for mr. wong
TRANSCRIPT
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The Opportunity - Shifting Public
Awareness
Throughout the world the green movement is
starting to mobilize corporations, government, andthe public as a whole. While this movement foundits roots through initial focus on personal health
concerns it has been accelerated through the
growing, global awareness about the decline of theenvironment.
According to The U.S. Lawn and Garden Market, theconcerns over fertilizer contamination and water
waste that have long plagued the industry could havea positive effect on the market if addressed
correctly.
Consumers who want to tend to their yard in an
ecologically sound manner will pay big money for the
right tools, and as the industry stands right now
the big players are missing out on all of thatrevenue."
Don Montuori, Acquisitions Editor for Packaged Facts.
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The Opportunity - Lawn & Garden Consumable
Market
$4.8 billionin 2001
Residential sales dominate the lawn & garden market in North
America. These sales are evenly split between retailoutlets & professional lawn care companies.
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The Opportunity - Lawn Care Market Gap
Chemical
May contain toxic waste, harmful chemicals
Organic
May contain recycled materials, animal by-products, sewage sludge
What is the next generation of lawn care
products?
Food and Feed Grade
Contain food and feed-grade ingredientsonly
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Brand Positioning - Background
The Retail market is dominated by chemical manufacturers with
a 95% market share Natural/organic alternatives share the rest
Chemical manufacturers position themselves on performance and
results, simple and easy for the consumer
It is estimated that 35% of chemical users are ready and want
to use a more natural alternative
But they dont want to compromise on results
The natural alternatives offer the advantage of being
environmentally friendly and therefore safer, but they
havent consistently delivered on the performance side
UNTIL NOW !!!
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The Program
A line of products including wet and dry
fertilizers, soil conditioners and weed control
that:
Are the result of 30 years of research &
development for maximum effectiveness on lawns
& gardens
Are made from original food/feed-grade
ingredients only
Contain no animal products or by-products
Contain no rendering waste or composted
products
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The Program
Non-polluting to water or soils (no run-off
concerns)
Non-toxic to plants
Non-poisonous to animals or soil micro-organisms
Neighbor-friendly where drifting occurs
Free from industrial spent acids containing
hazardous heavy metals
Products that are totally safe!
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Heavy Metal Analysis
Our products have been tested for heavy metal
content by Thornton Labs in Florida (USregistration requirement)
Our products are consistently and dramatically
below the tolerable levels (based on Washington
State Metals Standard)
Of 80 measurements conducted most were over a
100 times lower than the tolerable levels.
The heavy metal analysis confirms that our products
are totally safe!
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No pesticides are used,
therefore:
No Exterminators
license required
No rubber boots or
rubber gloves
No warning signs
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and no special storage
requirements.
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No new equipment is needed:
Just simply clean and
calibrate your system to
our application rates.
You use the same type of
equipment you use now.
No equipment re-training
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The Difference An example
Most natural/organic fertilizers contain animal by-
products like feathermeal, bonemeal and bloodmeal. The feathermeal nitrogen, for example, does not work
in cool spring weather. The soil temperature needs
to be 55F before microbes in the soil can break downthe nitrogen. The feathermeal will not show much
greening or plant response until later in the
spring. However, turf and plants need nitrogen inthe cool temperatures more than in warm
temperatures.
To be different, and better, our products contain acombination of nitrogen ingredients
Pharmaceutical grade urea performs in cooler weather, and
provides quick green up
Nitrate of soda the only natural nitrogen source that isimmediately available regardless of soil temperature. It is
available in cooler weather, when the grass and plants need
it most
Corn Gluten broken down by microbial activity, provides
slow release and long lasting green up.
The results speak for themselves .
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Testimonials
Products have been used successfully in a commercial
basis by:
The Royal Botanical Gardens in Burlington
Woodbine Racetrack in Toronto
Como Golf Course in Hudson, Quebec
Lawn care companies in Ontario and Quebec 2003 testing results from Chemlawn in Quebec,
Prairie Turfgrass Institute in Alberta and Townof Abbotsford in B.C. due out this fall/winter
Used successfully in the U.S. by vineyards, farmers
and professional growers in Pennsylvania and on a
variety of private estates in both Canada and the
U.S.
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Photo Album
Before Picture:
Taken September 4, 2001After Picture:
Taken September 20, 2001
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Photo Album
Middle of October and the lawn is still green and lush.
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Photo Album
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Photo Album
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Product Descriptions
Natural Herbicides:
Oue herbicides are truly breakthrough market products.
These safe products are made of food and feed gradeingredients only. There are no harmful chemicals inour herbicides.
Extremely effective natural alternative
Selective herbicide kills over 100 broadleaf
weeds Non-selective herbicide kills all weeds andsmall plants
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48 hours 60 hours
Photo Album
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72 hours
Photo Album (continued)
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Photo Album
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Retail Pricing Canada (excluding shipping)
43%$12.29$7.00Rose Fertilizer 6-14-12 - 2.27 kg bag
43%$12.29$7.00Tomato Fertilizer 8-12-14 2.27 kg bag
43%$20.99$12.00Winter Prep Lawn Fertilizer 5-4-12- 9 kg
bag43%$25.89$14.75All-Season Lawn Fertilizer 8-2-2 9 kg bag
43%$8.79$5.00
Soil Conditioner for Indoor Plants 1.7 kg
tub
43%$12.29$7.00Soil Amendment for Gardens and Flowers
2.95 kg bag
43%$11.39$6.50Soil Supplement for Trees and Shrubs 2.27
kg bag
43%$24.49$14.00Late Spring/Summer Lawn Fertilizer 12-5-3 -
9 kg bag
43%$25.49$14.50Spring Lawn Fertilizer 17-6-2 - 9 kg bag
42%$14.89$8.50Custom Soil pH Amendment 9 kg bag
MarginSuggested
RetailCost
Notes:
Excludes shipping costs. Based on 10 skids or more
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Competitive Price Comparisons - Canada
Products are competitively priced to other organic
fertilizers
$20.99 - $25.49
222 to 312 sq. m.
coverage
$29.93
300 sq. m.
MYKE Fall Fertilizer 3-3-8 10 kg (RONA)
$20.99 - $25.49
222 to 312 sq. m.
coverage
$19.84
400 sq. m.
Groundskeepers Pride Organic Lawn Fertilizer
10-3-3 10 kg
$20.99 - $25.49
222 to 312 sq. m.
coverage
$17.96
320 sq. m.
Nu-Gro Green Earth Lawn Food 9-3-4 9 kg
(Organic)
$20.99 - $25.49$19.95Vigoro Organic Fertilizer 9kg
$20.99 - $25.49
222 to 312 sq. m.
coverage
$27.69
90 sq. m.Nutrite Corn Gluten, Organic 9 kg
$18.49
222 sq. m. coverage
$21.55
195 sq. m.Nutrite Fall Lawn, Organic 9 kg
$25.49
312 sq. m. coverage
$23.19
195 sq. m.Nutrite Spring Lawn, Organic 9 kg
$20.99 - $25.49
222 to 312 sq. m.
coverage
$25.99
450 sq. m.
Nutrite Superturf Supreme, Organic Based
Lawn Food - 9 kg
RooteinTM
Suggested Retails
Competition
Sugg. Retail
Competitive Products
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Coverage/Price comparison Overview
A detailed review is needed because companies use
different application rates and different frequencyof application recommendations that makes a straight
comparison based on the coverage written on the bag
apples to oranges.
For example, the organic products listed generallyhave application rates that require application
every 4 weeks versus our food and feed grade
products with application every 7 to 8 weeks. So in
essence to compare the cost of the product you need
to look at similar coverage rates.
The next page compares the products at the industry
standard application rate of 1 lb of Nitrogen per
1000 square feet (or 1 lb of Potash for the fall
fertilizers). Over 4 applications this provides the
generally recommended level of 4 lbs of Nitrogen per
1000 square feet annually.
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Coverage comparison at industry standard application rates
5.5164 sq. m.
(POTASH)
0.55 lbs/1000
sq. ft.
(POTASH)
300 sq. m.$29.9
3
MYKE Fall Fertilizer 3-3-8
10 kg (RONA)
222 sq. m.
(POTASH)
312 sq. m.
147 sq. m.
165 sq. m.
205 sq. m.
165 sq. m.
286 sq. m.
Coverage at 1
lb of
Nitrogen per
1,000 sq ft
10.6
12.2
5.3
7.1
10.3
9.2
14.2
$1
cover
s
sq.
m.
0.51 lbs/1000
sq ft
400 sq. m.$19.8
4
Groundskeepers Pride
Organic Lawn Fertilizer
10-3-3 10 kg
0.85 lb/1000sq. ft
195 sq. m.$23.19
Nutrite Spring Lawn 9-2-2,Organic 9 kg
1.00 lbs/1000
sq. ft
(POTASH)
222 sq. m.$20.9
9
(43%)
Our Winter Prep Lawn
Fertilizer 5-4-12 9 kg
1.00 lbs/1000sq. ft
312 sq. m.$25.49
(43%)
Our Spring Lawn Fertilizer17-6-2 9 kg
1.63 lbs/1000
sq. ft
90 sq. m.$27.6
9
Nutrite Corn Gluten 8-2-4,
Organic 9 kg
0.52 lbs/1000
sq ft
320 sq. m.$17.9
6
Nu-Gro Green Earth Lawn
Food 9-3-4 9 kg (Organic
fertilizer)
0.64 lbs/1000sq ft
450 sq. m.$20.20
Scotts Starter Fertilizer20-27-5 7 kg
(Traditional fertilizer)
Lbs of
Nitrogen per
1,000 sq. ft
at rate listed
on bag
Manufactur
ers
coverage
on bag
Retai
l
Price
Product
Notes: Our suggested retail at 43% margin (excluding shipping)
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Price Coverage Comparison Conclusions
Our Spring and Winter Prep Fertilizers are the best value versus
the organic products listed.
Our products as a whole are favourably priced to organic
products, and are competitively priced to some traditional
chemical fertilizers.
Our products provide greater coverage than most organic
products, providing even greater consumer value.