COMMUNICATION STRATEGIES

for Pushing the Boundaries of Collaboration

COMMUNICATION STRATEGIES

Taking a strategicapproach to communications

COMMUNICATION STRATEGIES

Conducting a Communications Audit

OptionsBasic Questions

TASKS VS. TOOLS

Tasks Tools

Leadership Counseling and Support Media Relations

Institutional Image and Identity Publications

Government Relations Writing Services

Constituent Communication, Marketing, and Feedback

Small Group and One-to-One Communication

Athletics Communication Special Events

For Consortia Communications: Electronic Communication

Stakeholders Photography

External Organizations Advertising

Others? Research

GRAPHIC IDENTITY, STEP BY STEP

Identity Audit Positioning

Study/Statement Design Market Test Adopting Final Image Marketing New Image

Observation:Visual identity is less a graphic design effort than it is a political effort

COMMUNICATION STRATEGIES

Building aGo-to Website

COMMUNICATION STRATEGIES

DAPIFS

COMMUNICATION STRATEGIES

Managing Relationships

COMMUNICATION STRATEGIES

Issues and CrisisManagement

Roland KingVice President for Public AffairsNational Association of Independent Colleges and Universities(202) 739-0475roland@naicu.edu