food packaging in the 21st century
TRANSCRIPT
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CONVENIENCE Vs.CONsCIENCEFOOD PACKAGING IN thE 21st CENtury
te roe o Ineeca Pope in e Food Packaging Indby suE CullEN, Ph.D., AND bOb stEmbrIDGE
rEutErs/hazi reka
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protecting the valueOF tEChNICAl INNOVAtION ANDbrAND AsPECts OF PACKAGING
Is thE PrOVINCE OFPAtENts AND trADEmArKs.
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tAblE OFCONtENtsow .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...5t e Fd pk .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...6
rs pk ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...7
csm Sm: c s. cs ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...8
Figure 1a: Phone Interview: Overall Results ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...8
Figure 1b: Women/Men Earth-Friendly Preerence .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...8
Figure 1c: Women/Men Convenience Preerence .. .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...8
t pk pys ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...9
Figure 2: Packaging Invention Patent Owner Types ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...9
pk lds: is B pd . ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. 10
Figure 3: Patent Landscape Map o Packaging-Related Patents ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...10
t i p hds ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...1 1
Figure 4: Top Patent Owners in Packaging Inventions .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...11
pk lds: Ds ps ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... 12
Figure 5: Top Packaging Design Patent Assignees.. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...12
Figure 6: Citation Map Triggering Packaging Innovations. .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...13
pk lds: Sf pbs . ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... 14
Figure 7: Top Publishers o Scientifc Packaging Articles ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...14
Figure 8: Scientifc Literature Landscape Map o Packaging Articles. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...15
Figure 9: Highly Cited Packaging Articles.. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...17
a cs lk: B Fms d Mdfd ams pk (Map) . ... .. ... .. ... .. ... .. ... .. ... .. ... 18
Figure 10: Citation Map o the Signifcance o Barrier Film Technology in Food Packaging ... .. ... .. ... .. ...18pk lds: tdmks... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...20
Figure 11: Top Owners o Packaging Trademarks .. .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...20
Figure 12: Trademark Landscape o Packaging Goods & Services .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...21
l i i py rs. .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...22
Figure 13: Litigation Practice Areas in Packaging Patents and Trademarks. .. ... .. ... .. ... .. ... .. ... .. ... .. ...22
t g Mm d pk .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...24
Figure 14: Trends o Green Packaging in Patents and Trademarks.. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...25
o isss d tds . .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...26
Fd Sy .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...26
h cs: obsy, n d idd a ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...26
i pk .. .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...27 cs ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...29
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4 thOmsON rEutErs WOrlD IP tODAy
Food and convenience packaging
are all made possible by innovations
in the packaging industry.
-Neil KozarskyCEO
Technical Help in Engineering and Marketing
rEutErs/Eic Gaiad
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Packaging pa a cena oe in ening a
wa we ea eace o ae in an edie ae,
a we know wa i conain, a i ea
anding o ideni i i o a ed oce,
and a we ae aed i an een apeed
wi ding ani and diiion. to gaanee
ee ing, opiicaed ecnoog exi o
peeve and ack e ood ie and eveage
we cone. Poecing e vae o ee
ecnica innovaion and and i e povinceo paen, adeak and oe ineeca
pope (IP) ig, a o wic ndepin e
ine o geing ood e and ae o
e a o aco ino o oe.
b ee a conic ewing a aiing
qeion in e ind o cone. te go
geen oveen a peeae o an oe
apec o o ive i on and cene in e
ood and eveage packaging indie. tee
OVErVIEW
ae an ae aing a packaging i geen,
no c gidance on wee ee ae
aca cei a ea ipoveen. tee can
e nceain ao wee ing geen i
wo e exa co o cone a i a
enai. Cone need aance a e ae
pending ei one o ea ipoveen a
no on ae geen, ao peeve and poec
ood j a we o ee an e od opion.
ti epo owcae e ae o e ood and
eveage packaging ind ooking aco
a ne o inoaion oce, incding
paen, adeak, cienifc ieae,
iigaion daa and oe. I igig e exen
o wic IP ppo e ine o copanie
invoved in packaging o ood and eveage, a
we a ow IP ppo e dieen apec o
wa packaging doe. I ow a convenience
i no j an indgence, edce ood wae,
aid in poion cono and eve e ede.Convenience i ipoan, and e caenge i
o eve convenience wie oeing cone a
eievae wa o ake concienio coice.
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6 thOmsON rEutErs WOrlD IP tODAy
Fo e a, innovaion a paed a pa
in e peevaion and ae deive o ood,
eginning wi e in can, decied in paen
ieae a ong ago a e 1850.1 tog
e ea 20 cen, deveopen conined
wi invenion ike ain oi, poeene
and povin coide (PVC), o oden da
packaging aeia c a eene-vin
aceae (EVA) co-poe paic (o exie
packaging), poeene eepaae (PEt) a
epaceen o ga oing and ain
pop-op dink can.
Innovaion conine apace oda. Nei Kozak,
CEO o tecnica hep in Engineeing and
makeing (t.h.E.m.), idenife a ne o
ignifcan ecen innovaion wiin e ind:
hig aie paic ce a coped
wi poceing and packaging exend e-
ie re-coe ecnoogie aowing
convenience o coe
micowavae ood and packaging o ee
e need o ie-conained cone
And in e aea o deign, e e o
innovaive packaging o e-inven ied and
e and via e ceaion o new-age
occaion
thE EVOlutION OF FOOD PACKAGING
m. Kozak oeve a ood and convenience
packaging, requently reerred to as dashboard
dining whereby meals are made in minutes, served
in seconds, are all made possible by innovations in
the packaging industry.
In e view o Jane bickeae, Dieco o
te Ind Conci o Packaging and e
Envionen (INCPEN), ke innovaion in ecen
ood packaging ecnoog ae:
modifed aopee conaine
Aepic conaine
m. bickeae a a rom an environmental
perspective, [the key issue is] eeding a rapidly
growing global population. This may be addressed
by developing packaging with better barrier
properties to allow longer shel and storage lie and
presenting ood in a wider number o portion sizes
so people can buy just the right quantity and avoidwaste at home.
looking owad, Anne lie Kjae, i and
CEO o kjae goa d a I do believe that
packaging uniqueness, incorporating provenance
and storytelling, is going to be a major actor in the
success o brands in the uture.
1 Fo exape, us Paen 12153 Ipoveen in e-eaing peeve can, o roe A ied Jana 2, 1855.
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te adiiona oe o packaging i o ene
a ood i peeved and poeced ding
i jone o a i aive ae and ead
o conpion. te pecifc ojecive a
packaging ppo ae o:
Conain, anpo and peeve ood qai,
ene and paaaii
Exend e podc e ie
Peven apeing and ipove eicoioogica ae o e ood
redce oe in diiion
tack e ie o oce o cone,
incding onioing anpo condiion
Ino cone o e niiona vae,
poion anageen and pepaaion o e
ood
Pooe e and o e copan
redce envionena ipac, ood waage
and co
rOlEs OF PACKAGING
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8 thOmsON rEutErs WOrlD IP tODAy
A Fio la eaned in Ag o 2010, wen
i ped i iodegadae sn Cip ag o
e ake ae cone copain ao
e noie e ade, e aance eween
envionena concione and cone
convenience i a deicae one. Cea, o
cone podc copanie and dedicaed
packaging peciai ae devoing an enoo
aon o eoce o geen iniiaive.
b, ow wi coe eac o e inx oenvionena-iend ag, oxe and oe?
to ge a ee ene o wa packaging
aie dive cone pcae deciion, we
condced a eepone ve o 1,011 ad in
mac o 2011. We asked the ollowing question:
Which is more important when you select the ood
and beverages you purchase: the convenience o
having packaging that will make your lie easier
whether in terms o going rom store shel to
microwave, portion size or easy access to the goods
CONsumEr sENtImENt:Convenience v. Concience
inside; (or) the knowledge that the packaging is
earth riendly and good or the environment, even
though it may be less convenient?
A depiced in e ca eow, eponden
wee pi on e ie o convenience ve
ea iendine, wi 47% oping o
convenience and 49% oping o e geen
aenaive. Digging deepe ino e e,
oweve, we fnd a woen ae 14% oe ikean en o pcae ood and eveage aed
on e knowedge a e packaging i geen o
envionena iend. b cona, en ae
11% oe ike an woen o ake a pcae
aed on packaging convenience.
PhONE INtErVIEW: OVErAll rEsults
FIGurE 1a
49%
47%
4%
Ea-FiendConvenienceune
52%
41%
7%
WOmEN/mEN:CONVENIENCE PrEFErENCEFIGurE 1c
menWoenNo repone
56%42%
2%
WOmEN/mEN:EArth-FrIENDly PrEFErENCEFIGurE 1
menWoenNo repone
tee ca ae aed on toon ree coiionedve o 1,011 ad, mac 3 6, 2011.
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tee ae ee indie invoved in packaging
innovaion a ae e oc o i pape:
1. Copanie a anace packaging
aeia: pape and coaing, paic and
f, ee ea and aping eqipen
2. Copanie a anace eqipen o
ood and eveage poceing, eqipen o
fing and eaing, and pining and cono
e
3. Copanie a ake ingedien andpodce ood and eveage
mo o e pae in packaging ae ppie
a e ine-o-ine (b2b), wie
ood and eveage podce ae e on
anace a e ine-o-cone
(b2C).
b2b copanie own e ion ae o packaging
paen, epecia copaed o cone diec
copanie, a own in Fige 2.
thE PACKAGING PlAyErs
B2B
B2C
2005 2006 2007 2008 2009
0
500
1500
1000
PACKAGING INVENTION PATENT OWNER TYPES
FIGurE 2
Aaon bod, ind coenao and adjnc
poeo a e univei o Geogia, agee.
Wi egad o e pevaence o paening and
ind eavio in deending innovaion, m.
bod a paen ae usually held by suppliers
which oten develop the innovations exclusively or
the user - the packager.
beakog deveopen ave ioica
coe o: lage copoaion (e.g., teaPak, Covac)
Govenen a (e.g., u.s. A Naick
sodie reeac, Deveopen and
Engineeing Cene (NsrDEC) - e
deveope o mrE (ea-ead-o-ea) o
e u.s. A)
univeiie a ae pa o ind/
nivei conoia on ood-eaed
deveopen (incding icowavae
package, eo poce, aepic conaine
and ig-pee poceing)
Number
ofPateNts
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10 thOmsON rEutErs WOrlD IP tODAy
moe an 14,000 ecen invenion (2004-2009)
coveing packaging o a pe, o ood and
eveage, wee died in i epo. ti paen
andcape ap (teescape), Fige 3, ow
oe o e poinen aea o acivi coveed
paen.
PAtENt lANDsCAPE mAP OF PACKAGING-rElAtED PAtENts
FIGurE 3
PACKAGING lANDsCAPE:Invenion being Poeced
man o e op concep wic aced ding
o anai ae aea ao epaized e
ind expe and ae ciced in wie.
HigH barrier
structures
re-sealable
bags
microwave
PackagiNg
modified
atmosPHere
asePtic
food
asePtic
driNk
siNgle
serve
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tOP INVENtION PAtENthOlDErs
mo o e op paening copanie ae b2b
oganizaion; on ix o e 27 copanie
own ae b2C f. ti conf a e
ajoi o ood packaging innovaion i coing
FIGurE 4
tOP PAtENt OWNErs IN PACKAGING INVENtIONs
DAINIPPON PRINTING
TOPPAN PRINTING
YOSHINO KOGYOSHO
TOYO SEIKAN
FUJI SEAL
TETRA PAK
GRAPHIC PACKAGING INTL
KRAFT FOODS
RENO CO
MEADWESTVACO
NESTEC
TOYOBO CO
SEKISUIPLASTICS
JAPAN CROWN CORK CO
CRYOVAC
OJIPAPER
GRAHAM PACKAGING
IDEMITSU UNITECH
HOWA SANGYO
KUREHA
COCA COLA
KIRIN BREWERY
MITSUBISHI PLASTICS
DAIWA CAN
UNIVERSAL SEIKAN
KAO CORP
GLAD PRODUCTS
0 100 200 300 400 500
B2B
B2C
o e packaging anace, and no o
cone copanie a ke poin a we dive
deepe ino e ae o packaging oda.
Numberof PateNts
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12 thOmsON rEutErs WOrlD IP tODAy
A one wod expec, ee ae ao a age
ne o deign paen in e ood packaging
pace: ove 2,000 ecen u.s. deign paen
wee anazed o i pape. Deign paen
ae ond in oe, no a, conie; e
ae o poinen in e unied sae. tee
paen poec e ook o a package, no an
o e anacing eod o aeia ed
o ake i. tee idea o poecing niqe
packaging.
PACKAGING lANDsCAPE:Deign Paen
CAmPbEll SOuP
KRAfT fOOdS
RExAm bEVERAgE
CAN CO.
FIGurE 5
tOP PACKAGING DEsIGN PAtENt AssIGNEEs
BALL CORP
REXAM BEVERAGE CAN CO
PORTOLA PACKAGING
GATEWAY PLASTICS
CLEAR LAM PACKAGING
S.C. JOHNSON & SON
SOREMARTEC S.A.
PEPSICO INC.
PWP INDUSTRIES
CROWN PACKAGING
CONOPCO
TETRA LAVAL
MARS INC
SILGAN CONTAINERS
KRAFT FOODS
GRAHAM PACKAGING
PROCTER & GAMBLE
PLASTIPAK PACKAGING
0 60 120 180
b2b comPaNies
b2c comPaNies
hee we ee a e eading innovao in
packaging deign ae e b2C copanie, a
copaed o packaging ii innovaion. te
b2C copanie ae 22% oe acive an e
wee in e invenion-paen aea (34% v. 12%),
indicaing a deign cono i an ipoan pa
o ei ine aegie (Fige 5).
Deign paen end o e oe oced on
addeing a pecifc ake need. Exape oi can e een in e Cape sop Copan
egonoica aped can (aking i eaie o
od and open e op), e Ka ood aeaed
conaine (o convenien icowave cooking)
and e rexa beveage wide-oed id
(o eaie conpion o age qaniie o
e dink inide). I ao appea a wen b2b
copanie fe a deign paen, i i oen o ee
a pecifcaion eqeed one o e copanie
e pp a concep wic wa ao confed
ind expe m. bod, CEO o Packaging/bod Inc.
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A FOOD PACKAGING CItAtION mAP shOWING hOW AN INVENtION CANtrIGGEr subsEQuENt INNOVAtION AND trENDsFIGurE 6
te ipac o an invenion on e ind
ovea i we iaed in e ciaion ap in
Fige 6. I ow ow deign innovaion can
igge ind end, a we a igig
e-ppie eaionip. In i exape,
ing e ae egonoica aped conaine
o Cape sop Copan a we ooked
a eaie, we ee a e invenion inpied a
eie o dieen aped-conaine deign o
a ne o copanie, o cone-diec
(Nee, Cad, Poce & Gae) and b2b
oganizaion (sigan, Pacifc make Inenaiona,
Cown Packaging). A i eae o pp cain
eaionip, one o sigan o poinen
coe i Cape sop, and ei pp
eaionip poa expain e ig degee
o oow-p on e Cape paen sigan,
eading o a diveifcaion o aped conaine.
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14 thOmsON rEutErs WOrlD IP tODAy
In addiion o ood packaging innovaion
appeaing in paen daa, i i ao ond in
coa eeac, wic can povide an ea
ook a e e o e fed. O eeac ow
ee i a poinence o u.s.-aed inoaion
eaed o ood packaging (Fige 7), a we
a a ne o aice o bazi, spain,
Ia, begi, Denak, Fance, swizeand,
Canada and Cina. ti i an indicao a
ee conie ae invoved in ood packaging
in oe wa. te aice ae piai pied
acadeic (o govenen) eeace,
oeie wi ppo and coaoaion o
coecia ao and eniie.
tOP PublIshErs OF sCIENtIFIC PACKAGING ArtIClEs
FIGurE 7
PACKAGING lANDsCAPE:scienifc Picaion
CH
FR
CN
DK
BE
CA
IT
ES
BR
US
Universities
Government
Packaging/Brody Inc/University of Georgia
Kansas State Univ
PennState University
USDA Agricultural Research Service ARS
Universidad Etadual Campinas
Universidad Federal Sao Carlos
University of Sao Paulo
CSIC - Ist. Scientia & Technol - Spain
Universidad Santiago de Compostela
Universidad Zaragoza
University of Foggia
University of Malin
Canada Ministry Agro & Agri Food
University of Guelph
University of Ghent
University of Copenhagen
Chinese Academy of Science
France Inst. Nat. Research Agronomique INRA
ETH- Zurich
0 2 4 6 8 10 12 14
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sCIENtIFIC lItErAturE lANDsCAPE mAP OF PACKAGING ArtIClEsFIGurE 8
to gain geae inig ino e jec o ee
picaion, we anazed e in a teescape
ap (Fige 8). te ovea ee in e cienifc
jona aice i e ipoveen o packaging
ing aeia and eod a ceae oe
envionena ond, ae packaging a
deive a ee ood o eveage podc.
Aog e genea ee i aigned wi
oe o e ae ee pevaen in e paen
eeac, on wo o e aea coepond wie paen epai o e b2b packaging
copanie. tee aed aea (Fige 8,
eow aeing) ae oage ipoveen
og cono o aopee and f a
o ee aie conoing expoe o
e conen o oie o oxidaion. A e
ap ow, e f ee incde e e o
nanocopoie in aie f. Nanoecnoog
peen e opponi o poenia ae e
ce o packaging aeia on a oeca
cae o give e aeia deied popeie.2
te i o appicaion o nanocopoie in e
ood packaging ind i gowing.3
Preserving
nutritional value
labelling
effectiveness
controlof
MicroorganisMs
beverage Monitoring:
nutrients, Packaging
Material Migration
sensory value Detection:
PositiveanD negative
storage iMProveMent:
MoDifieD atMosPhere
barrier filMs
2 Appicaion o Nanoecnoog in Food Packaging: An Oveview, manda, PK; Coi, K; min, sG; lee, Ch, Koean Jona Fo
Food science o Ania reoce | 29 (4): 403-408, Ag 2009.3 Ipoveen in Food Packaging Ind wi bioaed Nanocopoie, Akai, Z; Goaci, t; mogada, s,
Inenaiona Jona o Food Engineeing | 3 (4): - 2007.
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16 thOmsON rEutErs WOrlD IP tODAy
te ap in Fige 8 ao evea aea o
epai in e ieae (wie igiging)
a wee no pevaen ee in e paen
eeac peened in e pevio ecion.
ti ieae ap ow a ee i a oc
on e deveopen o onioing expeie
and dicovey o ae ani-icoia aeia
and eod a can e ed in packaging.
O anayi evea a e packaging
copanie ae paening e exenivey inee aea, and ey ae eying on acadeia
and govenen o ead e deveopen o
eod a e anace can iaey
adop. Vonay eediaion epone o
aey and envionena ie ae oen een
in i indy, wee copany e-inee and
cone inee oen coincide.
taking e anayi o jona aice a ep
e, a eview o an aice ciaion povide a
niqe window ino ipoan opic aping e
e o e indy. Aice a ae eqeny
cied y oe ypicay cove a opic o inee
and ay e ndaena ecnoogie wi ig
poenia. Ciaion o ood packaging jona
aice ideniy e oowing ee igy cied
opic, wic aign wi e aea idenifed in
Fige 8:
ue o nanocopoie in packaging ace
ue o aniicoia in acive packaging o
ipove ood aey
Expoe o ceica copond ed in
packaging
Coening on nanoecnoogy, Nei Kozaky,
CEO, tecnica hep in Engineeing and makeing
(t.h.E.m.) ae a metallization/deposition
technology and nanotechnology wi e eadinge aea; and Jane bickeae igig
e envionena enef o nanoecnoogy
y aying packaging especially with nano-level
clay coatings, will enable more lightweighting of
materials with better barrier coatings.
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truned tiles of higly cied ariles publiion by:ciio
Frquy
noth
ai-mirob.
exposur
Peceived ik and peceived enef o dieen nanoecnoog EmPA / Eth Zic 9
Idenifcaion o poeniay eeging ood aey ie y anayi u Wageningen & re C 10
Eec o non-ionic acan on e exoiaion and popeie o poy Eth34
Appicaion and ipicaion o nanoecnoogie o e ood eco univ yok 21
Concenaion o peooocaneonaide in Canadian oa die h Canada 25
Endocine dipo in oed inea wae: oa eogenic den univ Fank 13
tace and aace ea in oed wae: svey o oce wodwide univ heideeg 8
Ipoving packaged ood qaiy and aey. Pa 2: Nanocopoie CsIC / Nanoioae / u si 27
se-eiized EVOh-tiO2 nanocopoie: Ineace eec on iocida CsIC 7
sive nanopaice dipeing in cioan oion: Pepaaion y gaa- Caongkon univ / Kaea 7
Ga copoyeizaion ono ceoe-aed fe pape and i e Gov mode sci Coege India 7
Aniicoia paic f: Pyico-ceica caaceizaion and niin univ lon 1 7
Cen Appicaion and Fe tend o lacic Acid baceia and ei univ saniago de Copoea 7
radiaion eaen o eiizaion o ppackaging aeia Waaw univ tecno / IAEA 6
Qaiy and e ie o oange jice aepicay packaged in PEt oe tec univ Caagen 6
low-pee icowave paa eiizaion o poyeyene eepaae Fanoe In / r univ 6
Pepecive o cioan aed aniicoia f in ood appicaion moia Ne In tecno 28
soion appoace o e o dink inegaed podcion o izing and sao Pao sae univ / u Fed 7
biodegadae ac/cay nanocopoie o ood packaging appicaion CNr / tNO 71
Poenia pepecive o io-nanocopoie o ood packaging appicaion univ saeno 44
Ga peeaion popeie o poyeyene-ayeed iicae nanocopoie Eth 33
Naa iopoye-aed nanocopoie f o packaging appicaion micigan sae univ / mokpo 31
Pic accepance o nanoecnoogy ood and ood packaging: te inence EmPA / Eth Zic / u Zic 19
Aniicoia poypepide iaye nanocoaing liiana tec univ15
Opiizaion o iodegadae nanocopoie aed on aPlA/PlC CsIC / u sion boiva 13
hig-peoance da-acion poye-tiO2 nanocopoie f via e heoz Zen Inekion. 13
New nanoyid o poy(epion-capoacone) and a odifed mg/A univ baiicaa ld / univ sa. 11
Copaaive peoance and aie popeie o iodegadae Nanoioae ld / u Jaie 10
Poenia e o iopoye-aed nanocopoie f in ood packaging mokpo Na univ 10
Deveopen o new poyoefn f wi nanocay o appicaion in ood univ aniago de Copoea 10
Nano and ood packaging ecnoogie convege Packaging/bod, Inc. 9
Faicaion, ncionaizaion, and appicaion o eecopn iopoye univ ma / univ mian 8
te Poenia ue o Poye-Cay Nanocopoie in Food Packaging monda univ / univ Ackand 7
baie and ecanica popeie o ac-cay nanocopiie f Kana sae univ 6
Nove PEt nanocopoie o inee in ood packaging appicaion univ Jae 1 / CsIC 6
FIGurE 9
thOmsON rEutErs WOrlD IP tODAy 17
hIGhly CItED sCIENtIFIC PACKAGING ArtIClEs
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18 thOmsON rEutErs WOrlD IP tODAy
FIGurE 10
bArrIEr FIlms AND mODIFIED AtmOsPhErEPACKAGING (mAP)
baie f ecnoogy, oiginay deveoped o peeve e ene o
podce, a inenced neo packaging ecnoogie ove e pa
ew decade, a can e een in e ciaion ap and ciaion con o
Fige 10. A onde ecnoogy in i fed i epeened y e god ox
in e cene o e ap. since incepion, e oigina paen o bedoian
a een eeenced a a key ecnoogy in any ae (downea)
invenion, a own y e oe cooed oxe onding i. And, a ook
a e yeay ciaion con evea a i eay paen on aie f
conine o e a key ecnoogy inencing innovaion a e way og
2009, o a decade and a a.
A ClOsEr lOOK...
CItAtION mAP shOWING thE sIGNIFICANCE OF bArrIEr FIlm tEChNOlOGy IN FOOD PACKAGING
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modifed aopee packaging epo eecive aie. becae
vegeae and i ae iving and eaing eniie, e need o e
encoed in packaging a i ei-peeae o a icopeoaion
a dea peae decopoiion. Oe peevaion ecniqe
incde anaging e oxgen a cae nwaned owning, deaing
wi naa eene podcion a acceeae ipening, and, in
genea, conoing e aopee inide e package. toda ee ae
ecnoogie a exend podce ie conoing aopee in wa
a ae exac aioed o e pecifc pe o podce and e ie i i
expeced o e in ani. tee appoace aow podce o e ippedo geae diance, and ao peven waage. I i oewa paadoxica
a e packing o edce and add o e caon oopin o podce,
e ne e o wic a poa no een deeined.
A aping o jona aice ow a eeac a een condced
o eae e ppeion o epiaion ae o e podce, wic
ignifcan exend oage ie wi ee appeaance, and ae.4 Fo
exape, e coined eec o popae and mAP (80%CO2, 10%O
2,
10%N2) a een died in e f5 and poceed f6 wee ig
CO2-concenaion wa ae o gaanee e icoia accepaii o f
ge ni e 28 da o oage a 4 degee Ceci. And, e eeco odifed aopee packaging a ao een died in ea;7 ceee
(75% CO2
and 25% N2); 8 pepaed ead-o-ea ood (60% CO
2/40% N
2); 9
and i (lDPE f wi peoaion). 10
4 Exending soage lie o Fe Gineng modifed Aopee Packaging, h, WZ; X, P; ucino, t, Jona o e scienceo Food and Agice, 85 (14): 2475-2481, Novee 2005.
5 Coinaion Eec o Popae and modifed Aopee on Qai and se-lie Exenion o reigeaed seaasice, manio, P; benjak, s; Vieangan, W, lWt-Food science and tecnoog, 38 (7): 745-756, 2005.
6 Coined Eec o mAP and Acive Copond on Fe be Fi bge, De Noie, mA; Coo, mr; speanza, b;sinigagia, m; Cone, A; Caopee, m, Inenaiona Jona o Food micoioog, 135 (3): 281-287, Novee 15 2009.
7 Eec o Packaging and Aging tie on se-lie o bee mea, baico, s; Faia, s; Iaco, m; Cono, m; signoei, F; Ficco,A, Iaian Jona o Ania science | 6: 397-399, spp. 1 2007.
8 Eec o modifed Aopee on micoioogica and senoia Popeie o Apian Fe Ceee, Gaaieo, D;Cone, A; Aanaio, m; De Noie, mA, Aican Jona o micoioog reeac, 3 (7): 370-378, J 2009.
9 Eecivene o modifed Aopee Packaging in Peeving a Pepaed read-o-ea Food, lee, KE; Ki, hJ; An, Ds; l,
Es; lee, Ds, Packaging tecnoog And science, 21 (7): 417-423, Novee 2008.
10 soage o laeiia P unde modifed Aopee, seen, CA; do Aaane, CVt; Ave, ED; tanaka, h; backann,A; bo, V, Ciencia ra, 39 (9): 2439-2444, 2009.
thOmsON rEutErs WOrlD IP tODAy 19
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20 thOmsON rEutErs WOrlD IP tODAy
tOP OWNErs OF PACKAGING trADEmArKsFIGurE 11
PACKAGING lANDsCAPE:tadeaktadeak ae e ondaion o anding. te
ipoance o a podc and in e ood and
eveage ind canno e ndeeiaed. te
and i a wa o copanie o conicae
vae o coe, and i ccia o ainaining
ake ae in a ve copeiive envionen.
In o goa ape o packaging-eaed
adeak, b2C copanie exceed b2b
copanie in ei owneip o ak, a own
in Fige 11.
V&S VIN & SPIRIT AB
KELLOGG COMPANY
CROWN PACKAGING
BELVEDERE
PWP
POMWONDERFUL
MILLIERCOORS
GENPAK
DIXIE PRODUCTS
CRYOVAC
GLAD PRODUCTS
PEPSICO
PACKAGING CORP OF AMERICA
HUHTAMAKI
PACIFIC MARKET
COCA - COLA
INTERNATIONAL PAPER
DS WATERS
S.C. JOHNSON & SON
TETRA LAVAL
FORT JAMES
KRAFT
NESTLE
PACTIV
SOLO CUP CO
REYNOLDS
0 30 60 90
B2B
B2C
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tadeak daa incde a decipion o e
Good and sevice a wi ea e poeced
ak. te teescape ap in Fige 12 ow
e pe o good and evice poeced e
ak a wee anazed. te doed ine dawn
on e ap deacae e ak aving oe
o do wi ood o oe a ae oe dieced
owad packaging. Eac cooed do igig a
ak a a a packaging e in i decipion.
Packaging ak end o conicae
inoaion ao e packaging a a
inence e cone.
soe exape o c ak incde:
No Wae, moe tae - boone bewing
Copan, llC
make tae, No Wae - PI-Deign AG
Zeo Wae. moe tae. - Pio Wae
Copoaion
tee ae an oe exape a cod e
ied, eaed o ood packaging and eond.
te ke poin i a e ak eec ediincive caace o e good o evice and no
e oo geneic o paive decipive.
trADEmArK lANDsCAPE OF PACKAGING GOODs & sErVICEsFIGurE 12
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22 thOmsON rEutErs WOrlD IP tODAy
u.s. iigaion voe i ige an in an oe
con and, in e fed o ood and eveage
packaging, i ipped oe owad e aeion
o adeak ig an paen ig. te vae
o a and i paaon in i fed. Aog
e Coca-Coa oe ndoed a nciona
apec, e iconic cono ape o e oe i
a ndaena pa o e eiaed $70 iion
vae o e Coca-Coa and.
te iigaion con in Fige 13 i o e peiod
2005-2010. A 20-ea eview ow a e ae
o fing in e 2000 wa og wice a in
e 1980.
lItIGAtION INVOlVING INtEllECtuAlPrOPErty rIGhts
p l p as - Fd idsy S os
Ineeca Pope - Paen > Fedea NOs: Pope rig: Paen 293
Ineeca Pope - Paen > Dawing and specifcaion 43
Ineeca Pope - Paen > Cai 42
Ineeca Pope - Paen > lee Paen 34
Ineeca Pope - Genea > Iningeen > Paen 28
Ineeca Pope - Genea > licene > Paen 27
tdmk l p a - Fd idsy S os
Ineeca Pope - tadeak > Fedea NOs: Pope rig: tadeak 837
Ineeca Pope - Genea > Iningeen > tadeak... 106
Ineeca Pope - tadeak > Conion 95
Ineeca Pope - tadeak > Adveiing 21
Ineeca Pope - tadeak > Acion and Poceeding 19
Ineeca Pope - tadeak > mak and Nae Poecae 17
Ineeca Pope - Genea > tade De 16
Ineeca Pope - tadeak > regiaion 16
lItIGAtION PrACtICE ArEAs IN PACKAGING PAtENts AND trADEmArKsFIGurE 13
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soe ecen noae exape o iigaion
iae ow ipoan and ae o a
copan ine and e exen o wic e
wi go o poec i:
K Fds s im Fds11
Ka Food Inc., e age u.s. oodake, a
ed Ineaeican Food Cop. o ei ae o
cocoae cip cookie woe packaging aeged
ininge e packaging o Cip Ao! cookiepodced Ka Naico ni. te aeged
ininging package i aid o e via e
ae e coo a e Cip Ao! package, and
o epodce an o e deign eae o e
Naico podc.
hsy s Wms-Sm12
Accoding o hee (hee Co. v. Wiia-
sonoa Inc.), Wiia-sonoa Inc. aed
o ake a ownie pan ade in a e a
eodie and iic e hee a deign.
te i a a e hee a deign i oe
an j a ecange. I i a cocoae a a
coni o, ine aia, a ecange conaining 12
eqa ized ecanga pane aanged in a
4x3 oa, wi eac pane aving i own aiedode. hee cai a e Wiia-
sonoa ownie pan naw ade on e
goodwi and epaion hee a eaied
og i e and pooion o a podc
confgaion adeak.
11 Ka se Ove Cookie Packaging, Dai head (Aingon heig, Il), Api 16, 2010.
12 hee seek Injncion o bock Cocoae ba-saped bownie Pan, lega Ineigence, Voe 241; Ie 95,ma 18, 2010.
thOmsON rEutErs WOrlD IP tODAy 23
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24 thOmsON rEutErs WOrlD IP tODAy
tee i a oveen owad geen o eco-iend
aeing, and a poieaion o o a ee
o cei a packaging i geen, ie
cone gidance i avaiae o aionaize e
divei o ak and coning aeing. Even
e u.s. Fedea tade Coiion Gideine o
packaging dea o wi eccaii ie,
and e pecifca ae a e agenc a
infcien inoaion o povide gidance on
ainae packaging.13
Independen eing deigned o vei e aeing
cai i no eadi avaiae, no i e pe o
evidence o veifcaion defned a i ie.
tee i no nivea ecognized eod o
eai ow envionena iend a package
aca i. Depie donning an aa o o,
qigge and ne, i i no poie o o
cone o deeine e ea-iendine o
e package ovea. ti i an ipoan iing
ink in e evoion o i ind and an aeaa i ike o ge oe aenion a e ind
evove.
In an egion, ee ae oveen o adde
ajo pic ea poe c a oei
and ea dieae. In e unied sae, i i
eing e a ca o p oe inoaive ae
egading ood conen on package, aowing
cone o ake eaie coice. te Fi
lad o e unied sae, micee Oaa, a
caenged ood anace o paicipae
in i eo. A paae oveen i needed o
geen packaging, o ep cone aond e
wod ake oe edcaed coice ao e
conen and conaine o ei ood.
te nivea o o eccaii, own ee,
i one e o e eo o ceae ee aeing
o eccae. Package
a ae eccae ae ao
eqen aked aed
on ofcia copoiion
andad a aow
cone o o wae.
b, i o i doe
no cei a e conaine i aca eaiend.
Anoe c ae, pecifc o e eccaii
o packaging, i e OPrl: On-Pack reccing
lae wic opeae in e unied Kingdo
o povide a andad
cone eccing
ae, a i ipe and
conien and povide
fcien inoaion
o ake i ea o cone o ecceoe packaging, oe oen. (p://www.
ecoaeindex.co/ecoae/on-pack-eccing-
ae-op).
A in e cae o eccing, e need i o ipe,
cea and conien gideine on e eco-
iendine o e packaging.
big roo Inc., in conjncion wi e Wod
reoce Inie, ainain a daaae o
goa eco-ae o aid in ndeanding e new
gene o o appeaing on package. tei
epo, e Ecoae Index, ack 373 ecoae in
214 conie and 25 indie.
thE GrEEN mOVEmENt AND PACKAGING
13 p://www.c.gov/cp/gne/gide980427.#260.5.
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trENDs OF GrEEN PACKAGING IN PAtENts AND trADEmArKsFIGurE 14
te u.s. sainae Packaging Coaiion (sPC)
(p://www.ainaepackaging.og) i
deveoping eic a wi e e in evaaing
wee geen packaging ive p o i cai,
and eping packaging copanie deign
package oe og.
sevea ind gop ae woking o epai e
conion in geen packaging aeing. One i
te Cone Good Fo wic a a pojecon ainaii in packaging caed e Goa
Packaging Pojec (GPP), and i now woking on
ipe e pojec o ppo e eo. te
GPP incde ee o tea Pak, teco,
Cown Eope, Owen-Iinoi and seaed Ai o
e packaging eco, and Wa-ma, Ka, Nee,
Coca-Coa and unieve o e eai and ood
indie. GPP i ao ing o ake Eopean
deveopen in i aea ino accon woking
wi gideine deveoped e Eopean
Oganizaion o Packaging and e Envionen(EurOPEN).
Jane bickeae o INCPEN p an ineeing
pepecive on geen packaging wen e aid,
It has conused people by implying that there
is such a thing as green packaging, whereas all
packaging is green provided it is used to protect
more resources than it uses and that it ensures
ood does not go to waste. In any case, proper
sustainability is a balance between using a sensible
amount o materials/energy/water to deliver oods
rom point o production to point o consumption,
delivering ood in wholesome condition and at a cost
that is sensible.
In ppo o bickeae coen, we ond
i wa via ipoie o ideni geen
packaging paen o aong e e, ecaeee i no ig ine a epaae e.
to aee a caego o geen paen, we
eied on enion o iodegadaii, eccing,
aie f and odifed aopee, i
eod aiai excde oand o paen
a edce e wae in e ood cain. b a
bickeae gge, nea eve invenion on
packaging conie oeing o ipoved
e-ie, edced wae o ipoved ood age.
Fige 14 doe ow a e paen a ae
expici ao envionena iendine ae ona ae pwad ope an packaging paen in
genea.
tadeaking (a idenifed e ike
eco- o envio- o cean) i ao on an pwad
end o ake advanage o cone deie o e
envionena eponie. Noe a decine
in ee ca in 2009 ae de o paen ofce
picaion ag.
PateNt treNds trademark treNds
NORmAlIzEd
TRENdS
(%t
otalincategoryduringperiod)
NORmAlIzEd
TRENdS
(%t
otalincategoryduringperiod)
Geen - 810
A Packaging - 14527
Geen Appicaion inFood Packaging - 360
Appicaion inFood Packaging - 10930
Decine in 2009 de o paen ofce picaion ag.
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26 thOmsON rEutErs WOrlD IP tODAy
FOOD sAFEty
One o e o peing ie acing e ood
packaging ind oda i ae.
te packaging ind a eponded o ood-
ae concen wi innovaion c a:
tape-eviden packaging
seno o ainenance o e cod cain
Aepic fing ecani o ow acid ood ua-ig pee packaging
Innovaion in ood ae ae ceain o conine
evoving ove ie a ood and packaging
anace epond o envionena,
poiica and oe ea. One can ge an idea
o ow e ind i eponding ooking a
pied paen appicaion o ee wa i on
e oizon, o exape, a Jana 2011 paen
appicaion o a ape-eviden eveage ea
in Eopean appicaion ne EP2268554A2
(own eow).
OthEr IssuEs AND trENDs
First and oremost, supply chains must be sae
and secure, a m. Kozak, CEO tecnica
hep in Engineeing and makeing (t.h.E.m.). A
single incidence o product tampering is capable o
bringing down an entire brand in a matter o hours.
As tempting as it may be to source ingredients at
the lowest possible cost, overseas or otherwise,
ood packagers must remain vigilant when it comes
to product quality on a consistent basis.
hEAlth CONCErNs: ObEsIty,NutrItION AND thE AGING
hea concen on packaging aie no on o
e need o povide a ond die peeving
niiona vae o e ood and pevening
poiage, ao o concen a packaging
aeia a cae diec a i e ae
ingeed.
Jane bickeae coened a in e
aea o deign, e e o inge poion and
ead-ade ood i ipoan so that in an
aging population people can maintain their
independence as long as possible.
Innovaion in packaging eaed o cone
ea concen incde c ing a:
Pevenion o igaion o conainan ino
ood ing coaing
ue o iopoe o ceae ae and oedegadae packaging
singe-eve package
modifed aopee packaging o peeve
niiona qai
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Innovaion in ee aea i e pevaen an
in oe o e oe caegoie a e cen
deand o c podc i no a ig a i
i o oe. ta, in conjncion wi ige
podcion co, eeve ea-eaed
innovaion o ewe copanie. ta aid, e
copanie wo ae innovaing ee ae on e
cing edge o e ind and wi ike e
viewed a pionee in e fed in ea o coe.
One c copan i NOVAmONt sPA, wica invened a iodegadae oa podc
a cai o e accepae o icowave
cooking, a een in e oowing paen dawing
(us20100119801A1).
INtErACtIVE PACKAGING
te e o ood packaging ie in ineacive
ecnoog. Innovaion in i aea copie
invenion c a:
rFID ecnoog ed o ack ood o
oce o deinaion Expanded aeing and pepaaion
inoaion povided via e Inene
ti ecnoog i aead aing o appea in
e akepace in podc ike e Eeconic
niion jona e (us7837111b2).
I i exciing o ink o e poiiiie in e
e o ood packaging, wen o a
e evoion o ood podcion ie wi
advanceen in packaging ecnoog.
Fi Anne lie Kjae expec we wi ee oe
ineacive packaging.
The uture will see touch sensitive and responsive
packaging today we call it RFID-enabled
packaging, a m. Kjae. With cloud culture now
a reality, you simply scan the packaging with your
mobile phone and in no time collect everything you
could possibly want to know about the product rom
the cloud.
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28 thOmsON rEutErs WOrlD IP tODAy
Proper sustainability is a balance
between using a sensible amount
of materials/energy/water to deliver
foods from point of production topoint of consumption, delivering food
in a wholesome condition and at a
cost that is sensible.
-Jane Bickerstaffe
Director
Industry Council for Packaging and the Environment
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Ineeca pope oe powe ig
o copanie, aowing e o n ei
inveen in innovaion ino copeiive
advanage and cceed in ei ake.
Innovaion in packaging i poeced ing
vaio o o IP, incding invenion paen,
deign paen and adeak. In addiion,
coa picaion oen ae ed o eai
pioi in innovaion. ti epo anaze e e
o dieen o o ineeca pope ecopanie a eie ake packaging o e i in
ood and eveage podcion.
te ppie o packaging (b2b copanie
a e o ood and eveage podce) ae
eponie o a age ae o e r&D on
packaging aeia and eod. ti r&D
conie o e ipoveen o e ood and
eveage pp, and e eing invenion ae
poeced piai og paen a a e
eie invenion paen o deign paen.
In cona, e podce o packaged ood and
eveage (b2C copanie a e diec
o cone) do fe paen, e a
oc oe on deign paen an invenion
paen. tei onge epai i eeved
o adeak a ppo ei and ideni,
and e ae oe ike o iigae in deene o
adeak an paen.
te acadeic and govenen eniie acive in
packaging eeac ae oced on onioing
and ae, and ae ao ong ineeed in
nanoaeia o packaging.
A evoion i ndewa in ood packaging o
edce e qani and envionena ipac o
packaging aeia. Kenco ecen annonced
e anc o ei Eco ef pack wi 97% e
packaging. Paon o Qizno, a Denve-aed
(usA) andwic cain, wi oon e eaing aad
o o ow ade o gacane pp and
daing ei o wi napkin ade o
ecced aeia.14 Wi i paen poecion,
one enepene i eeking o ano eik oing ind wi i iodegadae
pape ik oe a can e ade o
ecced aeia wie poviding a ood-ae
envionen.15
Neveee, aeing a idenife geen
packaging a e o coon andad i i
no avaiae. tee i a need o aed acion
o f i void and e gideine defning wa
i ean o a package o e envionena
iend, and en fnding a wa o vei wenpackaging aca ee oe gideine and
wen i i ieading o cone.
A we ave een, c o e ecen ecnica
innovaion in packaging i oiened owad
ipoving aie popeie o packaging
aeia o poong e e ie o e podce
and edce e weig and aon o packaging
aeia og e e o nano-aeia.
tee deveopen ae diven cone
concen ao e ipac o poied and waed
podce and concen ao exce packaging
aeia, wic conie o e aead age
poe o cace andf eoce and a
degadaion o e envionen. te packaging
14 Qizno Eace Geen Packaging, Jie Jagon, Wa see Jona, Fea 23, 2010.
15 toon Innovaion appicaion ne WO2007066090 fed in 13 jidicion incding ajo eioie ike Cina,Koea and Japan; decied in te mik boe ta i made o Pape, Kaia Jeod, te snda tie, J 5, 2009.
CONClusION
thOmsON rEutErs WOrlD IP tODAy 29
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30 thOmsON rEutErs WOrlD IP tODAy
rEsEArCh tOOls
mo o e eeac o i epo wa condced
ing toon Innovaion, e wod o
copeenive IP eeac and anai pao.
ti o pao ao incopoae e Dewen
Wod Paen Index (DWPIsm) daaae, wic
conain ove 20 iion niqe invenion coveing
oe an 42.5 iion paen docen.Addiiona anai wok wa done ing toon
Daa Anaze, e IP ind eading daa
anai oion a ano age aon o
IP daa ino acionae ineigence.
tadeak eeac wa condced ing
sAEGIs, e o advanced goa onine
adeak ceening and eeac oion.
liigaion inoaion wa gaeed ing IP
monio, e toon ree Weaw ega
eeac and inoaion evice pao.
ind can ep eed an expanding popaion
and ao edce e caon oopin og
innovaion in aeia and deign.
te e o packaging innovaion invove
ipoving e ea o cone and o o
pane og e inegaion o acceped
ecnoogica advanceen and e e o
iend aeia. A co/enef anai
wi, oweve, deeine ow qick andiqio c iniiaive ae acceped. Given
goa econoic condiion, cone a
no e e wiing o pa o rFID ecnoog
a, a an exape, ack ood pcae and
package/ani ie o a o e wie
ianeo aing e eco-iendine o e
packaging.
Convenience in packaging povide an enef
o cone, and a edce ood waage.
se wi a e innovaion aiing in epackaging ind, convenience need no and
in e wa o concience, and i wi e e
poie o deive packaging ipoveen
a conie o o convenience and o
concienio poecion o e envionen. Wi
e addiion o cea and conien andad
and eod o e a package again oe
andad, e ind a epond aiing
o need, ae an aking i an eie/o
iaion.
rEutErs/Vivek Paka
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8/3/2019 Food Packaging in the 21st Century
31/32
INDustry EXPErtCOmmENtAtOrs
n Kzsky,
ceo, t h e d
Mk (t.h.e.M.)
J Bks
D, t idsy c pk d
em (incpen)
a ls Kj
ceo, kj b d
a Bdy
ceo pk/Bdy i
adj pss usy g
Ss e. c, p.D.
tms rs ip Ss
ip cs p D
D. Cen ed a eeac gop a Waingon
univei o 18 ea, and a 10 ea o IP
anageen expeience a incded diecing
a icening ofce and paicipaion in edeign o
IP pacice a monano/Paacia. since 2000
e a woked a a conan in IP anai,and ai o ep ake peope and copanie
cce og eecive IP anageen. se
deveop eodoog o exacing copeiive
and ecnica ineigence o IP, give advanced
aining o e o toon ree anaica
AbOut thE AuthOrs
oo and povide coized coning o
cien o toon ree. he coning cien
ave incded ove 80 copanie in indie
a divee a eicondco, oi diing, eav
acine and aooive, eneg, cone
good, ood, opica eqipen, edica device,
pining and digia eci.
D. Cen a a P.D. in micoioog o Ae
Einein Coege o medicine, a b.s. in Cei,and i a egieed u.s. paen agen. se i ao
an Adjnc F Poeo a Waingon univei
in s. loi.
Bb Smbd
tms rs ip Ss
csm rs M
m. seidge gadaed o e univei o
sex, uK wi an hono degee in Cei. he
joined Dewen (one o e onding coponen
o e IP soion ine o toon ree)
in 1980 and a ed vaio oe in edioia,
akeing, ae and podc deveopen ove
e ea. leaving in 1988 o inede woking a
senio Inoaion Ana peciaiing in paen
anaic a bii Peoe and Eopean sae
liaion wi Diaog, e ened o toonree in 1996 and o ecen ecae
Coe reaion manage wi eponiii
o iaioning wi coe e gop o e
oganizaion.
he i a ee o e Aeican Ceica
socie (ACs), e Caeed Inie o lia
Inoaion Poeiona (CIlIP) and e Paen
Inoaion ue Gop (PIuG), and i secea o
e Conedeac o Eopean Paen Inoaion
ue Gop (CEPIuG) and cen Cai o
e Paen and tadeak Gop (PAtmG).
he cen eve on e Ceica sce
Aociaion (CsA) t boad o tee o wic
e wa eeced in Fea 2007.
thOmsON rEutErs WOrlD IP tODAy 31
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Note to press:
to eqe e inoaion, peae conac:
J rdk
J. rodeick, Inc.
+1 631 656 9736
l gz
toon ree
+1 203 868 3340
AbOut thOmsON rEutErs
toon ree i e wod eading oce o ineigen inoaion o
inee and poeiona. We coine ind expeie wi innovaive
ecnoog o deive ciica inoaion o eading deciion ake in e
fnancia, ega, ax and acconing, cienifc, eacae and edia ake,
poweed e wod o ed new oganizaion. Wi eadqae in
New yok and ajo opeaion in london and Eagan, minneoa, toon
ree epo oe an 50,000 peope in 100 conie. Fo oe
inoaion, go o oonee.co.
to fnd o oe ao IP soion o toon ree, go o
ip.oonee.co.