FOR IMMEDIATE RELEASE:

Contact: Daphne Wan Food Empire Holdings Pte Ltd +65 6744 8911 +65 6744 2116 daphne@foodempire.com www.foodempire.com

Food Empire Honoured as Singapore’s Most Valuable Brand for Third Consecutive Year

More Good Tidings for FE from its Ukraine TVC in the Moscow International Advertising Festival

Singapore, 30 November, 2005 - SGX main board-listed Food Empire Holdings, a leading food

and beverage group is pleased to announce that it has been honoured for the third consecutive

year as a winner of the annual Singapore Brand Award 2005. The awards are unveiled in the

Singapore Brand Award press conference organized by International Enterprise (IE) Singapore

today. This annual award honours the top 15 Singapore companies selected as having the most

valuable brands at national level.

Food Empire Holdings was ranked 13th in this year’s award and was valued as having an

estimated brand value of S$84 million on the basis of its strong portfolio of brands.

Mr Tan Wang Cheow, Chairman and Managing Director of Food Empire said: “We are honoured

and elated to be awarded as one of Singapore’s most valuable brands again this year. This

award is a strong recognition of the successful efforts made by local homegrown companies in

brand building and global marketing in the marketplace.”

“Bearing its significance, the award is a strong recognition of our successful efforts in building a

unique and distinct position with our portfolio of winning brands and quality products in these

challenging international markets. Our success in making our proprietary brands including

MacCoffee, the market leader in the emerging markets such as Russia, Kazakhstan and Ukraine,

is a testament of how a well-managed homegrown brand can achieve in the global marketplace.

The award will continue to spur us in pursuing our strategy to be a leading global food &

beverage group, bringing our valued brands and quality products to every corner of the global

marketplace.”

The success of Food Empire Holdings are defined by the following factors :

a) Consistent investment in dynamic marketing, advertising, promotions and creative brand

building

b) A strong worldwide distribution network

c) Ability to identify potential markets with good consumer demand for its valued and quality

products

d) An experienced team of international staff with the expertise to develop the business

effectively in different geographical territories

e) Effective quality control in delivery of products to meet the expectation of markets

Food Empire Holdings’ products are exported to over 50 countries in markets such as Russia,

Eastern Europe, Central Asia, China, Indochina and the US. The Group has 18 offices

(representative and liaison) - Russia, Ukraine, Kazakhstan, Uzbekistan, Iran, Poland, Turkey,

Belgium, Bahrain, Mongolia and Vietnam.

The Group’s core products include a wide variety of regular and flavoured coffee mixes and

cappuccinos, instant chocolate, instant breakfast cereal and flavoured fruit teas. Food Empire

also markets a refreshing range of confectionery, snack food such as dried calamari and potato

crisps and a delectable assortment of frozen convenience food that includes Asian delicacies.

Food Empire has more than 200 types of products under its own brands including MacCoffee,

Klassno, Hyson, FesAroma, Bésame, OrienBites, MacCandy, Zinties and Kracks. MacCoffee, the

group’s flagship brand, has been consistently rated as a market leader over the past few years

and was recently ranked among the top three most popular instant 3-in-1 coffee brands in the

group’s core markets including Russia, Ukraine and Kazakhstan.

The Group has won numerous international accolades and achievements including being ranked

one of “The Most Valuable Singapore Brands” in 2003 & 2004 at the national brand award

organised by IE Singapore. MacCoffee was ranked one of “The Strongest Singapore Brands”.

More recently, MacCoffee won “Choice of The Year 2005” award in Ukraine. Food Empire

Holdings was awarded the coveted Singapore Packaging Star Award for its innovative design and

packaging of Zinties Ice Breeze Breath Strips and OrienBites Dim Sum Pack.

Singapore Brand Award 2005

The Singapore Brand Award 2005, organised by IE Singapore

was launched in 2002 to encourage the use of branding as a key

strategic tool for successful internationalisation as well as to

identify and profile Singapore brands with the potential to

become global brands. Undertaken in partnership with Interbrand

Singapore Pte Ltd, IE Singapore adopts the same internationally

established and accepted methodology to let Singapore brands

benchmark themselves against other brands internationally. The

Brand Valuation methodology covers the three key areas of

Financial Analysis, Market Analysis and Brand Analysis.

For more information on Food Empire, please visit www.foodempire.com

Our Managing Director, Mr Tan receiving the certificate from Mr Ted Tan, Deputy CEO of IE

FOR IMMEDIATE RELEASE:

Contact: Daphne Wan Food Empire Holdings Pte Ltd +65 6744 8911 +65 6744 2116 daphne@foodempire.com www.foodempire.com

More Good Tidings for FE from its Ukraine TVC in the Moscow International Advertising Festival

More good tidings for Food Empire from its Ukraine office with their series of TV commercials

(bus, cinema and paparazzi), “Every other Ukranian drinks MacCoffee”, which won a silver award

and best entry amongst 25 TVCs in the TV & cinema advertising - non alcoholic beverage

Category in the Moscow International Advertising Festival.