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Focusing on the Right Metrics for Lean Hiring Aline Lerner [email protected] @alinelernerLLC

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Page 1: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

Focusing on the Right Metrics for Lean Hiring

Aline [email protected]

@alinelernerLLC

Page 2: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

What is lean hiring, and why do metrics matter?

Page 3: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

Some potential goals

Reduce costs

Hire more

Hire faster

Increase diversity

Page 4: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

To properly measure hiring, you need a funnel

Page 5: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

The actual funnel

Technical Phone Screen

Onsite

Offer

Hire

Recruiter Call

Page 6: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

My favorite metric… cost per hire (CPH)

Page 7: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

Total External Costs + Total Internal CostsCost per Hire ($) =

Total Number of Hires

Page 8: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

Total External Costs + Total Internal CostsCost per Hire ($) =

Total Number of Hires

This is what you care about!

Page 9: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

Total External Costs + Total Internal CostsCost per Hire ($) =

Total Number of Hires

Hard to compute and meaningless without time spent!

This is what you care about!

Page 10: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

Total External Costs + Total Internal CostsCost per Hire ($) =

Total Number of Hires

Page 11: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

The actual funnel

Technical Phone Screen

Onsite

Offer

Hire

Recruiter Call

Page 12: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean
Page 13: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean
Page 14: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

Click here to try it yourself!

Page 15: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

Thinking about hiring this way frees you up to quantify anything and iterate on it confidently!

Page 16: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

Example 1: The hidden cost of agencies

Close rates?

Interview conversion rates?

You’re paying double!!

Page 17: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

Example 2: The value of iterating on your interview questions

• Iterate on your questions because…

Just a 10% gain in conversion at the phone screen stage is worth $4K!

Page 18: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

• Recruiter makes $75/hour and screens a resume in 1 min

• Strong brand — 10% conversion to screen, so 10 min for 1 viable candidate

• Weak brand — 1% conversion to screen, so 100 min for 1 viable candidate

Example 3: What is the value of employer branding?

WageAnnual Value of Branding 60

(MinutesWeak - MinutesStrong) * * 350=

~$40K if you thumbs up just one resume per day

Page 19: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

Returning to hiring goals from the beginning…

• Cut underperforming channels

• The step that cuts the most people should always be at the beginning

• More time spent doing targeted, personal outreach pays off in much better conversion rates at the bottom of the funnel

• Iterate on your interview questions

• Invest in branding!Reduce costs

Reduce costs

Increase diversity

Increase diversity

Reduce costs

Hire faster Hire more

Hire faster

Increase diversity

Reduce costs

Hire faster

Page 20: Focusing on the Right Metrics for Lean Hiringleanstartup.co/2017-conference/wp-content/uploads/sites/17/2017/1… · Aline Lerner aline@interviewing.io @alinelernerLLC. What is lean

Aline [email protected]

https://blog.interviewing.io

Thank you :)