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A A R O N B A C H / / D I R E C T O R , A P P L I C A T I O N D E V E L O P M E N T A N D F W I L A B S

“Khackis are basically fancy farm clothes”

T E S T I M O N I A L

E N G A G E

P E N N S T A T E U N I V E R S I T Y

“Has been a great experience so far. Customer service is out of this world.”

Do you find Fantasy Footballleagues to be a distractionin the workplace, or a fun

team-building experience?

GIVE YOUR CUSTOMERS WHAT THEY WANT

OUT WITH THE OLD, IN WITH THE NEW

TOP 5 APPS DOWNLOADED FROM THE STORE

The focus on Customer Experience is a big trend in business today, primarily because it is thought to be the key to creating competitive advantage and building customer loyalty.

I couldn’t agree more which is why at FWI we have a healthy new obsession: improving your - our valued customer’s - experience with us, every step of the way.

To this end, we brought in consultants to help us survey, interview and map the customer journey. We discovered that you really do like our products. And you like us. This made us happy. But a lot of you had some pointed feedback with regard to the process of doing business with us which...

Hello The Lead, goodbye Touchpoints. Yes, we’ve decided to re-vamp our newsletter. Why? The most effective newsletters aim to educate, not sell. Chances are, you don’t want to hear about our products and services 100% of the time. What you want is to learn something you didn’t know. And you probably want to be mildly entertained while learning it. So here goes - welcome to The Lead, Issue 01.

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TELL US ON COMMUNITY

01 Countdown Clock

02 Fun Facts 03 Weather

04 Announcements 05 Sales Leaderboard

www.fourwindsinteractive.com1221 Broadway

Denver CO 80203+1-877-204-6679

September 2016

0 1 / / T H E L E A D

This week, we’re going to take a look at a simple, but often overlooked, option for scheduling. When you create any content item, there is a field for “Suggested recurrence”. This field controls the default recurrence schedule for that item. Check out the...

DID YOU KNOW?

WHAT WE LIKE

WHOA THIS IS NEW

UPCOMING EVENTS, TRAININGS & WEBINARS

DreamforceOctober 04-07

EVENT

Sign Builder 1October 17-21

TRAINING

FWI Store 2.0 and FWI Community

October 07 & 21

WEBINAR

Basic ContentManager Overview

November 04

WEBINAR

Introduction toLive Data

October 13

WEBINAR

WayfindingOverview

October 28

WEBINAR

FWI IT Infrastructure

October 12

TRAINING

Sign Builder 2October 24-27

TRAINING

Creating Signs for iOS, Android & Chrome

November 10

TRAINING

Our marketing team will tell you that making a whole new website is a lot like having a baby. Nine months or so in the making. Some queasy mornings along the way. Worrying if it will be healthy and if will be as lovable as you hope. But just like new parents, we’re proud to announce that our new website is now launched and ready for the world.

Simpler navigation, and a lot more focus on customers. Some fun new functionality (personal favorite: the scroll-over contact us). Video.

5 Questions New UX Leaders Should Ask In Their First Month

Digital Signage's Big Boys Creating Some Separation From PackThrough Facilities

Visualizations That Really Work

- Fast Company

- Sixteen-Nine

- Harvard Business Review

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Acres of Diamonds… you’ve read the famous story, or at least had it related to you. A farmer hears tales of diamonds and begins dreaming of vast riches. He sells his farm and hikes off over the horizon, never to be heard from again. Rumors say that years later he died destitute, never having found the diamonds he spent his life seeking. Meanwhile, the man who bought that farm found a large and “interesting looking” stone in a stream that ran through the property. He put the stone on his mantle where a visitor recognized the large stone as a rough diamond. It turned out to be the Hope Diamond, the largest such stone ever found. That stream bed was littered with diamonds, and the new owner became fabulously wealthy. No doubt he also lived happily ever after. But doesn’t something in that story set strangely with you? What about the guy with the burning desire and the grand vision? He ended up disappointed and broke, dying far from his family and friends. Not a happy ending. Meanwhile, the guy who just wanted to do some farming got all the riches. Make no mistake, the new owner already had money, or he could not have bought the land. There’s nothing in this story to make us think he was dreaming about riches, vast or otherwise. No burning desire. But he got the goodies.

Was this just another little prank, courtesy of a mischievous Universe? Or is it possible to get good things coming your way with only mild desire — maybe even a calm indifference? Many inspirational writers, including Napoleon Hill, have assured us that a burning desire is one of the prerequisites of acquiring a fortune. I’ve even said it myself, although I added the qualifier that the powerful desire is not so much for the Universe. It’s for you, to help you overcome and battle past your own doubts and resistances. But haven’t you seen people who seem to coast into good things, like the farmer who found the Hope Diamond? I’ve known people like that. In fact, after I’d been in Japan for a while and had set up a “channel” for business to flow through, I could just think about receiving more money, and I’d get an immediate surge of business within hours. This pattern went on for 16 or 17 years, till I shut down my writing and editing business. So it wasn’t an occasional fluke. Now, I must admit I had a burning determination to stay in Japan, and for the first year or two I never knew if things would work out for me or not. Then, things started shifting my way, and they stayed that way. Why? Truthfully, I don’t think the deciding factor was the desire. Lots of people come here to Japan, but never quite find out how to stay. Many, many foreigners who come here end up losing their toehold and slinking back home. On the other hand, the ones who do stay are often not especially hard working, dedicated, sensible or qualified. More than one long-time English teacher or copywriter remains here because they enjoy the hard drinking culture, the many women who like foreigners, or the feel of being a round peg in a square hole. Achieving their dream doesn’t appear to have a lot to do with burning desire. Instead, it seems to be more a matter of what they can allow themselves to have. Some people call this a sense of deserving. Others call it a sense of entitlement. No matter what term you use, it’s basically the same thing. Either way, it’s governed by who you think you are and what circumstances you accept as appropriate for you. In other words, it all starts from who you are in your own mind.

Acres of Diamonds… you’ve read the famous story, or at least had it related to you. A farmer hears tales of diamonds and begins dreaming of vast riches. He sells his farm and hikes off over the horizon, never to be heard from again. Rumors say that years later he died destitute, never having found the diamonds.

he spent his life seeking.

Meanwhile, the man who bought that farm found a large and “interesting looking” stone in a stream that ran through the property. He put the stone on his mantle where a visitor recognized the large stone as a rough diamond. It turned out to be the Hope Diamond, the largest such stone ever found. That stream bed was littered with diamonds, and the new owner became fabulously wealthy. No doubt he also lived happily ever after. But doesn’t something in that story set strangely with you? What about the guy with the burning desire and the grand vision? He ended up disappointed and broke, dying far from his family and friends. Not a happy ending. Meanwhile, the guy who just wanted to do some farming got all the riches. Make no mistake, the new owner already had money, or he could not have bought the land. There’s nothing in this story to make us think he was dreaming about riches, vast or otherwise. No burning desire. But he got the goodies.

Was this just another little prank, courtesy of a mischievous Universe? Or is it possible to get good things coming your way with only mild desire — maybe even a calm indifference? Many inspirational writers, including Napoleon Hill, have assured us that a burning desire is one of the prerequisites of acquiring a fortune. I’ve even said it myself, although I added the qualifier that the powerful desire is not so much for the Universe. It’s for you, to help you overcome and battle past your own doubts and resistances. But haven’t you seen people who seem to coast into good things, like the farmer who found the Hope Diamond? I’ve known people like that. In fact, after I’d been in Japan for a while and had set up a “channel” for business to flow through, I could just think about receiving more money, and I’d get an immediate surge of business within hours. This pattern went on for 16 or 17 years, till I shut down my writing and editing business. So it wasn’t an occasional fluke. Now, I must admit I had a burning determination to stay in Japan, and for the first year or two I never knew if things would work out for me or not. Then, things started shifting my way, and they stayed that way. Why? Truthfully, I don’t think the deciding factor was the desire. Lots of people come here to Japan, but never quite find out how to stay. Many, many foreigners who come here end up losing their toehold and slinking back home. On the other hand, the ones who do stay are often not especially hard working, dedicated, sensible or qualified. More than one long-time English teacher or copywriter remains here because they enjoy the hard drinking culture, the many women who like foreigners, or the feel of being a round peg in a square hole. Achieving their dream doesn’t appear to have a lot to do with burning desire. Instead, it seems to be more a matter of what they can allow themselves to have. Some people call this a sense of deserving. Others call it a sense of entitlement. No matter what term you use, it’s basically the same thing. Either way, it’s governed by who you think you are and what circumstances you accept as appropriate for you. In other words, it all starts from who you are in your own mind.

Acres of Diamonds… you’ve read the famous story, or at least had it related to you. A farmer hears tales of diamonds and begins dreaming of vast riches. He sells his farm and hikes off over the horizon, never to be heard from again. Rumors say that years later he died destitute, never having found the diamonds.

he spent his life seeking.

Meanwhile, the man who bought that farm found a large and “interesting looking” stone in a stream that ran through the property. He put the stone on his mantle where a visitor recognized the large stone as a rough diamond. It turned out to be the Hope Diamond, the largest such stone ever found. That stream bed was littered with diamonds, and the new owner became fabulously wealthy. No doubt he also lived happily ever after. But doesn’t something in that story set strangely with you? What about the guy with the burning desire and the grand vision? He ended up disappointed and broke, dying far from his family and friends. Not a happy ending. Meanwhile, the guy who just wanted to do some farming got all the riches. Make no mistake, the new owner already had money, or he could not have bought the land. There’s nothing in this story to make us think he was dreaming about riches, vast or otherwise. No burning desire. But he got the goodies.

Was this just another little prank, courtesy of a mischievous Universe? Or is it possible to get good things coming your way with only mild desire — maybe even a calm indifference? Many inspirational writers, including Napoleon Hill, have assured us that a burning desire is one of the prerequisites of acquiring a fortune. I’ve even said it myself, although I added the qualifier that the powerful desire is not so much for the Universe. It’s for you, to help you overcome and battle past your own doubts and resistances. But haven’t you seen people who seem to coast into good things, like the farmer who found the Hope Diamond? I’ve known people like that. In fact, after I’d been in Japan for a while and had set up a “channel” for business to flow through, I could just think about receiving more money, and I’d get an immediate surge of business within hours. This pattern went on for 16 or 17 years, till I shut down my writing and editing business. So it wasn’t an occasional fluke. Now, I must admit I had a burning determination to stay in Japan, and for the first year or two I never knew if things would work out for me or not. Then, things started shifting my way, and they stayed that way. Why? Truthfully, I don’t think the deciding factor was the desire. Lots of people come here to Japan, but never quite find out how to stay. Many, many foreigners who come here end up losing their toehold and slinking back home. On the other hand, the ones who do stay are often not especially hard working, dedicated, sensible or qualified. More than one long-time English teacher or copywriter remains here because they enjoy the hard drinking culture, the many women who like foreigners, or the feel of being a round peg in a square hole. Achieving their dream doesn’t appear to have a lot to do with burning desire. Instead, it seems to be more a matter of what they can allow themselves to have. Some people call this a sense of deserving. Others call it a sense of entitlement. No matter what term you use, it’s basically the same thing. Either way, it’s governed by who you think you are and what circumstances you accept as appropriate for you. In other words, it all starts from who you are in your own mind.