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Followers to

Voters?Atty. Ethelbert B. Ouano@iamEthelbert

09189855926

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Media Practitioners?

According to Com. Res. No. 9615, as

amended by Com. Res. No. 9631

bloggers

facebook users

Twitter users

igers / instagram users

among others are MEDIA

PRACTITIONERS and thereforebound by the law on Fair Election Act

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SOCIAL MEDIAis a potent medium

for political campaigns.

35 percent of the total 95 million Filipinos have access to

Internet

No candidate can afford to ignore social media as the

number of social media users in a locality can be higherthan the margin of victory.

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There are around 30,094,560 Filipinos who are

Facebook Users. Demographics show that the

largest age group is 18-24 years old followed by

the users in the age of 25 to 34.

Roughly, 60% = Youth

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Social Media presence is a must for a

candidate.

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Publicity and Engagement Levels

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A social media campaign done right will

certainly have an impact on the outcome of theElections.

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Social Media can be used or abused.

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it can even confuse

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In Cebu

- No twitter account- FB Group: DavideMagpale

Graft Free Cebu Province 2013-

2016

- 2,266 members

- crowd-sourced content.

- @pablojohncebu has 1,197

followers

- FB Page Pablo John Garcia has

43,809 likes- Updated with recent photos

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In the city

2 full FB accounts (roughly

around 10,000 friends)

undisclosed number of

friends but FB account has

1,024 followers

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Social Media Advantages?

Facts and Content driven.

Creatives can make your campaign viral.

It can appeal to emotions.

Cultivates exchange and multiplication.

Effective transmission down to the network.

Cultivates interests.

It can be intelligent but it can sometimes be sarcastic.

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For Bloggers / Social Media Users?

Running ads of candidates in their blogs would be an

additional income for bloggers.

Since candidates are required to report expenses to the

COMELEC, Bloggers will be required to have their TINand report their income to the BIR

Blogging black market / underground economy will be

minimized.

Encourages the registration of blogs in order to tap this

revenue poll during election season.

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Election Campaign

Personal opinions, views, and preferences for

candidates, contained in blogs shall not be considered

acts of election campaigning or partisan political activity

unless expressed by government officials in the

Executive Department, the Legislative Department, theJudiciary, the Constitutional Commissions, and

members of the Civil Service.

If you cant charge people campaigning for their

candidate by word of mouth, by analogy this should

apply in the online world.

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Problem Areas

Pay per post.

Lengthy disclosure

Ad-services

Is right to reply available on-line?

Cyberlibel

Anonymous

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