SA

MS

UN

G K

IOS

K

FOR EDUCATIONAL PURPOSE ONLY

TA

BLE

OF

CONTENTS

1.

THE CLIENT...................................................................... p.2

THE INITIAL DESIGN PROCESS................................... p. 4-6

THE DESIGN..................................................................... p. 7-12

KEY MATERIALS............................................................ p. 13-14

ANTHROPOMETRICS..................................................... p. 15-20

DECONSTRUCTION......................................................... p. 21

REFERENCES................................................................... p. 22

DESIGNED BY: ALYSSA SMITH, DANIELLE MAI, YONG KYU LEE

2.

THE CLIENT

“INSPIRE THE WORLD, CREATE THE FUTURE”

BRAND IMAGEElliptical shaped – Moving

world.

Blue color - stability,

reliability and warmth.

QUALITY AND

CUSTOMER CARE:Creating new techonology

that increases quality of life

through many different

innovative products.

Samsung is dedicated to

developing innovative

technologies and efficient

processes that create new

markets, enrich people’s lives

and continue to make Samsung

a digital leader.

VISION

2 3

1

INIT

IAL

DESIG

N PROCESS

The Coex

Mall complex

is located in

Southeast corner

of Seoul, South

Korea. The complex is

a newly developed area

that includes trade,

shopping, resturants,

entertainment and much

more. The Millennium Plaza

on the Southeast corner of

the Coex mall is where the

Samsung Kiosk will be

located. Millennium Plaza is one level below ground with viewing

from the main ground level.

There are 3 main zones of circulation through-

out the space with zone 2 being the main one.

3.

4 5

6 87 9

4.

Site Sun Angles Location of Samsung Kiosk in Millennium plaza

The Millennium plaza connects the

main subway station to the Coex

Mall complex and is therefore a

high traffic area. The kiosk has

been placed so that when a user

enters either from Coex mall or

from the subway, they will be able

to easily see the ‘s’ shape of the

kiosk. It has also been placed in

the main traffic zone to entice

users to come inside but also has

easy circulation to accomodate

the high traffic area.

SITE ANALYSIS

10

11 12 13

INIT

IAL

DESIG

N PROCESS

5.

INSPIRATIONAL IMAGES

14

18 19

15 16

17

CONCEPT

Samsung connecting Coex Mall Samsung connecting the world

Taking inspiration from Samsung’s logo, the

blue elliptical shape represents Samsungs

goal to connect its customers all over the

world. Samsung extends this goal to the social

hub of Coex Mall by connecting the users to the

multiple dimensions of this environment.

6.

20

21

1

THE

DESIG

N

PERSPECTIVE FROM SUBWAY ENTRANCE ON JULY 20 AT 2PM

7.

ROOF FLOOR PLAN AT 500 CM

NTS

FIRST FLOOR PLAN AT 180 CM

NTS

280 cm

520 cm

160

cm150 cm

45 cm

EQ

70 cm

370 cm

8.

THE

DESIG

N

9.

NORTH ELEVATION NTS

SOUTH ELEVATION NTS WEST ELEVATION NTS

EAST ELEVATION NTS

370 cm355 cm

45

cm

105 cm

10.

SIDE “S’ ELEVATION NTS FRONT ‘S’ ELEVATION NTS

75

cm 110

cm

150

cm

170

cm

270 cm

170

cm

270 cm

75

cm 110

cm

THE

DESIG

N

11.

NIGHT PERSPECTIVE

12.

PERSPECTIVE FROM COEX MALL ENTRANCE TOP DECK VIEW

KEY

MATER

IALS

13. BLUE 3-FORM

LED STRIP LIGHTING INSIDE

OF 3-FORM

LOCK WHEELS FOR

MOVABILITYHEAVY HINGES USED FOR

DECONSTRUCTION

PAINTED ALUMINUM FOR

KIOSK BODY

22

23

24

25

26

14.

TRANSPARENT SOLAR

CELLS

INTERACTIVE SCREEN: FLOOR

AND WALL

27

28

ANTH

ROPOMET

RICS

15.

This kisok design was assessed

using anthropometric concepts to

test the usability for as many

users as possible.

GOAL:

This kiosk was assessed using the

5th to the 95th percentiles of men

and women test the usability of

the space for as many users as

possible.

TIGHT PROXIMICS AND MAX CAPACITY

16.

This diagram represents the maximum capacity of people

allowed in the kiosk without personal space intrusion.

The kiosk interior was designed

for appropriate space for

accessible circulation.

ACCESSIBILE CIRCULATION:

ACCESSIBILE CIRCULATION:

ANTH

ROPOMET

RICS

17.

MEN DISPLAY VIEWING ANGLES WOMEN DISPLAY VIEWING ANGLES

The display

areas were

assessed by the 5th

and 95th percentile

measurements when

considering the placement

of shelving and display

screens. This is measured

by the visual limit angles,

eye rotation angles, and the

standard sight line.

18.

DISPLAY VIEWING ANGLES

The display areas are

also visually pleasing

for users in wheelchairs.

Their visual limits must

expand but the products

and visual displays are

still within the vision

field.

CHILDREN DISPLAY VIEWING ANGLES

ANTH

ROPOMET

RICS

MAN REACH WOMEN REACH WHEELCHAIR USER REACH

19.

The display area accommodates for a variety of users to access the proucts on the

shelves and counters.After further analysis, there may need to be a slightadjustment

for the shelving heights. Wheelchair reach was well considered when planning the

shelf and countertop heights. Underneath the countertops there is room to allow a

wheelchair to roll directly up to the products.

ANTH

ROPOMET

RICS

ANTH

ROPOMET

RICS

20.

MAN BENCH POPLITEAL

HEIGHT

WOMAN BENCH POPLITEAL

HEIGH

BENCH BODY BREADTH

The popliteal height is the

measurement from the floor

to the bottom side of the

thigh. The height of the bench

accommodates for a majority

of the users in the kiosk

Body breadth is the measurement from

the outmost point of one side of the

body to the other. The bench allows

enough space for multiple people to

occupy the bench at one time without

breaking the personal space bubble.

DEC

ONSTRUCT

ION

THE MAIN ‘S’ STRUCTURE IS

BROKEN DOWN INTO 3 PARTS.

STEP 1: UNLATCH ARCHES FROM ‘S’

STEP 2: FOLD DOWN PART 1 OF ‘S’AND LATCH IT

TO PART 3

STEP 3: ROTATE PART 2 BACKWARDS TO FIT

INTO PART 3.

21.

STEP 4: FOLD EACH ARCH IN HALF

STEP 5: PULL AND SLIDE TOP 2 PIECES OF ARCH DOWN

STEP 6: ROLL ‘S BOX’, 2 ARCHES AND MOVABLE BENCH TO STORAGE.

*4 PIECES ALTHOGETHER22.

REFE

REN

CES

23.

Panero, J. and Zelnik, M. (1979). Human dimension and interior space.

http://samsung.com/

http://www.samsung.com/us/experience/dlight/main/main.html

http://www.gensler.com/projects/coex

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2. http://arstechnica.com/gadgets/2012/05/samsung-galaxy-s-iii-hands-on-fast-thin-and-a-little-bit-cheap-feeling/

3. http://www.samsung.com/us/aboutsamsung/samsung_group/values_and_philosophy/

4. http://www.isme-microbes.org/isme15/accommodation

5. http://english.visitkorea.or.kr/enu/SI/SI_EN_3_1_1_1.jsp?cid=736121

6. http://deceptivelyblonde.wordpress.com/2012/11/27/

7. http://en.wikipedia.org/wiki/Seoul

8. http://www.gangnamtour.go.kr/eng1/citytour/citytour04.php

9. http://khanhinkorea.tumblr.com/post/4961771107/day-62-fail-friday

10. https://www.google.com/maps/place/Coex+Mall/@37.511907,127.059017,17z/data=!3m1!4b1!4m2!3m1!1s0x357ca46a523b02e3:0x2

2b9011570026a07

11. http://www.sourcesecurity.com/markets/transportation/application/co-442-ga.1411.html

12. http://www.koreaherald.com/view.php?ud=20101026000866

13. http://www.doopedia.co.kr/photobox/comm/community.do?_method=view_slideshow&GAL_IDX=101012000746364&position=

14. https://c1.staticflickr.com/1/37/139117513_15f73773c7_b.jpg

15. http://www.computerweekly.com/news/2240180207/UK-government-sets-up-cyber-security-fusion-cell

16. http://commons.wikimedia.org/wiki/File:S_from_Samsung_Galaxy_S_logo.svg

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20. http://deceptivelyblonde.wordpress.com/2012/11/27/

21. http://www.postonline.co.uk/post/analysis/2038817/corporate-risks-claims-network-issues

22. http://www.rockler.com/3-heavy-duty-polyurethane-casters-optional-sizes

23. http://ledtradesales.com/led-lighting-products/

24. http://www.unitedalum.com/com-coil.htm

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26. http://www.3-form.com/materials/koda_xt/koda_c3/koda_xt_cobalt/

27. http://www.extremetech.com/extreme/188667-a-fully-transparent-solar-cell-that-could-make-every-window-and-screen-

a-power-source

28. http://www.pinterest.com/sueewilkinson/sensory-spaces/