for entrepreneurs
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Digital Sports Publishing Business OpportunityTRANSCRIPT
- 1.
2. AN EXCLUSIVE BUSINESS OPPORTUNITY FROM
LOCALsportsMEDIA!
Operate LOCALsportsREPORT.COM
in YourCommunity
3. Who We Are & What We Do
Why Local & Why Sports
The Local Sports Community &
Why They Matter
Administrative Tools & Functionality
Features & Benefits for YourUsers & Your Advertisers
Building a Profitable & Sustainable Business
with
LOCALsportsREPORT.COM
BECAUSE all SPORTS is LOCAL...
4. Local Sports Media & LOCALsportsREPORT.COM
We are a leading-edge provider of complete, do-it-yourself Direct
to Publish Solutionsfor Sports fans, Sports Associations, Citizen
& Professional Journalists, Entrepreneurs-anyone passionate
about sports and being in business for themselves
Our online tools give you what you need to build your own popular,
profitable and sustainable LOCALsportsREPORT.COM
sports publishing business
BECAUSE all SPORTS is LOCAL...
5. Professional to Amateur to Youth, our platform allows you to
easily and efficiently Aggregate, Manage and Deliver content to the
sports fans and followers within your community. You require no
specialized programming or computer skills and require only a
limited amount of instruction
Asimple laptop or desktop configuration and high-speed internet
access gets you quickly up and running and on your way to making
money in your exclusive and protected LOCALsportsREPORT.COM
territory. And best of all? You keep the advertising generated
revenue!
BECAUSE all SPORTS is LOCAL...
6. You profit from an exclusive LOCALsportsREPORT.COM destination
and our creative and powerful combination of display, video, cost
per click and click to call ad packages. Licensees can earn
attractive above average income and, with renewals, you build a
long-term, profitable and sustainable business
Dominos Pizza McDonaldsSams Sports Rafters Bar
BECAUSE all SPORTS is LOCAL...
7. Committed
Dedicated
Active
Participants
Fans
Family
Local Business
Owners
Advertisers
Friends
Sponsors
Administrators
Volunteers
Coaches
Engaged
Involved
BECAUSE all SPORTS is LOCAL...
BECAUSE all SPORTS is LOCAL...
8. Why Sports?
Build Your Business Around a Proven and Dedicated Community of
Sports Enthusiasts
Total revenues for US sports Websites will reach $2.96 billion in
2012, virtually doubling from $1.49 billion in 2007. This increase
will be largely driven by the growth of ad-supported sports content
models
Local & Sports: Among the Top 10 US Advertising
Revenue Generating Website Categories
1. E-mail $273.2
2. General/national news $80.1
3. Portals and search engines $69.3
4. SPORTS & RECREATION $59.2
5. GENERAL COMMUNITY $49.8
6. Shopping and auction $42.1
7. Finance $39.9
8. Entertainment $39.0
9. LOCAL/REGIONAL $26.9
10. Home and Garden $23.5
BECAUSE all SPORTS is LOCAL...
BECAUSE all SPORTS is LOCAL...
9. ...Online sports communities have the perfect
ingredients to engender the kind of customer
engagement that all businesses crave. Sports sites
have a built-in audience of passionate fans who are loyal to the
teams they follow... Source: eMarketer
... I think newspapers should try and invite the community in and
take over sports journalism. Avid sport fans write tons of content
and there are people who would pay money to have the job of a
Sports Illustrated reporter... Source: Jimmy Wales, Founder,
Wikipedia
...Total revenues for US sports Websites will reach $2.96 billion
in 2012, up from $1.49 billion in 2007. This increase will be
largely driven by the growth of ad-supported sports content
models... Source: eMarketer
APassion for Sports
+
AGrowing Market
=
A Great Opportunity
Leading Analysts and Web Entrepreneurs are Bullish on Sports
It All Adds Up!
...no vertical categories dropped by a significant amount from Q3
2008 to Q4 2008 and some verticals even improved from the previous
quarter; the Technology, SPORTS (UP 59%), Entertainment, Gaming,
and Music verticalsall had higher ad price averages in Q4 of 2008
than in Q3 of 2008. ..Source: Pubmatic
...As the Internet continues to evolve toward
ad-supported models, sports sites will follow suit. eMarketer
estimates that 66% of US sports site revenues will come from
advertising in 2012, up from 55% in 2007...Source: eMarketer
BECAUSE all SPORTS is LOCAL..
BECAUSE all SPORTS is LOCAL...
10. Why Local?
Close to Home and Close to the Community that Makes Local Sports a
Significant part of Our Daily Lives
- 54,000+ Distinct & Individual North American Cities, Towns & Communities (1)
11. 25+million Active non-school related Player Participants (2)
12. Elementary & High School Enrolment, US + Canada = 61
million (3) 13. Vested & Emotional Interest 14. Broad
Demographic Reach & Interest by Location, by Gender, by Age, by
Income, by Ethnicity 15. 20(+/-) million Potential Small, Medium
& Home Based Local Business Advertisers (6) 16. Percentage of
Students, Grades 8-12, Participating in 1 or More School Sports =
57.6% (4) 17. 60+million Committed Parents, Family, Coaches,
Administrators, Sponsors & Volunteers (5) 18. Dedicated &
Loyal Following(1,2,3,5) US & Canadian Census Data
(4) US Center for Disease Control
(6)Various Sources including The Kelsey Group, eMarketer,
Sterling Market Intelligence, US & Canadian Census Data
BECAUSE all SPORTS is LOCAL...
BECAUSE all SPORTS is LOCAL...
19. Powerful Tools let you Create, Manage & Expand Your Online
Publishing Business
The only complete direct to publish solution for Communities,
Citizen & Professional Journalists & Entrepreneurs
Designed specifically to meet the demanding needs of todays rapidly
evolving media environment, both offline & on
Lets You Efficiently Aggregate, Manage & Deliver Both User
& Professionally Generated Content over multiple
categories
Maximum Ad Inventory, Maximum Publisher Return, Maximum Advertiser
Return on Investment down to the hyper-local level
One Robust, Dynamic & Easy to Use Full-Featured Publishing
Platform Solution
BECAUSE all SPORTS is LOCAL...
BECAUSE all SPORTS is LOCAL...
20. Everything You Need to...
Collect & ManageValuable Local Sports Content
Deliverthis content to a Targeted & Loyal Local Audience
Leverage the Goodwill of a Powerful & Trusted Local Brand
Develop ProfitableLocal Ad Sales
MinimizeYour FinancialCommitment & Risk
Build a Sustainable& Profitable Business
Satisfy an Underserved Audience that Local Newspapers &
Television have abandoned
MaximizeYour Return with a Proven Concept
BECAUSE all SPORTS is LOCAL...
BECAUSE all SPORTS is LOCAL...
21. Features & Functionality
Easy to Find
Simple to Navigate
User Friendly
Content Rich Interactive Features
- Professional
22. Junior 23. Amateur 24. University & College 25. High
School 26. Youth 27. Adult & Senior League 28. RecreationalOne
Source for All...
...Athletics
BECAUSE all SPORTS is LOCAL...
29. Drop-down Functionality Allows Users to
Quickly & Easily Select...
...by Sport
...by Region
...by League
...by Team
...by Venue
...Registered Users
Quickly & Easily Access, Create, Upload & Add
- News
30. Teams & Leagues 31. Blogs 32. Forums 33. Pictures 34.
Video 35. Bulletins & Events 36. Alerts 37. Scores 38.
Commentary 39. Schedules 40. Classifieds Buy & SellBECAUSE all
SPORTS is LOCAL...
41. Managing Your Online Business Has Never Been Easier
From Here You Can
Add, Edit & Deliver...
- Video
42. Pictures 43. Teams & Leagues 44. News 45. Classifieds
Listings 46. Blogs & Forums 47. Local & Regional Ad
Campaigns 48. Content Page Additions...Simply & Efficiently
from Your home-based laptop or desk top Location
BECAUSE all SPORTS is LOCAL...
49. Manage & Deliver
Targeted & Relevant Ads...
...By Sport
...By Location
...By Gender
...By Organization
...By Age
...By Team
BECAUSE all SPORTS is LOCAL...
50. ...Across a Multi-Platform Network...
BECAUSE all SPORTS is LOCAL...
51. ...in a Variety of Formats...
...Video & Display
...Text
...Click to Call
...Location Based
...Ratings & Reviews
...Coupons
...right down to the Neighborhood Level
BECAUSE all SPORTS is LOCAL...
52. Invest in Your Passion!
What to Expect As a LOCALsportsREPORT.COMLicensee
Independence
Modest Investment
Exclusive Territory
Home Based Business
A Rewarding Business Opportunity
Advertising Inventory
BECAUSE all SPORTS is LOCAL...
53. Exclusivity
Each one of our Licensees is granted territorial exclusivity in a
defined region for a period of 5 years with the right to renew for
an additional 5 year term. Licensees develop relationships with
local sports organizations, collect and distribute local sports
content from existing sources and develop original content from
users and other qualified contributors
Each Licensee will have exclusive use in their territory of the
LOCALsportsREPORT.COM platform and Trade Names and the BECAUSE all
SPORTS is LOCAL slogan
Each Licensee is granted the right to sell local advertising
throughout their exclusive territory and to profit from national ad
campaigns managed across the network by Local Sports Media
BECAUSE all SPORTS is LOCAL...
54. Independence
You work from home. You set your own hours. You vacation when you
want for as long as you want. We are not a franchise and we do not
dictate hours of operation or establish minimum levels of
performance. Our Licensees have complete responsibility to
determine the success of their business. You are your own
boss!
Licensees also have the freedom to set advertising rates. For
guidance, Local Sports Media will supply a schedule based on the
Internet Advertising Bureau (IAB) estimated digital North American
ad rates. Only where requested will Local Sports Media supply
guidance to our Licensees to advise on rates that generate maximum
Return on Investment for their advertisers, maximum profit for our
individual Licensees and which are consistent with comparable
digital ad rates within their region
BECAUSE all SPORTS is LOCAL...
55. RelevantWeb Site Traffic
Online Success is determined by three factors: web site traffic,
targeting your audience and delivering relevant local and national
advertising to your visitors. Local Sports Media provides you with
the digital tools to aggregate, manage and deliver the local sports
content that keeps your visitors engaged, from professional sports
to youth. Local Sports Media remains actively involved in promoting
the LOCALsportsREPORT.COM brand in the community you serve. We help
to develop the traffic partnerships andrelationships needed to
increase and maintain local and site wide traffic. And weve created
a rich media landscape of interactive ad placement opportunities
for your advertisers and sponsors. LOCALsportsREPORT.COM delivers
the tools needed to insure the financial success of our
Licensees
BECAUSE all SPORTS is LOCAL...
56. Simplicity, Transparency, Fairness
At Local Sports Media we understand that simplicity, transparency
and fairness are critical elements in deciding if a business
opportunity is right for you. In addition to our powerful
technology, our Licensees benefit from an agreement free of the
daily grind and distraction of extensive financial and operational
reporting typical to other licensee opportunities and all
franchises; what you see is what you get, no hidden fees, royalties
or costs which can cripple your full earnings potential. As a
Licensee, your earnings and success will always be commensurate
with your effort
BECAUSE all SPORTS is LOCAL...
57. Freedom
We give you the freedom to do what you love and to focus on what
you do best and we encourage our Licensees to become active in
their local sports community! With our platform, we make that
possible. You focus on the activities which let you quickly build a
profitable business. A fully engaged, full-time Licensee can
achieve earnings of between $50,000 and$150,000+ annually,
depending on location
BECAUSE all SPORTS is LOCAL...
58. Associated Cost and Ongoing Fees
Our License fees are based on population and renewable after 5
years. Licensees pay an initial License fee between $5,000 and
$25,000, based on population, for any one exclusive territory.
Multiple Territory and state/province-wide Licenses are available
to qualified Licensees
Additionally, Licensees pay a Monthly Fee of $1.75 per 1,000
monthly page views or a flat monthly fee ranging from $95.00 to
$695.00 per month based on population, whichever is greater. The
fee is waived for 120 days during which you build out your content
and traffic relationships and network
BECAUSE all SPORTS is LOCAL...
59. Associated Cost and Ongoing Fees
Fees support initial customization; ongoing access to and use of
software updates, security updates and maintenance; server capacity
and maintenance, security updates, content storage and capacity;
new features and refreshed design; web site traffic and content
acquisition fees; localsportsreport.com URL, trade name and
proprietary identifying marks and BECAUSE all SPORTS is LOCAL copy
write; aggregation and management of state/province-wide and
national content such as pro-sports 3rd party news feeds, forums
and blogs. There are no hidden or additional royalties, fees or
associated costs
And where Local Sports Media is required to place national and
regional ads across the network, where such ad inventory remains
unsold by the Licensee, we pay a 20% commission to you for all
advertisements inserted across your region
BECAUSE all SPORTS is LOCAL...
60. Interested in Learning More?
To schedule a telephone call or to arrange an online demo please
telephone or email:
Kevin Legros
Kevin @ localsportsreport.com
905.708.5268
Steven Vasil
Steve @ localsportsreport.com
905.468.8786