footwear interntional

7/31/2019 Footwear Interntional

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FOOTWEAR

INTERNTIONAL


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Case Summary

Case Analysis

Key issues

Problems

Recommendations Conclusion

TABLE OF CONTENTS


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A multinational manufacturer and marketer of footwear

83 companies in 70 countries

6,300 retail stores and 50,000 independent retailers

67,000 employees around the world

Christian-family-owned business Footwear Bangladesh

Managing Director : Mr. John Carlson

CASE SUMMARY


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Innovated Concept of partnership at the local level that made it a

favourite internationally

Operations in - Bangladesh- politically volatile country

Footwear became active in East Bengal in the 1930s

Until end of 1988, the company in Bangladesh was perceived as offering

Footwear enormous potential for growth both through consumer

education and competitive pressure

CASE SUMMARY


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The design on the insole of one model of sandal produced bythe company included the Arabic spelling of the word Allah

Design was however, based on a set of Chinese temple

bellsthat the designer had purchased in the local market

Compared by carlson the design to the word Allah written

in Arabic & received 2 proclamations for it with charges laid

against Carlson and 4 others.

Carlson also received a copy of a statement that had been

filled by a local lawyer

Lastly the Prime Minister announced the sandal incident as

unforgivable crime


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Positions taken by the local political group

KEY ISSUES

Students are hostile

The local media, known as Meillat

, has published the article againstFootwear.

Prime minister has said that it is an

unforgivable crime.

Conflicts between Muslim vs Jews, Salman

Rushdie and Mr. Carlson(the director of thecompany)


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PROBLEMS

Arabic Spelling of allah

How the Temple belts

used the same design .


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Come out and talk to the society through medias

Press conference to expose what we collected from the 1st stage

Demonstrate how we interpret the symbol

Be very sincere

Begin investigation on external environment.

RECOMMENDATIONS


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Dealing with the feedbacks

Every coin has two sides

If positive meaning the Muslim society let us fix the problem

We recall products and change the logo

Regain our reputation by using CSR to show how sincere we are.

RECOMMENDATIONS


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If the result is not the way we want?

The most extreme case

Suggest a close down.

Either way, some religious groups will close us themselves.

Dealing with 85% target market is very hard as this is religious case.

RECOMMENDATIONS


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THANKING YOU

footwear interntional

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