food innovation and value added on and beyond the farm - municipal agriculture economic development...

2016 Municipal Agriculture Economic Development Forum

. #ONMunAgEcDev16 Food Innovation &

Value Added On and

Beyond the Farm

Success Stories in Agriculture

Economic Development


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Winterbrook Hops


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2016 Municipal Agriculture Economic Development Forum 2016 Municipal Agriculture Economic Development Forum

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Hello!

• Phil Winters: career in

political organizing and

renewable energy;

• Gail Winters: Successful

film and TV Producer since

1999, always exploring

horticulture and dreaming of

moving back to Caledon;


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Hello!

• Gail and Phil had no formal

training in agriculture, nor did

we come from agricultural

backgrounds

• Most common feedback was

“ah ,you know farming is

hard, right?”

• We ran off in high spirits

anyway because of this guy!


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2009

• Established Winterbrook Farm

in 2009, acquiring 28 acres

on “Caledon Mountain” in the

Hills of the Headwaters.

• With research and guidance

from other growers, our first

hop yard was established in

2011 and expanded

significantly in 2013.


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Tortoise vs. Hare

• Started with a 125 hops plants

(five varietals based on

consultation with local

brewers)

• Added 1500 additional plants

in 2013 (two varietals)

• Expanding additional 1500

plants in 2017 (two varietals)


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Local Skeptics

• Though supportive, local brewers typically did not take the local hop growers seriously at first.

• Brewers require high quality, consistency, and professionally processed and packaged product to ensure their success


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Collaborate to Grow

• Founding member of the Ontario Hops Growers Association and active partners with other growers across the Province

• Constantly studying, attending workshops & receiving training from experts to improve soil and cultivation practices


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Collaborate to Grow

• Actively support the

OMAFRA Ontario Specific

Hops Research Program –

amazing team!

• Strive to supply high quality

Ontario grown hops to our

local breweries, cideries

and other craft endeavours


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The Results: Caledon Terroir

in Ontario Craft


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Hops are an Ontario

Specialty Crop

Hops are the female flower of the Humulus Lupulus plant. They are a vigorous climbing perennial that have long been used as flavouring (aroma/bittering) & stability agent in beer


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Like a Vineyard, but Taller!

• Three years to establish a mature output/yield. They grow like vines (called Bines) on 20’ trellises.

• The flowers (called cones), are harvested around Labour day.

• Perennial for 20 years


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Hops were widely grown in

Ontario up until 1930’s:

• Temperance/prohibition

movement, then the

emergence of disease

pressures (downy

mildew), plus the move

to large scale, mega

production beer

curtailed the Ontario

hop industry


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Drink Ontario Craft Beer!

• Hops are making a serious comeback in Ontario

• Primary markets are Ontario Craft beer (and increasingly cider), followed by medicinal use, ornamental use and use in craft products like soap and tea;


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The Market is Hopping

• In 2011: approximately 9 hops growers with total of 50 acres under cultivation;

• In 2016: approximately 65 hop farms with over 120 acres in production;

• Farms range from 1/10th acre to 30 acres


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$14 Million of hops were

imported into Ontario in

2015:

• Approx. 1000 tonnes imported in 2015

• 54 tonnes of processed hops harvested in

Ontario in 2015;

• Majority of hops are grown in USA and

EU;


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Hops are a Challenging Crop

• Approx $20,000 per acre cost to establish hops yard, and three years to mature commercial yield / income;

• Additional investment in large scale equipment for picking, processing and storing;

• Many pressures are exhibited in Ontario, both disease and pests;


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Go Big or Go Home?

• “Craft” hops producers require

constant evolution and advancements

in practices to decrease labour,

increase yields and maintain quality

– Sheep

– Interns

– Mechanization

– Expansion


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Growing Opportunity

• Investment

Bankers and

Chartered Banks

are hot for hops

now due to the

unwavering

growth of local

craft breweries


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Path to Sustainable Hops

Industry

• Cooperative development in

processing /equipment sharing

• Clean stock programs

• OMAFRA support and funding

• Forward contracts with

brewers

• Diversification / Value Add

/Vertical integration


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Value Added Agriculture

• In 2015, the Town of Caledon passed new

zoning regulations (By-Law 2015-049) to

encourage and allow the on-farm

production of alcohol, as a value-added

agriculture practice within our Town

borders;


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Ontario’s Tuscany?

• Caledon is blessed with abundant natural

assets

• Tourism driven economy - Prince Edward

County and Niagara are prime examples of

success

• Caledon can be the next Tuscany


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Sustainable Farm Model

• Deeper dive into our farm business model determined that expanding our hops business complimented the vertical integration of producing finished product with our own ingredients


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Introducing…Farm Raised Beer


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Farm Raised Beer

Produce farm raised ales and lagers

from our farm ingredients: hops,

barley, water, yeast;


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And…

hibiscus, maple syrup, beets, jasmine,

calendula/marigold, st johns wort,

chillies, hyacinth, coriander, thyme,

cilantro, rosemary, rose hips, ginger ,

liquorice root, caraway, aniseed,

heather, ramps, pinon pine, spruce

tips, juniper, sage, yarrow, beets,

honey, cherry, apple, pear, plum……


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Hyper Local Focus

Three primary ambitions as a

local farm brewery that

determine “Success”

1. Grow fresh ingredients to brew

great ales and lagers for our

inspiring region of Ontario, so

our neighbours and visitors can

appreciate the terroir and local

freshness of hyper local beer;


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Hyper Local Focus

2. Ensure every beer that is

poured benefits our

community, by creating high

quality local employment and

contributing proceeds from

our enterprise into community

efforts and actions;


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Hyper Local Focus

3. Preserve and promote the

Caledon / Hills of the

Headwaters / Niagara

Escarpment / Greenbelt

natural assets by protecting

the water and soil of our

region, as they are the most

essential elements of brewing

beer


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Support Local Craft

• Drink local craft beer and ciders,

because the tax revenue, job creation

and community investment far

outstrips mega corporate beer

contributions


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Thank You!

We are constantly motivated to create deeper connections with our community and our soil, and are deeply grateful for good beer, good laughs and the dirt under our nails that Winterbrook Farm has provided us


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Time’s Up!

• About your speaker: – Name: Phil Winters

– Company: Winterbrook Hops

– Tel: 519-927-5881

– Email: [email protected]

– Social Media: @Winterbrookhops

– Quick bio: Co-Founder of Winterbrook Hops &

GoodLot Farmstead Brewing in Caledon.

Leads all outreach, PR, sales & marketing.


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Downey’s Farm

Market


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The Downey 5


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Roadside Stand – The

Beginnings


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Kritter Koral


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Pony Rides & Wagon Rides


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First Class Trip


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Entertainment


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Fresh Ontario Fruits &

Vegetables


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Bakery


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School Tours


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Birthday Parties


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Company Events


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Easterfest


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Canada Day Strawberry Festival


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Strawberry & Raspberry Picking


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Apple Picking


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Corn Maze


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Downey’s Pumpkinfest


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Family Traditions in the Patch


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Gingerbread Man Program


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Lunch with Santa


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Farm Animals


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Farmyard Play Area


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Downey’s Estate Winery


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Berryview Farm

Sister Farm to Downey’s


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My Favourite Fudge


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Time’s Up!

• About your speaker: – Name: Darlene Downey

– Company: Downey’s Farm Market

– Tel: (905) 838-2990


– Social Media: @DowneysFarm

– Quick bio: The Downey Farm has been in

business since 1921 in Caledon, Ontario, now

specializes in agri-tourism.


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Pommies Cider


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Time’s Up!

• About your speaker: – Name: Nick Sutcliff

– Company: Pommies Cider Co.

– Tel: 905-857-5432


– Social Media: @pommiescider

– Quick bio: Established in 2011 with his wife

Lindsay, Pommies – an independent, family

owned biz use 100% Ontario pears & apples

https://twitter.com/pommiescider


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Palgrave Community

Kitchen


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September 2007

The First Fowl Supper 1922

2007 Turkey Task Force

Return to Celebrating Local

Local Food and Farmers

“Palgrave Turkey Supper”

Served 450 Local Food Turkey, Potatoes, Peas, Corn, Apples.

*Washed all dishes by hand


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September 2008

Buckstown Beans Fair Trade Organic Coffee


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Creating a Certified Kitchen

• Commercial Dishwasher = $7000

• Installation and Pump = $4000

• Fundraisers = $6000.00

• Shortfall = $5000.00

• Town of Caledon Green Fund

• “Palgrave Community Kitchen”


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PUCK Certified Kitchen


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Grand opening Dec 13, 2009

Palgrave’s plate to planet connection


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Our 1st year 2010

• Created a Community Kitchen Advisory Board

• Hosted 2 food handling courses – Region of Peel

• Rented Kitchen -small business incubator – food production

• Participated in Local Farmer’s Markets – canning, baking.

• 4H pizza club, maple syrup club, cooking clubs

Eat Local Caledon – Cooking Workshops

Kid’s Cooking Camp – summer 2010

• Applied for United Way /Region of Peel Neighbourhood

Development Grant & Community Engagement Worker


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Cooking Renting Marketing


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Our 2nd year 2011

• $26,500 United Way/Region of Peel

Neighbourhood Development Grant

• Part-time Community Engagement Worker

• 3 Convection Ovens ($20,000 hydro

pole needed for commercial oven)

• Herb Garden at Community Kitchen

Community Kitchen Plot at

Albion Hills Community Farm


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4H Cooking together


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Mentoring Others


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Year 2012


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New Horizons Senior Grant 2015

Accessible Ergonomic Cupboards ..

Food for Thought is a series of workshops and events focused

on food, cooking, nutrition, and health for seniors and people of

all ages. Join us for cooking classes featuring local chefs,

presentations and workshops on a variety of food and health

related topics, or delicious meals with entertainment and

speakers.


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Foodshare “Salad Bar”

Town of Caledon Green Fund Grant

Pilot “Salad Bar” Lunch Program

2012

PUCK Staff + kitchen volunteers

2014 2015/16

Paid Community Co-ordinator +

Community Living Clients and School

Volunteers


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Fresh Lunch @ PalgraveSchool

Food Share Model -

Caledon East Foodland


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Palgrave and Macville 2016

• Turkey Chili

• Corn Bread

• Fruit Veggies

• $6 meal 175 meals\


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From Dirt at AHCF…


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…to Delicious at PUCK.


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Palgrave Turkey Supper 2016

FEEDBACK

*Local Food

* Grown in

Peel Guide

*Foodland On


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Creating New Traditions


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Food Literacy SHSM

Humberview Secondary

School Healthy Eating and

Active Living Secondary

High Skills Major Students

St Michaels Catholic

Secondary

Hospitality and

Culinary Secondary

High Skills Major

Students


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Entrepreneurial Food

Business Incubator

LOCAL SOUP GIRL


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Creating Community


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Community Eating together


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Solar Panels 2013

• Caring for Creation

The United Church of

Canada Foundation

Capital Loan

( 5year interest free)

2008 - 2013


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Sustainable Kitchen

• Fresh Lunch Program – pays for 2 part

time staff, maintenance of kitchen, kitchen

supplies, Greenshift cleaning, dishwasher

repairs.

• Rental of Kitchen – pays for accessible

programming – no fee charged to 4H ,

Scouts, Guides

• Solar Energy - pays for hydro and gas


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Barb and Betty (my mom)


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Time’s Up!

• About your speaker: – Name: Barb Imrie

– Company: Palgrave United Community Kitchen

– Tel: 905 880 0303


– Social Media:

www.facebook.com/palgravekitchen

– Quick bio: TDSB Outdoor Education

Environmental Educator 1987- present

– Town of Caledon Environmentalist Award


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Soup girl


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Soup girl

Building an empire –

one Canadian lentil

(and community

connection) at a time!


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Soup girl


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Eat local caledon


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Eat local Caledon initiatives


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Eat local Caledon Initiatives


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Caledon farmers’ market


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Inglewood farmers’ market


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Soup making 101


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Soup girl catering


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Local producers


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Next moves


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Dry soup mixes?


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Lodge Sous-chef


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Soup girl’s dry soup mixes –

2013 Holiday season


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2013 holiday season


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Nutritional analysis


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Packaging improvements


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Palgrave community kitchen


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Retail ready


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Farmers’ markets


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Special events & shows –

lots of opportunities!


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Online store


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Soup girl team


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Thank you caledoN!


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Time’s Up!

• About your speaker: – Name: Jennifer Clark

– Company: Soup Girl

– Tel: 647-500-6117


– Social Media: @localsoupgirl

– Quick bio: Developed her dry soup mixes with

the aim of creating healthy, delicious,

vegetarian flavours.


. #ONMunAgEcDev16 Recap of the

Eat, Drink &

Network

Bus Tour


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Time’s Up!

• About your speaker: – Name: Erica Pate

– Company: OMAFRA

– Tel:(519) 846-3404


– Social media: @ONAgBusiness

– Quick bio: Direct Farm Marketing Specialist with

OMAFRA and have experience working with value

added agriculture

mailto:[email protected]


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Thank you for our

amazing speakers in the

IGNITE Session!

food innovation and value added on and beyond the farm - municipal agriculture economic development...

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