focus stage 1
TRANSCRIPT
DON'T MISS THE iCEE.fest Party & Live Music Show! • The Summer Playground, DAY 1, June 15, starting 19:30. • Standup Comedy with Jeff Leach, • Live Music with Lori Ciobotaru, Macanache, Delia, and the best mix in town by DJ Kriss. FREE ENTRANCE FOR YOUR FRIENDS! Just register them here: iceefest.com/iceefest-party
*To check the VIP sessions and the latest changes in our AGENDA please download our app:
www.iceefest.com/app
AGENDA* DAY 1, JUNE 152017
UPGRADE Stage
FOCUS Stage 2
FOCUS Stage 1
SESSION 0. THE GRAND OPENING9.00
OPENING DEBATE: THE CHALLANGES OF THE DIGITAL & TECH INDUSTRY TODAY
9.30
SPECIAL KEYNOTE10.30
Jeff Leach, Host & Entertainer
Chris Skinner, The Finanser
Chris Skinner, The Finanser
Jan Jirsa, Lego
Catalina Ionescu, Facebook
Constantine Kamaras, IAB Europe
Constantine Kamaras, IAB Europe
Dragos Stanca, iCEEfest
SESSION 1. KEY LEARNINGS FROM GLOBAL LEADERS
11.00
SESSION 2. INNOVATION & DISRUPTION AS A BUSINESS MODEL
13.30
SESSION 3. UNLEASHED CREATIVITY: MEET THE OUT-OF-THE-BOX THINKERS
16.15
Odysseas Ntotsikas, Think Digital GroupHost:
Guests:Meagan Lopez, The New York Times
Dan Suciu, BNRHost:
Raul GhebaHost:
Guests:Chris Skinner, The FinanserBartosz Golba, Global DataJack Harris, Wirecard AGJeffrey Tijssen, CapcoDaniel Altmann, E&YSebastian Olteanu, PMG Legal Romania
Raluca Radu, Answear.comAndrei Radu, GPECSarah Flannery, Forward3DJames Finlayson, Verve SearchAndreas Gysler, Zulu 5Ewelina Ciach, SAP Hybris
Meagan Lopez, The New York Times
Ela Moraru, Google
Ela Moraru, GoogleIgor Skokan, Facebook
Jonathan Chippindale, HolitionJosh Partridge, ShazamLucjan Exner, InMobiDavide D'atri, SoundreefAtanas Raykov, Viber
Marcus Wilding, MindshareFadi Shuman, Geometry GlobalKris Smith, Media MonksSicco Wegerif, Media Monks
Dan Oros, BlaBla CarCharlie Ballard, TripAdvisorJordan Schwarzenberger, The LadBible
Jean-Christophe Gombeaud, Yahoo!Simon Halstead, AOL
Jessica Chapplow, MEC Global
Jessica Chapplow, MEC Global
SESSION 3. UNLEASHED CREATIVITY: MEET THE OUT-OF-THE-BOX THINKERS
16.15
"THE CREATIVE MANAGEMENT BLUES" with Dave Birss
18.30
FOCUS ON: THE HOUSE AS A GADGET
10.30
FOCUS ON: THE HOUSE OF THE FUTURE
11.00
FOCUS ON: eCOMMERCE & PERFORMANCE MARKETING
10.30
Jeanette Okwu, Spark 44Sedge Beswick, SEEN Connects
George Buhnici, ProTVHarald Schindele, H. Schindele GbR
Harald Schindele, H. Schindele GbRMarkus Hirschmüller, H. Schindele GbR
Simon Van der Jagt, Nowi Energy
Dan Suciu, BNR
Daniel Nicolescu, SymphoPaySotiris Papantonopoulos, Insurancemarket
Bartosz Golba, Global DataJack Harris, Wirecard AGJeffrey Tijssen, CapcoDaniel Altmann, E&Y
Horatiu Ionescu, Bang & Olufsen
Adriaan Brebels, Porta Capena Geel Belgium
Szymon Janiak, 1450
Szymon Janiak, 1450
Fred Bosch, Mullen Lowe Madrid
FOCUS ON: GREEN HOUSES & HITECH SOLUTIONS FOR SMART LIVING
12.00
FOCUS ON: THE FUTURE OF MONEY
14.00
FOCUS ON: THE NEW BANKING IN A WORLD DISRUPTED BY TECH
16.15
Teodor Blidarus, Softeligence Sebastian Olteanu, KPMG Legal Romania
FOCUS ON: THE NEW BANKING IN A WORLD DISRUPTED BY TECH
16.15
DEBATE and Q&A: HOW TECH IS DISRUPTING THE FINANCIAL SERVICES AND THE BANKING ECOSYSTEM
17.45
IAB MIXX AWARDS 201618.30
Bernhard Hussy, Nomos System
Bernhard Hussy, Nomos System
Leaseman, Psytera, ProductLead, IM.CITY Cars, Baro, Critique Gaming,YardLabs , Symme3D BiotechSocial Insider, Nifty, OWT Garage, Cleverwash, EyeSight, AdTech Media, x42
Check the next page, too >>>
*To check the VIP sessions and the latest changes in our AGENDA please download our app:
www.iceefest.com/app
DON'T MISS THE iCEE.fest Party & Live Music Show! • The Summer Playground, DAY 1, June 15, starting 19:30. • Standup Comedy with Jeff Leach, • Live Music with Lori Ciobotaru, Macanache, Delia, and the best mix in town by DJ Kriss. FREE ENTRANCE FOR YOUR FRIENDS! Just register them here: iceefest.com/iceefest-party
AGENDA* DAY 1, JUNE 152017
TV
TV
ADD
CRED
IT PO
INTS
$
$
ADD CREDIT POINTS
$
VIP SPEAKERS LOUNGE
SMOKING AREA
RESTROOMS
RESTROOMS
RESTROOMS
VIP ROOM 1
COFFEE CORNER ADD CREDIT POINTS
VIP MEETINGVIP ROOM 2
FOCUS 2FOCUS 3
UPGRADE
STAGE
NOMAD BAR
PARTY AREA
FOOD AREAVW
MORRITZ EIS
LOUNGE
DISCOVERY
DISCOVERYBAT
CIUC
MIRROR
REGISTRATIONDESK
BEANZ
VR STUDIO
ORANGE LOUNGE
BEANZ
ORANGE CHARGER
AIL
NN
CODEKIDS
KLMSTART-UPS
LIVE TV
360 CAROUSEL
REDBULL
SYSCOM
COFFEECORNER
LIVE STUDIO
FOCUS 1
MAINENTRANCE
5
2
13
14
12
10
8
1
3
4
6
11
7
9
13
3
45
10
1511
9
86
72
114
13
12
STARTUPS
BEANZ
LIVETV
360 CAROUSEL
VR STUDIO
REDBULL
CODEKIDS
AIL
KLM
SYSCOM
TPLINK
ORANGE LOUNGE
ORANGE CHARGER
NN
HOSPICE
1
1011
12
1314
15
234
5
67
8
9
Driven by In association with
Gourmet & HiTechPartner
Upgrade StagePartner
Fintech StagePartner
E-Health StagePartner
Partners Media Partners
Powered byFOCUS Stage 2
Robert Berza, Fashion DaysJan Fleck, Future Candy
FOCUS ON: THE FUTURE OF RETAIL12.45
Valentin Radu, OmniconvertHeather Morgan, SalesfolkYousuf Khatib, Strategic Advisor
FOCUS ON: IS THERE LIFE BEYOND GOOGLE AND FACEBOOK? ARTIFICIAL INTELLIGENCE, EMAIL MARKETING and MORE
14.00
Karolina Janus, FacebookIgor Skokan, FacebookCatalina Ionescu, Facebook
FOCUS ON: FACEBOOK15.30
Antonia Caraveteanu, GoogleRadu Stoica, GoogleAna Sipciu, Google
FOCUS ON: GOOGLE17.002
*To check the VIP sessions and the latest changes in our AGENDA please download our app: www.iceefest.com/app
AGENDA* DAY 2, JUNE 162017
UPGRADE Stage
FOCUS Stage 2
FOCUS Stage 1
SESSION 1. THE FUTURE OF MARCOM: HOW TO BE HEARD THROUGH THE DIGITAL NOISE
10.00
Thomai Gklarou - Stavropoulou, TailWind
Host:
Guests:Mihai Tanase, Dacia-Renault Group
Aidan Joyce, OrielPaula Bacariza Perez, AppnexusSamuel Profumo, Le FigaroGuy Hughes Wilson, BBCAndy Devey, Google DoubleClick
Andi Moisescu, ProTVHost:
Guests:Matei Dima, BRomaniaCristina Lupu, LikeOneRoxana Erdei, LikeOneStela Popescu, "Constantin Tănase" TheatreMugur Mihaescu, "Vacanta Mare"
Nikolaos Dimitriadis, Sheffield UniversityJan Jirsa, LegoKaty Howell, Immediate FutureDavid Uribe, Smart BeemoPaul Harraghy, Taboola
FOCUS ON: GROWTH HACKING FOR STARTUPS 2017
10.00
George Carey-Simos, We Are Social Media
FOCUS ON: DEMOCRATIZATION OF HEALTH
9.30
Lorena Macnaughtan, ICEEhealthDario Mazzella, META GroupOana Cociasu, MedicOneIoana Vulcan, MedicOneSarah Norman, McKinsey & CompanyEugene Borukhovich, Bayer Grants4Apps
SESSION 4. THE SPECTACULAR WORLD OF VIRTUAL & AUGMENTED REALITY
16.30
Josh Naylor, UnityPaula Monteiro, WikitudeJason Lovell, Jaunt VRAdrian Leu, InitionJay Short, CTNSergiu Ardelean, ArtiviveThorsten Wiedemann, A MazeSPECIAL KEYNOTE: "The Biggest Lies
That Infest Digital Marketing and Hurt Us All"
11.40
Samuel Scott, "The Drum" Columnist
SPECIAL KEYNOTE: "WEAPONS OF MASS SEDUCTION"
12.15
Alex Khan, Attractive Media
SESSION 2. SOCIAL, VIDEO & INFLUENTIAL MARKETING
12.40
Ralf Osteroth, Studio 71Steve Bartlett, Social ChainLukasz Zelezny, Zelezny.uk
SESSION 3. MEET THE CRAZY MINDS: EMOTION AND VIRALITY
14.30
Damola Timeyin, BBHKate Murphy, BBHBruno Ribeiro, Mullen LoweAndrei Kaigorodov, M&C SAATCHI
SPECIAL KEYNOTE: THE RULES BEHIND BREAKING THE RULES
13.45
Ravid Kuperberg, The Mindscapes
SPECIAL KEYNOTE: “If creativity is the answer, the question is wrong”
15.45
Dave Birss, Author & Public Speaker
FOCUS ON: DEBATEADBLOCKING AND THE FIGHT FOR BETTER ADS
17.00
Shafi Ahmed, Medical Realities
SPECIAL KEYNOTE: VIRTUAL REALITY SURGERY & GLOBAL EDUCATION
10.45
THE EVOLUTION OF HUMOR: FROM CLASSICAL TV TO VIRAL VIDEO
19.30
Andy Devey, Google DoubleClickDiana Olar, Sense 8John Douglas, SizmekPaula Bacariza Perez , AppnexusTomasz Musial, Smart AdServerMarius Deak, Avandor
FOCUS ON: THE WORLD LEADERS IN ADSERVING AND CONSUMER TARGETING
12.15
Johnny Thwaites, Protected MediaLucjan Exner, InMobiThomas Mendrina, SourcepointAidan Joyce, OrielEva Christopoulou, Think Digital Group
FOCUS ON: TOP TECHNOLOGIES FOR BRANDS, PUBLISHERS AND ADVERTISING AGENCIES
14.45
Nick Adkins, PinkSocksDenise Silber, Basil Strategies
FOCUS ON: HEALTHCARE IN SEARCH OF (DIGITAL) CONNECTIONS
11.30
Lucian Ioniță, eHealth RomaniaDenise Silber, Basil StrategiesAlexandru Tiberiu Dan, Prader WilliMihai Craiu, "Alessandrescu-Rusescu" National Institute for Mother & Child Ruxandra Mateescu, Supereroi printre noiSimona Ralph, Alberta Health Services
Check the next page, too >>>
FOCUS ON: DIGITAL HEALTH AND THE HEALTHCARE (DIS)CONTINUUM
12.00
*To check the VIP sessions and the latest changes in our AGENDA please download our app: www.iceefest.com/app
AGENDA* DAY 2, JUNE 162017
FOCUS Stage 3
Cosmin Stan, Your TV CrewHost:
Guests:Meagan Lopez, The New York TimesGuy Hughes Wilson, BBCSamuel Profumo, Le FigaroAndrea Iannuzzi, L'EspressoBob Bierman, News Deeply
Constantine Kamaras, IAB EuropeHost:
Guests:Meagan Lopez, The New York TimesGuy Hughes Wilson, BBCSamuel Profumo, Le FigaroLuis Quintana, Unidad EditorialAidan Joyce, Oriel
Yoko K Sen, Sen Sound
SPECIAL KEYNOTE: THE FUTURE OF HOSPITAL SOUND
13.15
Luis Quintana, Unidad EditorialMaria Makedonskaya, Endemol Shine Group
FOCUS ON: BRANDED CONTENT. THE SECRETS OF STORYTELLING FOR BRAND MARKETING SUCCESS
11.45
Sophia Mcclennen, Penn State University
SPECIAL KEYNOTE: "Trump is a Joke: How satire beats news in making sense of a crazy world"
12.45
DEBATE. AD-BLOCKING, PROGRAMMATIC, A GLOBAL GIANTS WORLD: HOW PUBLISHERS CAN FIGHT BACK?
13.15
Octavian Palade, Start-up.roHost:
Guests:Vlad Sorici, Orange Fab Start-up AcceleratorZsuzsanna T. Varga, Bayer Grants4AppsRasa Strumskyte, Talent GardenDaniel Rosner, Tech-LoungeRadu Ionescu, "Ionescu & Sava" Lawyers
Leaseman, Psytera, ProductLead, IM.CITY Cars, Baro, Critique Gaming,YardLabs , Symme3D BiotechSocial Insider, Nifty, OWT Garage, Cleverwash, EyeSight, AdTech Media, x42
Startups to present:
The Jury:
Vlad Sorici,Orange Fab Start-up Accelerator
Carmen SebeGecad Ventures
Rasa Strumskyte, Talent GardenDaniel Rosner, Tech-LoungeCasper Smeets, RockstartLeon Emirali, CrestDario Mazzella, Meta GroupGeorge Carey-Simos, We Are Social Media
Dan Sturza, Spherik AcceleratorEugene Borukhovich, BayerFlorin Grosu, Young Leaders Club
Radu Ionescu, "Ionescu & Sava" Lawyers
FOCUS ON: STARTUPS. WHAT IT TAKES TO MAKE IT GLOBALLY. INVESTORS VS. SUCCESSFULL CASE STUDIES.
14.00
Leon Emirali, Crest
SPECIAL KEYNOTE: "Since when did it become ‘cool’ to be an entrepreneur?"
15.25
Marius Istrate, UiPathXenia Muntean, PlanableBogdan Coman, WoogiePavel Antohe, KuendeStefan Stanescu, AgriSoSerban Mogos, Eyeware
FOCUS ON: THE FUTURE CEE DIGITAL & TECH STARS
16.00
"200 SECONDS OF FAME". THE STARTUP CONTEST
17.00
Alexandru Popescu, PhilipsLiviu Chirilă, eCuoreMircea Popa, SkinVisionCatrinel Hagivreta, MEDIJobsRozalina Lapădatu, A.P.A.A.Lila Stavropoulou, eHealth Forum
FOCUS ON: REINVENTING HEALTHCARE USING TECHNOLOGY
13.40
Aline Noizet, Health 2.0Carman Kobza, MyCliniCareFlavia Oprea, ENTyCalin Brandabur, Symme3DRaluca Badea, TremdixAnca Petre, IntelligentHQ
FOCUS ON: DIGITAL HEALTH - THE FUTURE IS ALREADY HERE
15.15
Thomas Mershon, xMed21
SPECIAL KEYNOTE: ONLINE COMMUNITIES AND MEDICAL MARIJUANA
17.00
Simona Retea, HOSPICE Casa SperanteiCristina De Juan, IMTLavinia Ioniță, Founder, omixyAlistair Wickens, QuealthLorena Macnaughtan, ICEEhealth
FOCUS ON: KEY LEARNINGS AND TAKEAWAYS
17.20
FOCUS ON: JOURNALISM AND QUALITY CONTENT AS A BUSINESS MODEL IN THE FAKE NEWS ERA
10.00
4
DON'T MISS THE iCEE.fest Party & Live Music Show! • The Summer Playground, DAY 1, June 15, starting 19:30. • Standup Comedy with Jeff Leach, • Live Music with Lori Ciobotaru, Macanache, Delia, and the best mix in town by DJ Kriss. FREE ENTRANCE FOR YOUR FRIENDS! Just register them here: iceefest.com/iceefest-party
*To check the VIP sessions and the latest changes in our AGENDA please download our app:
www.iceefest.com/app*To check the VIP sessions and the latest changes in our AGENDA please download our app:
www.iceefest.com/app
AGENDA* DAY 1, JUNE 152017
AGENDA* DAY 2, JUNE 162017
UPGRADE Stage
FOCUS Stage 3
FOCUS Stage 2
FOCUS Stage 1
SESSION 0. THE GRAND OPENING9.00
OPENING DEBATE: THE CHALLANGES OF THE DIGITAL & TECH INDUSTRY TODAY
9.30
SPECIAL KEYNOTE10.30
Jeff Leach, Host & Entertainer
Chris Skinner, The Finanser
Chris Skinner, The Finanser
Jan Jirsa, Lego
Catalina Ionescu, Facebook
Constantine Kamaras, IAB Europe
Constantine Kamaras, IAB Europe
Dragos Stanca, iCEEfest
SESSION 1. KEY LEARNINGS FROM GLOBAL LEADERS
11.00
SESSION 2. INNOVATION & DISRUPTION AS A BUSINESS MODEL
13.30
SESSION 3. UNLEASHED CREATIVITY: MEET THE OUT-OF-THE-BOX THINKERS
16.15
Odysseas Ntotsikas, Think Digital GroupHost:
Guests:Meagan Lopez, The New York Times
Cosmin Stan, Your TV CrewHost:
Guests:Meagan Lopez, The New York TimesGuy Hughes Wilson, BBCSamuel Profumo, Le FigaroAndrea Iannuzzi, L'EspressoBob Bierman, News Deeply
Constantine Kamaras, IAB EuropeHost:
Guests:Meagan Lopez, The New York TimesGuy Hughes Wilson, BBCSamuel Profumo, Le FigaroLuis Quintana, Unidad EditorialAidan Joyce, Oriel
Dan Suciu, BNRHost:
Raul GhebaHost:
Guests:Chris Skinner, The FinanserBartosz Golba, Global DataJack Harris, Wirecard AGJeffrey Tijssen, CapcoDaniel Altmann, E&YSebastian Olteanu, PMG Legal Romania
Raluca Radu, Answear.comAndrei Radu, GPECSarah Flannery, Forward3DJames Finlayson, Verve SearchAndreas Gysler, Zulu 5Ewelina Ciach, SAP Hybris
Meagan Lopez, The New York Times
Ela Moraru, Google
Ela Moraru, GoogleIgor Skokan, Facebook
Jonathan Chippindale, HolitionJosh Partridge, ShazamLucjan Exner, InMobiDavide D'atri, SoundreefAtanas Raykov, Viber
Marcus Wilding, MindshareFadi Shuman, Geometry GlobalKris Smith, Media MonksSicco Wegerif, Media Monks
Dan Oros, BlaBla CarCharlie Ballard, TripAdvisorJordan Schwarzenberger, The LadBible
Jean-Christophe Gombeaud, Yahoo!Simon Halstead, AOL
Jessica Chapplow, MEC Global
Jessica Chapplow, MEC Global
SESSION 3. UNLEASHED CREATIVITY: MEET THE OUT-OF-THE-BOX THINKERS
16.15
"THE CREATIVE MANAGEMENT BLUES" with Dave Birss
18.30
FOCUS ON: THE HOUSE AS A GADGET
10.30
FOCUS ON: THE HOUSE OF THE FUTURE
11.00
FOCUS ON: eCOMMERCE & PERFORMANCE MARKETING
10.30
Jeanette Okwu, Spark 44Sedge Beswick, SEEN Connects
George Buhnici, ProTVHarald Schindele, H. Schindele GbR
Harald Schindele, H. Schindele GbRMarkus Hirschmüller, H. Schindele GbR
Simon Van der Jagt, Nowi Energy
Dan Suciu, BNR
Daniel Nicolescu, SymphoPaySotiris Papantonopoulos, Insurancemarket
Bartosz Golba, Global DataJack Harris, Wirecard AGJeffrey Tijssen, CapcoDaniel Altmann, E&Y
Horatiu Ionescu, Bang & Olufsen
Adriaan Brebels, Porta Capena Geel Belgium
Szymon Janiak, 1450
Szymon Janiak, 1450
Fred Bosch, Mullen Lowe Madrid
FOCUS ON: GREEN HOUSES & HITECH SOLUTIONS FOR SMART LIVING
12.00
FOCUS ON: THE FUTURE OF MONEY
14.00
FOCUS ON: THE NEW BANKING IN A WORLD DISRUPTED BY TECH
16.15
Teodor Blidarus, Softeligence Sebastian Olteanu, KPMG Legal Romania
FOCUS ON: THE NEW BANKING IN A WORLD DISRUPTED BY TECH
16.15
DEBATE and Q&A: HOW TECH IS DISRUPTING THE FINANCIAL SERVICES AND THE BANKING ECOSYSTEM
17.45
IAB MIXX AWARDS 201618.30
Bernhard Hussy, Nomos System
Bernhard Hussy, Nomos System
Yoko K Sen, Sen Sound
SPECIAL KEYNOTE: THE FUTURE OF HOSPITAL SOUND
13.15
Luis Quintana, Unidad EditorialMaria Makedonskaya, Endemol Shine Group
FOCUS ON: BRANDED CONTENT. THE SECRETS OF STORYTELLING FOR BRAND MARKETING SUCCESS
11.45
Sophia Mcclennen, Penn State University
SPECIAL KEYNOTE: "Trump is a Joke: How satire beats news in making sense of a crazy world"
12.45
DEBATE. AD-BLOCKING, PROGRAMMATIC, A GLOBAL GIANTS WORLD: HOW PUBLISHERS CAN FIGHT BACK?
13.15
Octavian Palade, Start-up.roHost:
Guests:Vlad Sorici, Orange Fab Start-up AcceleratorZsuzsanna T. Varga, Bayer Grants4AppsRasa Strumskyte, Talent GardenDaniel Rosner, Tech-LoungeRadu Ionescu, "Ionescu & Sava" Lawyers
Leaseman, Psytera, ProductLead, IM.CITY Cars, Baro, Critique Gaming,YardLabs , Symme3D BiotechSocial Insider, Nifty, OWT Garage, Cleverwash, EyeSight, AdTech Media, x42
Startups to present:
The Jury:
Vlad Sorici,Orange Fab Start-up Accelerator
Carmen SebeGecad Ventures
Rasa Strumskyte, Talent GardenDaniel Rosner, Tech-LoungeCasper Smeets, RockstartLeon Emirali, CrestDario Mazzella, Meta GroupGeorge Carey-Simos, We Are Social Media
Dan Sturza, Spherik AcceleratorEugene Borukhovich, BayerFlorin Grosu, Young Leaders Club
Radu Ionescu, "Ionescu & Sava" Lawyers
FOCUS ON: STARTUPS. WHAT IT TAKES TO MAKE IT GLOBALLY. INVESTORS VS. SUCCESSFULL CASE STUDIES.
14.00
Leon Emirali, Crest
SPECIAL KEYNOTE: "Since when did it become ‘cool’ to be an entrepreneur?"
15.25
Marius Istrate, UiPathXenia Muntean, PlanableBogdan Coman, WoogiePavel Antohe, KuendeStefan Stanescu, AgriSoSerban Mogos, Eyeware
FOCUS ON: THE FUTURE CEE DIGITAL & TECH STARS
16.00
"200 SECONDS OF FAME". THE STARTUP CONTEST
17.00
Check the next page, too >>>
Alexandru Popescu, PhilipsLiviu Chirilă, eCuoreMircea Popa, SkinVisionCatrinel Hagivreta, MEDIJobsRozalina Lapădatu, A.P.A.A.Lila Stavropoulou, eHealth Forum
FOCUS ON: REINVENTING HEALTHCARE USING TECHNOLOGY
13.40
Aline Noizet, Health 2.0Carman Kobza, MyCliniCareFlavia Oprea, ENTyCalin Brandabur, Symme3DRaluca Badea, TremdixAnca Petre, IntelligentHQ
FOCUS ON: DIGITAL HEALTH - THE FUTURE IS ALREADY HERE
15.15
Thomas Mershon, xMed21
SPECIAL KEYNOTE: ONLINE COMMUNITIES AND MEDICAL MARIJUANA
17.00
Simona Retea, HOSPICE Casa SperanteiCristina De Juan, IMTLavinia Ioniță, Founder, omixyAlistair Wickens, QuealthLorena Macnaughtan, ICEEhealth
FOCUS ON: KEY LEARNINGS AND TAKEAWAYS
17.20
FOCUS ON: JOURNALISM AND QUALITY CONTENT AS A BUSINESS MODEL IN THE FAKE NEWS ERA
10.00
4
*To check the VIP sessions and the latest changes in our AGENDA please download our app: www.iceefest.com/app
*To check the VIP sessions and the latest changes in our AGENDA please download our app:
www.iceefest.com/app
DON'T MISS THE iCEE.fest Party & Live Music Show! • The Summer Playground, DAY 1, June 15, starting 19:30. • Standup Comedy with Jeff Leach, • Live Music with Lori Ciobotaru, Macanache, Delia, and the best mix in town by DJ Kriss. FREE ENTRANCE FOR YOUR FRIENDS! Just register them here: iceefest.com/iceefest-party
AGENDA* DAY 2, JUNE 162017
AGENDA* DAY 1, JUNE 152017
TV
TV
ADD
CRED
IT PO
INTS
$
$
ADD CREDIT POINTS
$
VIP SPEAKERS LOUNGE
SMOKING AREA
RESTROOMS
RESTROOMS
RESTROOMS
VIP ROOM 1
COFFEE CORNER ADD CREDIT POINTS
VIP MEETINGVIP ROOM 2
FOCUS 2FOCUS 3
UPGRADE
STAGE
NOMAD BAR
PARTY AREA
FOOD AREAVW
MORRITZ EIS
LOUNGE
DISCOVERY
DISCOVERYBAT
CIUC
MIRROR
REGISTRATIONDESK
BEANZ
VR STUDIO
ORANGE LOUNGE
BEANZ
ORANGE CHARGER
AIL
NN
CODEKIDS
KLMSTART-UPS
LIVE TV
360 CAROUSEL
REDBULL
SYSCOM
COFFEECORNER
LIVE STUDIO
FOCUS 1
MAINENTRANCE
5
2
13
14
12
10
8
1
3
4
6
11
7
9
13
3
45
10
1511
9
86
72
114
13
12
STARTUPS
BEANZ
LIVETV
360 CAROUSEL
VR STUDIO
REDBULL
CODEKIDS
AIL
KLM
SYSCOM
TPLINK
ORANGE LOUNGE
ORANGE CHARGER
NN
HOSPICE
1
1011
12
1314
15
234
5
67
8
9
Driven by In association with
Gourmet & HiTechPartner
Upgrade StagePartner
Fintech StagePartner
E-Health StagePartner
Partners Media Partners
Powered by UPGRADE Stage
FOCUS Stage 2
FOCUS Stage 2
FOCUS Stage 1
SESSION 1. THE FUTURE OF MARCOM: HOW TO BE HEARD THROUGH THE DIGITAL NOISE
10.00
Thomai Gklarou - Stavropoulou, TailWind
Host:
Guests:Mihai Tanase, Dacia-Renault Group
Aidan Joyce, OrielPaula Bacariza Perez, AppnexusSamuel Profumo, Le FigaroGuy Hughes Wilson, BBCAndy Devey, Google DoubleClick
Andi Moisescu, ProTVHost:
Guests:Matei Dima, BRomaniaCristina Lupu, LikeOneRoxana Erdei, LikeOneStela Popescu, "Constantin Tănase" TheatreMugur Mihaescu, "Vacanta Mare"
Nikolaos Dimitriadis, Sheffield UniversityJan Jirsa, LegoKaty Howell, Immediate FutureDavid Uribe, Smart BeemoPaul Harraghy, Taboola
FOCUS ON: GROWTH HACKING FOR STARTUPS 2017
10.00
George Carey-Simos, We Are Social Media
FOCUS ON: DEMOCRATIZATION OF HEALTH
9.30
Lorena Macnaughtan, ICEEhealthDario Mazzella, META GroupOana Cociasu, MedicOneIoana Vulcan, MedicOneSarah Norman, McKinsey & CompanyEugene Borukhovich, Bayer Grants4Apps
SESSION 4. THE SPECTACULAR WORLD OF VIRTUAL & AUGMENTED REALITY
16.30
Josh Naylor, UnityPaula Monteiro, WikitudeJason Lovell, Jaunt VRAdrian Leu, InitionJay Short, CTNSergiu Ardelean, ArtiviveThorsten Wiedemann, A MazeSPECIAL KEYNOTE: "The Biggest Lies
That Infest Digital Marketing and Hurt Us All"
11.40
Samuel Scott, "The Drum" Columnist
Robert Berza, Fashion DaysJan Fleck, Future Candy
FOCUS ON: THE FUTURE OF RETAIL12.45
Valentin Radu, OmniconvertHeather Morgan, SalesfolkYousuf Khatib, Strategic Advisor
FOCUS ON: IS THERE LIFE BEYOND GOOGLE AND FACEBOOK? ARTIFICIAL INTELLIGENCE, EMAIL MARKETING and MORE
14.00
Karolina Janus, FacebookIgor Skokan, FacebookCatalina Ionescu, Facebook
FOCUS ON: FACEBOOK15.30
Antonia Caraveteanu, GoogleRadu Stoica, GoogleAna Sipciu, Google
FOCUS ON: GOOGLE17.00
SPECIAL KEYNOTE: "WEAPONS OF MASS SEDUCTION"
12.15
Alex Khan, Attractive Media
SESSION 2. SOCIAL, VIDEO & INFLUENTIAL MARKETING
12.40
Ralf Osteroth, Studio 71Steve Bartlett, Social ChainLukasz Zelezny, Zelezny.uk
SESSION 3. MEET THE CRAZY MINDS: EMOTION AND VIRALITY
14.30
Damola Timeyin, BBHKate Murphy, BBHBruno Ribeiro, Mullen LoweAndrei Kaigorodov, M&C SAATCHI
SPECIAL KEYNOTE: THE RULES BEHIND BREAKING THE RULES
13.45
Ravid Kuperberg, The Mindscapes
SPECIAL KEYNOTE: “If creativity is the answer, the question is wrong”
15.45
Dave Birss, Author & Public Speaker
FOCUS ON: DEBATEADBLOCKING AND THE FIGHT FOR BETTER ADS
17.00
Shafi Ahmed, Medical Realities
SPECIAL KEYNOTE: VIRTUAL REALITY SURGERY & GLOBAL EDUCATION
10.45
THE EVOLUTION OF HUMOR: FROM CLASSICAL TV TO VIRAL VIDEO
19.30
Andy Devey, Google DoubleClickDiana Olar, Sense 8John Douglas, SizmekPaula Bacariza Perez , AppnexusTomasz Musial, Smart AdServerMarius Deak, Avandor
FOCUS ON: THE WORLD LEADERS IN ADSERVING AND CONSUMER TARGETING
12.15
Johnny Thwaites, Protected MediaLucjan Exner, InMobiThomas Mendrina, SourcepointAidan Joyce, OrielEva Christopoulou, Think Digital Group
FOCUS ON: TOP TECHNOLOGIES FOR BRANDS, PUBLISHERS AND ADVERTISING AGENCIES
14.45
Nick Adkins, PinkSocksDenise Silber, Basil Strategies
FOCUS ON: HEALTHCARE IN SEARCH OF (DIGITAL) CONNECTIONS
11.30
Lucian Ioniță, eHealth RomaniaDenise Silber, Basil StrategiesAlexandru Tiberiu Dan, Prader WilliMihai Craiu, "Alessandrescu-Rusescu" National Institute for Mother & Child Ruxandra Mateescu, Supereroi printre noiSimona Ralph, Alberta Health Services
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FOCUS ON: DIGITAL HEALTH AND THE HEALTHCARE (DIS)CONTINUUM
12.002