focus group result analysis
TRANSCRIPT
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Focus group result analysis
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I was part of a focus group research video to collect questionnaire
results. We discussed questions relating to magazines and their
content.
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Question 1
What magazines do you read the most?
The first genre mentioned was music followed by gossip.
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Question 2What price would you not mind paying for a
magazine?
Individually, we all agreed that £1-£2 was a suitable price for a magazine.
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Question 3
How many magazines do you buy per month?
Some of us did not regularly buy magazines however, a few said they buy 2-3 monthly.
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Question 4
What is your favourite music magazine?NMEBillboardQThese were the favourites.
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Question 5
Would you appreciate interviews in a magazine?
Generally, people answered yes.
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Feedback• From this focus group reseach I have come to the conclusion that…
• My magazine will be a music magazine• I will price it in the range of £1-£2• It will be Q and NME will give me the most inspiration.• I will aim to make it eye-catching and appealing.• Finally, I will include an interview.