Tailor marketing for events related directly to the customer.

Life Stage ChangesMarket to consumers in a state of life change, such as: newlyweds combining incomes, new parents seeking safer vehicles, or recent retirees ready for their dream car.

Follow the Customer vs. Follow the Car Two methods for automotive prospecting

Tailor marketing for events related directly to the vehicle.

Follow the CarFollow the Customer

Receiving Service Opportunity to market to prospects if using a competing service center, or to market with new vehicle if repairs have been frequent.

Asset ChangesMarket to consumers who have recently sold or purchased a home or luxury item indicating a change in income or lifestyle.

Changing OwnershipOpportunity to market to new owner with message of knowing the vehicle as the original dealer.

Digital Behavior Use data mining to target in-market prospects who are using the internet to search for or express interestin purchasing a new car.

Leaving MarketOpportunity to market with new vehicle after current car is sent to scrap.

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