Welcome to Ignite Communications Ltd Overview of our services

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•  Want a fresh new PR and Social Media approach?

•  Want to spark the right brand debate?

•  We can help….

•  But we know you are busy. So we will be quick.

•  Our short presentation gives you an overview of our services and

experience

•  We hope you might want to hear more at the end

•  If so, please do contact us

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1.  We understand the food and drink industry inside out

2.  The media know us and trust us

3.  We represent ‘Little and Large’ businesses, from global brands to start-ups

4.  We support ‘Clicks and Bricks’ - retailers, brands and e-commerce

5.  We are made up of senior consultants. No juniors

6.  We offer a competitive price with no hidden ‘extras’

7.  We are fun to work with - grounded, loyal, ego-free

8.  We are all about the commercial gain for clients

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In today’s world, your brand is what people say it is, rather than what you tell them it is We create great content that people want to share with each other We spark debate to get people talking about brands in a positive way The debates are useful, usable, credible and sharable They occur in print, online, at the school gates, in board rooms And they inspire action: sales, footfall, recommendation, perception shifts This is how we do it…….

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Core Services

Media strategy and

outreach

Press events and launches

Consumer events and

theatre

Recruiting brand

ambassadors

Big campaign

development

Our traditional PR services build brand reputations. We know how to spark the right debate to reinforce and redefine your messages"

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Digital Services

Social Media Protocol and

Training

Social Media Content

Management

Social Media Campaigns

Blogger outreach &

Engagement

Blog, Video, App

Development

We listen to the brand debates occurring with customers in the ‘digital world’. This enables us to shape the right strategy and content so you can develop stronger relationships with current and potential customers

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Corporate services

Crisis and Issues

Management

Media training

Content for websites –

blogs, video

Corporate events -

internal & external

CSR campaigns

Sparking brand debates extends to our clients’ corporate affairs. We create messages that resonate wi th your employees and the business community"

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•  Brand debates can sometimes be negative •  We monitor these conversations and implement strategies to manage the

debate •  Are you prepared to react though:

－  Is your team media trained? －  Do you have a crisis manual in place? －  Could you respond to a negative comment with the right tone, in minutes, on

Facebook? •  We have assisted many brands with crisis and issues management •  Examples of issues: legislative issues, business and employee concerns,

factory closures, product recalls •  Contact us today if you are concerned

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Outcomes

Sales & Footfall

Brand Listings

Social media conversations

Peer-to-Peer Referrals

Brand loyalty

We create brand debates with a purpose - to inspire an action with audiences. These ‘actions’ are aligned to your business objectives and are how we measure campaign success

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Measure Who we have reached, tonality, impact, success and business outcomes

Optimise Ensure campaigns build in momentum and are memorable

Activate The right experiences and brand debates to inspire the right action

Shape The right campaign to deliver your commercial objectives

Understand Your business, your industry, your customers, your brief

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•  Senior team only = ‘Right first time’ work

•  Our structure is based on outcomes rather than hierarchy

Account Lead Strategy, momentum, scale

Client Relationship Managers Category insight and planning

Media Liaison Officers Focused brand-story telling

Social Media Strategists Integrates & optimises stories

Our Experience Team’s credentials - Past and Present

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Footfall and sales

Destination

Clicks and sales

E-Commerce

All-category support

Retail

Trade and consumer

Media Relations

Building artisan brands

Premiumisation

Strategy & Activation

Social Media

Brand campaigns

Brand Building

Tailored comms

Travel Retail

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We would love to share some of our case studies with you, such as…. •  In one month, we delivered a 40% footfall uplift for a grocery retailer •  For 10 consecutive weeks, we got a client into The Grocer Magazine •  We increased a company’s Facebook following by 400% in one week •  Delivered a 75:1 return on PR investment for a well-loved household brand •  Recently secured full page interviews in The Evening Standard and The

Telegraph Magazine To learn more about the strategic approach and tactics deployed, contact us to discuss in more detail

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Thank you for your time

Rachel Taylor rachel@ignitecommunications.co.uk 01483 550701/ 020 3551 5822 / 07787 436395 ignitecommunications.co.uk @ignitecomms