Font and Colours

Introduction to font and colour:Making sure that the font and colour you use in your magazine is very important . This is because the font and colour portrays a message to the audience, which signifies the genre of the magazine, the target audience and the gender the magazine is aiming towards. If the wrong message is portrayed, the magazine seems unprofessional and improper, which is a negative attribute as it discourages customers from buying the brand. You should make sure that the right combination of font and colour is used to have a more stable audience and to make sure the customer gets the right message.

2 fonts I am considering

AharoniThis font is very eye-catching, but not too striking because the letters are smoothly curved. The curves make the writing seem like it has been written with a pen, therefore making it an older style of font.

Haettenschweiler This font is more bold and outstanding because the letters seem more prominent and outlined. The letters are also more blocky compared to the other font, suggesting it is a more modern styled font.

The curves of the letters are less obvious and smooth compared to ‘Aharoni’, therefore making it look more contemporary.

Fonts that wouldn’t workFonts that would not be suitable for a music magazine of r&b genre include scripted fonts. An example is:

Brush Script MTThis font should not be used as this conveys a different meaning. It is also not bold and blocky enough to be used as a masthead as it does not attract much attention and cannot be read properly by the audience from a distance, making it less suitable to use. These kind of fonts are usually used for invites to parties/weddings, or menus at restaurants etc.

Display fontsThe fonts that are suitable to use should be big, bold and blocky to grab attention and be striking. These are good to use for mastheads, headings, titles and main cover line etc.Examples of fonts that should be used:

Eras Bold ITCPoplar StdKozuka gothic proBodoni MT BlackBerlin Sans FB Demi

Hand-written FontsThese are needed to add a human element to a magazine/design. The writing looks like it has been written, therefore it creates some sort of sense of familiarity and awareness between the audience and the brand.

Bradley Hand ITC Comic Sans MSKristen ITCLucida Handwriting

Size

A GOOD SIZENOT A GOOD SIZE

The first size is a appropriate size to use for the masthead of a magazine as it is very bold and attention-grabbing, therefore it will draw and audiences attention. It is also big enough to be able to read from a distance, which enhances it’s suitability

as this is a good feature for the masthead to have. A large size also highlights the importance of something.The second size however is a very bad size to use for a masthead as it is not visible from far and is also not as eye-catching

as the other size. It will also not make a good masthead because it will only take up a small part of the front page, therefore the brand will not be easily recognisable.

ColourThe use of colour on a magazine is very significant as this helps send a message across to the audience along with the font. Publishers need to make sure that the colours are suitable and relate to the genre as they do not want to portray a different meaning. A pop magazine would use bright and light colours, however a heavy metal magazine would use dark colours such as black and grey. Colours convey different feelings, emotions and meanings.

This image shows bright coloured pencil crayons. The bright colours make the image vibrant and show happiness, liveliness and joy.

The black rose in this image creates a sombre mood as it is a dull colour. It creates a depressing and moody tone.

The warm tones used in this image create a feeling of contentment, peace and serenity.

Colours that don’t work

Rocktastic

These colours do not work because they are both really bright and do not associate with the masthead, which implies the magazine is based on rock music. The colours would not be used for a rock magazine as rock music is stereotypically associated to darker colours, like grey and black. Instead, these bright colours would usually represent a happier and more 'positive' type of music genre. The font is also not suitable as it is not bold or readable or attention-grabbing.

Colours that work

These two colours work more compared to the other combination as they send across a message of the magazine being based on a genre such as rock, which is also implied from the title. The dull background colour also compliments the brighter font and creates a good contrast. The font is also more apparent and blocky compared to the font used in the previous example, making this example more suitable.

Rocktastic

ConclusionThe genre RnB is conventionally represented through classy, dark toned colours. Colours that I think would suit my RnB magazine include purple, black, grey and

white. These colours represent the usually calm rhythm of a rnb song and therefore imply the genre and send an accurate message to the audience. Choosing the right

colour for my masthead is important because this is a feature that is very apparent on the front cover and is where many people look at first, therefore the masthead needs

to be portraying the right message so a viewer can judge the genre from the masthead.

SoulThe colour and font of my

masthead and magazine will be similar to the colours used in this

example.