fop - futureourpast.eu · communication interim report 30 june 2015 . communication activities list...
TRANSCRIPT
Communication Activities List
Communicate effectively the project to target groups and public opinion
1.1.2 Study development and monitoring of FOP logo and graphic line
1.1.2 Planning design, updating and maintenance of FOP website
1.1.3 Production and Dissemination of Informative material
1.2.1 Organization of Conferences and Public events
1.2.1 PLUS - Organization of Round Tables in the Universities of Southern and Eastern Stream to
involve their territories
1.2.2 Workshops organization
1.2.3 Scientific & Popular Publications to spread FOP approach
1.2.4 Sharing Experience: Video on community involved tourism development project
1.3.1 Involvement of Local Governments of historical centers
1.3.2 Edutour: Educational Tour to promote the scattered hotel in Bethlehem
Ensure coordination of communication activities within the project’s partnership
2.1.1 Training of partners concerning communication and visibility criteria
2.1.2 Constitution of a project communication team
2.1.3 Definition of guidelines and actions for the elaboration of communication plan
2.2.1 Organization of project meetings
2.2.2 Definition and implementation of a 3 monthly procedure on implemented activities
2.2.3 Development of tools for sharing information within the partnership
NEW
NEW
NEW
Objective 1 Communicate effectively the project to target groups and public opinion
Action 1.1.1 Study development and monitoring of FOP logo and graphic line
Description
The concept, the planning and the design of the logo and the graphic line were achieved
within the first 3 months from the start of the project. All projects partnership was involved
in this activity, as well as the logo is the result of a collective work, in which every opinion
was considered. In the logo’s graphic is it possible to find every characteristic element of the
project: the historical centers, the sun, the waves as symbol of the Mediterranean sea; the
bridge as symbol of union between Mediterranean’s shores and different cultures.
In order to value communication’s effectiveness, the logo was submitted to a group of 30
people (consistent to target group – age: 25-55 years old) that had to judge it: the logo scored
4,5 on a scale of 1-5. The same score gained on social networks.
Partners involved B P1 P2 P3 P4 P5 P6 P7 P8 P9
Level of
implementation 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Main results
1. Design of a well-working logo;
2. High level of involvement of the partners in the logo and graphic line project;
3. Appreciation by target group members.
Attachments
File: FOP logo project
Objective 1 Communicate effectively the project to target groups and public opinion
Action 1.1.2 Planning design, updating and maintenance of FOP website
Description
Planning and realization of the website was made by Società Geografica Italiana, collecting
partners suggestions both during Partners Meeting both later, with a specific format shared
before website release.
All partners contributed to contents writing: every partner was asked to give every
information needed in order to describe their structure and to explain realized and planned
activities.
Websites graphic and contents were submitted to a group of 30 people (consistent to target
group – age: 25-55 years old) in order to test usability and attractiveness: the websites
scored 4,2 on a scale of 1-5. Contents gained 4 score. Similar scores gained on social
networks.
Partners involved
Website structure B P1 P2 P3 P4 P5 P6 P7 P8 P9
Website contents B P1 P2 P3 P4 P5 P6 P7 P8 P9
Level of
implementation
(website planning
and implementing)
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
(website
updating and
maintenance)
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Main results
1. Communicate to target group the project, and its aims;
2. Promote involvement of target groups in the project;
3. Communicate events related to the project.
Attachments
FOP Website: www.futureourpast.eu
Objective 1 Communicate effectively the project to target groups and public opinion
Action 1.1.3 Production and Dissemination of Informative material
Description
Leaflet. – The leaflet was realized within the first 6 months, but it was later modified and
integrated several times, because of the changes in the partnership and in the project.
The leaflet is composed by several sections that describe the projects features: project
profile; mission and aims; historical centers involved; projects partnership; main actions. It
also has an internal pocket, wherein is possible to insert the cards of the historical center
involved.
Written in English language, the leaflet was sent to the territorial partners that translated
and print it in their languages, in order to spread it during the workshop and during the other
communications event, and to send it to their mailing list.
Press Release. – During this period, some press releases was made in English language and
shared with partners, in order to disseminate projects activities to the news agencies and to
the media of every country.
Partners involved
(Leaflet project)
B P1 P2 P3 P4 P5 P6 P7 P8 P9
(Leaflet translation
and distribution) B P1 P2 P3 P4 P5 P6 P7 P8 P9
Level of
implementation
(Leaflet project)
10% 20% 30% 40% 59% 60% 70% 80% 90% 100%
(Leaflet distribution) 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Main results
1. Planning and design a well-working communications tool, in order to easily spread
project aims;
2. To disseminate project aims amongst involved territorial stakeholders;
3. To spread project aims amongst touristic channels and social network.
Attachments
File: FOP Leaflet Last version.pdf
FOP Leaflet – First Italian version
File: FOP Press Release 1
Objective 1 Communicate effectively the project to target groups and public opinion
Action 1.2.1 Organization of Conferences and Public events
Description
During the first year, many activities were realized, and many others were planned for the
following years.
International Forum – Firstly planned for November 2014 in Alexandria, Egypt, the
International Forum was realized in May 2015 in La Valletta, Malta. The organization of the
event was committed by local partner, Fondazzjoni Temi Zammit, but all partnership was
involved. About 60 people attended to the Forum, coming from all the countries involved in
the project. The topic of the event was the involvement of local communities in the touristic
development of historical centers.
Other events realized from partners during first year can be listed in different groups:
- SEMINAR: Event addressed to university students, teachers, tourist operators, etc.;
- ROUND TABLE: Event addressed to a wide audience and organized within other events;
- CONFERENCE: Event addressed to a wide audience or to a scientific/academic audience.
List of realized events:
- 30.10.2014 – Paestum, Italy – Round Table during the “XVII Borsa Mediterranea del
Turismo Archeologico”, in the presence of representatives from UNESCO, politics,
businessmen, and touristic stakeholders presents at the Borsa.
- 12.12.2014 – Campi Salentina, Italy – Round Table during XX edition of “Città del
Libro” (City of Book). The event was centered on involvement of local communities in
the touristic value process of the historical centers.
Here below the events planned but not yet realized:
- 10.08.2015 – Gamasa-Alexandria, Egypt – Seminar on FOP values (FOP Project and its
effects on the sustainable tourism development of historic centers) during the Summer
School organized in cooperation with con la Delta University.
- 10.10.2015 – University of Salerno, Italy – Seminar “Future of Our Past. A sustainable
Way for a tourist development of Mediterranean Historic Centers.
- 10.10.2015 – University of Macerata, Italy - Seminar “Future of Our Past. A sustainable
Way for a tourist development of Mediterranean Historic Centers.
- 10.10.2015 – IULM (Milano, Italy) - Seminar “Future of Our Past. A sustainable Way for
a tourist development of Mediterranean Historic Centers.
- 10.10.2015 – Helwan University (Il Cairo) - Seminar “Future of Our Past. A sustainable
Way for a tourist development of Mediterranean Historic Centers.
FOP Mediterranean Day
NEW
The next October 10th 2015, will take place a Mediterranean Day about sustainable touristic
development of historical centers. During the day, some events will take place at the same
time in many locations.
Several Universities of Mediterranean Basin as well as many municipalities joined it and will
organize events. More than 15 events will be part of this important day.
International Workshop
The Egyptian partner, IEREK, will organize the International Conference on Urban Planning
and Architecture Design for Sustainable Development, that will take place in Lecce, Italy.
During this conference there will be a workshop on FOP project. At the event, more than 100
stakeholders will take part from several countries, and experts in urban planning and
sustainable development. A great visibility occasion, in order to spread FOP view.
Partners involved
(International
Forum)
B P1 P2 P3 P4 P5 P6 P7 P8 P9
Conferences,
Seminars and
Round Tables
B P1 P2 P3 P4 P5 P6 P7 P8 P9
FOP
Mediterranean
Day
B P1 P2 P3 P4 P5 P6 P7 P8 P9
International
Workshop B P1 P2 P3 P4 P5 P6 P7 P8 P9
Level of
implementation 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Main results
Organization of around 30 seminars, conferences, panel discussions and workshops in all the
countries eligible for FOP project.
The events will:
- Spread FOP view in the scientific world;
- Promote scientific debate about touristic sustainable development of historical
centers of Mediterranean Basin;
- Inform public opinion about urgency to promote a touristic sustainable development
in the historical centers of Mediterranean region;
- Involve undergraduate students in affecting these themes.
Attachments
File: FOP Conference Format
File: FOP Seminar Format
File: FOP Mediterranean Day
File: FOP Round Table Campi Salentina
File: FOP Round Table Paestum
Objective 1 Communicate effectively the project to target groups and public opinion
Action 1.2.1 PLUS - Organization of Round Tables in the Universities of Southern and
Eastern Stream to involve their territories
Description
This action has to be implemented in cooperation with some universities settled in the
eligible regions of the ENPI CBC MED project. It consists in organizing some round tables in
the historic centers interested in implementing the tourism development model proposed
within FOP and, therefore, in entering the Mediterranean network that will be the final
output of the project. Each event foresees the involvement of representatives of government
institutions, the local University and the all partnership. It should be carried out either in the
old town that we think could join the Mediterranean network or at the local University. The
activity arises primarily from the need to involve municipalities of the southern and eastern
Mediterranean Sea shores following what has already been done by Italian partners in this
first phase that managed to involve in the project - by making them formally join the FOP
activities - almost twenty historical centers. Consequently the activity is be mainly addressed
to the coastal regions of the southern and eastern Mediterranean Sea shores and to the
universities located there.
Partners involved B P1 P2 P3 P4 P5 P6 P7 P8 P9
Level of
implementation 10% 20% 30% 40% 59% 60% 70% 80% 90% 100%
Main results
This activity is "multitasking": it is a communication activity (it explains the project and its
aims), it is an activity of dissemination (it describes the project results and benefits), it is still
an activity of promotion (it fosters the involvement of other historical centers in the
network). Here are the main objectives of this activity:
1. Promoting the subscription to the project and, ultimately, to the Mediterranean
network of "sustainable tourist historic centers";
2. Spreading the knowledge on the FOP project and its aims in the places (local
communities) that are supposed to have direct benefits from the implementation of
the tourism development model proposed by FOP;
3. Raising local governments’ awareness on the need to promote a model of tourism
development focused on the respect for the cultural values of the historic centers and
on the involvement of local communities;
Making new town centers endorse the project through the formal membership of
government institutions concerned and/or representatives of the local communities involved
(membership includes the signature on the part of the representative of the government
institutions of the historic centers of a formal letter of intent following what has been done
by the mayors of some Italian Municipalities).
Attachments
File: Communication to Universities 1
File: Communication to Universities 2
Objective 1 Communicate effectively the project to target groups and public opinion
Action 1.2.2 Workshops organization
Description
I workshop – Some partners had to make territorial reports of the historical centers involved
in the project: all of them realized the first workshop involving local stakeholder in order to
integrate territorial analysis and start building the strategic plan for sustainable development
of tourism in historical centers. This activity brought a good local visibility for the whole
project, involving touristic operators as well as local community actors.
II workshop – Every partner is planning second workshop in order to show the project of
touristic sustainable development and the network. These workshops will take place by
October 2015.
Partners involved B P1 P2 P3 P4 P5 P6 P7 P8 P9
Level of
implementation
(I workshop)
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
(II workshop) 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Main results
Thanks to the workshops, it is possible to achieve these results:
- To spread the project vision amongst local communities;
- To promote the joining the project amongst public and private touristic operators of
the historical centers;
- To involve local stakeholders in the requirement of a sustainable development in the
historical centers, involving local communities and respecting local values.
Attachments
File: Workshop synthetic Report
Objective 1 Communicate effectively the project to target groups and public opinion
Action 1.2.3 Scientific & Popular Publications to spread FOP approach
Description
This actions consists in disseminate the FOP sustainable touristic model, through scientific
and educational publications. It is now planned the publication of a book concerning the
model of touristic planning “community involved”. The book will also explain the
experimentation field and the outcome. Furthermore, the action considers to publish
scientific and educational papers on national and international journals.
In this action all the projects partners are involved, with the coordination of Società
Geografica Italiana.
Partners involved
International
Publication
Planning
B P1 P2 P3 P4 P5 P6 P7 P8 P9
Scientific &
Popular Papers B P1 P2 P3 P4 P5 P6 P7 P8 P9
Level of
implementation 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Main results
Two kinds of action: scientific publication and scientific papers.
Scientific Publication – The volume describes how to promote a sustainable tourist
development of Mediterranean Historic Centers , starting from the experience of FOP project
This publication is in progress, and will be printed by half November 2015.
Scientific Papers – The scientific papers have to explain FOP objectives and methodology,
trying to validate the model in the scientific community.
At this time, at least 5 articles are in the evaluation process from scientific journals. More are in
progress.
Attachments
File: Pollice.doc [Scientific Paper publishing on Bollettino della Società Geografica Italiana
(language: Italian + English)]
File: International Publication Index. pdf
Future of Our Past. Tourism Development Strategies
for the Historic Centres of the Mediterranean
Objective 1 Communicate effectively the project to target groups and public opinion
Action 1.2.4 Sharing Experience: Video on community involved tourism
development project
Description
The main objective of this activity is to show the follow-up of the model of sustainable
tourism development for the historic centers of the Mediterranean Sea Basin focused on a
local communities’ more active involvement, through video interviews with people who
promoted and carried out some experiences of sustainable tourism within their local
contexts.
Partners involved B P1 P2 P3 P4 P5 P6 P7 P8 P9
Level of
implementation 10% 20% 30% 40% 59% 60% 70% 80% 90% 100%
Main results
The action is already started, following these steps:
1. Each partner detects some experiences of sustainable tourism carried out in its
country and particularly focused on local communities, with particular reference to
cases of scattered hotel. - Deadline: end of June 2015.
2. For each successful experience we will create a descriptive card of it to be uploaded
on the project website (www.futureourpast.eu). - Deadline: end of July 2015
3. For the most significant experiences we will detect a key-informant (promoter of the
initiative, local administrator, manager of the scattered hotel) and we will make a
video interview to him. – Deadline: end of September 2015.
4. Video interviews are posted on the project website (www.futureourpast.eu) and on
social networks in order to spread awareness on these activities and promote
NEW
emulation mechanisms through the development of similar initiatives in other places -
Deadline: end of October 2015 .
Remark: During the partners meeting (14th May 2015) a video interview made by the Italian
Geographical Society in Salento (Italy) to the inventor of the scattered hotel and former
Mayor of the municipality of Specchia Preti (Lecce, Italy).
Attachments
Video “Specchia scattered hotel”: www. futureourpast.eu
Objective 1 Communicate effectively the project to target groups and public opinion
Action 1.3.1 Involvement of Local Governments of historical centers
Description
The action consists in enriching network by promotion of joining of municipalities and other
local bodies engaged in valuing historical centers. Adhesion of these bodies to the project will
facilitate spreading FOP values, and strengthen network.
After formal joining, the body is involved in following steps and become part of network.
Partners involved B P1 P2 P3 P4 P5 P6 P7 P8 P9
Level of
implementation 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Main results
- Joining of new public and private bodies;
- Spreading FOP values and make aware stakeholders;
- Strengthen network power in promotion on touristic market;
- Development of new partnerships amongst involved bodies.
List of subscriptions, classified for type
Municipalities:
- Otranto
- Castrignano de’ Greci
- Guardia Sanframondi
- Maglie
- Gangi
- Ruffano
- Formello
- Frascati
- Acquapendente
- Campi Salentina (waiting for resolution)
- Rocca Pia (waiting for resolution)
- Genzano (waiting for resolution)
- Rocca Priora (waiting for resolution)
- Specchia (waiting for resolution)
- Ortelle e Vignacastrisi (waiting for resolution)
Altri enti:
- Pro Loco di Scala
- Pro Loco di Tramonti
- Pro Loco di Furore
- Associazione Scala nel Mondo
- Furorè, Società per lo sviluppo e la promozione del turismo culturale e dei beni
culturali
- Parco Regionale del Partenio (waiting for formal subscription)
- Associazione dei Borghi più Belli d’Italia (waiting for formal subscription)
- Parco Regionale Otranto – Santa Maria di Leuca (waiting for formal subscription)
- Parco Nazionale del Cilento e Vallo di Diano (waiting for formal subscription)
- Gal Terra d’Arneo (waiting for formal subscription)
Attachments
Objective 1 Communicate effectively the project to target groups and public opinion
Action 1.3.2 Edutour: Educational Tour to promote the scatterd hotel in Behtlehem
Description
The main objective is to promote the scattered hotel in Bethlehem in the media and among
tour operators in the main countries of the Euro-Mediterranean tourist markets and,
simultaneously, to spread the knowledge of the project Future of Our Past and the results
achieved by this with the creation of a transnational network for a joint tourism promotion of
the historical centers of the Mediterranean Sea Basin.
Partners involved B P1 P2 P3 P4 P5 P6 P7 P8 P9
Level of
implementation 10% 20% 30% 40% 59% 60% 70% 80% 90% 100%
Main results
The action is already started, following these steps:
1. The Palestinian partner (P6) will draft a program of the “EduTour” and will present it
to the partnership (Steering Committee) through a Skype call. On the basis of the
agreed project, an official programme of the event will be elaborated and it will be
advertized through a leaflet in English. - Deadline: end of May 2015.
2. Partners of the North Shore identify the (either national and foreign) representatives
of the media and of the distribution system (tour operators), to be invited to the FOP
Educational Tour (EduTour) and collect their subscriptions, transmitting their
references (names, contact details, etc.) to the Lead Partner (SGI) which will make the
official invitations and collect their definitive acceptances. The leaflet of the event and
an extensive documentation concerning all the activities foreseen within it and the
pilot site in Bethlehem where they will take place will be sent to participants in the
NEW
FoP EduTour - Deadline: end of July 2015.
3. The EduTour will take place between the end of September and the beginning of
October. 20 actors (journalists and tourism intermediaries) plus 4 representatives of
the European partners who selected the operators and 2 representatives of the
Palestinian partner will take part in it. – Deadline: end of October 2015.
After about 15 days since the end of the EduTour operators’ feedbacks and impressions will
be collected on the hotel and the overall tourist experience, verifying their interest in joining
the transnational Network (redemption of the event).
Attachments
File: FOP Educational Tour.pdf
Objective 1 Ensure coordination of communication activities within the project’s
partnership
Action 2.1.1 Training of partners concerning communication and visibility criteria
Description
On the occasion of the Kick-off meeting, in Rome, there was a communications training in
order to realize a participative Communication Plan. During this day, the presentation of the
project FOP (File: FOP Project Presentation Final) and a Communication file (File: FOP
Communication Strategy Draft) were provided to partners. Later, all partners received the
visibility criteria, and a format for external communications.
Partners involved B P1 P2 P3 P4 P5 P6 P7 P8 P9
Level of
implementation 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Main results
To direct communication actions of the partners;
Level out communication actions;
Coordinate communication actions;
Enhance partners self-evaluation skills, related to communications activities.
Attachments
File: FOP Project Presentation Final
FOP Communication Strategy Draft
Objective 1 Ensure coordination of communication activities within the project’s
partnership
Action 2.1.2 Constitution of a project communication team
Description
The Communication Team was settled in January, 2015, but the members changed several
times due to change in partnership (Tunisian and Egyptian partner). Also, UNIMED had to
change the communication manager due to personal reason.
The Communication Team convened in many ways:
a) Direct meeting;
b) Skype conferences;
c) Telephonic conversations;
d) E-mails
e) Biannual reports
Partners involved B P1 P2 P3 P4 P5 P6 P7 P8 P9
Level of
implementation 10% 20% 30% 40% 59% 60% 70% 80% 90% 100%
Main results
During first year, Communication Team made these activities:
4 Skype conferences;
Sharing two interim reports on the activities developed and to develop (first 6 months
– first 12 months) sent from Partner Communication managers;
Briefing during Partner Meeting in Malta.
Attachments
File: FOP Communication Team.pdf
Objective 1 Ensure coordination of communication activities within the project’s
partnership
Action 2.1.3 Definition of guidelines and actions for the elaboration of
communication plan
Description
Several documents was prepared in order to realize Communication Plan and following
upgrade process:
1) Recommendations for a communication strategy for FOP project – This document
include aims, actions and communication tools that every partner can use in
development of Communication Plan (File: FOP Communication Strategy Draft.pdf);
2) Operative clues of the Communication Plan framework of every partner, in order to
support integration in the Communication Plan;
3) Online sharing of the Plan amongst all the partners;
4) Sending of a document regarding guidelines for external communication, in order to
guide partners actions within Communication Plan (File: FOP External
Communication Guidelines.pdf);
5) Sending of a “Communication Memo” to the partners in order to verify progress (File:
FOP Communication Memo 2.pdf)
Partners involved B P1 P2 P3 P4 P5 P6 P7 P8 P9
Level of
implementation 10% 20% 30% 40% 59% 60% 70% 80% 90% 100%
Main results
1) Design of project Communication Plan;
2) Design of Communication Plans of each partner;
3) Coordination of communication actions of each partner;
4) Progress update of Communication Plan
Attachments
File: FOP Communication Strategy Draft.pdf;
File: FOP External Communication Guidelines.pdf
File: FOP Communication Memo 2.pdf
Objective 1 Ensure coordination of communication activities within the project’s
partnership
Action 2.2.1 Organization of project meetings
Description
During the six months Kick-Off meeting was realized in Rome, Italy, in the building of Società
Geografica Italiana (Palazzetto Mattei – Villa Celimontana), where was made the foundation
of the project. Later, Partner’s Meeting took place in Ravello, Italy, initially planned in
Alexandria, Egypt. Egyptian partner had to leave the project due to inability to receive
government permit. Finally, we started organization of International Forum of Malta, and
related partner meeting.
According to the results of the first and second meeting, there are good chances of success for
the future of the project, and the above all, for the following meetings.
Partners involved B P1 P2 P3 P4 P5 P6 P7 P8 P9
Level of
implementation 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Main results
Direct results:
Organizations of kick-off meeting in Roma, in the building of Società Geografica
Italiana;
Organization of the partners meeting in Ravello, Italy.
Organization of the partner meeting in La Valletta, Malta.
Link results:
Strengthen partnership;
Improve coordination level amongst partners.
Attachments
File: FOP Kick-off Meeting Rome
File: FOP Partner Meeting Ravello.pdf
Objective 1 Ensure coordination of communication activities within the project’s
partnership
Action 2.2.2 Definition and implementation of a 3 monthly procedure on
implemented activities
Description
Monitoring process is composed by 3 different activities:
1. Skype Conference every 3 months, involving every Communication Manager,
regarding communication activities progress;
2. 6 months report regarding activities achieved and in progress, with a specific form;
3. Bilateral links for solving specific problem regarding just single partners.
Partners involved B P1 P2 P3 P4 P5 P6 P7 P8 P9
Level of
implementation 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Main results
Continuous monitoring of the project and Communication area;
Strengthen partnership and addressing public efforts;
Quick solution for communication problems.
Attachments
File: 1st Communication Report.pdf
Objective 1 ……………………………………………..
Action 2.2.3 Development of tools for sharing information within the partnership
Description
A continuous activity of sharing information, i.e. regarding problems related to the project or
to the communication activities, helped to quickly solve problems. For this activity several
tools were used, informal ones, like telephone and social networks, and formal ones, like
specific reports, like the one attached.
Partners involved B P1 P2 P3 P4 P5 P6 P7 P8 P9
Level of
implementation 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Main results
1. Quick problem solution;
2. Accelerate check process, self-control and cross-control;
3. Sharing problems and solutions with all the partnership.
Attachments
File: FOP Communication Help format.pdf