follow me 2010 presentation

The Follow Me! MissionEducate parents about the importance of living a healthy lifestyle to fight childhood obesity

The Follow Me! GoalCreate dynamic events, activities and programs through a community based program that effectively reaches families and educates parents about the importance of setting a positive healthy example for their kids.

The Alarming StatisticsThe National Average for Overweight Children in America is 31% – 33%Ohio’s Average for Overage Children is 34%

Children who are 10 years old and are overweight have an 80% risk of being obese as an adult.

Obesity in children increases the risks of heart disease, Type 2 diabetes, stroke, breast cancer, bone and joint problems, sleep apnea, mental disorders such as depression and low self esteem by 85%.

Obesity Costs us $93 Billion a Year in America in Medical Bills plus …- $800.00 per year per employee with missed work- $275 million in extra jet fuel each year for the extra poundage- $1,000 per year per employee in medical costs

ABOUTFOLLOW ME!

The Follow Me! L.E.A.D. By Example Program

L – Lifestyle (everyday choices that affect the healthy & wellness of a family)

E – Education (inform parents about valuable resources & the importance of their choices)

A – Activity (provide free events & activities for the entire family focused on health & wellness)

D – Diet (educate parents about healthy dietary options for their family)

EventsFun Fit Family Day at Easton Town Center – July 19, 2010Free Easton Summer Series & Walking Club – July 6, 2010 to August 31, 2010Healthy Halloween & Healthy Harvest – October 15 & 17, 2010Family Walk & FitFest at COSI – November 6, 2010Holiday Food Drive with Roy Hall D.R.I.V.E.N. Foundation – December 11, 2010

ProgramsFollow Me! Free Summer Series at Easton – Summer 2010Healthy Hour – Summer 2010 (partnered with Columbus FitClique)Get Healthy & Get Smart Tour – Fall 2010 (year round)Educational Grocery Store Walk Through – Winter 2010

Outreach/FundraisersNight at the Cantina – July 24, 2010Lululemon Fashion Show (partnered with Columbus FitClique) – Spring 2011Rock & Ride Spin-a-thon – Spring 2011

WHAT ISFOLLOW ME?

Event Description (Saturday, June 25th – 11:00am to 6:00pm)

A Follow Me! annual community event teamed up with Easton, Commit to be Fit, COSI and all the sports organizations in Central Ohio for a fun filled day of learning about health, wellness and exercise.

Follow Me! Fun Fit Family Day ActivitiesFree interactive thirty minute activitiesHealth, wellness and fitness booths with interactive activitiesCOSI on Wheels Presentation & 9 interactive activities about the human bodyActivities with the Columbus Crew, Columbus Clippers & Columbus Blue JacketsHealthy Cooking Demonstrations with sampling of healthy snacks & treatsParents will receive coupons, product samples & educational materials

Event DetailsTelevision sponsorship with 10tv & Commit to be FitRadio sponsorship with Sunny 95Free 30 minute interactive classes for parents & kids from noon to 5pmFree soccer activities with the Columbus Crew Free baseball activities with the Columbus ClippersFree hockey activities with the Columbus Blue JacketsMascots and special guest appearances20 booth spaces available for vendors with interactive activitiesFree 30 minute Ohio State Buckeye Football activity with Former OSU AthletesGiveaways and drawings for prizes throughout the day

FUN FITFAMILY DAY

Title Sponsorship - $10,000Tag in all radio spots, tent/booth space, logo on event splash page with hyperlink, mention in social media, logo on signage at main entrance of Healthy Halloween putt putt course & on activity table, mention in on air radio/television interviews, mention in two press releases, distribute marketing materials, logo event flyer, sponsorship of hole #1

Platinum Sponsorship - $5,000Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, sticker with logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me!

Major Sponsorship - $2,500Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, sticker with logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me!

Activity & Booth Sponsorship - $1,000Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, sticker with logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me!

Booth Sponsorship - $350.00Logo on event splash page with hyperlink, mention in social media, company name & logo on signage at sponsored hole, distribute marketing materials & coupons at your sponsored hole, healthy snacks provided to distribute at sponsored hole

FUN FITFAMILY DAY

Event Description Healthy Halloween - Magic Mountain - Friday, October 15th – 1:00pm to 3:00pm

Healthy Harvest – Easton Town Center – Sunday, October 17th – 1:00pm to 4:00pm

Follow Me! Magic Mountain Healthy Halloween Parents and kids will attend the Follow Me! Healthy Halloween - a part of the annual American Dairy Association Halloween celebration on COTA day at Magic Mountain Family Fun Center!

Follow Me! Magic Mountain Healthy HarvestParents and kids will attend the Follow Me! Healthy Harvest at Easton Town Center for an afternoon of fun games, activities, face painting and contests.

Follow Me! Healthy Halloween & Healthy Harvest ActivitiesTrick or treating on the miniature golf courseInteractive Activities & Crafts

Decorate Your Own Trick or Treat BagMake Your Own Fall BraceletMake Your Own Healthy Monster Hand Shaped Goody BagMake Your Own Super Safety Trick or Treat Reflector Necklace

Kids will receive healthy snacks & treats on each holeParents will receive coupons, product samples & educational material

HEALTHY HALLOWEEN & HARVEST

Event DescriptionHealthy Halloween – Magic Mountain – Fri, October 15th - 1:00pm to 3:00pmHealthy Harvest – Easton Town Center – Sat, October 17th - 1:00pm to 4:00pm

Major Sponsorship - $2,500Tag in all radio spots, tent/booth space at both events, logo on event splash page with hyperlink, mention in social media, logo on signage at main entrance of Healthy Halloween putt putt course & on activity table, mention in on air radio/television interviews, mention in two press releases, distribute marketing materials, logo event flyer, sponsorship of hole #1 at both events.

Activity Sponsorship - $1,000 (4 available)Logo on event splash page with hyperlink, mention in social media, logo on signage at activity table, sticker with logo placed on all trick or treat bags, logo on banner, mention in on air interviews, mention in two press releases, distribute marketing materials, logo on event flyer, all supplies & volunteers for activity provided by Follow Me!

Magic Mountain Hole Sponsorship - $250.00 (17 available)Logo on event splash page with hyperlink, mention in social media, company name & logo on signage at sponsored hole, distribute marketing materials & coupons at your sponsored hole, healthy snacks provided to distribute at sponsored hole

Easton Town Center Hole Sponsorship - $250.00 (8 available)Logo on event splash page with hyperlink, mention in social media, company name & logo on signage at sponsored hole, distribute marketing materials & coupons at your sponsored hole, healthy snacks provided to distribute at sponsored hole

Magic Mountain & Easton Town Center Hole Sponsorship - $400.00 (8 available)Logo on event splash page with hyperlink, mention in social media, company name & logo on signage at sponsored hole at both events, distribute marketing materials & coupons at your sponsored hole at both events, healthy snacks provided to distribute at sponsored hole

HEALTHY HALLOWEEN & HARVEST

Event Description (Saturday, November 6th – 9:00am to 5:00pm)

Parents and kids will attend the Follow Me! FitFest for a fun filled day of learning about health, wellness and fitness with at COSI. Families will have the opportunity to try new types of fitness activities every 30 minutes and participate interactive elements, crafts and activities.

Follow Me! FitFest ActivitiesFree interactive thirty minute activitiesHealth, wellness and fitness booths with interactive activitiesActivities with the Columbus Crew, Columbus Clippers & Columbus Blue JacketsSampling of healthy snacks & treatsParents will receive coupons, product samples & educational materials

Event DetailsTelevision sponsorship with 10tv & Commit to be FitRadio sponsorship with Sunny 95Free 30 minute interactive classes for parents & kids from noon to 5pmInteractive activities & contests with the new Life exhibitFree soccer activities with the Columbus Crew Free baseball activities with the Columbus ClippersFree hockey activities with the Columbus Blue JacketsMascots and special guest appearances20 booth spaces available for vendors with interactive activitiesFree 30 minute Ohio State Buckeye Football activity with Former OSU AthletesGiveaways and drawings for prizes throughout the day

FOLLOW ME FITFEST AT COSI

Title Sponsorship - $10,000• Named Event Sponsor “Your Company Name – Follow Me! FitFest”• Logo on 2 Months of Columbus Parent Quarter Page Ads • Logo on This Week Print Ads – Two Weeks - (346,507 circulation – full run/all papers)

• Logo on All Television Commercials (commercials, promo mentions, live coverage )• Tag in All Radio Commercials (commercials, promo mentions, live coverage)• Logo on FamilyFitFest.com Event WebPage with hyperlink (linked from all radio & media sponsors)

• Logo on Follow Me! Event Page on FollowMeKids.org• Logo & HyperLinks from all Online Articles & Content Promotions• Logo on all Marketing Materials (20,000 Distributed to PTO’s, Schools, Daycares, Organizations)

• Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000)

• Mention in Social Media (Twitter, LinkedIn, FaceBook - 30,000 impressions)

• Booth at Entrance at FitFest and Family Walk• Mention in 4 Press Releases sent to over 75 Central Ohio Media Contacts (minimum)

• Logo on signage/banners at FitFest and Family Walk• Logo on Follow Me! FitFest Flyer• Logo on Family Walk Swag Bag

Presenting Sponsorship - $7,500• Logo on 2 Months of Columbus Parent Quarter Page Ads • Logo on 2 Weeks of This Week Print Ads (346,507 circulation – full run/all papers)

• Tag in All Radio Commercials (commercials, promo mentions, live remote)

• Logo on Event Splash Page with hyperlink (linked from all radio & media sponsors)

• Logo & HyperLinks from all Online Articles & Content Promotions• Logo on all Marketing Materials (20,000 Distributed to PTO’s, Schools, Daycares, Organizations)



• Logo on Signage at FitFest & Family Walk• Booth at FitFest & Family Walk• Logo on Follow Me! FitFest Flyer• Mention in 4 Press Releases sent to over 75 Central Ohio Media Contacts (minimum)


Major Sponsorship - $5,000• Logo on 1 Month of Columbus Parent Quarter Page Ads • Logo on 1 Week of This Week Print Ads (346,507 circulation – full run/all papers)

• Logo on Television Commercials – half inventory (commercials)

• Tag in Radio Commercials – half inventory (commercials)

• Logo on Event Website with hyperlink (linked from all radio & media sponsors)

• Logo & HyperLinks from all Online Articles & Content Promotions• Logo on all Marketing Materials (20,000 Distributed to PTO’s, Schools, Daycares, Organizations)



• Logo on Signage at FitFest• Booth at Follow Me! FitFest• Place Marketing Materials in Follow Me! FitFest Bag• Mention in 4 Press Releases sent to over 75 Central Ohio Media Contacts (minimum)

Stage Sponsorship - $2,500• Logo on Event WebPage with hyperlink (linked from all radio & media sponsors)

• Logo & HyperLinks from all Online Articles & Content Promotions• Mention in Articles/E-blast/Web Content (Columbus Parent, This Week - 19,000)

• Mention in Social Media (Twitter, LinkedIn, Facebook - 30,000 impressions)

• Large banner with just your logo on Stage (focal point of day)• Booth at Follow Me! FitFest• Mention in 4 Press Releases sent to 75 Central Ohio Media Contacts• Place Marketing Materials in Follow Me! FitFest Bag

Bag Sponsorship - $2,500• Logo on Event Splash Page with hyperlink (linked from all radio & media sponsors)



• Logo on Signage at Follow Me! FitFest• Booth at Follow Me! FitFest• Banner with Logo leading into Follow Me! FitFest• Mention in 4 Press Releases sent to 75 Central Ohio Media Contacts• Logo on bags distributed at Follow Me! FitFest• Place Marketing Materials in Follow Me! FitFest Bag


Product Sampling Sponsorship - $1,000 (4 available)

• Logo on Event Splash Page with hyperlink (linked from all radio & media sponsors)



• Logo on Signage at Follow Me! FitFest• Opportunity for Company Mascot to Attend the Event• Banner with Logo leading into Follow Me! FitFest• Mention in 4 Press Releases sent to 75 Central Ohio Media Contacts• Content in Follow Me! Publication with company information• Place Marketing Materials in Follow Me! FitFest Bag

Activity Sponsor - $1,000 (6 available)

• Logo on Event WebPage with hyperlink (linked from all radio & media sponsors)



• Logo on Signage at Follow Me! FitFest• Mention in 4 Press Releases sent to 75 Central Ohio Media Contacts• Distribute Marketing Materials at Follow Me! FitFest• Information on Follow Me! FitFest Flyer• 30 minute scheduled activity/class lead or sponsored by your company

Booth Sponsor - $350.00• Booth space at Follow Me! FitFest• Logo on Company Name on Event WebPage with hyperlink (linked from all radio & media sponsors)


• Distribute Marketing Materials at Follow Me! FitFest


Mission & ObjectiveProvide a free seasonal publication that gives parents relative information to health, wellness, diet and exercise for their family including local content & information about events and activities. Advertising and participation in the quarterly publication has been intentionally priced low to allow smaller businesses to participate.

What the Follow Me! Quarterly Publication Includes:– Full color glossy publication with a three month shelf life– Content provided from Nationwide Children’s Hospital & American Heart Association– Each publication is backed with a large event produced by Follow Me!– Details and information about local events & activities– Coupons for local attractions, activities, retail, restaurants & more– Digital version sent via eblast– Affordable advertising (third to half the cost of Columbus Parent) – Consistent message to tackle childhood obesity, a key initiative in Columbus

Cost to Advertise:Full Page (Premium Location) $1,250.00Full Page Spread $2,000.00Full Page $1,000.00Half Page (with or without content) $600.00Tower Ad $500.00Quarter Page Ad $400.00Sixth Page Ad/Coupon $250.00Listing $100.00

Distribution (20,000+ copies)Retail locations, schools, daycares, community centers, events, grocery stores, gyms, restaurants, libraries, churches, local attractions, parent/child/family focused businesses

QUARTERLY PUBLICATION

Dynamic publication full of content & vibrant pictures that is relative to the season and created to educate the parent about health and wellness for the entire family

Follow Me! Quarterly Publication Details: - Full color 16pg glossy publication - Seasonal with a three month shelf life - Educational content written by trusted experts - Promoted by media partners - 20,000 copies distributed directly to parents

SpecificationsAcceptable file formats are jpg., .gif, .eps or pdf in CMYK full color at a 300 dpi. CMYK process only. We do not accept RGB, PMS and spot color based duotones. Graphics, images and text must be embedded. Full page advertising must include a .25” bleed. Advertising design available for $55/per hour.

Advertising Dimensions:Full Page (Premium Location) 8.75 x 11.25Full Page Spread 17.5 x 11.25Half Page (with content) 3.5 x 5.25Half Page Ad 8.25 x 5Tower Ad 3.25 x 10.75Quarter Page Ad 4 x 5.25Sixth Page Ad/Coupon 4 x 2.5

Advertising Deadlines:Fall/Winter 2010 October 1Spring 2011 February 11Summer 2011 May 13Fall 2011 August 19Winter 2011 November 11

Instructions for Submission:Submit artwork via email to [email protected] by advertising deadline.

QUARTERLY PUBLICATION

Spring 2011 Cover

mailto:[email protected]

Mission & ObjectiveProvide a fun dynamic attraction for parents and kids at community based events to educate parents and entertain children in an active environment. As well as provide a vehicle for year-round distribution of educational materials and healthy products that will supply parents with proper information on how to eat better, stay active and set a positive example for their children.

What the Smart Tour Includes:– Wrapped Smart Car with Logos & Signage– 32” TV & Wii Installed in Back Hatch for Interactive Gameplay– Product sampling, giveaways & distribution of marketing materials– Viral videos (distributed on various media platforms & sites)

– Interactive social media campaign (Spot the Smart Car Contest, Where’s the Smart Car Contest)

Current Booked Locations: (over 20 current bookings)Grand Opening of Short North Fitness - September 2nd Noodles & Company (summer & fall) American Heart Association Walk - August 28th New Albany Classic & Grand Prix - September 2010 New Albany Walking Classic - September 12th American Heart Association - Go Healthy Columbus - October 2nd

American Dairy Assocation - October 15th Columbus Parks & Rec Fun Run - October 16th Columbus Marathon - October 16th COSI - Grand Re-Opening of Life Exhibit - November 6th First Night Columbus - December 31st Many more to come

GET HEALTHY &GET SMART TOUR

Yearly Sponsorship - $5,000.00Business logo on the car for the year, business logo & link included in our e-blast, website and included in our social media. Sponsors can also include relevant tagged content on the Follow Me! blog and pass out marketing information/product via our tour for the year. Annual sponsor also has the option to bring out the Smart Car to their company location or another specified location six times throughout the year (upon availability).

Monthly Sponsorship - $500.00Business logo on the car for a month, business logo & link included in our e-blast, website and included in our social media. Sponsors can also include relevant tagged content on the Follow Me! blog and pass out marketing information/product via our tour for the month. Monthly sponsor also has the option to bring out the Smart Car to their company location or another specified location one time within a year of the sponsorship date (upon availability).

Product Promotion Sponsorship - $350.00Perhaps your company does not have the funds for registration or the manpower to staff an event. Use the “Get Healthy & Get Smart Car” to distribute your marketing materials and/or products at an event that we are already attending. Don’t see your event on our list? Contact us … we may already be signed up to attend. Follow Me! will only distribute and support companies, products and organizations that align with our cause.

SMART TOURSPONSORSHIPS

TelevisionWBNS 10TV/Commit to be Fit On Air TV Promotions – Andrea CamburnWBNS 10TV/Commit to be Fit Eblasts – 4 email blasts with event WCMH 4/ Monica DayWCMH 4/Gail Hogan

PrintColumbus Dispatch This Week NewspapersColumbus Parent

RadioSunny 95 Mix 107.9WNCI 97.9 WCOL 92.3WLZT 93.3

Marketing Materials Distribution- Columbus Parks & Recreation Facilities- Dublin Schools- Worthington Schools- Olentangy Schools- Goddard School Downtown- MI Homes Model Homes & Showroom- YWCA After-School Centers

- Westerville Elementary Schools- New Albany Elementary Schools- Gahanna Elementary Schools

- Easton Information Desk- Lifetime Fitness- CO Bigelow Easton

MEDIA PARTNERSHIPS

COMMUNITYPARTNERSHIPS

ADVERTISING/ PROMOTIONS

10TV/Commit to be Fit Promotional Spots

On Air Spots

Easton Spring/Summer Newsletter (Full Page)

Four Color, 15,000 direct mailed & 20,000 distributed


Family Day Flyer (7,500 distributed)Distributed at retail locations, community centers, afterschool programs and in schools

Family Day Banners12 Banners Hung at Fun Fit Family Day at Easton Town Center at All Entrances & On Stage


Easton LCD ScreenDisplayed for 2 months

Two Screens Entering from Parking Garages

Follow Me! WebsiteHomepage


↑ Marketing Piece – 10,000 Distributed

← This Week & Columbus Parent Quarter Pg AdTwo Ads - Full Color & Full Runs

Follow Me! Marketing Piece (2,500 distributed)Reusable Discount Card – Distributed at Family Day, Red White & Boom Parade and Easton Summer Series

FEEDBACK/ TESTIMONIALS

EVENT HIGHLIGHTS

follow me 2010 presentation

Documents

logo event flyer

healthy wellness

columbus fitcliqueget

healthy lifestyle

activity table

activity booth sponsorship

event splash page

healthy hour summer