follow the leaders – a data analysis of top affiliates

30
January 2015 Business Proprietary & Confidential Affiliate Summit 1 January 15, 2015

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Page 1: Follow the Leaders – A Data Analysis of Top Affiliates

January 2015

Business Proprietary & Confidential

Affiliate Summit

1January 15, 2015

Page 2: Follow the Leaders – A Data Analysis of Top Affiliates

January 15, 2015 Business Proprietary & Confidential 2

Agenda

• Top Affiliate Networks

• Tips from Affiliates• Qualification, Media Buying, Speed

• Tips from Super Affiliates• Better campaign planning

Data from SimilarWeb

Tips from high grossing affiliates

Page 3: Follow the Leaders – A Data Analysis of Top Affiliates

What We Do

January 15, 2015 Business Proprietary & Confidential 3

We Measure the Digital World

Page 4: Follow the Leaders – A Data Analysis of Top Affiliates

How We Do It

Crawler(2.5B page/mo)

Panel(The biggest Panel in the world )

Digital World

Insights & Analysis

Tagging Categorization Traffic Ranking Technologies

Direct Measurement(Learning Set)

ISP Data(Global Diversity)

Page 5: Follow the Leaders – A Data Analysis of Top Affiliates

Our Company

Global Offices

Page 6: Follow the Leaders – A Data Analysis of Top Affiliates

The World of

Affiliate Networks

January 15, 2015 Business Proprietary & Confidential 6

Page 7: Follow the Leaders – A Data Analysis of Top Affiliates

The Most Popular Networks

January 15, 2015 Business Proprietary & Confidential 7

High Traffic Sites – Top 10,000 Ranking

Page 8: Follow the Leaders – A Data Analysis of Top Affiliates

The Most Popular Networks

January 15, 2015 Business Proprietary & Confidential 8

Top 100,000 Ranking

Page 9: Follow the Leaders – A Data Analysis of Top Affiliates

SkimLinks – Content Masters

January 15, 2015 Business Proprietary & Confidential 9

Page 10: Follow the Leaders – A Data Analysis of Top Affiliates

Category Breakdown

January 15, 2015 Business Proprietary & Confidential 10

Page 11: Follow the Leaders – A Data Analysis of Top Affiliates

January 15, 2015 Business Proprietary & Confidential 11

3 Tips from Affiliates

• Data driven qualification

• Behavior driven media buying

• Act fast and be efficient

Page 12: Follow the Leaders – A Data Analysis of Top Affiliates

Website Qualification

January 15, 2015 Business Proprietary & Confidential 12

Page 13: Follow the Leaders – A Data Analysis of Top Affiliates

Traffic Quality

January 15, 2015 Business Proprietary & Confidential 13

Unstable Traffic

Sustained Growth

Pattern

Page 14: Follow the Leaders – A Data Analysis of Top Affiliates

Distribution of Sources

January 15, 2015 Business Proprietary & Confidential 14

Page 15: Follow the Leaders – A Data Analysis of Top Affiliates

Audience Interests

January 15, 2015 Business Proprietary & Confidential 15

Page 16: Follow the Leaders – A Data Analysis of Top Affiliates

Referral Traffic

January 15, 2015 Business Proprietary & Confidential 16

Page 17: Follow the Leaders – A Data Analysis of Top Affiliates

Display Ad Traffic

January 15, 2015 Business Proprietary & Confidential 17

Page 18: Follow the Leaders – A Data Analysis of Top Affiliates

Find Sites Based on Web Behaviors

January 15, 2015 Business Proprietary & Confidential 18

Page 19: Follow the Leaders – A Data Analysis of Top Affiliates

One Click Qualification

January 15, 2015 Business Proprietary & Confidential 19

Page 20: Follow the Leaders – A Data Analysis of Top Affiliates

Super Affiliates

“Failure to plan

is a plan for failure”

January 15, 2015 Business Proprietary & Confidential 20

Page 21: Follow the Leaders – A Data Analysis of Top Affiliates

Identify Opportunities

January 15, 2015 Business Proprietary & Confidential 21

Page 22: Follow the Leaders – A Data Analysis of Top Affiliates

Traffic Drivers

January 15, 2015 Business Proprietary & Confidential 22

Page 23: Follow the Leaders – A Data Analysis of Top Affiliates

Traffic Receivers (Referrals)

January 15, 2015 Business Proprietary & Confidential 23

Page 24: Follow the Leaders – A Data Analysis of Top Affiliates

Category Leaders (Display Ads)

January 15, 2015 Business Proprietary & Confidential 24

Page 25: Follow the Leaders – A Data Analysis of Top Affiliates

Deep Analysis

Once you have an idea of sites that fall into the scope of your audience’s interests, use ‘Website Analysis’ to discover the driving forces behind each prospectors’ traffic flow.

January 15, 2015 Business Proprietary & Confidential 25

Page 26: Follow the Leaders – A Data Analysis of Top Affiliates

Measure the Quality of an Offer

January 15, 2015 Business Proprietary & Confidential 26

Page 27: Follow the Leaders – A Data Analysis of Top Affiliates

A Closer Look at the Traffic Sources

January 15, 2015 Business Proprietary & Confidential 27

Page 28: Follow the Leaders – A Data Analysis of Top Affiliates

Look at the Creative to Build a Strategy

January 15, 2015 Business Proprietary & Confidential 28

Page 29: Follow the Leaders – A Data Analysis of Top Affiliates

Conversion Rate – Traffic Potential

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Conversion Rate

Beginning of Purchasing Funnel Conversions

Aliexpress Amazon

January 15, 2015 Business Proprietary & Confidential 29

Page 30: Follow the Leaders – A Data Analysis of Top Affiliates

THANK YOU

Business Proprietary & Confidential 30January 15, 2015