 0322938 Koo Jian Xiang 0322975
Ng Kwang Zhou 0322802 Muhammad A’Ameer 0322891
HAIR SALON
BARBER HAIRDRESSERIn previous times, barbers
also known as barber surgeons, they performed
Surgery Dentistry
In previous times, hairdressers also known as
Artists
People believe that hairstyling is an art.
WHAT IS HAIRDRESSER & BARBER?A hairdresser and barber is a person whose occupation is to cut or style hair in order to
change or maintain a person's image.
A hairdresser is a person whose occupation is mainly to
Cut Dress ColorWash
A barber is a person whose occupation is mainly to
Trim Style GroomShave
A hairdresser works in hair salon, while a barber works in barbershop.
Back to 17 century, a hairstyle which called “The Tower," was the trend
with
THE TOWER
Wealthy English and American Woman
BRIE
F DES
CRIP
TION
FOUNDERS
Elaine Ng
FOUNDED IN
1990SERVICES
- Cut - Dress - Color - Treatment - Wash
WHERE
Second Floor
CUSTOMERS
Attracts young adults
THEME
Modern
History
Give up studies in design
Venture into hairdressing due to her passion in hairdressing
Owned a shop in Petaling Jaya.
Moved to KLANG
BRIE
F DES
CRIP
TION
FOUNDERS
Sook Yee
FOUNDED IN
1985SERVICES
- Cut - Dress - Color - Treatment - Wash
CUSTOMERS
Obtained a numbers of loyal customers and most of them are female aged
30-60
THEME
Oldest hair salon in that area
Sook PeiReasonable
PRICE
History
Learned hairdressing together with her sister since they are young.
Went Singapore to further her studies in hairdressing after high school graduation.
Returned and started her own hair salon with her sister at the age of 24.
Passionate in hairdressing.
COMPETITORS OF VOGUE UNISEX SALON
CRIMPER’S HAIR SALON
TF’S BARBER SHOP
JOE’S BARBER SHOP
There are a total of more than 10 competitors located within the area.
market nature : perfectly competitive
Top 3 :
COMPETITOR 1 :
CRIMPER’S HAIR SALON
Cheap Crimper’s Hair Salon
provides huge promotions.
Provides free washing
and hairstyling services
for customers after a
haircut.
Price Promotions Services
COMPETITOR 2 :
TF’s Barber SHOP
Nice interior and exterior designs
TF’s Barber hires staff
from overseas such as
countries like America,
Canada and more.
The latest music
releases are played
throughout the salon
Design Workers Music
COMPETITOR 3 :
JOE’S BARBERSHOP
Most well-known in the area.
Owned by Joe Flizzow, a
famous hip hop artist in
Malaysia
Reputation Founder
JOE’S
Inspired by Frank’s
Chop Shop, a salon
located in New York.
Design
COMPETITORS OF EROMA HAIR SALOON
DREAM HAIR SALOON
MOMENTUM HAIR SALON TOP CONCEPT
There are 8 hair salons that compete with Eroma Hair Saloon.
market nature : perfectly competitive
Top 3 :
COMPETITOR 1 :
Dream Hair saloon
Expensive The latest music
trends are played
throughout the salon
Products Music
Service is slow due to
lack of hairdressers.
Services
COMPETITOR 2 :
Momentum Hair salon
A few youngsters that were passionate
in hairstyling
Founders
The interior design
of Momentum Hair
Saloon takes on a
modernistic style.
Design
Expensive
Products
COMPETITOR 3 :
Top concept
Provides extra services, such as manicure, facials
and more.
Services
Nice and comfortable
interior designs
Design
Reasonable
Price
Remains Calm Focus on customers
Provide professional
advice towards their
customers
Good attitude to establish good impression
STRATEGIES OF VOGUE UNISEX SALON
STRATEGIES OF EROMA HAIR SALOON
Provides quality serviceSell large variety of hair products
with reasonable prices.
Provides a form of
entertainment to
their customers
Sends the staff members
to attend courses regularly.
Similarities
All of the workers are female.
WORKERS
BRANCHES
None
OPERATING HOURS
6 days a week, 7 hours a day
MAIN CUSTOMERS
Loyal customers
DIFFERENCES #2
MUSIC SYSTEM
Retro music is constantly being
played.
None
Vogue Unisex Saloon
Eroma Hair Saloon
DIFFERENCES #3
VARIETY OF PRODUCTS
Large variety of haircare products.
Focus on few brands of haircare
products.
DIFFERENCES #8
CORPORATE HIERARCHY
Workers are individually given specific tasks such as hair
cutting, hair blowing, hair colouring and etc.
Vogue Unisex Saloon
Eroma Hair Saloon
Workers are not given specific task, workers need
to provide all services that customers need.
Recommendations for
Vogu
e Uni
sex
Insufficient staff members
Lack of entertainment for waiting customers
Location of the business premises.
salo
on
Move from the second to the first floor of the shop lot as it would allow a more convenient access for customers.
Should recruit more staff by advertising job occupancies through the media.
A television set or, at least, a sound system could be installed in the salon for waiting customers.
Recommendations for
Erom
a Ha
ir Lack of moving space
salo
on
The salon should increase the size of its premises to allow more movement space within the area to eliminate the suffocating environment that the shop currently presents.
Old and unappealing exterior design
The owner could renovate the salon to give it a much more refined look in order to attract the attention of potential customers.