food labeling 101: rutgers food innovation center - marketing seminar
DESCRIPTION
About Logotech Passion. Energy. Commitment. Pride. What really sets Logotech apart from other label suppliers is our passion for making every pressure sensitive label a work of art. At Logotech, we do more than produce great labels. We partner with our customers to create excitement around their brands and capture consumers' imaginations. Logotech combines top-quality printing technology—letterpress, flexo and digital—with the most professional staff in the printing and label business. We produce phenomenal pressure sensitive labels on a variety of substrates, including paper, film and foil. We're also on the cutting edge of printing on tube stock laminates and unsupported film. Your label is the look, feel and voice of your brand. But we know that label printing is the last thing you want to worry about. Let Logotech handle it for you. We'll take care of your labels and printing.so that you can take care of your brand.TRANSCRIPT
NOVEMBER 2013RUTGERS FOOD INNOVATION CENTER
Presented by
TRENDS
LIFESTYLE
CONSUMER
PRODUCT
PACKAGING
LIFESTYLE TRENDS WHICH INFLUENCE BRANDS
• Fast Pace
• Mansumer
• Technology
LIFESTYLE TREND: FACE PACE
CONSUMER TRENDS: Speed Cleaning
Speed Eating
SPEED CLEANINGPRODUCTS AND PACKAGING
• Defined as “15 minutes or less”40% in 2008 and 70% in 2013
Dawn-cleans in 3 minutes versus soaking dishes overnight.
Sprays now have wider range.
SPEED EATINGPRODUCTS AND PACKAGING
“Most family meals happen about three times a week, last less than 20 minutes and are spent watching television or texting while each family member eats a different microwaved "food." More meals are eaten in the minivan than the kitchen.” Dr Mark Hyman
LIFESTYLE AND TREND:MANSUMER
• 40% of men are now the primary shopper in the household
• 44% of men say they equally share in household cleaning
MANSUMERPRODUCTS AND PACKAGING
LIFESTYLE AND CONSUMER TREND:TECHNOLOGY
• ZMOT: Zero Moment of Truth. The point when consumers begin to understand a brand through the internet and social media.
• 70% of decisions are made before the consumer gets to the store. • The average consumer uses 10.4 sources of information (up from 5.3 in 2010)
before making a purchase.• Google and social media – including blogs, tweets and Facebook – all influence
this.
TECHNOLOGYPRODUCTS AND PACKAGING-
QR CODES
SUCCESS DEPENDS ON….
•PACKAGING>Visual Impact-including Logo
>Ease of Use
•PHYSICAL PRODUCT
FIRST MOMENT OF TRUTH
According to Proctor & Gamble shoppers make up their mind about a product in three to seven seconds.
PACKAGING’S TRUE IMPACT
IT IS ALL IN THE NUMBERS
Glenora’s sales increased 11%>Existing Accounts
>New Accounts
Glenora was able to increase the selling price – increased bottom line
REMEMBERTHE LABEL REPRESENTS
YOUYOUR VISION YOUR BRAND
LABEL OPTIONS
• Cut and Stack• Pressure Sensitive• Screening• Shrink Sleeves• IML/BML Labels
THE LABEL CONSTRUCTION- QUESTIONS TO ASK• Container Construction-
>Glass, PP, PET• Container Shape-
>Have label company create dieline for graphic artist
• Filling Conditions>Temperature, Time, Humidity>Machine application speed or hand filling
• Transportation Conditions>Temperature, Time, Humidity, Handling
• Retail Conditions>Handling, Temperature, Humidity
• Will label supplier provide die blanks
PRESSURE SENSITIVE LABELCONSTRUCTION
F A C E S T O C K-FILM OR PAPER
FILM OR PAPER
LINER
T O P C O A T I N G-
VARNISH OR LAMINATION
ADHESIVE
LABEL DESIGN• WHO IS YOUR
CUSTOMER?• TRENDS?• HOW CAN YOU STAND
OUT ON THE RETAIL SHELF?
• WORK IN PARALLEL WITH YOUR DESIGNER AND LABEL SUPPLIER
LISTEN TO THE RETAILER-WHOLE FOODS
TIPS
• IT IS NOT JUST A FOOD PRODUCT IT IS YOUR BRAND
• THE LABEL IS NOT AN AFTERTHOUGHT…..DO NOT WAIT UNTIL THE LAST MINUTE
• START DOING RESEARCH………
MAGAZINES
TRADESHOWS
• East Pack• Fancy Food- East and West Coast• Kosher Fest• Natural Products-East and West Coast• Gift and Accessories• Local Shows and Fairs