focus on energy it presentation 2009 12 02
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Take a Byte out of Energy Costs
Focus on Energy in the Data Center
Erik KakulisEnergy Advisor – Data Systems
Focus on Energy
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AGENDA:
1. Opening Remarks & Introductions2. Where are we today?3. Roadblocks & challenges4. Getting underway5. What is Focus on Energy?6. Other programs nationwide7. Your next steps…
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Green IT ?!?
“Green IT Gains Priority Status”
“Make Al Gore Proud: Go Green!”
“Intel Unveils…Green Technology”
“Wal-Mart to set Sustainability Standards”
“5 Steps to Green IT”“Green IT Now More than Ever!”
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The Status Quo
• “Typical” 5,000 sq. ft. data center:• > 1,100 kilowatts (more than 1 megawatt!)• Running 24x7• Energy Cost: $750,000 - $1MM annually
• Typical PC: 600-1000 kWh annually• Up to $150 a year per PC!
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Where are we Headed?• Driven by demand for computing & storage
capacity, and more desktops• Increasing by 12% annually• Nationally as much as $3.3 billion:
• 53 billion kWh
• 64.7 million metric tons of CO2
• Equal to 13 million automobiles
• Will double by 2011
Source: US EPA, Sustainable Facility magazine
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Computer use Projections
Source: US DoE, office of Energy Efficiency & Renewable Energy
1.5% of Total US Electricity Usage
0.8% of Total US Electricity Usage
2.9% of Total US Electricity Usage
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Where does it go?
Source: Emerson Network Power
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Source: Emerson Network Power, DCUG 2007
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Fact: No Universal Metric For Data Center Output
In the absence of this metric, discussing data systems energy efficiency is not meaningful. We can only talk about reducing
data systems energy consumption.
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Measuring Efficiency
PUE:1 = GOOD
DCiE:% of power doing work
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The Cascade Effect
Source: Sustainable Facility magazine, September 2008, Emerson Network Power
Applies to servers and workstations alike!
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Roadblocks
• “I don’t care!” or “Not on my network!”• IT Department vs. Facilities Department• “I don’t know how!”
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Energy Efficiency Emerging as a Top Concern of Data Center ManagersAlong with Power, Cooling & Space Constraints & Availability
What are your top facility / network concerns?
Source: Data Center Users’ Group Surveys13 © 2007 Emerson Network Power
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How We Begin
• Start with simple initiatives
• Look at ongoing projects
• Consider new technologies
• Make it part of your process!
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Tools
• Billing history
• Submetering
• Benchmarking – metrics
• Major manufacturer website tools
• Focus on Energy: calculators, tools, expertise
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Technology Opportunities
• Virtualization – Consolidation• Network PC Power Management• Energy Star standard-based systems• High Efficiency Power Supplies & UPS• High Efficiency Cooling Systems• Intelligent control systems
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Green IT Leadership
• IT and Facilities working together
• Looking at every opportunity
• Making energy important
• Working with Focus on Energy
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What is Focus on Energy?
• Wisconsin’s statewide energy efficiency and renewable energy program
• Aimed at increasing Wisconsin’s energy independence by helping residents and businesses implement efficiency and renewable energy projects
• Focus works with businesses of all types, including the commercial, industrial and agricultural sectors, as well as schools and government
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Why Energy Efficiency?
• In today’s tough economic climate, businesses cannot afford to overlook energy efficiency• Reduce operational costs• Opportunity to reduce the state’s carbon footprint• Energy efficiency gives your company a competitive
advantage• It’s the right thing to do
• Focus on Energy is here to help you improve your bottom line!
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Energy Efficiency Success
• Since 2001, Focus has helped businesses around the state save more than $120 million in annual energy costs
• More than 56,000 businesses have participated in Focus
• More than 3,000 Wisconsin businesses partner with Focus to sell energy related goods and services (Market Providers)
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Focus on Energy Services
• FREE Technical Assistance• Unbiased advice from experts• Industry expertise• Energy evaluations• Education and training sessions• Network of vendors and market providers
• Cash Incentives
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Nationwide…
• Arizona Public Service• Austin (TX) Energy• Avista Utilities (ID, WA)• Bonneville Power
Administration• BC Hydro (Canada)• Efficiency Vermont• Energy Trust of Oregon• Eugene (OR) Electric• Idaho Power
• Los Angeles DWP• New York State (NYSERDA)• Oncor Electric (TX)• Pacific Gas & Electric• Puget Sound Energy (WA)• Sacramento• San Diego (Sempra)• Southern California Edison• Xcel Energy (MN, CO, etc.)• Wisconsin Focus on Energy
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Typical Services Nationwide
• Data Center Design assistance• Data Center Audit assistance• Data Center Commissioning, Monitoring• Incentives for facilities measures
• Most are custom incentives requiring engineering calculations
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More Information
Consortium for Energy Efficiency (CEE)
Maintains a web directory of programs at:
http://www.cee1.org/com/dcs/dcs-main.php3
… click on the “Data Center Programs” link!
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Contact Focus Today• Call: 800.762.7077• Email: [email protected] • Visit: focusonenergy.com• Mail: Focus on Energy
431 Charmany DriveMadison, WI 53719
Data Centers SpecialistErik Kakulis
(414) [email protected]
Data Centers SpecialistErik Kakulis
(414) [email protected]
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Thank you!Focus on Energy
800-762-7077focusonenergy.com