for small businesses...for small businesses s m a l l b u s i n e s s u p o r t use this toolkit of...
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Digital Marketing Toolkit FOR SMALL BUSINESSES
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Use this toolkit of marketing messages and Small Business badges
on your website, social media and in emails to encourage customers
to support small businesses like yours all year long.
We’ve also provided our recommendations on how to best use the
Support Small Business badge in those social posts.
Give them a Reason to Shop Small
Sample Social Posts
Remind your customers that shopping small makes a big difference with
the following sample posts for your Facebook and Twitter pages all year long
and during your promotional periods.
General Messaging
• From unique products to personalized customer service, shopping small has its perks. Show your support for the small business community and shop with us today.
• We’re a small business with a big selection of unique finds. Shop our one-of-a-kind products today.
• Shop products that are as unique as you are. We’ll help you find just what you’re looking for.
• Trust us. You won’t find unique products like ours at those big name stores. Shop with us today.
• You’ll fall in love with our one-of-a-kind products and personalized customer service. So shop with us today and show your support for the small business community.
• As a small business, your support means a lot to us. That’s why we strive to provide our customers with unique products and personalized service.
• Shop with a small business like us for unique products, personalized customer service and so much more.
General Messaging
• From unique products to personalized customer service, shopping small has its perks. #SupportSmallBusiness
• We’re a small business with a big selection of unique finds. Shop with us today and #SupportSmallBusiness
• We’ll help you find exactly what you’re looking for – products as unique as you are. #SupportSmallBusiness
• Trust us. You won’t find unique products like ours at those big name stores. #SupportSmallBusiness and shop with us today.
• Fall in love with the one-of-a-kind products and personalized customer service. Shop with us today and #SupportSmallBusiness
• Your support means a lot to us. That’s why we provide our customers with unique products and personalized service. #SupportSmallBusiness
• Shop with a small business like us for unique products, personalized service and so much more. #SupportSmallBusiness
• Shop our one-of-a-kind selection for less. That’s right, we’re having a sale! Be sure to check it out today.
• Take advantage of our incredible sale going on now! You can shop unique finds and save a little at the same time. Talk about a win-win.
• What could be better than shopping our one-of-a-kind finds? Shopping our one-of-a-kind finds during a sale! Check it out today.
• Shop our one-of-a-kind selection for less. Check out our online sale today and #SupportSmallBusiness.
• With our online sale, you can shop our unique finds and save a little too. Talk about a win-win. #SupportSmallBusiness
• Don’t miss out on our incredible sale! Shop our unique products for less with the same personalized customer service. #SupportSmallBusiness
Promotional Period Messaging
Sample Email Messaging
Stand out in a sea of advertising and speak more directly to your customers
with email communications. We’ve crafted some sample messaging for you
to use in emails throughout the year that will encourage customers to shop
with your small business.
HEADLINE One-of-a-Kind Online
SUBHEAD When you shop with a small business like us, unique finds are just a few clicks away.
BODY OF EMAIL With one-of-a-kind products, personalized customer service and a visible passion for our work, shopping small has its perks. So come shop with us today and do your part to support the small business community.
HEADLINE Small Shops Make a Big Difference
SUBHEAD Discover unique products and help support the small business community by shopping with us online today.
BODY OF EMAIL As a small business, your support means a lot to us. That’s why we strive to provide personalized customer service, one-of-a-kind finds and an enjoyable shopping experience for each of our customers. And it’s all just a few clicks away.
HEADLINE Good Things Come in Small Shops
SUBHEAD We’ll help you find exactly what you’re looking for – products as unique as you.
BODY OF EMAIL When you shop with a small business like us, you’ll find one-of-a-kind products, personalized customer service and so much more. So what are you waiting for? It’s all just a few clicks away.
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Sample Email Messaging
Support Small Business Badges
To unite the small business community with this initiative, we’ve created
multiple badges for you to display on your websites, social media channels
and in emails.
The “Support Small Business” badges are meant to represent your role in the small business community while also encouraging your customers to shop with a small business throughout the year.
When your customers see the badge of your choice displayed on all of your marketing channels, they’ll feel better knowing that their purchase helped to support a small business.
Download Small Business Badges Here
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Support Small Business Badges
We hope our Digital Marketing Toolkit becomes a valuable resource
for your small business throughout the year.
Go back to the PayPal Small Business Toolkit