focus on healthcare: finding top talent through targeted recruitment
TRANSCRIPT
![Page 1: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/1.jpg)
Mark Anderson
Vice President of Employer Sales, Beyond.com, Inc.
Beyond.com Confidential Information
![Page 2: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/2.jpg)
• Who is Beyond.com?
• What Makes Beyond.com unique?
• The Beyond.com Healthcare
Channel
DISCUSSION TOPICS
• Key Products & Services
• Beyond.com Global Solutions
• Questions?
The Beyond.com Career Network
![Page 3: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/3.jpg)
72 targeted career channels and thousands of sites enable you to reach the
most qualified candidates.
WHO IS BEYOND.COM?
One Career Network as focused as you are.
![Page 4: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/4.jpg)
WHAT MAKES BEYOND.COM UNIQUE?
The Beyond.com Difference
• Unique Branding Approach – You may not know Beyond.com, but you
very well may know our dedicated healthcare sites.
• Higher Quality, Passive Audience – Niche Sites attract a different caliber
of candidate.
Targeted channels and sites connect you to the right candidates.
And 188 More And 37 More And 8 More
![Page 5: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/5.jpg)
WHAT MAKES BEYOND.COM UNIQUE?
The Beyond.com Difference
Beyond.com’s role in an effective recruitment marketing strategy.
ACTIVE
GENERAL
PASSIVE
TARGETED
![Page 6: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/6.jpg)
WHAT MAKES BEYOND.COM UNIQUE?
How Job Postings Are Distributed
![Page 7: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/7.jpg)
WHAT MAKES BEYOND.COM UNIQUE?
Social & Mobile Reach
• As our premier career community for the healthcare industry,
HealthcareJobsite.com has a Facebook page, Twitter feed and blog.
• HealthcareJobsite.com also has a dedicated mobile application.
• Together they reach thousands of healthcare candidates each month.
![Page 8: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/8.jpg)
Registered Candidates
New Candidates/Mo.
Daily Job Alerts
Monthly Newsletters
Job Views/Mo.
Job Applications/Mo.
New Resumes/Mo.
Total Resumes
THE BEYOND.COM HEALTHCARE CHANNEL
4 Million
180,000
621,000
1.2 Million
2.1 Million
406,000
64,000
2 Million
The Beyond.com Healthcare Channel
Four million healthcare candidates in the Beyond.com Career Network.
One perfect hire for you.
![Page 9: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/9.jpg)
THE BEYOND.COM HEALTHCARE CHANNEL
Recruit with the #1 Healthcare Site
SITE RANK
#1
#3
#4
#6
#9
#12
#13
UNIQUE VISITORS
686,000
368,000
298,000
211,000
108,000
70,000
34,000
Ranked by Traffic, according to comScore, Inc. September 2011 unique visitor data.
MiracleWorkers.com
HealthECareers.com
AllHealthcareJobs.com
NursingLink.com
Absolutely Healthcare
AllHealthcare.com
![Page 10: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/10.jpg)
SOURCES OF TRAFFIC
Case Study: Sources of Traffic
Analysis of recent client postings shows that our job views result from a variety of sources
& Beyond.com promotional activity.
1. Job Search
2. Career Alerts
3. Instant Alerts
4. Mobile
5. RSS
Career Alerts 37%
Instant Alerts 14%
Job Search 46%
Mobile 2%
RSS 1%
Job Views
![Page 11: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/11.jpg)
KEY PRODUCTS & SERVICES
Our Products & Services
• Job Postings
• Targeted Email Campaigns
• Display Advertising
• Featured Company Profiles
• Career Alert Sponsorships
• Newsletter Sponsorships
![Page 12: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/12.jpg)
KEY PRODUCTS & SERVICES
Premium Job Postings
• Fixed-term postings OR
Interchangeable posting ‘slots’
• ALL Premium Postings include
Job Alerts
• Allow ‘Link-off’ apply URLs
directly to your corporate
career site, landing page, etc.
• 2.1 million healthcare job views
per month
• 406,000 healthcare job
applications per month
![Page 13: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/13.jpg)
KEY PRODUCTS & SERVICES
Targeted Email Campaigns
• Targeted access to 4 million
healthcare candidates
• Excellent conversion rates:
99% Delivery; 12% Open;
3.63% Click Through
(Average 07/01/11 thru
09/30/11)
• Emails sent from the
community through which
the candidate registered
• Standard campaigns with
reach of 1K, 10K and 50K
highly targeted recipients
![Page 14: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/14.jpg)
KEY PRODUCTS & SERVICES
Display (Banner) Advertising
• Variety of Banners available
throughout the Beyond.com
Career Network
• Can be served within specific
channels - like healthcare - and
by state
• Site ‘Take Overs’ are available
as inventory supports
• 64 million total ad impressions
per month
Job Search Results
Job Details
![Page 15: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/15.jpg)
KEY PRODUCTS & SERVICES
Mobile (Banner) Advertising
• Can be purchased on a site-
by-site basis
• Accessible via the iPhone,
Android, Blackberry &
Windows phone
• 1.77 million mobile pages
viewed per month
• 1.46 million mobile ad
impressions per month
![Page 16: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/16.jpg)
KEY PRODUCTS & SERVICES
Featured Company Profiles
• Highlight your company
to your target audience
• Ultra-targeted to the
individual site
• Includes a link to all
your jobs
![Page 17: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/17.jpg)
KEY PRODUCTS & SERVICES
Career Alert Sponsorships
• Personalized alerts notify members
when relevant jobs are posted &
provide valuable healthcare
industry insight
• These emails are very well-received
and extremely engaging
• Target by industry, location or
website
• 621,000 healthcare Career Alerts
sent daily
• 13% average overall open rate
![Page 18: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/18.jpg)
KEY PRODUCTS & SERVICES
Newsletter Sponsorships
• Our Monthly Newsletter reaches
all opt-in members across the
network (1.2 million in healthcare)
• Very cost-effective way to build
and reinforce your brand to
candidates throughout the
Beyond.com Career Network
• 12% average overall open rate
![Page 19: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/19.jpg)
KEY PRODUCTS & SERVICES
Diversity Solutions
• Compliance Driven Solutions
• Marketing / ROI / Changing Demographic Driven Solutions
• Targeted and Ultra Passive ‘Opt-In’ Email Campaigns leveraging
up to 130 data points to reach the following groups (by reach).
• Boomer: 53 MM
• GLBT: 3 MM
• Latino: 13.7 MM
• African American: 8.4 MM
• Asian American: 2 MM
![Page 20: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/20.jpg)
BEYOND.COM GLOBAL SOLUTIONS
Beyond.com and The Network
• A single point of contact for global hiring needs, billing and account
management serving over 100 countries
• Access to Best of Breed Sites in each represented country
• Contract consolidation saves up to 40% worldwide
• Service, support and expertise from online recruitment leaders in their
respective local markets
• Consolidated posting process and consolidated monthly reporting
![Page 21: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/21.jpg)
BEYOND.COM GLOBAL SOLUTIONS
The Network – Worldwide Coverage
The Network is a formal alliance of 52 leading recruitment job boards
committed to online recruitment in more than 120 countries.
![Page 22: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/22.jpg)
BEYOND.COM IN CONCLUSION
Comprehensive U.S. Coverage – Global Reach
Beyond.com is uniquely positioned to assist companies reach a strong and
fresh candidate audience through a highly targeted approach, no matter
where your needs exist.
![Page 23: Focus on Healthcare: Finding Top Talent through Targeted Recruitment](https://reader033.vdocument.in/reader033/viewer/2022060121/55944d041a28ab396f8b466a/html5/thumbnails/23.jpg)
BEYOND.COM IN CONCLUSION
Beyond.com’s Enterprise Healthcare Clients