FootfallCam M5• Standalone unit• Built-in Wi-Fi Sensor• 3rd generation people

counting technology

©2002-2015 Footfall counter is trademark application of FootfallCam in various jurisdictions.We reserve the right to introduce modifications without notice.All other company names and products are trademarks of their respective companies.

3rd Generation: Video counting + Wi-Fi counting

With the rising popularity of Wi-Fi enabled devices, the 3rd generation counters are able to use Wi-Fi counting to measure the metrics more than just the INs and OUTs of the store.

5X Metrics in One Counter• We are the first in the world to

combine video counting and Wi-Fi counting technologies into one device

• Adding a number of important metrics for business, especially for the retail industry

A) Footfall Counting

• Employs the most advanced algorithm, Multilayer Background Subtraction Based on Color and Texture

• Digitally remove the background objects in the video to identify the person and track its movement to distinguish INs and OUTs

B) Outside Traffics

• Smartphones constantly send out signals as they look for nearby Wi-Fi networks

• Footfallcam counter is a Wi-Fi hotspot itself. It is able to detect the Wi-Fi signals emitted by the smartphones

What Data Are We Collecting From Smartphones

1. MAC AddressA unique identifier

associated with a specific device

2. Signal StrengthTo determine rough

location of the customers

Store Front ConversionHow many people passing through has actually visited your store?

Store Front Conversion= number of people coming in

outside traffic

x 100%

C) Visit Duration How long the customer stay in your store?

Track each MAC address emitted by the smartphones as customers enter and exit the store.

Visit duration = 15 minutes

Leave at 10.15 amEnter at 10.00 am

D) Returning CustomersDistinguishes if the customer has visited the store before by comparing the MAC address with previous records.

AAA has previously visited the store on 18 Jan she is a returning customer.

E) Cross ShoppingCombining Wi-Fi data from different stores allows the same MAC address detected in different stores to be identified.

AAA is a cross shopper between Store A and Store B

Frequently Asked Question #1Retailer: “ Do I need to provide Wi-Fi network in our stores in order to use your counter?”

No, Footfallcam counter detects the Wi-Fi signals emitted by the smartphones without requiring it to be registered or connected to any Wi-Fi networks.

Frequently Asked Question #2Retailer: “ Not everyone is carrying a smartphones, how do you factor that into your analytics?”

We cannot track everyone. However, we have large sample size statistically neutral video counting data where we can use to normalize the Wi-Fi data to have an accurate picture of the overall customer shopping behavior.

No Personal Information Collected • MAC address hashing• Anonymous aggregated data• Neither retailer nor

footfallcam know your identity or any personal information

©2002-2015 Footfall counter is trademark application of FootfallCam in various jurisdictions.We reserve the right to introduce modifications without notice.

All other company names and products are trademarks of their respective companies.