Moblin, The Optimized SW Platform for Intel® Atom Processor based devices

Sunita Shenoy

Technology Marketing Manager

2

Intel Atom Powers Internet-Centric Devices

Want the Want the ““Best Best Internet Experience in Internet Experience in

Your PocketYour Pocket””??

Mobile Internet DeviceMobile Internet Device NetbookNetbook or a or a NettopNettop

Want Simple and Want Simple and Affordable Internet Use?Affordable Internet Use?

InIn--Vehicle Infotainment Vehicle Infotainment SystemSystem

Want Internet Want Internet Experience in your Experience in your

Vehicle?Vehicle?

MID Target Usages

InformationInformation CommunicationCommunication EntertainmentEntertainment

Directions, POI, Directions, POI, LBSLBS

News, SportsNews, SportsShopping,Shopping,

Internet BrowsingInternet Browsing

Social NetworkingSocial NetworkingVoIP, Chat, IM, VoIP, Chat, IM,

Internet Browsing, Internet Browsing, Video Conf, BlogVideo Conf, Blog

Video, TV, GamesVideo, TV, GamesPicturesPictures

MusicMusicInternet BrowsingInternet Browsing

*Other brand and names are the property of their respective owne*Other brand and names are the property of their respective owners.rs.

ProductivityProductivity

Office AppsOffice AppsInternet BrowsingInternet Browsing

Personal Personal ProductivityProductivity

Enterprise AppsEnterprise Apps

CommunicateEmailInstant MessageVoice Over IP (VOIP)Social Networking

Nettops and Netbooks Target Usages

Photo Viewing/SharingVideo StreamingBasic Online Gaming

Watch & Play

ListenMP3Streaming Audio

LearnResearchHomework & StudyingInternet (Safe) BrowsingLanguage Learning

BrowseSurf the Web Read the NewsSearch for Information

In-vehicle Infotainment Systems Usages

In Car Usages In Car Usages

HandsHands--freefree TelematicsTelematics Navigation Navigation EntertainmentEntertainment

*Other names and brands may be claimed as the property of others.

What’s Needed to Enable the Best Internet Experience on Devices?

UltraUltra--MobileMobilePerformancePerformance

Internet Compatibility Internet Compatibility & Software Consistency& Software Consistency

WirelessWirelessConnectivityConnectivity

+ +

OUR SMALLESTPROCESSOR EVER.

THE INTEL® ATOM™ PROCESSOR.

“This small wonder is a fundamental new shift in design, small yet powerful enough to enable a big Internet experience on these new devices. We believe it will unleash new innovation across the industry."

- Intel Executive Vice President Sean Maloney

Designed to deliver Ultra-Mobile Performance

Drastic Power ReductionsIntel’s lowest power CPU0.6-2.4 watts TdP3

Low average power4 (<220mW) Intel’s Deep Power Down Technology (C6)Enhanced Intel Speed Step TechnologyDynamic L2 Cache Sizing Supported

Drastic Power ReductionsIntel’s lowest power CPU0.6-2.4 watts TdP3

Low average power4 (<220mW) Intel’s Deep Power Down Technology (C6)Enhanced Intel Speed Step TechnologyDynamic L2 Cache Sizing Supported

Intel® Atom™ Processor

Intel’s smallest processor built with the world’s smallest transistors< 25 mm2 die size13mm x 14mm x 1.6mm packageLead-free1 and halide-free2

45nm High-K CMOS47 million transistors

Intel’s smallest processor built with the world’s smallest transistors< 25 mm2 die size13mm x 14mm x 1.6mm packageLead-free1 and halide-free2

45nm High-K CMOS47 million transistors

Fastest processor in sub 3W space533MHz & 400MHz FSBIntel® HT Technology3Intel® Digital Media BoostL2 Data Pre-fetcherLeading scores on industry benchmarksOutstanding web page rendering

Fastest processor in sub 3W space533MHz & 400MHz FSBIntel® HT Technology3Intel® Digital Media BoostL2 Data Pre-fetcherLeading scores on industry benchmarksOutstanding web page rendering

Ground-Up Design that supportsIntel® Virtualization TechnologyIntel® Advanced Thermal ManagerExecute Disable Bit SupportSSE3, SSSE3 Support

Ground-Up Design that supportsIntel® Virtualization TechnologyIntel® Advanced Thermal ManagerExecute Disable Bit SupportSSE3, SSSE3 Support

1. Intel 45nm product is manufactured on a lead-free process. Lead-free per EU RoHS Directive (2002/95/EC, Annex A). Some RoHS exemptions may apply to other components used in the product package.2. Applies to components containing flame retardants & PVC only. Halogens are below 900 PPM bromine, 900 PPM chlorine, and 1500 PPM combined bromine and chlorine.3. Intel® HT Technology can add 200mW of power above quoted TDP for HT SKUs when multi-threaded applications are run.4. Average power is defined as measured CPU power whilst running BAPCo MobileMark’05 Office Productivity suite on Microsoft* Windows* XP for a period of 90min at 50°C .

Leadership Webpage Render Performance

Performance Comparison on Webpage Render*Performance Comparison on Webpage Render*(Browsing Over SSD (Browsing Over SSD –– Network Dependencies Removed)Network Dependencies Removed)

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2020IntelIntel®® AtomAtom™™ Processor Z530 (1.6GHz)Processor Z530 (1.6GHz)TI OMAP 2420 (ARM11, 400MHz)TI OMAP 2420 (ARM11, 400MHz)

••Performance tests and ratings are measured using specific computPerformance tests and ratings are measured using specific comput er systems and/or components and reflect the approximate performer systems and/or components and reflect the approximate performance of Intel products ance of Intel products as measured by those tests. Any difference in system hardware oras measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance.software design or configuration may affect actual performance. Buyers should consult other Buyers should consult other sources of information to evaluate the performance of systems orsources of information to evaluate the performance of systems or components they are considering purchasing. For more informatiocomponents they are considering purchasing. For more information on performance tests and n on performance tests and on the performance of Intel products, visit Intel Performance Beon the performance of Intel products, visit Intel Performance Be nchmark Limitations nchmark Limitations

••TI OMAP2420 (ARM11, 400 MHz) results are based on a standard NokTI OMAP2420 (ARM11, 400 MHz) results are based on a standard Nok ia N810 device purchased in retailia N810 device purchased in retail

Moblin, An Optimized Software Platform for Intel Atom

Auto Health Mobile Home

Universe ofOpen Source

Projects

Intel’s Linux and Open Source Expertise

100,000+ Projects

PerformanceVirtualization

PowerParallelism

GraphicsWirelessMobility

DomainExpertise

LatencyTOP

Intellinuxgraphics.org

Intellinuxwireless.org

ProjectLeadership

Moblin, the Optimized SW for Intel® Atom Processor

Power Aware Stack that extends battery life of devices

Power Aware Stack Power Aware Stack that extends battery that extends battery life of deviceslife of devices

Footprint and memory optimized for small form factor devices

Footprint and memory optimized for small form factor devices

1. Intel 45nm product is manufactured on a lead-free process. Lead-free per EU RoHS Directive (2002/95/EC, Annex A). Some RoHS exemptions may apply to other components used in the product package.

2. Applies to components containing flame retardants & PVC only. Halogens are below 900 PPM bromine, 900 PPM chlorine, and 1500 PPMcombined bromine and chlorine.3. Intel® HT Technology can add 200mW of power above quoted TDP for HT SKUs when multi-threaded applications are run.4. Average power is defined as measured CPU power whilst running BAPCo MobileMark’05 Office Productivity suite on Microsoft* Windows* XP for a period of 90min at 50°C .

Optimized Performance for a great Internet experience

Optimized Performance Optimized Performance for a great Internet for a great Internet experienceexperience

Fast Boot TimeFast Boot TimeFast Boot Time

Best Platform to deliver Compelling Internet Experience

Users Are Ready …

19 Year Old19 Year OldGadget FreakGadget Freak

YouTube AddictYouTube AddictHip and CoolHip and Cool

MyspaceTwitteriTunesKKBox

Wretch.cc

35 Year Old35 Year OldUltra BusyUltra Busy

MultiMulti--taskingtaskingYoung KidsYoung Kids

WebMDParenting

FlickrPChome

Nickelodeon

OrbitzGoogleE*Trade

UDNLinked In

42 Year Old42 Year OldDealmakerDealmaker

WellWell--informedinformedConnectedConnected

FacebookAtlaspostLike.comFriendster

Pixnet

*Other brand and names are the property of their respective owne*Other brand and names are the property of their respective owners.rs.

28 Year Old28 Year OldSocial NetworkerSocial Networker

Works HardWorks HardPlays HarderPlays Harder

Intel Atom Powered Devices are Here

Moblin Ecosystem is Growing

ISVsISVs

OSVsOSVs

Service Providers Getting Ready

*Other brand and names are the property of their respective owne*Other brand and names are the property of their respective owners.rs.

Developers, are you ready?

Participate in Moblin.org for open source community projects & development

www.moblin.org

Participate in Intel® Atom Developer Community for Resources & Opportunities from Intel

http://softwarecommunity.intel.com/communities/atom

Summary

Multi-Billion dollar opportunity across MIDs, netbooks/nettops, Automotive IVI…

Common usages; Communication, Information, Entertainment

Atom + Moblin deliver Ultra-Mobile Performance, Software compatibility and Internet Connectivity needed to deliver uncompromised Internet experience

Ecosystem momentum is growing. Developers, join the wave!

Thank You