food packaging in the 21st century

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    CONVENIENCE Vs.CONsCIENCEFOOD PACKAGING IN thE 21st CENtury

    te roe o Ineeca Pope in e Food Packaging Indby suE CullEN, Ph.D., AND bOb stEmbrIDGE

    rEutErs/hazi reka

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    protecting the valueOF tEChNICAl INNOVAtION ANDbrAND AsPECts OF PACKAGING

    Is thE PrOVINCE OFPAtENts AND trADEmArKs.

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    tAblE OFCONtENtsow .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...5t e Fd pk .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...6

    rs pk ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...7

    csm Sm: c s. cs ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...8

    Figure 1a: Phone Interview: Overall Results ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...8

    Figure 1b: Women/Men Earth-Friendly Preerence .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...8

    Figure 1c: Women/Men Convenience Preerence .. .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...8

    t pk pys ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...9

    Figure 2: Packaging Invention Patent Owner Types ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...9

    pk lds: is B pd . ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. 10

    Figure 3: Patent Landscape Map o Packaging-Related Patents ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...10

    t i p hds ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...1 1

    Figure 4: Top Patent Owners in Packaging Inventions .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...11

    pk lds: Ds ps ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... 12

    Figure 5: Top Packaging Design Patent Assignees.. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...12

    Figure 6: Citation Map Triggering Packaging Innovations. .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...13

    pk lds: Sf pbs . ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... 14

    Figure 7: Top Publishers o Scientifc Packaging Articles ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...14

    Figure 8: Scientifc Literature Landscape Map o Packaging Articles. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...15

    Figure 9: Highly Cited Packaging Articles.. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...17

    a cs lk: B Fms d Mdfd ams pk (Map) . ... .. ... .. ... .. ... .. ... .. ... .. ... 18

    Figure 10: Citation Map o the Signifcance o Barrier Film Technology in Food Packaging ... .. ... .. ... .. ...18pk lds: tdmks... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...20

    Figure 11: Top Owners o Packaging Trademarks .. .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...20

    Figure 12: Trademark Landscape o Packaging Goods & Services .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...21

    l i i py rs. .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...22

    Figure 13: Litigation Practice Areas in Packaging Patents and Trademarks. .. ... .. ... .. ... .. ... .. ... .. ... .. ...22

    t g Mm d pk .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...24

    Figure 14: Trends o Green Packaging in Patents and Trademarks.. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...25

    o isss d tds . .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...26

    Fd Sy .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...26

    h cs: obsy, n d idd a ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...26

    i pk .. .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...27 cs ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ... .. ...29

    thOmsON rEutErs WOrlD IP tODAy 3

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    4 thOmsON rEutErs WOrlD IP tODAy

    Food and convenience packaging

    are all made possible by innovations

    in the packaging industry.

    -Neil KozarskyCEO

    Technical Help in Engineering and Marketing

    rEutErs/Eic Gaiad

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    Packaging pa a cena oe in ening a

    wa we ea eace o ae in an edie ae,

    a we know wa i conain, a i ea

    anding o ideni i i o a ed oce,

    and a we ae aed i an een apeed

    wi ding ani and diiion. to gaanee

    ee ing, opiicaed ecnoog exi o

    peeve and ack e ood ie and eveage

    we cone. Poecing e vae o ee

    ecnica innovaion and and i e povinceo paen, adeak and oe ineeca

    pope (IP) ig, a o wic ndepin e

    ine o geing ood e and ae o

    e a o aco ino o oe.

    b ee a conic ewing a aiing

    qeion in e ind o cone. te go

    geen oveen a peeae o an oe

    apec o o ive i on and cene in e

    ood and eveage packaging indie. tee

    OVErVIEW

    ae an ae aing a packaging i geen,

    no c gidance on wee ee ae

    aca cei a ea ipoveen. tee can

    e nceain ao wee ing geen i

    wo e exa co o cone a i a

    enai. Cone need aance a e ae

    pending ei one o ea ipoveen a

    no on ae geen, ao peeve and poec

    ood j a we o ee an e od opion.

    ti epo owcae e ae o e ood and

    eveage packaging ind ooking aco

    a ne o inoaion oce, incding

    paen, adeak, cienifc ieae,

    iigaion daa and oe. I igig e exen

    o wic IP ppo e ine o copanie

    invoved in packaging o ood and eveage, a

    we a ow IP ppo e dieen apec o

    wa packaging doe. I ow a convenience

    i no j an indgence, edce ood wae,

    aid in poion cono and eve e ede.Convenience i ipoan, and e caenge i

    o eve convenience wie oeing cone a

    eievae wa o ake concienio coice.

    thOmsON rEutErs WOrlD IP tODAy 5

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    6 thOmsON rEutErs WOrlD IP tODAy

    Fo e a, innovaion a paed a pa

    in e peevaion and ae deive o ood,

    eginning wi e in can, decied in paen

    ieae a ong ago a e 1850.1 tog

    e ea 20 cen, deveopen conined

    wi invenion ike ain oi, poeene

    and povin coide (PVC), o oden da

    packaging aeia c a eene-vin

    aceae (EVA) co-poe paic (o exie

    packaging), poeene eepaae (PEt) a

    epaceen o ga oing and ain

    pop-op dink can.

    Innovaion conine apace oda. Nei Kozak,

    CEO o tecnica hep in Engineeing and

    makeing (t.h.E.m.), idenife a ne o

    ignifcan ecen innovaion wiin e ind:

    hig aie paic ce a coped

    wi poceing and packaging exend e-

    ie re-coe ecnoogie aowing

    convenience o coe

    micowavae ood and packaging o ee

    e need o ie-conained cone

    And in e aea o deign, e e o

    innovaive packaging o e-inven ied and

    e and via e ceaion o new-age

    occaion

    thE EVOlutION OF FOOD PACKAGING

    m. Kozak oeve a ood and convenience

    packaging, requently reerred to as dashboard

    dining whereby meals are made in minutes, served

    in seconds, are all made possible by innovations in

    the packaging industry.

    In e view o Jane bickeae, Dieco o

    te Ind Conci o Packaging and e

    Envionen (INCPEN), ke innovaion in ecen

    ood packaging ecnoog ae:

    modifed aopee conaine

    Aepic conaine

    m. bickeae a a rom an environmental

    perspective, [the key issue is] eeding a rapidly

    growing global population. This may be addressed

    by developing packaging with better barrier

    properties to allow longer shel and storage lie and

    presenting ood in a wider number o portion sizes

    so people can buy just the right quantity and avoidwaste at home.

    looking owad, Anne lie Kjae, i and

    CEO o kjae goa d a I do believe that

    packaging uniqueness, incorporating provenance

    and storytelling, is going to be a major actor in the

    success o brands in the uture.

    1 Fo exape, us Paen 12153 Ipoveen in e-eaing peeve can, o roe A ied Jana 2, 1855.

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    te adiiona oe o packaging i o ene

    a ood i peeved and poeced ding

    i jone o a i aive ae and ead

    o conpion. te pecifc ojecive a

    packaging ppo ae o:

    Conain, anpo and peeve ood qai,

    ene and paaaii

    Exend e podc e ie

    Peven apeing and ipove eicoioogica ae o e ood

    redce oe in diiion

    tack e ie o oce o cone,

    incding onioing anpo condiion

    Ino cone o e niiona vae,

    poion anageen and pepaaion o e

    ood

    Pooe e and o e copan

    redce envionena ipac, ood waage

    and co

    rOlEs OF PACKAGING

    thOmsON rEutErs WOrlD IP tODAy 7

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    8 thOmsON rEutErs WOrlD IP tODAy

    A Fio la eaned in Ag o 2010, wen

    i ped i iodegadae sn Cip ag o

    e ake ae cone copain ao

    e noie e ade, e aance eween

    envionena concione and cone

    convenience i a deicae one. Cea, o

    cone podc copanie and dedicaed

    packaging peciai ae devoing an enoo

    aon o eoce o geen iniiaive.

    b, ow wi coe eac o e inx oenvionena-iend ag, oxe and oe?

    to ge a ee ene o wa packaging

    aie dive cone pcae deciion, we

    condced a eepone ve o 1,011 ad in

    mac o 2011. We asked the ollowing question:

    Which is more important when you select the ood

    and beverages you purchase: the convenience o

    having packaging that will make your lie easier

    whether in terms o going rom store shel to

    microwave, portion size or easy access to the goods

    CONsumEr sENtImENt:Convenience v. Concience

    inside; (or) the knowledge that the packaging is

    earth riendly and good or the environment, even

    though it may be less convenient?

    A depiced in e ca eow, eponden

    wee pi on e ie o convenience ve

    ea iendine, wi 47% oping o

    convenience and 49% oping o e geen

    aenaive. Digging deepe ino e e,

    oweve, we fnd a woen ae 14% oe ikean en o pcae ood and eveage aed

    on e knowedge a e packaging i geen o

    envionena iend. b cona, en ae

    11% oe ike an woen o ake a pcae

    aed on packaging convenience.

    PhONE INtErVIEW: OVErAll rEsults

    FIGurE 1a

    49%

    47%

    4%

    Ea-FiendConvenienceune

    52%

    41%

    7%

    WOmEN/mEN:CONVENIENCE PrEFErENCEFIGurE 1c

    menWoenNo repone

    56%42%

    2%

    WOmEN/mEN:EArth-FrIENDly PrEFErENCEFIGurE 1

    menWoenNo repone

    tee ca ae aed on toon ree coiionedve o 1,011 ad, mac 3 6, 2011.

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    tee ae ee indie invoved in packaging

    innovaion a ae e oc o i pape:

    1. Copanie a anace packaging

    aeia: pape and coaing, paic and

    f, ee ea and aping eqipen

    2. Copanie a anace eqipen o

    ood and eveage poceing, eqipen o

    fing and eaing, and pining and cono

    e

    3. Copanie a ake ingedien andpodce ood and eveage

    mo o e pae in packaging ae ppie

    a e ine-o-ine (b2b), wie

    ood and eveage podce ae e on

    anace a e ine-o-cone

    (b2C).

    b2b copanie own e ion ae o packaging

    paen, epecia copaed o cone diec

    copanie, a own in Fige 2.

    thE PACKAGING PlAyErs

    B2B

    B2C

    2005 2006 2007 2008 2009

    0

    500

    1500

    1000

    PACKAGING INVENTION PATENT OWNER TYPES

    FIGurE 2

    Aaon bod, ind coenao and adjnc

    poeo a e univei o Geogia, agee.

    Wi egad o e pevaence o paening and

    ind eavio in deending innovaion, m.

    bod a paen ae usually held by suppliers

    which oten develop the innovations exclusively or

    the user - the packager.

    beakog deveopen ave ioica

    coe o: lage copoaion (e.g., teaPak, Covac)

    Govenen a (e.g., u.s. A Naick

    sodie reeac, Deveopen and

    Engineeing Cene (NsrDEC) - e

    deveope o mrE (ea-ead-o-ea) o

    e u.s. A)

    univeiie a ae pa o ind/

    nivei conoia on ood-eaed

    deveopen (incding icowavae

    package, eo poce, aepic conaine

    and ig-pee poceing)

    Number

    ofPateNts

    thOmsON rEutErs WOrlD IP tODAy 9

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    10 thOmsON rEutErs WOrlD IP tODAy

    moe an 14,000 ecen invenion (2004-2009)

    coveing packaging o a pe, o ood and

    eveage, wee died in i epo. ti paen

    andcape ap (teescape), Fige 3, ow

    oe o e poinen aea o acivi coveed

    paen.

    PAtENt lANDsCAPE mAP OF PACKAGING-rElAtED PAtENts

    FIGurE 3

    PACKAGING lANDsCAPE:Invenion being Poeced

    man o e op concep wic aced ding

    o anai ae aea ao epaized e

    ind expe and ae ciced in wie.

    HigH barrier

    structures

    re-sealable

    bags

    microwave

    PackagiNg

    modified

    atmosPHere

    asePtic

    food

    asePtic

    driNk

    siNgle

    serve

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    tOP INVENtION PAtENthOlDErs

    mo o e op paening copanie ae b2b

    oganizaion; on ix o e 27 copanie

    own ae b2C f. ti conf a e

    ajoi o ood packaging innovaion i coing

    FIGurE 4

    tOP PAtENt OWNErs IN PACKAGING INVENtIONs

    DAINIPPON PRINTING

    TOPPAN PRINTING

    YOSHINO KOGYOSHO

    TOYO SEIKAN

    FUJI SEAL

    TETRA PAK

    GRAPHIC PACKAGING INTL

    KRAFT FOODS

    RENO CO

    MEADWESTVACO

    NESTEC

    TOYOBO CO

    SEKISUIPLASTICS

    JAPAN CROWN CORK CO

    CRYOVAC

    OJIPAPER

    GRAHAM PACKAGING

    IDEMITSU UNITECH

    HOWA SANGYO

    KUREHA

    COCA COLA

    KIRIN BREWERY

    MITSUBISHI PLASTICS

    DAIWA CAN

    UNIVERSAL SEIKAN

    KAO CORP

    GLAD PRODUCTS

    0 100 200 300 400 500

    B2B

    B2C

    o e packaging anace, and no o

    cone copanie a ke poin a we dive

    deepe ino e ae o packaging oda.

    Numberof PateNts

    thOmsON rEutErs WOrlD IP tODAy 11

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    12 thOmsON rEutErs WOrlD IP tODAy

    A one wod expec, ee ae ao a age

    ne o deign paen in e ood packaging

    pace: ove 2,000 ecen u.s. deign paen

    wee anazed o i pape. Deign paen

    ae ond in oe, no a, conie; e

    ae o poinen in e unied sae. tee

    paen poec e ook o a package, no an

    o e anacing eod o aeia ed

    o ake i. tee idea o poecing niqe

    packaging.

    PACKAGING lANDsCAPE:Deign Paen

    CAmPbEll SOuP

    KRAfT fOOdS

    RExAm bEVERAgE

    CAN CO.

    FIGurE 5

    tOP PACKAGING DEsIGN PAtENt AssIGNEEs

    BALL CORP

    REXAM BEVERAGE CAN CO

    PORTOLA PACKAGING

    GATEWAY PLASTICS

    CLEAR LAM PACKAGING

    S.C. JOHNSON & SON

    SOREMARTEC S.A.

    PEPSICO INC.

    PWP INDUSTRIES

    CROWN PACKAGING

    CONOPCO

    TETRA LAVAL

    MARS INC

    SILGAN CONTAINERS

    KRAFT FOODS

    GRAHAM PACKAGING

    PROCTER & GAMBLE

    PLASTIPAK PACKAGING

    0 60 120 180

    b2b comPaNies

    b2c comPaNies

    hee we ee a e eading innovao in

    packaging deign ae e b2C copanie, a

    copaed o packaging ii innovaion. te

    b2C copanie ae 22% oe acive an e

    wee in e invenion-paen aea (34% v. 12%),

    indicaing a deign cono i an ipoan pa

    o ei ine aegie (Fige 5).

    Deign paen end o e oe oced on

    addeing a pecifc ake need. Exape oi can e een in e Cape sop Copan

    egonoica aped can (aking i eaie o

    od and open e op), e Ka ood aeaed

    conaine (o convenien icowave cooking)

    and e rexa beveage wide-oed id

    (o eaie conpion o age qaniie o

    e dink inide). I ao appea a wen b2b

    copanie fe a deign paen, i i oen o ee

    a pecifcaion eqeed one o e copanie

    e pp a concep wic wa ao confed

    ind expe m. bod, CEO o Packaging/bod Inc.

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    A FOOD PACKAGING CItAtION mAP shOWING hOW AN INVENtION CANtrIGGEr subsEQuENt INNOVAtION AND trENDsFIGurE 6

    te ipac o an invenion on e ind

    ovea i we iaed in e ciaion ap in

    Fige 6. I ow ow deign innovaion can

    igge ind end, a we a igig

    e-ppie eaionip. In i exape,

    ing e ae egonoica aped conaine

    o Cape sop Copan a we ooked

    a eaie, we ee a e invenion inpied a

    eie o dieen aped-conaine deign o

    a ne o copanie, o cone-diec

    (Nee, Cad, Poce & Gae) and b2b

    oganizaion (sigan, Pacifc make Inenaiona,

    Cown Packaging). A i eae o pp cain

    eaionip, one o sigan o poinen

    coe i Cape sop, and ei pp

    eaionip poa expain e ig degee

    o oow-p on e Cape paen sigan,

    eading o a diveifcaion o aped conaine.

    thOmsON rEutErs WOrlD IP tODAy 13

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    14 thOmsON rEutErs WOrlD IP tODAy

    In addiion o ood packaging innovaion

    appeaing in paen daa, i i ao ond in

    coa eeac, wic can povide an ea

    ook a e e o e fed. O eeac ow

    ee i a poinence o u.s.-aed inoaion

    eaed o ood packaging (Fige 7), a we

    a a ne o aice o bazi, spain,

    Ia, begi, Denak, Fance, swizeand,

    Canada and Cina. ti i an indicao a

    ee conie ae invoved in ood packaging

    in oe wa. te aice ae piai pied

    acadeic (o govenen) eeace,

    oeie wi ppo and coaoaion o

    coecia ao and eniie.

    tOP PublIshErs OF sCIENtIFIC PACKAGING ArtIClEs

    FIGurE 7

    PACKAGING lANDsCAPE:scienifc Picaion

    CH

    FR

    CN

    DK

    BE

    CA

    IT

    ES

    BR

    US

    Universities

    Government

    Packaging/Brody Inc/University of Georgia

    Kansas State Univ

    PennState University

    USDA Agricultural Research Service ARS

    Universidad Etadual Campinas

    Universidad Federal Sao Carlos

    University of Sao Paulo

    CSIC - Ist. Scientia & Technol - Spain

    Universidad Santiago de Compostela

    Universidad Zaragoza

    University of Foggia

    University of Malin

    Canada Ministry Agro & Agri Food

    University of Guelph

    University of Ghent

    University of Copenhagen

    Chinese Academy of Science

    France Inst. Nat. Research Agronomique INRA

    ETH- Zurich

    0 2 4 6 8 10 12 14

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    sCIENtIFIC lItErAturE lANDsCAPE mAP OF PACKAGING ArtIClEsFIGurE 8

    to gain geae inig ino e jec o ee

    picaion, we anazed e in a teescape

    ap (Fige 8). te ovea ee in e cienifc

    jona aice i e ipoveen o packaging

    ing aeia and eod a ceae oe

    envionena ond, ae packaging a

    deive a ee ood o eveage podc.

    Aog e genea ee i aigned wi

    oe o e ae ee pevaen in e paen

    eeac, on wo o e aea coepond wie paen epai o e b2b packaging

    copanie. tee aed aea (Fige 8,

    eow aeing) ae oage ipoveen

    og cono o aopee and f a

    o ee aie conoing expoe o

    e conen o oie o oxidaion. A e

    ap ow, e f ee incde e e o

    nanocopoie in aie f. Nanoecnoog

    peen e opponi o poenia ae e

    ce o packaging aeia on a oeca

    cae o give e aeia deied popeie.2

    te i o appicaion o nanocopoie in e

    ood packaging ind i gowing.3

    Preserving

    nutritional value

    labelling

    effectiveness

    controlof

    MicroorganisMs

    beverage Monitoring:

    nutrients, Packaging

    Material Migration

    sensory value Detection:

    PositiveanD negative

    storage iMProveMent:

    MoDifieD atMosPhere

    barrier filMs

    2 Appicaion o Nanoecnoog in Food Packaging: An Oveview, manda, PK; Coi, K; min, sG; lee, Ch, Koean Jona Fo

    Food science o Ania reoce | 29 (4): 403-408, Ag 2009.3 Ipoveen in Food Packaging Ind wi bioaed Nanocopoie, Akai, Z; Goaci, t; mogada, s,

    Inenaiona Jona o Food Engineeing | 3 (4): - 2007.

    thOmsON rEutErs WOrlD IP tODAy 15

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    16 thOmsON rEutErs WOrlD IP tODAy

    te ap in Fige 8 ao evea aea o

    epai in e ieae (wie igiging)

    a wee no pevaen ee in e paen

    eeac peened in e pevio ecion.

    ti ieae ap ow a ee i a oc

    on e deveopen o onioing expeie

    and dicovey o ae ani-icoia aeia

    and eod a can e ed in packaging.

    O anayi evea a e packaging

    copanie ae paening e exenivey inee aea, and ey ae eying on acadeia

    and govenen o ead e deveopen o

    eod a e anace can iaey

    adop. Vonay eediaion epone o

    aey and envionena ie ae oen een

    in i indy, wee copany e-inee and

    cone inee oen coincide.

    taking e anayi o jona aice a ep

    e, a eview o an aice ciaion povide a

    niqe window ino ipoan opic aping e

    e o e indy. Aice a ae eqeny

    cied y oe ypicay cove a opic o inee

    and ay e ndaena ecnoogie wi ig

    poenia. Ciaion o ood packaging jona

    aice ideniy e oowing ee igy cied

    opic, wic aign wi e aea idenifed in

    Fige 8:

    ue o nanocopoie in packaging ace

    ue o aniicoia in acive packaging o

    ipove ood aey

    Expoe o ceica copond ed in

    packaging

    Coening on nanoecnoogy, Nei Kozaky,

    CEO, tecnica hep in Engineeing and makeing

    (t.h.E.m.) ae a metallization/deposition

    technology and nanotechnology wi e eadinge aea; and Jane bickeae igig

    e envionena enef o nanoecnoogy

    y aying packaging especially with nano-level

    clay coatings, will enable more lightweighting of

    materials with better barrier coatings.

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    truned tiles of higly cied ariles publiion by:ciio

    Frquy

    noth

    ai-mirob.

    exposur

    Peceived ik and peceived enef o dieen nanoecnoog EmPA / Eth Zic 9

    Idenifcaion o poeniay eeging ood aey ie y anayi u Wageningen & re C 10

    Eec o non-ionic acan on e exoiaion and popeie o poy Eth34

    Appicaion and ipicaion o nanoecnoogie o e ood eco univ yok 21

    Concenaion o peooocaneonaide in Canadian oa die h Canada 25

    Endocine dipo in oed inea wae: oa eogenic den univ Fank 13

    tace and aace ea in oed wae: svey o oce wodwide univ heideeg 8

    Ipoving packaged ood qaiy and aey. Pa 2: Nanocopoie CsIC / Nanoioae / u si 27

    se-eiized EVOh-tiO2 nanocopoie: Ineace eec on iocida CsIC 7

    sive nanopaice dipeing in cioan oion: Pepaaion y gaa- Caongkon univ / Kaea 7

    Ga copoyeizaion ono ceoe-aed fe pape and i e Gov mode sci Coege India 7

    Aniicoia paic f: Pyico-ceica caaceizaion and niin univ lon 1 7

    Cen Appicaion and Fe tend o lacic Acid baceia and ei univ saniago de Copoea 7

    radiaion eaen o eiizaion o ppackaging aeia Waaw univ tecno / IAEA 6

    Qaiy and e ie o oange jice aepicay packaged in PEt oe tec univ Caagen 6

    low-pee icowave paa eiizaion o poyeyene eepaae Fanoe In / r univ 6

    Pepecive o cioan aed aniicoia f in ood appicaion moia Ne In tecno 28

    soion appoace o e o dink inegaed podcion o izing and sao Pao sae univ / u Fed 7

    biodegadae ac/cay nanocopoie o ood packaging appicaion CNr / tNO 71

    Poenia pepecive o io-nanocopoie o ood packaging appicaion univ saeno 44

    Ga peeaion popeie o poyeyene-ayeed iicae nanocopoie Eth 33

    Naa iopoye-aed nanocopoie f o packaging appicaion micigan sae univ / mokpo 31

    Pic accepance o nanoecnoogy ood and ood packaging: te inence EmPA / Eth Zic / u Zic 19

    Aniicoia poypepide iaye nanocoaing liiana tec univ15

    Opiizaion o iodegadae nanocopoie aed on aPlA/PlC CsIC / u sion boiva 13

    hig-peoance da-acion poye-tiO2 nanocopoie f via e heoz Zen Inekion. 13

    New nanoyid o poy(epion-capoacone) and a odifed mg/A univ baiicaa ld / univ sa. 11

    Copaaive peoance and aie popeie o iodegadae Nanoioae ld / u Jaie 10

    Poenia e o iopoye-aed nanocopoie f in ood packaging mokpo Na univ 10

    Deveopen o new poyoefn f wi nanocay o appicaion in ood univ aniago de Copoea 10

    Nano and ood packaging ecnoogie convege Packaging/bod, Inc. 9

    Faicaion, ncionaizaion, and appicaion o eecopn iopoye univ ma / univ mian 8

    te Poenia ue o Poye-Cay Nanocopoie in Food Packaging monda univ / univ Ackand 7

    baie and ecanica popeie o ac-cay nanocopiie f Kana sae univ 6

    Nove PEt nanocopoie o inee in ood packaging appicaion univ Jae 1 / CsIC 6

    FIGurE 9

    thOmsON rEutErs WOrlD IP tODAy 17

    hIGhly CItED sCIENtIFIC PACKAGING ArtIClEs

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    18 thOmsON rEutErs WOrlD IP tODAy

    FIGurE 10

    bArrIEr FIlms AND mODIFIED AtmOsPhErEPACKAGING (mAP)

    baie f ecnoogy, oiginay deveoped o peeve e ene o

    podce, a inenced neo packaging ecnoogie ove e pa

    ew decade, a can e een in e ciaion ap and ciaion con o

    Fige 10. A onde ecnoogy in i fed i epeened y e god ox

    in e cene o e ap. since incepion, e oigina paen o bedoian

    a een eeenced a a key ecnoogy in any ae (downea)

    invenion, a own y e oe cooed oxe onding i. And, a ook

    a e yeay ciaion con evea a i eay paen on aie f

    conine o e a key ecnoogy inencing innovaion a e way og

    2009, o a decade and a a.

    A ClOsEr lOOK...

    CItAtION mAP shOWING thE sIGNIFICANCE OF bArrIEr FIlm tEChNOlOGy IN FOOD PACKAGING

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    modifed aopee packaging epo eecive aie. becae

    vegeae and i ae iving and eaing eniie, e need o e

    encoed in packaging a i ei-peeae o a icopeoaion

    a dea peae decopoiion. Oe peevaion ecniqe

    incde anaging e oxgen a cae nwaned owning, deaing

    wi naa eene podcion a acceeae ipening, and, in

    genea, conoing e aopee inide e package. toda ee ae

    ecnoogie a exend podce ie conoing aopee in wa

    a ae exac aioed o e pecifc pe o podce and e ie i i

    expeced o e in ani. tee appoace aow podce o e ippedo geae diance, and ao peven waage. I i oewa paadoxica

    a e packing o edce and add o e caon oopin o podce,

    e ne e o wic a poa no een deeined.

    A aping o jona aice ow a eeac a een condced

    o eae e ppeion o epiaion ae o e podce, wic

    ignifcan exend oage ie wi ee appeaance, and ae.4 Fo

    exape, e coined eec o popae and mAP (80%CO2, 10%O

    2,

    10%N2) a een died in e f5 and poceed f6 wee ig

    CO2-concenaion wa ae o gaanee e icoia accepaii o f

    ge ni e 28 da o oage a 4 degee Ceci. And, e eeco odifed aopee packaging a ao een died in ea;7 ceee

    (75% CO2

    and 25% N2); 8 pepaed ead-o-ea ood (60% CO

    2/40% N

    2); 9

    and i (lDPE f wi peoaion). 10

    4 Exending soage lie o Fe Gineng modifed Aopee Packaging, h, WZ; X, P; ucino, t, Jona o e scienceo Food and Agice, 85 (14): 2475-2481, Novee 2005.

    5 Coinaion Eec o Popae and modifed Aopee on Qai and se-lie Exenion o reigeaed seaasice, manio, P; benjak, s; Vieangan, W, lWt-Food science and tecnoog, 38 (7): 745-756, 2005.

    6 Coined Eec o mAP and Acive Copond on Fe be Fi bge, De Noie, mA; Coo, mr; speanza, b;sinigagia, m; Cone, A; Caopee, m, Inenaiona Jona o Food micoioog, 135 (3): 281-287, Novee 15 2009.

    7 Eec o Packaging and Aging tie on se-lie o bee mea, baico, s; Faia, s; Iaco, m; Cono, m; signoei, F; Ficco,A, Iaian Jona o Ania science | 6: 397-399, spp. 1 2007.

    8 Eec o modifed Aopee on micoioogica and senoia Popeie o Apian Fe Ceee, Gaaieo, D;Cone, A; Aanaio, m; De Noie, mA, Aican Jona o micoioog reeac, 3 (7): 370-378, J 2009.

    9 Eecivene o modifed Aopee Packaging in Peeving a Pepaed read-o-ea Food, lee, KE; Ki, hJ; An, Ds; l,

    Es; lee, Ds, Packaging tecnoog And science, 21 (7): 417-423, Novee 2008.

    10 soage o laeiia P unde modifed Aopee, seen, CA; do Aaane, CVt; Ave, ED; tanaka, h; backann,A; bo, V, Ciencia ra, 39 (9): 2439-2444, 2009.

    thOmsON rEutErs WOrlD IP tODAy 19

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    20 thOmsON rEutErs WOrlD IP tODAy

    tOP OWNErs OF PACKAGING trADEmArKsFIGurE 11

    PACKAGING lANDsCAPE:tadeaktadeak ae e ondaion o anding. te

    ipoance o a podc and in e ood and

    eveage ind canno e ndeeiaed. te

    and i a wa o copanie o conicae

    vae o coe, and i ccia o ainaining

    ake ae in a ve copeiive envionen.

    In o goa ape o packaging-eaed

    adeak, b2C copanie exceed b2b

    copanie in ei owneip o ak, a own

    in Fige 11.

    V&S VIN & SPIRIT AB

    KELLOGG COMPANY

    CROWN PACKAGING

    BELVEDERE

    PWP

    POMWONDERFUL

    MILLIERCOORS

    GENPAK

    DIXIE PRODUCTS

    CRYOVAC

    GLAD PRODUCTS

    PEPSICO

    PACKAGING CORP OF AMERICA

    HUHTAMAKI

    PACIFIC MARKET

    COCA - COLA

    INTERNATIONAL PAPER

    DS WATERS

    S.C. JOHNSON & SON

    TETRA LAVAL

    FORT JAMES

    KRAFT

    NESTLE

    PACTIV

    SOLO CUP CO

    REYNOLDS

    0 30 60 90

    B2B

    B2C

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    tadeak daa incde a decipion o e

    Good and sevice a wi ea e poeced

    ak. te teescape ap in Fige 12 ow

    e pe o good and evice poeced e

    ak a wee anazed. te doed ine dawn

    on e ap deacae e ak aving oe

    o do wi ood o oe a ae oe dieced

    owad packaging. Eac cooed do igig a

    ak a a a packaging e in i decipion.

    Packaging ak end o conicae

    inoaion ao e packaging a a

    inence e cone.

    soe exape o c ak incde:

    No Wae, moe tae - boone bewing

    Copan, llC

    make tae, No Wae - PI-Deign AG

    Zeo Wae. moe tae. - Pio Wae

    Copoaion

    tee ae an oe exape a cod e

    ied, eaed o ood packaging and eond.

    te ke poin i a e ak eec ediincive caace o e good o evice and no

    e oo geneic o paive decipive.

    trADEmArK lANDsCAPE OF PACKAGING GOODs & sErVICEsFIGurE 12

    thOmsON rEutErs WOrlD IP tODAy 21

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    22 thOmsON rEutErs WOrlD IP tODAy

    u.s. iigaion voe i ige an in an oe

    con and, in e fed o ood and eveage

    packaging, i ipped oe owad e aeion

    o adeak ig an paen ig. te vae

    o a and i paaon in i fed. Aog

    e Coca-Coa oe ndoed a nciona

    apec, e iconic cono ape o e oe i

    a ndaena pa o e eiaed $70 iion

    vae o e Coca-Coa and.

    te iigaion con in Fige 13 i o e peiod

    2005-2010. A 20-ea eview ow a e ae

    o fing in e 2000 wa og wice a in

    e 1980.

    lItIGAtION INVOlVING INtEllECtuAlPrOPErty rIGhts

    p l p as - Fd idsy S os

    Ineeca Pope - Paen > Fedea NOs: Pope rig: Paen 293

    Ineeca Pope - Paen > Dawing and specifcaion 43

    Ineeca Pope - Paen > Cai 42

    Ineeca Pope - Paen > lee Paen 34

    Ineeca Pope - Genea > Iningeen > Paen 28

    Ineeca Pope - Genea > licene > Paen 27

    tdmk l p a - Fd idsy S os

    Ineeca Pope - tadeak > Fedea NOs: Pope rig: tadeak 837

    Ineeca Pope - Genea > Iningeen > tadeak... 106

    Ineeca Pope - tadeak > Conion 95

    Ineeca Pope - tadeak > Adveiing 21

    Ineeca Pope - tadeak > Acion and Poceeding 19

    Ineeca Pope - tadeak > mak and Nae Poecae 17

    Ineeca Pope - Genea > tade De 16

    Ineeca Pope - tadeak > regiaion 16

    lItIGAtION PrACtICE ArEAs IN PACKAGING PAtENts AND trADEmArKsFIGurE 13

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    soe ecen noae exape o iigaion

    iae ow ipoan and ae o a

    copan ine and e exen o wic e

    wi go o poec i:

    K Fds s im Fds11

    Ka Food Inc., e age u.s. oodake, a

    ed Ineaeican Food Cop. o ei ae o

    cocoae cip cookie woe packaging aeged

    ininge e packaging o Cip Ao! cookiepodced Ka Naico ni. te aeged

    ininging package i aid o e via e

    ae e coo a e Cip Ao! package, and

    o epodce an o e deign eae o e

    Naico podc.

    hsy s Wms-Sm12

    Accoding o hee (hee Co. v. Wiia-

    sonoa Inc.), Wiia-sonoa Inc. aed

    o ake a ownie pan ade in a e a

    eodie and iic e hee a deign.

    te i a a e hee a deign i oe

    an j a ecange. I i a cocoae a a

    coni o, ine aia, a ecange conaining 12

    eqa ized ecanga pane aanged in a

    4x3 oa, wi eac pane aving i own aiedode. hee cai a e Wiia-

    sonoa ownie pan naw ade on e

    goodwi and epaion hee a eaied

    og i e and pooion o a podc

    confgaion adeak.

    11 Ka se Ove Cookie Packaging, Dai head (Aingon heig, Il), Api 16, 2010.

    12 hee seek Injncion o bock Cocoae ba-saped bownie Pan, lega Ineigence, Voe 241; Ie 95,ma 18, 2010.

    thOmsON rEutErs WOrlD IP tODAy 23

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    24 thOmsON rEutErs WOrlD IP tODAy

    tee i a oveen owad geen o eco-iend

    aeing, and a poieaion o o a ee

    o cei a packaging i geen, ie

    cone gidance i avaiae o aionaize e

    divei o ak and coning aeing. Even

    e u.s. Fedea tade Coiion Gideine o

    packaging dea o wi eccaii ie,

    and e pecifca ae a e agenc a

    infcien inoaion o povide gidance on

    ainae packaging.13

    Independen eing deigned o vei e aeing

    cai i no eadi avaiae, no i e pe o

    evidence o veifcaion defned a i ie.

    tee i no nivea ecognized eod o

    eai ow envionena iend a package

    aca i. Depie donning an aa o o,

    qigge and ne, i i no poie o o

    cone o deeine e ea-iendine o

    e package ovea. ti i an ipoan iing

    ink in e evoion o i ind and an aeaa i ike o ge oe aenion a e ind

    evove.

    In an egion, ee ae oveen o adde

    ajo pic ea poe c a oei

    and ea dieae. In e unied sae, i i

    eing e a ca o p oe inoaive ae

    egading ood conen on package, aowing

    cone o ake eaie coice. te Fi

    lad o e unied sae, micee Oaa, a

    caenged ood anace o paicipae

    in i eo. A paae oveen i needed o

    geen packaging, o ep cone aond e

    wod ake oe edcaed coice ao e

    conen and conaine o ei ood.

    te nivea o o eccaii, own ee,

    i one e o e eo o ceae ee aeing

    o eccae. Package

    a ae eccae ae ao

    eqen aked aed

    on ofcia copoiion

    andad a aow

    cone o o wae.

    b, i o i doe

    no cei a e conaine i aca eaiend.

    Anoe c ae, pecifc o e eccaii

    o packaging, i e OPrl: On-Pack reccing

    lae wic opeae in e unied Kingdo

    o povide a andad

    cone eccing

    ae, a i ipe and

    conien and povide

    fcien inoaion

    o ake i ea o cone o ecceoe packaging, oe oen. (p://www.

    ecoaeindex.co/ecoae/on-pack-eccing-

    ae-op).

    A in e cae o eccing, e need i o ipe,

    cea and conien gideine on e eco-

    iendine o e packaging.

    big roo Inc., in conjncion wi e Wod

    reoce Inie, ainain a daaae o

    goa eco-ae o aid in ndeanding e new

    gene o o appeaing on package. tei

    epo, e Ecoae Index, ack 373 ecoae in

    214 conie and 25 indie.

    thE GrEEN mOVEmENt AND PACKAGING

    13 p://www.c.gov/cp/gne/gide980427.#260.5.

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    trENDs OF GrEEN PACKAGING IN PAtENts AND trADEmArKsFIGurE 14

    te u.s. sainae Packaging Coaiion (sPC)

    (p://www.ainaepackaging.og) i

    deveoping eic a wi e e in evaaing

    wee geen packaging ive p o i cai,

    and eping packaging copanie deign

    package oe og.

    sevea ind gop ae woking o epai e

    conion in geen packaging aeing. One i

    te Cone Good Fo wic a a pojecon ainaii in packaging caed e Goa

    Packaging Pojec (GPP), and i now woking on

    ipe e pojec o ppo e eo. te

    GPP incde ee o tea Pak, teco,

    Cown Eope, Owen-Iinoi and seaed Ai o

    e packaging eco, and Wa-ma, Ka, Nee,

    Coca-Coa and unieve o e eai and ood

    indie. GPP i ao ing o ake Eopean

    deveopen in i aea ino accon woking

    wi gideine deveoped e Eopean

    Oganizaion o Packaging and e Envionen(EurOPEN).

    Jane bickeae o INCPEN p an ineeing

    pepecive on geen packaging wen e aid,

    It has conused people by implying that there

    is such a thing as green packaging, whereas all

    packaging is green provided it is used to protect

    more resources than it uses and that it ensures

    ood does not go to waste. In any case, proper

    sustainability is a balance between using a sensible

    amount o materials/energy/water to deliver oods

    rom point o production to point o consumption,

    delivering ood in wholesome condition and at a cost

    that is sensible.

    In ppo o bickeae coen, we ond

    i wa via ipoie o ideni geen

    packaging paen o aong e e, ecaeee i no ig ine a epaae e.

    to aee a caego o geen paen, we

    eied on enion o iodegadaii, eccing,

    aie f and odifed aopee, i

    eod aiai excde oand o paen

    a edce e wae in e ood cain. b a

    bickeae gge, nea eve invenion on

    packaging conie oeing o ipoved

    e-ie, edced wae o ipoved ood age.

    Fige 14 doe ow a e paen a ae

    expici ao envionena iendine ae ona ae pwad ope an packaging paen in

    genea.

    tadeaking (a idenifed e ike

    eco- o envio- o cean) i ao on an pwad

    end o ake advanage o cone deie o e

    envionena eponie. Noe a decine

    in ee ca in 2009 ae de o paen ofce

    picaion ag.

    PateNt treNds trademark treNds

    NORmAlIzEd

    TRENdS

    (%t

    otalincategoryduringperiod)

    NORmAlIzEd

    TRENdS

    (%t

    otalincategoryduringperiod)

    Geen - 810

    A Packaging - 14527

    Geen Appicaion inFood Packaging - 360

    Appicaion inFood Packaging - 10930

    Decine in 2009 de o paen ofce picaion ag.

    thOmsON rEutErs WOrlD IP tODAy 25

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    26 thOmsON rEutErs WOrlD IP tODAy

    FOOD sAFEty

    One o e o peing ie acing e ood

    packaging ind oda i ae.

    te packaging ind a eponded o ood-

    ae concen wi innovaion c a:

    tape-eviden packaging

    seno o ainenance o e cod cain

    Aepic fing ecani o ow acid ood ua-ig pee packaging

    Innovaion in ood ae ae ceain o conine

    evoving ove ie a ood and packaging

    anace epond o envionena,

    poiica and oe ea. One can ge an idea

    o ow e ind i eponding ooking a

    pied paen appicaion o ee wa i on

    e oizon, o exape, a Jana 2011 paen

    appicaion o a ape-eviden eveage ea

    in Eopean appicaion ne EP2268554A2

    (own eow).

    OthEr IssuEs AND trENDs

    First and oremost, supply chains must be sae

    and secure, a m. Kozak, CEO tecnica

    hep in Engineeing and makeing (t.h.E.m.). A

    single incidence o product tampering is capable o

    bringing down an entire brand in a matter o hours.

    As tempting as it may be to source ingredients at

    the lowest possible cost, overseas or otherwise,

    ood packagers must remain vigilant when it comes

    to product quality on a consistent basis.

    hEAlth CONCErNs: ObEsIty,NutrItION AND thE AGING

    hea concen on packaging aie no on o

    e need o povide a ond die peeving

    niiona vae o e ood and pevening

    poiage, ao o concen a packaging

    aeia a cae diec a i e ae

    ingeed.

    Jane bickeae coened a in e

    aea o deign, e e o inge poion and

    ead-ade ood i ipoan so that in an

    aging population people can maintain their

    independence as long as possible.

    Innovaion in packaging eaed o cone

    ea concen incde c ing a:

    Pevenion o igaion o conainan ino

    ood ing coaing

    ue o iopoe o ceae ae and oedegadae packaging

    singe-eve package

    modifed aopee packaging o peeve

    niiona qai

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    Innovaion in ee aea i e pevaen an

    in oe o e oe caegoie a e cen

    deand o c podc i no a ig a i

    i o oe. ta, in conjncion wi ige

    podcion co, eeve ea-eaed

    innovaion o ewe copanie. ta aid, e

    copanie wo ae innovaing ee ae on e

    cing edge o e ind and wi ike e

    viewed a pionee in e fed in ea o coe.

    One c copan i NOVAmONt sPA, wica invened a iodegadae oa podc

    a cai o e accepae o icowave

    cooking, a een in e oowing paen dawing

    (us20100119801A1).

    INtErACtIVE PACKAGING

    te e o ood packaging ie in ineacive

    ecnoog. Innovaion in i aea copie

    invenion c a:

    rFID ecnoog ed o ack ood o

    oce o deinaion Expanded aeing and pepaaion

    inoaion povided via e Inene

    ti ecnoog i aead aing o appea in

    e akepace in podc ike e Eeconic

    niion jona e (us7837111b2).

    I i exciing o ink o e poiiiie in e

    e o ood packaging, wen o a

    e evoion o ood podcion ie wi

    advanceen in packaging ecnoog.

    Fi Anne lie Kjae expec we wi ee oe

    ineacive packaging.

    The uture will see touch sensitive and responsive

    packaging today we call it RFID-enabled

    packaging, a m. Kjae. With cloud culture now

    a reality, you simply scan the packaging with your

    mobile phone and in no time collect everything you

    could possibly want to know about the product rom

    the cloud.

    thOmsON rEutErs WOrlD IP tODAy 27

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    28 thOmsON rEutErs WOrlD IP tODAy

    Proper sustainability is a balance

    between using a sensible amount

    of materials/energy/water to deliver

    foods from point of production topoint of consumption, delivering food

    in a wholesome condition and at a

    cost that is sensible.

    -Jane Bickerstaffe

    Director

    Industry Council for Packaging and the Environment

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    Ineeca pope oe powe ig

    o copanie, aowing e o n ei

    inveen in innovaion ino copeiive

    advanage and cceed in ei ake.

    Innovaion in packaging i poeced ing

    vaio o o IP, incding invenion paen,

    deign paen and adeak. In addiion,

    coa picaion oen ae ed o eai

    pioi in innovaion. ti epo anaze e e

    o dieen o o ineeca pope ecopanie a eie ake packaging o e i in

    ood and eveage podcion.

    te ppie o packaging (b2b copanie

    a e o ood and eveage podce) ae

    eponie o a age ae o e r&D on

    packaging aeia and eod. ti r&D

    conie o e ipoveen o e ood and

    eveage pp, and e eing invenion ae

    poeced piai og paen a a e

    eie invenion paen o deign paen.

    In cona, e podce o packaged ood and

    eveage (b2C copanie a e diec

    o cone) do fe paen, e a

    oc oe on deign paen an invenion

    paen. tei onge epai i eeved

    o adeak a ppo ei and ideni,

    and e ae oe ike o iigae in deene o

    adeak an paen.

    te acadeic and govenen eniie acive in

    packaging eeac ae oced on onioing

    and ae, and ae ao ong ineeed in

    nanoaeia o packaging.

    A evoion i ndewa in ood packaging o

    edce e qani and envionena ipac o

    packaging aeia. Kenco ecen annonced

    e anc o ei Eco ef pack wi 97% e

    packaging. Paon o Qizno, a Denve-aed

    (usA) andwic cain, wi oon e eaing aad

    o o ow ade o gacane pp and

    daing ei o wi napkin ade o

    ecced aeia.14 Wi i paen poecion,

    one enepene i eeking o ano eik oing ind wi i iodegadae

    pape ik oe a can e ade o

    ecced aeia wie poviding a ood-ae

    envionen.15

    Neveee, aeing a idenife geen

    packaging a e o coon andad i i

    no avaiae. tee i a need o aed acion

    o f i void and e gideine defning wa

    i ean o a package o e envionena

    iend, and en fnding a wa o vei wenpackaging aca ee oe gideine and

    wen i i ieading o cone.

    A we ave een, c o e ecen ecnica

    innovaion in packaging i oiened owad

    ipoving aie popeie o packaging

    aeia o poong e e ie o e podce

    and edce e weig and aon o packaging

    aeia og e e o nano-aeia.

    tee deveopen ae diven cone

    concen ao e ipac o poied and waed

    podce and concen ao exce packaging

    aeia, wic conie o e aead age

    poe o cace andf eoce and a

    degadaion o e envionen. te packaging

    14 Qizno Eace Geen Packaging, Jie Jagon, Wa see Jona, Fea 23, 2010.

    15 toon Innovaion appicaion ne WO2007066090 fed in 13 jidicion incding ajo eioie ike Cina,Koea and Japan; decied in te mik boe ta i made o Pape, Kaia Jeod, te snda tie, J 5, 2009.

    CONClusION

    thOmsON rEutErs WOrlD IP tODAy 29

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    30 thOmsON rEutErs WOrlD IP tODAy

    rEsEArCh tOOls

    mo o e eeac o i epo wa condced

    ing toon Innovaion, e wod o

    copeenive IP eeac and anai pao.

    ti o pao ao incopoae e Dewen

    Wod Paen Index (DWPIsm) daaae, wic

    conain ove 20 iion niqe invenion coveing

    oe an 42.5 iion paen docen.Addiiona anai wok wa done ing toon

    Daa Anaze, e IP ind eading daa

    anai oion a ano age aon o

    IP daa ino acionae ineigence.

    tadeak eeac wa condced ing

    sAEGIs, e o advanced goa onine

    adeak ceening and eeac oion.

    liigaion inoaion wa gaeed ing IP

    monio, e toon ree Weaw ega

    eeac and inoaion evice pao.

    ind can ep eed an expanding popaion

    and ao edce e caon oopin og

    innovaion in aeia and deign.

    te e o packaging innovaion invove

    ipoving e ea o cone and o o

    pane og e inegaion o acceped

    ecnoogica advanceen and e e o

    iend aeia. A co/enef anai

    wi, oweve, deeine ow qick andiqio c iniiaive ae acceped. Given

    goa econoic condiion, cone a

    no e e wiing o pa o rFID ecnoog

    a, a an exape, ack ood pcae and

    package/ani ie o a o e wie

    ianeo aing e eco-iendine o e

    packaging.

    Convenience in packaging povide an enef

    o cone, and a edce ood waage.

    se wi a e innovaion aiing in epackaging ind, convenience need no and

    in e wa o concience, and i wi e e

    poie o deive packaging ipoveen

    a conie o o convenience and o

    concienio poecion o e envionen. Wi

    e addiion o cea and conien andad

    and eod o e a package again oe

    andad, e ind a epond aiing

    o need, ae an aking i an eie/o

    iaion.

    rEutErs/Vivek Paka

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    INDustry EXPErtCOmmENtAtOrs

    n Kzsky,

    ceo, t h e d

    Mk (t.h.e.M.)

    J Bks

    D, t idsy c pk d

    em (incpen)

    a ls Kj

    ceo, kj b d

    a Bdy

    ceo pk/Bdy i

    adj pss usy g

    Ss e. c, p.D.

    tms rs ip Ss

    ip cs p D

    D. Cen ed a eeac gop a Waingon

    univei o 18 ea, and a 10 ea o IP

    anageen expeience a incded diecing

    a icening ofce and paicipaion in edeign o

    IP pacice a monano/Paacia. since 2000

    e a woked a a conan in IP anai,and ai o ep ake peope and copanie

    cce og eecive IP anageen. se

    deveop eodoog o exacing copeiive

    and ecnica ineigence o IP, give advanced

    aining o e o toon ree anaica

    AbOut thE AuthOrs

    oo and povide coized coning o

    cien o toon ree. he coning cien

    ave incded ove 80 copanie in indie

    a divee a eicondco, oi diing, eav

    acine and aooive, eneg, cone

    good, ood, opica eqipen, edica device,

    pining and digia eci.

    D. Cen a a P.D. in micoioog o Ae

    Einein Coege o medicine, a b.s. in Cei,and i a egieed u.s. paen agen. se i ao

    an Adjnc F Poeo a Waingon univei

    in s. loi.

    Bb Smbd

    tms rs ip Ss

    csm rs M

    m. seidge gadaed o e univei o

    sex, uK wi an hono degee in Cei. he

    joined Dewen (one o e onding coponen

    o e IP soion ine o toon ree)

    in 1980 and a ed vaio oe in edioia,

    akeing, ae and podc deveopen ove

    e ea. leaving in 1988 o inede woking a

    senio Inoaion Ana peciaiing in paen

    anaic a bii Peoe and Eopean sae

    liaion wi Diaog, e ened o toonree in 1996 and o ecen ecae

    Coe reaion manage wi eponiii

    o iaioning wi coe e gop o e

    oganizaion.

    he i a ee o e Aeican Ceica

    socie (ACs), e Caeed Inie o lia

    Inoaion Poeiona (CIlIP) and e Paen

    Inoaion ue Gop (PIuG), and i secea o

    e Conedeac o Eopean Paen Inoaion

    ue Gop (CEPIuG) and cen Cai o

    e Paen and tadeak Gop (PAtmG).

    he cen eve on e Ceica sce

    Aociaion (CsA) t boad o tee o wic

    e wa eeced in Fea 2007.

    thOmsON rEutErs WOrlD IP tODAy 31

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    Note to press:

    to eqe e inoaion, peae conac:

    J rdk

    J. rodeick, Inc.

    +1 631 656 9736

    [email protected]

    l gz

    toon ree

    +1 203 868 3340

    [email protected]

    AbOut thOmsON rEutErs

    toon ree i e wod eading oce o ineigen inoaion o

    inee and poeiona. We coine ind expeie wi innovaive

    ecnoog o deive ciica inoaion o eading deciion ake in e

    fnancia, ega, ax and acconing, cienifc, eacae and edia ake,

    poweed e wod o ed new oganizaion. Wi eadqae in

    New yok and ajo opeaion in london and Eagan, minneoa, toon

    ree epo oe an 50,000 peope in 100 conie. Fo oe

    inoaion, go o oonee.co.

    to fnd o oe ao IP soion o toon ree, go o

    ip.oonee.co.