fontys aci transmedia storytelling lab | overview of students work
TRANSCRIPT
MINOR TRANSMEDIA STORYTELLING
Minor Transmedia Storytelling – Fontys Academy for Creative Industries
STUDENTS LEARN TO DESIGN AND EXECUTE A TRANSMEDIA PRODUCTION IN A SIX MONTH PROGRAM
minor transmedia storytelling at Fontys ACI
the program follows the stages of transmedia production
COURSES, MASTERCLASSES, WORKSHOPS AND PRACTICALS
Busyness- & Energy
RIDE THE TRANSMEDIA TRAIN
GREED IS GOOD Minor Transmedia storytelling – Fontys ACI
Henry Jenkins (transmedia hero):
An easy example of convergence culture is the advent of product placement in film and television, which Jenkins argues is an easy way to build a subconscious connection between content and an affiliated brand. “Successful brands,” he argues in Convergence Culture, ”are built by exploiting multiple contacts between the brand and the consumer.”
http://www.youtube.com/watch?v=iV_JkYGJ8Eo
OVERVIEW OF STUDENT WORK Minor Transmedia Storytelling – Fontys Academy for Creative Industries
DESIGN – USER JOURNEY pre-production
DESIGN – MOODBOARDS pre-production
DESIGN – MOODBOARDS pre-production
DESIGN – BACKSTORY pre-production
DESIGN – STORYBOARDS pre-production
DESIGN – STYLEGUIDE pre-production
DEVELOPMENT – PROMOTION pre-production
DEVELOPMENT – WEBISODES pre-production
DEVELOPMENT – WEBSITE pre-production
DEVELOPMENT – WEBISODES pre-production
DEVELOPMENT – SCRIPT pre-production
DEVELOPMENT – CHARACTERS pre-production
WEBISODES production
KEEPING CONTROL production
DEALING WITH THE PRESS production
“FIRST TIME IN BRABANT*: ALTERNATE REALITY GAME. IS IT REAL OR FAKE?” *the province where tilburg is situated
in the press
END EVENT: PLAYERS, VIEWERS AND ACTORS GATHER FOR THE FINAL SCENE
production
REPORT TO CLIENT ON KPI’S AND DEVELOPMENT PROCES
post-production
REPORT TO CLIENT ON KPI’S AND DEVELOPMENT PROCES
post-production
WWW.TEAMMISDIRECTED.NL
Webisode ‘Aktetas eigenaar gezocht’ – Johan de Vries please press play to start video, or watch it online http://youtu.be/DyQeucbgI3Y
PLEASE CONTACT US IF YOU HAVE ANY QUESTIONS MS. EEFJE OP DEN BUYSCH – COORDINATOR TRANSMEDIA STORYTELLING LAB [email protected] +31 6 22452452
Minor Transmedia Storytelling – Fontys Academy for Creative Industries
THANK YOU FOR YOUR ATTENTION