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    FOOD PROCESSING&

    RETAILBy

    ARUN RAJ K.S

    ARUN KUMAR P.P

    HARI S.R

    VIJAYPRAKASH

    VISAALACHI

    MANJUBAASHINI

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    AMULHistory of Amul

    Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperatmovement in India.

    It is managed by Gujarat Co-operative Milk Marketing Federation Ltd.

    AMUL is based in Anand, Gujarat and has been a sterling example of a organization's success in the long term. The Amul Pattern has establisheuniquely appropriate model for rural development.

    Amul has spurred the White Revolution of India, which has made India producer of milk and milk products in the world.

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    Overseas markets - Mauritius, UAE, USA, Bangladesh, Australia, ChinHong Kong and a few South African countries

    Fresh plans of flooding the markets of Japan & Sri Lanka.

    Dr Verghese Kurien, former chairman of the GCMMF-The man behind of Amul.

    The white revolution has finally created a billion-dollar brand(2.5 millio

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    AMUL PRODUCTS & ITS

    DIVERSIFICATIONBread Spreads, Milk Drinks, Milk, Fresh Milk, Cheese, For Cooking,

    Chocolate.

    Dairy Product

    Fresh milk

    Milk drinks anddesserts

    Bread spreads

    Cheese products

    Non Dairy Product

    Veg. Oil

    Instant Food

    Snack

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    BUSINESS MODEL&PROMOTION Every day Amul collects13 million of milk from 3.18 million farmer

    (many illiterate), Convert there milk into branded, package products and delivery good

    to over 500,000 retail outlet across the India.

    Its supply chain one of the most complicated in India

    PROMOTION:

    Uses a variety of media to communicate

    Most famous is billboard campaign Below-the-line activity has grown too

    such as the Amul food festival

    The Chef Of India promo invites hotel chefs to come up

    with recipes using as many Amul products as possible,

    and is conducted at city, state and national level.

    Condensed

    Ghee

    Butter

    Cream

    P

    Ic

    B

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    Wal-Mart Stores, Inc., branded as Walmart is an American multinat

    retail corporation that operates chains of large discount department

    stores and warehouse stores.

    It headquartered in Bentonville, Arkansas, the company was founded b

    Walton in 1962 and incorporated on October 31, 1969.

    Walmart is the world's largest company by revenue, it is the biggest pri

    employer in the world with over two million employees It is the largest retailer in the world.

    Walmart is a family-owned business, as the company is controlled by t

    family

    It has over 1,000 stores in 27 countries, under a total 55 different banne

    Walton Enterprises is one of the world's most valuable companies (in te

    market value) and is also the largest grocery retailer in the US.

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    WALMART HISTORY

    In 1962, Sam Walton opened the first Wal-Mart in Rogers, Arkansas

    In1969, company became an incorporated company

    In 1970, Wal-Mart opened its first distribution center and home office in BentoArkansas

    In 1972, Wal-Mart was approved and listed on the New York Stock Exchange

    In 1978, the first pharmacy, auto service, and jewelry divisions were introduceMart stores

    In 1979, Wal-Mart had its first billion dollar year in sales totaling $1,248,000,0 In 1988, the first Supercenter opened in Washington, Missouri

    In 1990, Wal-Mart became the number 1 retailer in the nation

    In 1991, Wal-Mart entered the international market opening a Club Aurrera in

    In 1992, the first Wal-Mart store opened in Puerto Rico

    In December on 1993, Wal-Mart reached its first billion dollar sales in one we

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    In 1997, Wal-Mart became the number one employer with 680,000

    associates. Also, Wal-Mart had its first $100 billion dollar sales in oneyear

    In 2007, Walmart introduced new advertising with the slogan, "Savemoney. Live better. replacing the "Always Low Prices, Always" slogan,which it had used for the previous 19 years.

    In 2011, the company announced that it was testing its new "Walmart To

    Go" home delivery system where customers will be able to order specifiitems offered on their website such as groceries, toiletries, and householsupplies.

    In 2012, Walmart launched their first mail subscription service calledGoodies

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    OPERATING DIVISION

    Walmart's operations are organized into three divisions:

    Walmart Stores U.S.

    Sam's Club

    Walmart International

    The company does business in Nine different retail formats:

    Supercenters

    Food and drugs

    General merchandise stores

    Bodegas (small markets)

    cash and carry stores

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    Membership warehouse clubs

    Apparel stores

    Soft discount stores Restaurants

    Facts About Walmart That Will Blow Your Mind

    1.Walmart has more employees2.1 millionthan seven times the popu

    Iceland.

    2. In 2011, Walmart registered $419 billion in sales$7 billion more than

    2010 GPD. If Walmart were a country, it would be the 25th largest economy

    world.

    3. Roughly 4,700 (about 90%) of international stores operate under a banne

    Walmart, including Walmex in Mexico, Asda in the UK, Seiyu in Japan, and

    in India.

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    4.In 2010, CEO Michael Duke's annual salary of $35 million earned him m

    an hour than his employees earned in an entire year working for $8.75/hou5. If Walmart's more than 900 million square feet of retail space were sprea

    over one place it would take up roughly 34 milesabout 1.5 times the siz

    Manhattan.

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