focus group idea

>>>> FOCUS GROUP and TARGET AUDIENCE To create a successful focus group follow the following format... Firstly, what are you trying to determine? Write this below: We are looking to find out whether our target audience will enjoy our music video idea, especially the narrative. This will help us to make any changes needed before we film. We also want to get their input on what costumes, locations, etc, they would like to see. Ok, now you need an introduction task that is FUN and PUNCHY. This must QUICKLY get you some IMPORTANT information and keep the audience awake! (e.g. What do you need to determine? Is there a quick way to go through the first three points?) Write your idea’s below. Firstly we will let the group listen to our song, and then we will ask for their opinions on the song and what first comes to mind when they hear it. We will then explain the idea of our narrative and ask if there are any changes that they would make, for example if they like our storyline or think our location choices are suitable. Also we will see if they know any similar songs or music videos that we should look at. We will show them pictures we have gathered of other music videos and ask whether or not they like certain factors we may include. Remember one member of your team must make notes, use the back of this handout to help. After you have gained the basic information now comes the tough part - what sort of story would most appeal to them on Radio? What types of story are there? Would they like a cliffhanger? Where would the titles best be? Where would it be set? What props will you have? What do the audience EXPECT from your drama? What else do you need to know? Write idea’s of HOW you will gain this information from an audience that may be difficult to control or please! Think about what your teachers might do! We will have a selection of description words and ask the group to sort them into factors that they would like to see in the music video, and those that they wouldn’t. We will then take a picture of this for our records, and get them to explain what their ideas. Next we will give them plain pictures of a man and women, and ask them to draw together what they would like to see in terms of things such as costume and props based on our music video.

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>>>> FOCUS GROUP and TARGET AUDIENCE

To create a successful focus group follow the following format...

Firstly, what are you trying to determine? Write this below:

We are looking to find out whether our target audience will enjoy our music video idea, especially the narrative. This will help us to make any changes needed before we film. We also want to get their input on what costumes, locations, etc, they would like to see.

Ok, now you need an introduction task that is FUN and PUNCHY. This must QUICKLY get you some IMPORTANT information and keep the audience awake! (e.g. What do you need to determine? Is there a quick way to go

through the first three points?) Write your idea’s below.

Firstly we will let the group listen to our song, and then we will ask for their opinions on the song and what first comes to mind when they hear it. We will then explain the idea of our narrative and ask if there are any changes that they would make, for example if they like our storyline or think our location choices are suitable. Also we will see if they know any similar songs or music videos that we should look at. We will show them pictures we have gathered of other music videos and ask whether or not they like certain factors we may include.

Remember one member of your team must make notes, use the back of this handout to help. After you have gained the basic information now comes the tough part - what sort of story would most appeal to them on Radio? What

types of story are there? Would they like a cliffhanger? Where would the titles best be? Where would it be set? What props will you have? What do the

audience EXPECT from your drama? What else do you need to know? Write idea’s of HOW you will gain this information from an audience that may be

difficult to control or please! Think about what your teachers might do!

We will have a selection of description words and ask the group to sort them into factors that they would like to see in the music video, and those that they wouldn’t. We will then take a picture of this for our records, and get them to explain what their ideas. Next we will give them plain pictures of a man and women, and ask them to draw together what they would like to see in terms of things such as costume and props based on our music video.