for holiday shoppers, anyway they want it is just the way they need it · 2020-03-17 · with...
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Source: www.salesforce.com/blog/2019/08/holiday-2019-retail-trends.html
For holiday shoppers, anyway they want it is just the way they need itFor 84% of shoppers, the experience a company provides
is as important as its products and services. This holiday
season, we saw shoppers also express a continued
preference for convenience and relevant offers.
Holiday Season 2019: SpendTrend January 7, 2020 www.firstdata.com/spendtrend 1Introduction
Source: Fiserv aggregate same store consumer spending data Total Spend TrendHoliday Season 2019: SpendTrend January 7, 2020 www.firstdata.com/spendtrend
Total SpendTrend
Sales Growth
5.9%
Average Ticket Size (Holiday Season)
Avg. Ticket Growth
1.9%
2019
57.82$2018
56.73$
Letting their feet do the talking, spending momentum remained solidAlthough the 2019 holiday season was shortened this year,
higher foot traffic and demand led to solid performance,
outpacing 2018’s season growth of 3.4%.
Total SpendTrend
Holiday Season Spending Metrics
*all tracked categories combined
2
Source: Fiserv aggregate same store consumer spending dataHoliday Season 2019: SpendTrend January 7, 2020 www.firstdata.com/spendtrend
Leading with a strong beatRetailers countered flat or slightly lower
average ticket sizes with pricing and hot deals
that brought shoppers running.
Top-Performing Category Growth
4.8%General Merchandise Stores
3.0%Specialty Retail
8.4%Electronics and Appliances
3Top-Performing Category Growth
Source: Fiserv aggregate same store consumer spending dataHoliday Season 2019: SpendTrend January 7, 2020 www.firstdata.com/spendtrend
Lagging behind the packAlthough many in retail have begun to
master the exceptional customer experience
consumers increasingly demand, categories
like these which lean heavy into brick-and-
mortar struggled to keep pace.
Slower-Performing Category Growth
-0.8%Sporting Goods, Hobby,
Book & Music Stores
-1.5%Furniture & Home
Furnishings
2.3%Clothing & Accessory
Stores
4Slower-Performing Category Growth
Source: Fiserv aggregate same store consumer spending dataHoliday Season 2019: SpendTrend January 7, 2020 www.firstdata.com/spendtrend
Clicking to the top of the listRetail eCommerce growth outpaced brick-
and-mortar by 5x this holiday season, though
brick-and-mortar still accounts for a majority of
sales volume.
Brick-and-Mortar vs eCommerce
8.1%eCommerce
3.8%Total Retail
1.4%Brick-and-mortar
5Brick-and-Mortar vs eCommerce
Source: Fiserv aggregate same store consumer spending dataHoliday Season 2019: SpendTrend January 7, 2020 www.firstdata.com/spendtrend
Hungry for experiencesAlmost half of shoppers planned to include food and
beverages in their holiday shopping list. Increased
foot traffic and higher average ticket sizes boosted
Grocery, and QSR continued to outpace the
restaurant sector.
Food
Sales Growth
6Food
Grocery5.8%
8.7%QSR (Fast Food)
0.4%All Remaining Restaurants
Total Restaurants4.1%
NPD Source: https://www.npd.com/wps/portal/npd/us/news/press-releases/2019/ready-or-not--here-
comes-the-2019-holiday-shopping-season/
Ringing in loud and clear with mobile walletsSpending via mobile wallets shot up, as shoppers
continue to embrace new payment methods.
Mobile Wallet
Sales growth in 2019 75%
Source: Fiserv aggregate same store consumer spending dataHoliday Season 2019: SpendTrend January 7, 2020 www.firstdata.com/spendtrend 7Mobile Wallet
Source: Fiserv aggregate same store consumer spending dataHoliday Season 2019: SpendTrend January 7, 2020 www.firstdata.com/spendtrend
West
2019: 3.0%
2018: 1.7%
Midwest
2019: 2.6%
2018: 3.8%
Mid-Atlantic
2019: 1.9%
2018: 2.0%
New England
2019: 2.4%
2018: 2.4%
Southwest
2019: 3.1%
2018: 2.3%
South
2019: 3.3%
2018: 1.7%
Gaining steam from coast to coastWhile the Midwest slowed a bit, the South,
Southwest and West showed growth acceleration.
Regional Sales Growth
2.9%
Total brick-and-mortar
growth in 2019
2.4%
Total brick-and-mortar
growth in 2018
8Reional Sales Growth
Stay in the know: retail trends that impact your bottom lineWith shoppers increasingly focused on experience, what you
do in every interaction in every channel matters, all year long.
Keep to up date on the retail trends that matter most to your
sales. For more information or to contact us, visit us at www.firstdata.com/spendtrend.
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