Football for Hope Forum 201326 to 29 June 2013Belo Horizonte, Brazil

3

Welcome to the Football for Hope Forum 2013 4

About Football for Hope and the forum 6

About FIFA Confederations Cup Brazil 2013 and Host City 7

Information for forum participants 8

Programme Day 1 9

Programme day 2 10

Workshop description day 2 11

Programme day 3 12

Workshop descriptions day 3 13

Programme day 4 14

Information on the curriculuam session on day 4 – Saturday, 29 June 15

Content

4 FOOTBALL FOR HOPE FORUM 2013 | PROGRAMME

Welcome to the Football for Hope Forum 2013

Dear friends of football,

It is with great pleasure that I welcome you to

the second Football for Hope Forum, which is

taking place in Belo Horizonte, Brazil, and is

an offi cial event of the FIFA Confederations

Cup 2013.

Since the fi rst Football for Hope Forum in

South Africa, FIFA has continued to develop

its initiatives towards building a better future

and, supported by your tireless efforts,

brought hope to hundreds of thousands of

young people in disadvantaged communities

around the world. In bringing together so

many current actors in the fi eld, this forum

provides a unique opportunity to discuss

football’s contribution to social development

and the legacy of the 2014 FIFA World Cup™

in Brazil and abroad.

I wish you constructive work and fruitful

deliberations together and thank you for

using football to build a better future.

Joseph S. Blatter

FIFA President

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Dear guests,

On behalf of the 2014 FIFA World Cup

Organising Committee Brazil, I would like to

extend a warm Brazilian welcome to you all

to the second Football for Hope Forum. For

four days, over 180 practitioners from around

the world will come together to explore

football’s commitment to social development

and help determine the way forward in this

fi eld.

This is an excellent opportunity to engage,

interact and exchange experiences with your

peers with a view to improving and

developing your communities in Brazil and

around the world.

All that remains is for me to wish you a

productive exchange, and I sincerely hope

that you will fi nd the forum enlightening.

José Maria Marin

LOC President

Dear guests,

I am honoured to welcome you to the city of

Belo Horizonte, which is privileged to host

the second Football for Hope Forum. The role

of football in social development and the

importance of legacy following the 2014 FIFA

World Cup™ are matters which are very

close to our hearts and we are striving to

ensure that the people of Belo Horizonte and

Minas Gerais will gain long-term benefi ts as a

result of the major sporting events that are

due to take place in our city.

In gathering together the world’s leading

professionals, this forum provides a unique

environment to exchange best practices, and

develop new ideas, opportunities and

partnerships.

I am confi dent that this forum will produce

some enlightening discussions and wish you

a very pleasant stay in Belo Horizonte.

Marcio Lacerda

Mayor of Belo Horizonte

6 FOOTBALL FOR HOPE FORUM 2013 | PROGRAMME

About Football for Hope and the forum

Football for HopeFootball has become a vital instrument for hundreds of social development programmes run by non-governmental and community-based organisations all around the world. These programmes are providing children and young people with valuable tools to actively make a difference in their own lives. By addressing the most pressing issues in each community, the programmes are contributing to positive social change on a global scale.

In support of these efforts and as part of its corporate social responsibility, FIFA initiated Football for Hope in 2005 to offer funding, equipment, training and more visibility, as well as a platform for discussion and collaboration. The ultimate goal is to promote the use the world’s most popular sport to spark positive change for a better future.

Football for Hope Forum 2013With the Football for Hope Forum, FIFA and its partners aim to bring together leading professionals from around the world who use football as a tool for social change and provide them with a unique environment to exchange best practices, strengthen their organisations and develop new ideas and partnerships.

The programme includes presentations, panel discussions and workshops led by representatives from grassroots organisations, sports institutions, global corporations and development institutions, and covers the most important issues relating to football’s contribution to social development and the legacy of the 2014 FIFA World Cup™ in Brazil and abroad.

For more information on Football for Hope, please see www.fi fa.com/footballforhope

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The FIFA Confederations Cup – Continental showdownOne of the most recent introductions to FIFA’s range of competitions for national teams is the FIFA Confederations Cup, held every four years. In recent times, it has been seen as a warm-up event in the host country of the next FIFA World Cup™, but is by no means a minor competition. In fact, due to the nature of its participants, it is often referred to as the ‘Festival of Champions’ tournament. The FIFA Confederations Cup aims to give the top teams from all continents a chance to represent their region in a world play-off, and this opportunity is particularly important and appealing to teams from certain developing football continents.

Belo HorizonteSince the 18th century, during the days of the Inconfi dência Mineira - an independence conspiracy against the domination of the Portuguese crown – the state of Minas Gerais gambled with the idea of instating a new capital to replace Ouro Preto. Once Brazil declared its independence (1822) and became a republic in 1889, the stage was set for a new capital to be chosen. Among several contestants, the small avillage of Curral del-Rei achieved the right to host the Cidade de Minas, offi cially inaugurated in 1897 and whose name was eventually changed in 1906 to Belo Horizonte (Portuguese for ‘beautiful horizon‘).

Engineer Aarao Reis, an admirer of Paris and Washington, D.C., was responsible for putting the urban planning for the new state capital together. What his project did not contemplate, though, was the fast-paced development through which Belo Horizonte would go after a period of stagnation in the fi rst decades of the 20th century. Soon the city expanded beyond its original limits and new neighbourhoods had to be planned and developed – the most notorious of them the Pampulha, an area of wide avenues and many squares and parks designed in the 1940s by Brazil‘s premier architect Oscar Niemeyer.

Today Belo Horizonte - or Beagá, as the city is famously known, after the sound of initials BH in Portuguese – is the sixth-most populous city in Brazil with just over 2.4 million residents, while its metropolitan area comprising a total 34 cities ranks third in the country, behind Sao Paulo and Rio de Janeiro.

From the beauty of its green areas to the careful city-planning; from the wide array of cultural activities to the nature wonders of the Serra do Curral surrounding it, Belo Horizonte has several reasons for being constantly appointed as one of the Latin American metropolises that provides the best qualify of life.

For more information, please see www.fi fa.com/confederationscup

About the FIFA Confederations Cup Brazil 2013 and Host City

8 FOOTBALL FOR HOPE FORUM 2013 | PROGRAMME

Information for forum participants

Forum venue: City Hall of Belo Horizonte, BrazilAv. Afonso Pena, 1212 – Centro, Belo Horizonte – MG 30130-908BrazilTel.: +55 31 3246 0032

Accommodation:Dayrell HotelR. Espírito Santo, 901Belo HorizonteMinas GeraisBrazilTel.: +55 31 3248-1000

AccreditationThe Football for Hope Forum is an offi cial event of the FIFA Confederations Cup Brazil 2013. Consequently, all participants will require accreditation, which will be provided upon arrival at the accreditation desk at the Dayrell Hotel. At the accreditation desk, you will also be able to sign up for the workshops. Please remember to wear your accreditation badge at all times.

Workshops and presentations:Due to the participatory nature of the workshop sessions the number of participants will be limited. To make sure you get a spot in the two workshop sessions of your choice, please sign up at the accreditation desk. Presentation sessions do not require prior registration.

Language:The main language of the Football for Hope Forum will be English (EN). However, a number of sessions will be held in Portuguese (PT) or Spanish (ES). These are highlighted in blue (PT) and green (ES) font in the programme. All sessions taking place in the auditorium will have simultaneous interpreting into Portuguese, English and Spanish.

Catering:From Thursday to Saturday, lunch will be served in the lunch area on the 5th fl oor of the forum venue. Coffee, tea and water will be provided in the break area during all coffee breaks.

Transportation:On June 25 and 29 Participants arriving by plane will be picked up from and taken back to the Airport of Belo Horizonte.

The distance between the forum venue (City Hall) and the Dayrell Hotel can easily be covered by foot. Disabled people are requested to contact the organisers if assistance is required (e-mail: forum@footballforhope.org).

For the match and the two dinners on Thursday and Friday, dedicated buses will transfer the participants to the venues. Detailed information on departures will be provided during the forum.

Dress Code:The dress code at the forum is casual. For the offi cial opening ceremony on 26 June, the dress code is smart casual.

Forum information desk:Should you have questions on site, please feel free to visit the forum accreditation desk at the Dayrell Hotel or the information desk at the City Hall. At the City Hall, you can also fi nd an information desk of the tourism offi ce of Belo Horizonte. In case of an emergency, please contact any staff member or the information desk.

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Day 1 – Wednesday, 26 June

09.00 Auditorium Welcome to the Football for Hope Forum 2013

Federico Addiechi, Head of FIFA CSR (Argentina)

Sikhumbuzo Mnculwane, Grassroot Soccer (South Africa)

Diane Sousa, Instituto Formação (Brazil)

EN/PT/ES

10.00 Break area Coffee break

11.00 Main entrance

Offi cial opening ceremony of the Football for Hope Forum 2013

Joseph S. Blatter, FIFA President (Switzerland)

Ricardo Trade, CEO of LOC (Brazil)

Marcio Lacerda, Mayor of Belo Horizonte (Brazil)

EN/PT/ES

13.00 Departure for Mineirão Stadium, Belo Horizonte

16.00 Mineirão Stadium

FIFA Confederations Cup 2013 – semi-fi nal

Logistics of the day:

FIFA Confederations Cup 2013 – semi-fi nal:

Please note that dedicated buses will take all participants to the Mineirão Stadium. Detailed information on the departure will be provided during the forum. A lunch bag will be provided on the bus and dinner in the hospitality area of the stadium. Please bring warm clothes and most importantly, your accreditation badge for access to the bus and for the match tickets.

Estadio Mineirao - Belo HorizonteOne of the most historic venues in Brazilian football and called home by Atletico Mineiro and Cruzeiro, both former national champions, the 62,547 capacity Estadio Mineirao has undergone a complete overhaul prior to hosting three matches at the FIFA Confederations Cup Brazil 2013 and six matches at the 2014 FIFA World Cup™ – including one semi-fi nal.

For more information, please see www.fi fa.com/confederationscup

10 FOOTBALL FOR HOPE FORUM 2013 | PROGRAMME

Day 2 – Thursday, 27 June

09.00 Auditorium Introduction to the FFH Forum 2013 by the Host CityBruno Miranda, Secretary of Sport (Belo Horizonte, Brazil)

Key note: climate changeRoberto Vamos, The Climate Reality Project (Brazil)

Key note: Developing the GameThierry Regenass, FIFA Director of Member Associations & Development (Switzerland)

InterviewInspiring personalities share their stories

EN/PT/ES

10.30 Break area Coffee break

11.00 Presentation session

Auditorium Employability: tackling youth unemployment through footballHeloísa Andrade de Paula, Companheiros das Américas (Brazil)Jacob Naish, Albion in the Community (UK)

EN/PT/ES

Breakaway 1 Girls on the pitch: using football to promote gender equality and empower girls and women (*)Dorkas Amakobe, Moving the Goalposts (Kenya)Jane Carter, Coaching for Hope (UK / South Africa)

EN

Breakaway 2 Know the score: using football as a tool for HIV preventionMarcus McGilvray, Whizzkids United (South Africa)Enouce Ndeche, Vijana Amani Pamoja (Kenya)

EN

Breakaway 3 Playing for peace: harnessing the power of football as a tool for violence prevention (*)Didier Urbina, Organización Juvenil Recrearte (Costa Rica)Veronica Escobar, Fundación de las Américas para el Desarrollo (Ecuador)

ES

Breakaway 4 The power of sport: promoting human rights and citizenship among young peopleJosé Ricardo Caporal, Associação Cristã de Moços do Rio Grande do Sul (Brazil)

PR

12.15 Auditorium Panel discussion A strong team: collaborating with football associations and leaguesThierry Regenass, FIFA Director of Member Associations & Development (Switzerland)H.R.H. Prince Ali Bin Al-Hussein of Jordan, FIFA Vice-President (Jordan)Jürgen Griesbeck, CEO streetfootballworld (Germany)

EN/PT/ES

13.15 5th fl oor Lunch

14.00 Workshop session

Auditorium Planning ahead: developing a compelling strategySarah Forde, Consultant (Kenya)

EN/PT/ES

Breakaway 1 Measuring impact: developing an effective monitoring & evaluation system (*)Katrin Elsemann, streetfootballworld (Germany)

EN

Breakaway 2 Towards a sustainable future: resource mobilisation in the Development through Football sectorCharlotte Obidairo, Coxswain Social Investment Plus (Nigeria)

EN

Breakaway 3 Spreading your message: communicating the work you do (**)FIFA Communications & Public Affairs

EN

Breakaway 4 Thinking ahead: how to deliver sustainable eventsLaura Valente de Macedo, Consultant (Brazil)

15.30 Break area Coffee break

16.00 Auditorium 2nd Semi-fi nal of the FIFA Confederations Cup Brazil 2013 (Broadcast)

Dinner hosted by the City of Belo Horizonte

(*) This workshop will also be held in a different language on 28 June(**) This workshop will also be held on 28 June

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Information on the workshop session of day 2:

Measuring impact: developing an effective monitoring & evaluation system

Workshop leader: Katrin Elsemann works for streetfootballworld – a global network of organisations that use football as a tool for social development – in the areas of network development and monitoring and evaluation (M&E). In recent years, she has been supporting numerous organisations to develop and enhance their M&E capacities.

Workshop description: Making sense of M&E will be the theme of the workshop. We will discuss practical, relevant and fi eld-based approaches to M&E, what’s behind impact-oriented measurement and why not everything that can be counted counts.

Language: English

Planning ahead: developing a compelling strategy

Workshop leader: Sarah Forde is a consultant based in Kenya. She is a journalist, the founder of a girls’ football programme, Moving the Goalposts, a feminist and mother. She facilitated the development of the streetfootballworld network’s East Africa strategic plan and is currently working with NGOs in the region to develop compelling and effective communication strategies.

Workshop description: The session will help you to become strategic. It will provide participants with tips, hints and a pathway towards making a compelling strategic plan, which can guide your organisation over the next three to fi ve years. It will prove that strategic planning does not have to be painful – it can be fun and empowering!

Languages: English, Portuguese, Spanish

Towards a sustainable future: resource mobilisation in the Development through Football sector

Workshop leader: Charlotte Obidairo is the Managing Director of Pan-African consulting company Coxswain Social Investment plus (CSI+) and the Executive Director of its NGO-arm called Youth Empowerment and Development Initiative (YEDI), which implements grassroots football programmes in Nigeria.

Workshop description: This will be a practical workshop providing the participants with the knowledge and experience they need to mobilise and sustain their funding. A fundraising toolkit will be provided.

Language: English

Spreading your message: communicating the work you do

Workshop leader: FIFA Communications & Public Affairs

Workshop description: The objective of the module will be to establish a debate among the attending organisations on the use of communications as a powerful tool to support and achieve their social goals. The workshop will include a presentation by a social communication expert and will be followed by a panel discussion with representatives from the media.

Language: English (in Portuguese on Friday, 28 June)

Thinking ahead: how to deliver sustainable events

Workshop leader: Laura Valente de Macedo is an acknowledged expert in climate change and cities, public policies and sustainable public procurement. Based in São Paulo, she is presently working as a consultant in sustainability policies and management and advises the World Resources Institute (WRI) on sustainable cities activities in Brazil. Since May 2013 she is also the chairperson of the Administrative Council Board of Greenpeace Brazil.

Workshop description: The objective of the workshop will be to provide participants with an introduction to organising smaller and larger events sustainably, incorporating socially and environmentally responsible decision-making in planning, organising and implementing.

Language: Portuguese (in English on Friday, 28 June)

12 FOOTBALL FOR HOPE FORUM 2013 | PROGRAMME

Day 3 – Friday, 28 June

09.00 Auditorium Key noteWilfried Lemke, United Nations Special Adviser on Sport for Development and Peace (Germany)

EN/PT/ES

09.15 Auditorium Panel discussionWin-win: how private sector and grassroots can best work together

Gudrun Messias, adidas (Germany)Annika Beste, AMANDLA Edu Football (South Africa)Asako Tomura, Sony (Japan)Steve Fleming, Kick4Life (Lesotho)Marcia Quintino, Fundação Itaú Social (Brazil)Rosana Bianchini, Instituto Kairós (Brazil)

EN/PT/ES

10.30 Break Area Coffee break

11.00 Presentation session

Auditorium It takes a team: social integration through footballRoy Arias Cruz, SEPROJOVEN (Costa Rica)Anne Bunde-Birouste, Football United (Australia)

EN/PT/ES

Breakaway 1 Girls on the pitch: using football to promote gender equality and empower girls and women (*)Diane Sousa, Instituto Formação (Brazil)

ES/PT

Breakaway 2 Playing for peace: harnessing the power of football as a tool for violence prevention (*)Tami Hay-Sagiv, The Peres Center (Israel)Annika Beste, AMANDLA Edu Football (South Africa)

EN

Breakaway 3 Out of the classroom and onto the pitch: the benefi ts of after-school football programmesRenato Paes De Andrade, Instituto Fazer Acontecer (Brazil)Ana Arizabaleta, Colombianitos (Colombia)

EN

Breakaway 4 Playing together: engaging community stakeholdersSikumbuzo Mnculwane, Grassroot Soccer (South Africa)Heidi Warren, Starfi nder Foundation (USA)

EN

13.00 5th Floor Lunch

14.00 Workshop session

Auditorium Sustaining income: developing your own services and products to generate fundsSteve Fleming, Kick4Life (Lesotho)

EN/PT/ES

Breakaway 1 Networking: how to network and fi nd potential partnersSteffi Biester, KICKFAIR (Germany)

EN

Breakaway 2 Thinking ahead: how to deliver sustainable eventsLaura Valente de Macedo, Consultant (Brazil)

TBD

Breakaway 3 Spreading your message: communicating the work you do (**)FIFA Communications & Public Affairs

EN

Breakaway 4 Measuring impact: developing an effective monitoring & evaluation system (*)Naercio Menezes, Fundação Itaú Social (Brazil)

PT

15.30 Break Area Coffee break

16.00 Auditorium Panel discussionLeading the way: how football can promote youth participation and leadership

Ana Arizabaleta, Colombianitos (Colombia)Jill Robbins, Soccer in the Streets (USA)Adolfo Vieira, Eprocad (Brazil)David Thiru, MYSA (Kenya)

EN/PT/ES

Offi cial FIFA Dinner at Restaurante Xapuri, Belo Horizonte

(*) This workshop will also be held in a different language on 27 June(**) This workshop is will also be held on 27 June 27

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Information on the workshop sessions of day 3:

Networking: how to network and fi nd potential partners

Workshop leader: Steffi Biester is the co-founder and director of KICKFAIR, a charity organisation based in Germany that supports young people in developing the skills and capacities they need to create a positive life plan. KICKFAIR works all across Germany and with like-minded organisations worldwide in international learning cooperations.

Workshop description: In this workshop, we will explore and discuss the opportunities, challenges and key factors for successful networking and collaborations.

Language: English

Measuring impact: developing an effective monitoring & evaluation system

Workshop leader: Naercio Menezes is a professor of economics at the Insper (Institute of Education and Research) and at the University of São Paulo, and a consultant to Fundação Itau Social.

Workshop description: The workshop will address the topic of Economic Evaluation of Social Projects and aims at explaining the methodologies traditionally used to assess the impact of social projects on the lives of benefi ciaries, and how to perform a cost/benefi t analysis in the social area.

Language: Portuguese

Sustaining income: developing your own services and products to generate funds

Workshop leader: Steve Fleming is the co-founder of Kick4Life, an award-winning Sport for Development organisation based in Lesotho, Southern Africa. He is the author of Eleven: Stories of Development through Football.

Workshop description: Financial sustainability is perhaps the biggest challenge in the not-for-profi t sector, but there is great potential for Sport for Development organisations to create viable enterprises which not only generate income, but which provide employment opportunities for participants. The workshop will explore how Kick4Life has developed a range of profi table enterprises and will provide opportunities to discuss your own enterprises and ideas, and the challenges involved in setting up and running social businesses.

Language: English, Portuguese, Spanish

Spreading your message: communicating the work you do

Workshop leader: FIFA Communications & Public Affairs

Workshop description: The objective of the module will be to establish a debate among the organisations that will be present on the use of communications as a powerful tool to support and achieve their social goals. The workshop will include a presentation by a social communication expert and will be followed by a panel discussion with representatives from the media.

Language: Portuguese (in English on Thursday, 27 June)

Thinking ahead: how to deliver sustainable events

Workshop leader: Laura Valente de Macedo is an acknowledged expert in climate change and cities, public policies and sustainable public procurement. Based in São Paulo, she is presently working as a consultant in sustainability policies and management and advises the World Resources Institute (WRI) on sustainable cities activities in Brazil. Since May 2013 she is also the chairperson of the Administrative Council Board of Greenpeace Brazil.

Workshop description: The objective of the workshop will be to provide participants with an introduction to organising smaller and larger events sustainably, incorporating socially and environmentally responsible decision-making in planning, organising and implementing.

Language: English (in Portuguese on Thursday, 27 June)

14 FOOTBALL FOR HOPE FORUM 2013 | PROGRAMME

Day 4 – Saturday, 29 June

09.00 Auditorium FIFA 11 for HealthProf. Jiri Dvorak, FIFA Chief Medical Offi cer (Switzerland)

EN/PT/ES

09.30 All rooms Working on the pitch:Presentations of curricula and methods that use football as a tool to deliver social programmes

EN/PT/ES

10.30 Break area Coffee break

11.00 Auditorium InterviewInspiring personalities share their stories

EN/PT/ES

11.45 Auditorium Closing ceremony

H.R.H. Prince Ali Bin Al-Hussein of Jordan, FIFA Vice President (Jordan)

Federico Addiechi, FIFA Head of Corporate Social Responsibility (Argentina)

Representative of the LOC

Marcio Lacerda, Mayor of Belo Horizonte (Brazil)

Heloísa Andrade de Paula, Companheiros das Américas (Brazil)

EN/PT/ES

13.00 5th fl oor Lunch

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11 for Health

Health is key to development and growth. Developing countries have to fi ght poverty, hunger and infections, but also diseases that proliferate with increasing prosperity. While HIV/AIDS, malaria and tuberculosis are still killing millions worldwide, diabetes, hypertension, obesity and heart disease are catching up. Football, the one passion that unites people regardless of age, gender, language, skin colour, culture or religion, may prove a uniquely effective and low-cost tool in the world’s fi ght for health.

Information on the curriculuam session on day 4 – Saturday, 29 June

Around the world, organisations use a variety of methodologies and curricula in the implementation of football-based social programmes. While approaches towards achieving positive social development through football vary across organisations and countries, the goals remain the same: empowering young participants and delivering a message through football.

In the session on day 4 of the Football for Hope Forum, ten different organisations will present how they are using their own unique approaches to football to transform their communities – be it in the area of HIV prevention, social integration, health promotion or youth empowerment. Each example will actively engage the forum attendees and provide valuable insights into the diverse range of approaches which integrate football into social programmes.

Football for Hope uses the power of the game for social development.

Fédération Internationale de Football Association Communications & Public Affairs Division FIFA-Strasse 20 P.O. Box 8044 Zurich SwitzerlandTel.: +41-(0)43-222 7777 Fax: +41-(0)43-222 7878 www.FIFA.com

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