focus group questionnaire

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Page 1: Focus Group Questionnaire

Charlotte Page & Jamie Whitbread

Focus Group Questionnaire The purpose of this questionnaire is to gain an understanding of your views and opinions surrounding our media product. This is so that as the producers, we can see whether we have created a package that appeals to the intended target group and use your feedback to further improve. 1.) What is your gender? Male Female 2.) How old are you? Under 16 16 to 20 21 to 25 26 to 30 31 to 35 36 to 40 41 to 49 50+ 3.) What is your employment status? Full-Time Employment Part-Time Employment Unemployed Retired Student 4.) What is your town of residence? Harlow Epping Roydon Broxbourne Other ______________________________________________________________ TRAILER 5.) What are your first impressions of our trailer? Do you think it portrays the horror genre? ____________________________________________________________________________________________________________________________ 6.) What do you think about the shot types that have been used? ____________________________________________________________________________________________________________________________ 7.) What are your thoughts on how the trailer has been structured and pieced together? ____________________________________________________________________________________________________________________________ 8.) What do you think about the overall pace and flow of the trailer? ____________________________________________________________________________________________________________________________ 9.) What are your opinions on the choice of music and sounds? ____________________________________________________________________________________________________________________________

Page 2: Focus Group Questionnaire

Charlotte Page & Jamie Whitbread

10.) What are your thoughts on the following mise-en-scene elements? Props Costume & Make-Up Setting Lighting Costume

____________________________________________________________________________________________________________________________ 11.) What are your thoughts on the text style that has been used? ____________________________________________________________________________________________________________________________ 12.) Would you be likely to watch the full film? Yes/No POSTER & MAGAZINE 13.) What do you think about the image used? ____________________________________________________________________________________________________________________________ 14.) What are your opinions on the typography? ____________________________________________________________________________________________________________________________ 15.) What do you think of the layout? ____________________________________________________________________________________________________________________________ 16.) What do you think about the colours that have been used? ____________________________________________________________________________________________________________________________ 17.) With the magazine, would the main article and coverlines be something that would be of interest to you? Yes/No 18.) Do you think you would purchase the magazine? Yes/No 19.)Would you be intrigued to find out more about the film if you saw the poster advertised? Yes/No OVERALL 20.) Do you think that the poster and magazine supports the release of the film? Yes/No 21.) Do you think the overall house style is consistent and is suitable for horror? Yes/No 22.) Overall, does this media package appeal to you?Yes/No Thank you for your time.