1INSPIRATION

Stadium: History of soccer could be traced back in 2nd and 3rd centuries BC. However, the evolution of modern soccer started in 18th century onwards when its popularity spread across univer-sities, colleges and schools. Stadium is one of the major junction where the soccer lovers congregate to share their love and pas-sion for the game. The development in the architecture of soc-cer stadia has awestrucked us over the years. And has certainly becoame an integral part of this wonderful game.

Soccer Ball: Soccer ball is definitely the lifeline of this game. With the evolution of game over the years, soccer ball has gained a paramount importance for itself in the game so much so that people even say that the nature of the ball can make or break a game. Now there is a special kind of ball for every type of game. For example Indoor Ball, Street Soccer Ball, Beach Soccer Ball, Turf Ball, Training Ball, Futsal Ball, Match Balls etc.

BOOT: Soccer boot is the next most important element of the game. In 19th century in Britain, people who played the game used to wear their heavy and hard work boots to play. With the passage of time, boots have witnessed a dramatic change in their design and international shoe making companies like Nike and Adidas have thrived on this game till date. Players have also become very particular about their soccer boots. Some have even begun to customize their boots according to their style of playing. A few have lent their names to these and made them popular worldwide.

2CONCEPTUALIZATION

During the conceptualization, a minimalistic approach to design the logo was undertaken. Therefore, only the strongest diagnostic cues were taken from the inspira-tion elements and woven around the concept of inte-gration and mentorship to create the final logo. As Foot & Boot aims to train and groom the young talent and prepares them for future, emphasis has been laid down on the modern elements of the game.

Stadium: In modern soccer stadia, the canopy roof-top is the most strongest and captivating element of the architecture. Therefore, the curve shape of the canopy roof-top was taken as the first ele-ment and a simplifcation process was performed to obtain a more basic shape.

SIMPLIFIED CURVE SHAPE OF CANOPY ROOF-TOP

Soccer Ball: The strongest diagnostic cue of a soccer ball is its almost perfect spherical shape with pentagonal and hexagonal patches woven on the surface in succession to each other. How-ever, in more recent balls a more regular curvacious shapes have started to feature. Therefore, only the spherical shape was chosen as the second element of the logo with a tinge of modernity.

Boot: The strongest diagnostic cue of a soccer boot was taken in the form of the shape of its sole and simplified to get a more symmetrical figure.

Young Talent: Catch’em young is the mantra of Foot and Boot. It is be-ing depicted by the silhouette of a teenage boy playing football.

FOOT & BOOT: The font chosen depicts modernity, playfullness and sincerity. The silhoutte of the boy playing soccer takes the shape of ampersand (&) between the words “Foot” and “Boot”.

3GENESIS OF FINAL

LOGO

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=Genesis: The basic silhouette of the canopy of roof-top of a stadium is taken and tesselation is done to form a symmetrical shape. The space between the two canopies form the shape of a sole of a soc-cer boot. Moreover, if looked more closely, the entire shape forms a sphere which represents a soccer ball.

4FINAL LOGO

Blue is symbol for trust, integrity and responsibility.

Yellow signifies youthfulness, victory and achievement.

The teenage boy playing soccer in between forms “&” of Foot & Boot.

1) The colors are sacrosanct in nature and should not be changed across any platform.

2) Exception : For black and white platforms, the color of all the key elements should be black. This logo cannot be used else-where except for the black and white platforms.

LOGO FOR BLACK AND WHITE PLATFORMS

LOGO FOR ALL OTHER PLATFORMS

5GUIDELINES TO USE THE LOGO