folio 2013 - johnpetropoulos.com.au · goodnight buddy. young boy (groggily): g’night dad....
TRANSCRIPT
FOLIO 2013
Motorola – Print campaign Single-minded proposition: Phone with the longest battery life
Client Product Target Audience
Motorola | Droid RAZR | Phone users © 2013 John Petropoulos
Wall
RSPCA adoptapet.com.au – Radio Single-minded proposition: Adopt an RSPCA pet
Client Product Target Audience
RSPCA | RSPCA pets | Anyone seeking to buy a pet dog or cat © 2013 John Petropoulos
Wall
Beyond the Breed
Male (Playful):
Here Beagle! Go on, get the ball Beagle!
Good booooy!
Older woman (Baby-talking to cat):
You are so good Siamese, yes you are!
You love mummy don’t you Siameeese?”
Young Boy:
Hallo Cavoodle! Did you miss me? Off to the park!
Yeah you like that don’t you Cavoodle?”
Young girl:
Let’s play dress ups Long Haired
Pointed Abyssinian Persian cross!
Friendly FVO:
Pets are more than a breed.
They’re friends, family members and individuals.
So don’t choose a pet because of pedigree.
See beyond the breed.
Adopt a pet from the RSPCA at adoptapet.com.au.
Lilydale Chickens – TVC (1 x 30sec) Single-minded proposition: Lilydale Chickens are tastier
Client Product Target Audience
Lilydale Chickens | Lilydale Chickens | Family food shopper © 2013 John Petropoulos
Dial a driver – Integrated Single-minded proposition: We’ll drive your car home when you shouldn’t
Client Product Target Audience
Dial a driver | Dial a driver | Social drinkers who own cars © 2013 John Petropoulos
Dial a driver – Integrated continued Single-minded proposition: We’ll drive your car home when you shouldn’t
Client Product Target Audience
Dial a driver | Dial a driver | Social drinkers who own cars © 2013 John Petropoulos
Dial a driver – Integrated continued Single-minded proposition: We’ll drive your car home when you shouldn’t
Client Product Target Audience
Dial a driver | Dial a driver | Social drinkers who own cars © 2013 John Petropoulos
Quit –Integrated Single-minded proposition: Quitting smoking will improve your health
Client Product Target Audience
Quit | Quitting smoking | Male smokers, 30 - 45yo © 2013 John Petropoulos
Quit –Integrated continued Single-minded proposition: Quitting smoking will improve your health
Client Product Target Audience
Quit | Quitting smoking | Male smokers, 30 - 45yo © 2013 John Petropoulos
Quit –Integrated continued Single-minded proposition: Quitting smoking will improve your health
Client Product Target Audience
Quit | Quitting smoking | Male smokers, 30 - 45yo © 2013 John Petropoulos
Life goes on without you
Male (speaking softly):
Great game today, I’m proud of you
but it’s bedtime now. Goodnight buddy.
Young boy (groggily):
G’night Dad.
Awkward pause, SFX bed creaks once, abruptly.
Young boy (alert):
Oh! I meant Steve! I meant goodnight Steve!
Male (comforting):
It’s ok mate. Goodnight.
MVO:
Life goes on without you. Call Quitline on 13 78 48.
Quit –Integrated continued Single-minded proposition: Quitting smoking will improve your health
Client Product Target Audience
Quit | Quitting smoking | Male smokers, 30 - 45yo © 2013 John Petropoulos
World War Z – Digital Single-minded proposition: Watch the movie
Client Product Target Audience
Paramount | World War Z | 18-45yo © 2013 John Petropoulos