food and drink purchasing confectionary in wales · 2017-11-28 · take home food and drink...

© Kantar Worldpanel

Confectionary

Cathy Capelin 25th Feb 2016

Food and Drink purchasing in Wales

© Kantar Worldpanel © Kantar Worldpanel

Food and Drink in Wales

Take home shopping baskets 1

Consumption trends 4

Nutritional Trends and Attitudes to Health 3

Retail Environment 2


Sample of 30,000 GB Households

1,900 in Wales Take Home food and drink purchasing

Spend, Volume , Calories, Fat, Saturates,

Carbs, Sugars, Protein, Fibre and Sodium content

Kantar Worldpanel is …

Food and drink consumption diary

Consumer questionnaires


223 shopping trips per year

£59 per week on Food & Drink

47 items per week

27.3% of spend comes from

Tesco

38.5% of spend on promotion

Online up to 5.7% of spend

Take home spend £5.2

billion

Welsh households take home food and drink purchasing 2015


27.3

18.8

12.0

10.4

8.5

5.3

3.6

2.2

1.8

Tesco

Asda

Aldi/Lidl

Morrisons

JS

Coop

M&S

Waitrose

Indeps

Tesco dominate with over 27% but Discounters now 12% Wales Take Home Food and Drink Retailers % of Spend : 2015

*

*

*


-0.9

-6.7

-0.1

6.5

2.5

-1.9

4.8

5.6

5.6

-1.8

Total Wales

Tesco

Asda

Aldi/Lidl

Morrisons

JS

Coop

M&S

Waitrose

Indeps

Discounters and Morrison’s gaining share : Tesco losses Wales Take Home Food and Drink Retailers % of Spend : 2015 vs 2014


2.9 3.3 3.7

5.0 5.7

2011 2012 2013 2014 2015

Online % of Total Spend on Food and Drink in Wales Take Home Shopping Baskets

Online strong growth in latest 5 years


5.7 6.7

4.1

Wales England Scotland

Online % of Total Spend on Food and Drink Take Home Shopping Baskets by Country : 2015

Wales Online 5.7% : England highest at 6.7%


37.6

38.4 38.5 38.4

39.9 39.8

38.3

39.5 39.4

2011 2014 2015 2011 2014 2015 2011 2014 2015

England Wales

Promotions are significant but stabilising Promotions % Take Home food and drink spend

Scotland


10

75% Try to lead a

healthy lifestyle

66% Agree that diet is

important to them

Welsh Attitudes to Health 2015

34% Say that nutritional labelling impacts on foods they purchase

45% Recently aware

of whether foods I buy are

good for me

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.patriotstore.co.uk/shop/5x3-full-size-wales-flag/&ei=6ltYVZyVDsGqUqaagOgE&bvm=bv.93564037,d.d24&psig=AFQjCNHZGLMyQyrEOwEAYty0tj-xglZCwA&ust=1431940453455687


-0.3

0.5

-0.3

0.3

2.4

-6.1

1.8 1.1

Over last 5 years, calories growing slowly in Welsh baskets but big drop in sodium Total Nutrient % change from Welsh Total Take Home Food and Drink 2015 vs 2011


0.9 0.9

-0.2

1.2

2.0

-0.2

3.4

1.6

Over the last year, saturates still growing in Welsh baskets but flatter calorie picture Total Nutrient % change from Welsh Total Take Home Food and Drink 2015 vs 2014


Saturates 2% over index vs GB

Urban 101 Rural 109

11 gms

per person per day more than DRI

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.andrewcainefitness.com/apps/blog/show/42337968-food-intolerances-yeast-wheat-and-gluten-and-dairy-&ei=p6hcVb6CDYXvUPL4gJgM&bvm=bv.93756505,d.d24&psig=AFQjCNGwo73bv0lsEe7mjFVcwMsVxhqTvA&ust=1432222243018675


17.2

9.7

9.3

8.4

8.4

7.3

4.8

Butter/Marg andOils

Cheese

Meat

Biscuits

Milk

Confectionery

Cakes & Pastries

Dairy and Fats key to Saturates Wales Take Home Food and Drink category % contribution to Total Take Home Saturated Fat : 2015


Sugars 4% over index vs GB

Urban 103 Rural 110

23 gms

per person per day more than DRI

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.webmd.com/diet/ss/slideshow-sugar-addiction&ei=-aZcVeySNcmsUbCagdgC&bvm=bv.93756505,d.d24&psig=AFQjCNG6bKYdGbtfLs1NFlxzYVdXREA1RQ&ust=1432221810682562


15.2

13.3

11.8

10.2

8.7

6.6

5.1

Fruit, Veg andSalads

Dairy products

Packet Sugar

Confectionery

Soft Drinks

Biscuits

Cakes andPastries

Confectionery, Soft Drinks, Biscuits and Cakes key to Free Sugars Wales Take Home Food and Drink category % contribution to Total Take Home Sugars: 2015


5 4.9 4.8 4.5

4.2 4.7 4.6 4.6 4.4

4.1

2011 2012 2013 2014 2015 2011 2012 2013 2014 2015

GB: Sugar gms per 100ml

Significant reduction in sugar content in Soft Drinks

Wales : Sugar gms per 100ml

Total Soft Drinks Take Home purchasing : sales weighted average sugar content


With well developed Diet offering in Wales

41.7

87.3

59.8

27.6

Soft Drinks Dilutables Carbonates Still Juice Drinks

Wales Take Home purchasing :Diet % volume 2015


Over 13% of calories in

Welsh Take Home shopping baskets currently sourced from Free Sugars

SACN report says 5%


GB : Free Sugars higher contribution to calories in lower social class

12.1 12.5

12.9

13.4

14.2

Social Class % of Total Calories from Estimated Free Sugars in GB Take Home Shopping Baskets : 2015


GB : Free Sugars higher contribution to calories in households with children

12.7 12.5

13.2

13.6

12.9

12.6

13.0

Lifestage % of Total Calories from Estimated Free Sugars in GB Take Home Shopping Baskets : 2015

Consumers are concerned about Sugar ( GB)

LinkQ Feb 2015 Attitudes to Nutrients GB Households

26%

of GB households are “Very concerned”

#1

level of concern highest for sugars

30%

are more concerned with sugars in foods than last

year

#1

rate of increased concern year on year

92%

are trying to manage or reduce the amount of

sugars in the foods they buy

34%

have RECENTLY tried to manage or reduce the

amount of sugars in the foods they buy

Is Concern impacting Behaviour? ( GB)

2.8

-3.1

1.1 0.6

2.5

-0.3

-6.1

0

1.5

2.9

Chilled Juice RegularCarbonates

Breakfast Cereals Confectionery Cakes & Pastries

All Households Very Concerned about Sugar

Take Home purchasing annual % chg : Sep 2015 vs 2014 GB Households

LOWER THAN AVERAGE

Nutrients and categories % purchased on promotion in Welsh shopping baskets 2015

Promotional levels high on high sugar and fat categories

35% VOLUME

37% SUGARS

40% SATURATES

HIGHER THAN AVERAGE

Dairy

Products

26%

Fruit 27%

Vegetables 26%

Eggs 23%

Chilled Drinks 54%

Take Home Savouries 49%

Ambient Soft Drinks 52%

Confectionery 49%


8.7% incremental (GB)

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCPHhr4X79sgCFQIDGgodMicLVw&url=http://www.ebay.com/itm/Plastic-Stainless-Steel-Sugar-Shaker-Dispenser-12oz-Side-Flap-NEW-/321093210061&psig=AFQjCNEoSXSBhxmC3T4bbHMSpFuS8JBU1Q&ust=1446733131507441

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCM3Ezun79sgCFUu6GgodMYcJfQ&url=http://www.thisismoney.co.uk/money/article-2044575/The-Tesco-price-war-starts-shoppers-end-paying-more.html&bvm=bv.106379543,d.d2s&psig=AFQjCNGs9TZrV89FZ40kXn083rVMepqavw&ust=1446733332496121


79.4

31.5 26.0

84.8

30.3 24.9

Enjoyment Practicality Health Enjoyment Practicality Health

GB Wales

Enjoyment key to Welsh food and drink consumption Reason for Consumption Choice : % In home and carried out food and drink 2015


26.9

15.6

8

20.6

28.9

Teatime

Total Lunch

Evening Meal

Breakfast

Total Snacks

Total Food and Drink – In home and Carried Out

Individual Meal Occasions (%) WALES

52w/e Dec 2015

Snacking is the biggest in-home occasion


29.6% of occasions in Wales are eaten out


31

Wales top in home snacks

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=&url=http://www.phrases.org.uk/meanings/my-cup-of-tea.html&ei=ZYhtVciIDIm7UZmHgdgG&bvm=bv.94911696,d.d24&psig=AFQjCNFgF0lnKzVt2vxkZMR9tIqE5XixgA&ust=1433328101457783

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.google.co.uk/url?sa%3Di%26rct%3Dj%26q%3D%26esrc%3Ds%26frm%3D1%26source%3Dimages%26cd%3D%26cad%3Drja%26uact%3D8%26ved%3D%26url%3Dhttp://www.phrases.org.uk/meanings/my-cup-of-tea.html%26ei%3DZYhtVciIDIm7UZmHgdgG%26bvm%3Dbv.94911696,d.d24%26psig%3DAFQjCNFgF0lnKzVt2vxkZMR9tIqE5XixgA%26ust%3D1433328101457783&ei=cohtVfWSNcrbU4qigOAN&bvm=bv.94911696,d.d24&psig=AFQjCNFgF0lnKzVt2vxkZMR9tIqE5XixgA&ust=1433328101457783

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.phrases.org.uk/meanings/my-cup-of-tea.html&ei=g4htVeHXMMH0UP6pgaAH&bvm=bv.94911696,d.d24&psig=AFQjCNFgF0lnKzVt2vxkZMR9tIqE5XixgA&ust=1433328101457783

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.phrases.org.uk/meanings/my-cup-of-tea.html&ei=g4htVeHXMMH0UP6pgaAH&bvm=bv.94911696,d.d24&psig=AFQjCNFgF0lnKzVt2vxkZMR9tIqE5XixgA&ust=1433328101457783

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.google.co.uk/url?sa%3Di%26rct%3Dj%26q%3D%26esrc%3Ds%26frm%3D1%26source%3Dimages%26cd%3D%26cad%3Drja%26uact%3D8%26ved%3D%26url%3Dhttp://www.phrases.org.uk/meanings/my-cup-of-tea.html%26ei%3DZYhtVciIDIm7UZmHgdgG%26bvm%3Dbv.94911696,d.d24%26psig%3DAFQjCNFgF0lnKzVt2vxkZMR9tIqE5XixgA%26ust%3D1433328101457783&ei=tYhtVfCCFYLaUcuvgaAF&bvm=bv.94911696,d.d24&psig=AFQjCNFgF0lnKzVt2vxkZMR9tIqE5XixgA&ust=1433328101457783

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.google.co.uk/url?sa%3Di%26rct%3Dj%26q%3D%26esrc%3Ds%26frm%3D1%26source%3Dimages%26cd%3D%26cad%3Drja%26uact%3D8%26ved%3D%26url%3Dhttp://www.phrases.org.uk/meanings/my-cup-of-tea.html%26ei%3DZYhtVciIDIm7UZmHgdgG%26bvm%3Dbv.94911696,d.d24%26psig%3DAFQjCNFgF0lnKzVt2vxkZMR9tIqE5XixgA%26ust%3D1433328101457783&ei=tYhtVfCCFYLaUcuvgaAF&bvm=bv.94911696,d.d24&psig=AFQjCNFgF0lnKzVt2vxkZMR9tIqE5XixgA&ust=1433328101457783

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.dailymail.co.uk/sciencetech/article-2176070/Should-James-Bond-swap-Martinis-nice-cuppa-Tea-acts-antidote-deadly-terrorist-poison-ricin.html&ei=tYhtVfCCFYLaUcuvgaAF&bvm=bv.94911696,d.d24&psig=AFQjCNFgF0lnKzVt2vxkZMR9tIqE5XixgA&ust=1433328101457783

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://johnnyholland.org/2011/03/how-your-coffee-mug-controls-your-feelings-what-you-can-do-about-it/&ei=S4ltVcuQKInSUcfPgaAE&bvm=bv.94911696,d.d24&psig=AFQjCNG6wZMlWI-TOqAbKs-plKo0eUYeZQ&ust=1433328314002534

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://vq.vassar.edu/issues/2012/03/beyond-vassar/apple-a-day.html&ei=dYptVa-5EsjXU8LyguAG&bvm=bv.94911696,d.d24&psig=AFQjCNG7OPrjQ6QBvDu_hIGQH6NOfhFhtw&ust=1433328620238146

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.sheknows.com/health-and-wellness/articles/1009209/study-shows-hot-chocolate-helps-your-brain&ei=xYptVYSSNYvaUb6cg_gB&bvm=bv.94911696,d.d24&psig=AFQjCNENvRDxzt3LvcAPuL3KUxY2B0JwIw&ust=1433328691182041

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://iml.jou.ufl.edu/projects/fall12/engroff_h/types.html&ei=JIttVcPJLsraU9XbgLgH&bvm=bv.94911696,d.d24&psig=AFQjCNGlKfnHuZzuYzjXo6RBHw3xGSjZXg&ust=1433328788231402

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://nadiashealthykitchen.com/healthy-digestive-biscuits-graham-crackers/&ei=nottVaiADIaTU8mxgKgI&bvm=bv.94911696,d.d24&psig=AFQjCNF8zIdTB4OGvwPd2anOkcO136uTDA&ust=1433328901365421

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.theguardian.com/lifeandstyle/wordofmouth/2008/oct/24/squash&ei=94ttVaXBKoTWU7HigfgM&bvm=bv.94911696,d.d24&psig=AFQjCNH0w-F6roCjqnurNXwhRngGSPqmwQ&ust=1433328972272685

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.mrkipling.co.uk/our-range/our-slices/angel-slices&ei=ioxtVe7oGYmuUZz0geAF&psig=AFQjCNFbOX6-sigN-XEybPlm6U2D9AeqPg&ust=1433329133931965

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.express.co.uk/comment/columnists/nathan-rao/381089/What-ever-happened-to-plain-old-salt-and-vinegar-cheese-and-onion-and-ready-salted&ei=0IxtVbvcBIX0UpGygqgI&psig=AFQjCNHobJCZwbJgQftjl2OrkIr5jAjQVg&ust=1433329217397672

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=&url=http://www.dailymail.co.uk/femail/article-1268371/M-S-sandwich-celebrates-30th-anniversary-launch-changed-lunch-forever.html&ei=Co1tVYmqN4flUsO1gMgI&v6u=https://s-v6exp1-v4.metric.gstatic.com/gen_204?ip%3D198.178.236.10%26ts%3D1433242891288904%26auth%3Dntq2wgwwq3fkli7lu3ipzcov5n3nspm6%26rndm%3D0.9236196458871538&v6s=2&v6t=53773&psig=AFQjCNGvi4yXx2IycXYL9xmudkHd2d_Qcg&ust=1433329291230852


Progress towards 5 a Day

Average servings of 5 a day In home and carried out 52 we 6 Dec 2015

2.6

2.1

2.5


Headlines

People are engaged with health in Wales but buying too many nutrients of concern

1

Promotions significant : will they be restricted on high sugar products?

4

Retail environment changing with growth of discounters and online

3

Success stories in Wales : Salt reduction, Sugar in Soft Drinks and progress towards 5 a day

2

food and drink purchasing confectionary in wales · 2017-11-28 · take home food and drink...

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