focused and measurable electronic emarketing with crm integration
TRANSCRIPT
Focused & Measurable Electronic Marketing
with CRM
By Dick Wooden, Owner
Challenges & Missed Opportunities….
• Do I know my most profitable customers – top 20%?
• When’s the last time I provided useful information to them?
• And who showed the most interest?
• Does my current method of marketing provide me with a qualified list of leads?
• How can I best measure progress in my business? • Can it be in 1 system? I’m currently using a CRM but it
doesn’t communicate with my eMarketing system…
• How can I be reminded to follow up with the most important and highest potential contacts?
E-Marketing with CRMprovides important focus
The Top 20% of your customers generate 80% of your revenue:
• CRM holds customer intelligence for smart marketing
• Inform and educate current customers • Reconnect with past customers• Qualify prospects for sales reps• Reach the right people: use segmented lists from CRM database for content that matters to them
eMarketing System Capabilities
Marketing Methods: Good to Better
• Marketing using E-Mail – A Good Start
• Electronic Newsletter with content linked to your web site - Better
• Use targeted surveys - measure desire, qualify
• Drip Marketing Campaigns (progression of educational messages) – Even Better
“Success Practices and Disciplines of the New Sales Professional” eNewsletter…
Educational content and
traceable links
Educational content and
traceable links
Table of contents-
quick snapshot
Results of Email Newsletter
eMarketing SystemNext Actions with the Results
• Provides Ranked Responses of who read/clicked - Prioritize on most Interest
• Assigning Calls – Delegate who• Targeted follow up response – phone call• Automatic – Repeat• CRM Database – Keeps Contact Intelligence
and Marketing Results In Sync
Marketing Results of Hot ContactsHot Prospect
with reoccurring
Interest
Use this call list to take the next steps:•Schedule an activity•Assign qualified leads to a specific user•Create a group in SalesLogix or ACT for next follow up
Use this call list to take the next steps:•Schedule an activity•Assign qualified leads to a specific user•Create a group in SalesLogix or ACT for next follow up
Email addresses of each contact
Phone #’s
Call of actions to attend
educational events or
contact you
Educational content
In Summary…We provide• Foundation: a shared CRM database that can be customized to
track what is important - to identify your various customer segments and characteristics.
• The system which is easily accessible 24x7x365: Smart Phone, Tablet & Web.
• 1 Integrated system: CRM with lead generation + nurturing (marketing) capabilities:• To educate and stay top of mind.• Send actionable, “trackable” messages.
• Measurable results of what matters.
• Smart Actions: Provide clarity on who to focus on next – a Hot/Warm Call List
Dick Wooden
Phone: 574-206-5612
E-mail: [email protected]
Julie Cooper
Phone:574-607-7914
E-mail: [email protected]
SwiftPage E-Mail & Drip Marketing Consulting
EntrEprEnEurs WAntED. . .
OfficE puppiEs LOOking fOr nEW pArEnts!