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For Spirits, Wine, Beer & Specialty Foods 2017 Training Guide

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Page 1: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

For Spirits, Wine, Beer & Specialty Foods

2017 Training Guide

Page 2: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan Brewing 2

• Alaskan Brewing Company is located in Juneau,the capitol of Alaska, just in the Southern tip ofAlaska that borders British Columbia.

• The Tongass National Forest sits hard against the1,500 square-mile Juneau Ice field.

• Only 50 miles of road run along its shores, makingJuneau only accessible by sea or air.

• With 1,500 square miles of ice and glaciers, theJuneau Ice field is larger than the state of RhodeIsland.

• It is the source of water for all Alaskan Beers.And as every brewer knows, water is one of themost important ingredients in beer.

Page 3: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Juneau, Alaska 3

Page 4: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

History 4

•  Alaskan Beer was founded in1986 by 28-year-olds Marcy and Geoff Larson.

•  Marcy and Geoff were drawn to the beauty and adventure of Alaska, but finding a livelihood that would allow them to stay was a challenge. A friend suggested to start a brewery.

•  While researching brewing in Alaska, they unearthed shipping records from Douglas City Brewing Co. (1899-1907) that listed ingredients for its popular beers and a newspaper article that described the way it was brewed.

•  Geoff homebrewed a batch of the Gold Rush-era brew and they could see what made it so popular. That beer is now known as Alaskan Amber.Link to more information

Page 5: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan Amber 5

• Style: Alt

• The name of this beer stylecomes from the German word"alt" meaning "old". This refersto the aging that alts undergosince they ferment more slowlyand at colder temperaturesthan most ales.

• Slow fermentation helpscondition the flavors in AlaskanAmber, contributing to itsoverall balance andsmoothness.

• Flavor profile: Richly maltyand long on the palate, withjust enough hop backing tomake this beautiful ambercolored "alt" style beernotably well balanced with ahint of caramel.

• Ingredients: Glacier-fedwater and a generous blendof the finest quality CzechSaaz and WashingtonYakima Valley hops andpremium two-row pale andspecialty malts.

Page 6: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan Amber 6

• Alcohol by volume: 5.3%• Bitterness: 18 IBU• Suggested serving temperature: 45-54°F• Brewed since 1986• Serve in: Pint• Availability: Year-round

Link to more information

Suggested Food Pairings: King or silver salmon, grilled meats, particularly beef and pork and hearty Italian dishes. Also pairs nicely with delicate cheeses, artichokes and roasted red peppers and gourmet pizzas.

Awards: Alaskan Amber has won countless awards including "Best Beer in the Nation" in the 1988 Great American Beer Festival Consumer Poll.

Page 7: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan White 7

• Style: Alaskan White Ale isbased on a Belgian-style witbier

• Witbier ("white beer” in Dutch)is named for the suspendedwheat proteins creating a cloudyappearance in this unfilteredbeer.

• History: Popular in the late 18th

Witbiers were traditionallyflavored with coriander, citrusand a secret spice known only tothe brewer.

• Flavor profile: Hazy goldenyellow color with a sudsy whitehead. Lovely nose of maltsgraced with soft notes ofcoriander and orange peel. Onthe palate, the malt base lets thespices take center stage.

• Ingredients: Glacier-fed waterand a generous blend of thefinest quality European andPacific Northwest hop varieties,wheat and two-row specialtymalts.

Page 8: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan White 8

• Alcohol by volume: 5.3%• Bitterness: 15 IBU• Suggested serving temperature: 39

-45°F• Brewed since 2009• Availability: Year-round• Serve in: English pint glass, Tumbler or

tall Weizen beer glass• Link to more information

Suggested Food Pairings: The crisp flavor of Alaskan White Ale pairs well with spicy foods and lighter fare including fresh salads and grilled shrimp or halibut.

Page 9: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan Icy Bay IPA 9

• Style: India Pale Ale• History: India Pale Ale

developed out of the idea in the1760s that it was“absolutely necessary” to add extra hops to beer intended to be drunk in hot climates.

• Back then, many of these beers were exported from England to India which contributed to the name India Pale Ale. Besides, a strong ale with high hop content traveled well during the long journey to India.

• Flavor profile: The Icy Bay IPAhas a bold taste, brisk bitterbite and a citrus hop aroma tomatch the intensity of aremote ride on a wavebreaking on a solitary Alaskanbeach.

• Ingredients: Glacier-fed waterand a blend of Summit, Bravo,Calypso, Apollo and Cascadehops and premium two-rowpale and specialty malts

Page 10: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan Icy Bay 10

• Alcohol by volume: 6.2%• Bitterness: 65 IBU• Suggested serving temperature:39 -

45°F• Brewed since 2014• Availability: Year-round

Link to more information

Suggested Food Pairings: The pronounced hop flavor makes this style of beer a refreshing and a delicious accompaniment to grilled meats and spicy dishes.

Page 11: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Kicker Session IPA 11

• Style: Session India Pale Ale• Session IPA’s have grown in

popularity since 2010 due totheir hoppy flavor profiles, butlower ABV.

• History: For years, loyal patronsin the Juneau tasting room said,“we want all the flavor, but notnecessarily all the strength.” Thishop-dominant flavor and aroma inKicker are enhanced by a loweralcohol content.

• Flavor Profile: A light caramel ortoffee malt background and lightmedium body Aroma delivers abright hop aroma of citrus, suchas grapefruit and tangerine, witha light malt backbone.

• Ingredients Blend of AmarilloCitra, Simcoe and Mosaic hopsand premium two-row specialtymalts, glacier-fed water.

Page 12: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Kicker Session IPA 12

• Alcohol by volume: 4.5%• Bitterness: 45 IBU• Suggested serving temperature: 40

- 45°F• Serve in: Flute• Brewed since 2016• Availability: Year round• Link to more Information

Suggested Food Pairings: This basic beer goes with all foods that need a refreshing balance to savory or salty dishes. Pub fare, BBQ’s and anything coming off a shoreline grill in Alaska.

Page 13: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan Freeride 13

• Style: American Pale Ale• APA’s triggered the craft beer

movement in the United States,showcasing the floral, fruity, andcitrusy aroma and flavors of PacificNorthwest hops in balance with amedium malt body.

• History: Freeride APA started as aspringtime staple for Alaskan’sbackcountry skiing and snowboardingcrew, then became a perfect beer tosavor with summertime kayaking,biking, and just about every otheroutdoor activity.

• Flavor Profile: A lush, green,almost tropical hop aroma pairedwith the unique taste combination ofthree hop varieties, making it bothfull in flavor and crisply thirst-quenching.

• Ingredients: Cascade, Citra, andCentennial hops, premium two-rowand specialty crystal malts, andJuneau’s glacier-fed water.

Page 14: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan Freeride 14

• Alcohol by volume: 5.3%

• Bitterness: 40 IBU

• Suggested serving temperature:45 - 54°F

• Serve in: Lager, Shaker, Tulip• Brewed since 2009

• Availability: Year-roundLink to more information

Suggested Food Pairings:

Spiced foods such as Southern barbeque, curry-based Indian dishes, a spicy chicken quesadilla, or freshly battered Alaskan halibut and chips. This style is also the perfect complement to grilled meats, burgers, and pizza.

Awards: Numerous including a gold medal at the 2011 North American Beer Awards

Page 15: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan Summer 15

• Flavor Profile: The straw-gold color and easydrinkability of AlaskanSummer Ale make this lightand flavorful brew the perfectway to celebrate thesummer.

• Ingredients: Glacier-fed waterand a generous blend of thefinest quality European andPacific Northwest hopvarieties, malted wheat andtwo-row specialty malts.

• Style: Alaskan Summer isLager based on a Germanstyle Kölsch beer.

• History: Kölsch is a beerbrewed in Cologne, Germany.It is a clear, all-barley pale alewith a bright, straw-yellowhue similar to a standardGerman pale lager.

Page 16: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan Summer 16

• Alcohol by volume: 5.3%• Bitterness: 18 IBU• Suggested serving temperature: 40 -

45°F• Serve in: Flute• Brewed since 2002• Availability: Summer Seasonal• Link to more Information

Suggested Food Pairings: Enjoy this Kölsch style beer with delicately flavored food like fresh, wild Alaska crab or halibut or try it as accompaniment to salads.

Page 17: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan Husky IPA 17

• Style: India Pale Ale• Based on a small batch SMaSH

Mosaic IPA recipe using a single maltand single hop to explore the specificdesired characteristics of certainmalts and hops.

• History: First released in 2012 as anexperimental variety by Hop BreedingCompany, Mosaic IPA is a daughter ofSimcoe and Nugget varieties.

• The Mosaic® hop gives the Husky IPAa more mellow flavor than other IPAs.

• Flavor Profile: This IPA hasbrilliant clarity with a mediumgolden color. It exhibits tropicaland stone fruit flavors witharomas of tangerine and papaya.

• Ingredients: Alaskan Husky IPAis made from glacier-fed waterand features Mosaic hops andpremium Pilsen malt.

Page 18: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan Husky IPA 18

• Alcohol by volume: 7.0%• Bitterness: 50 IBU• Suggested serving temperature:

39 - 45 °F• Brewed since 2016• Availability: Spring Seasonal• Link to more Information

Suggested Food Pairings: Especially recommended with spicy foods such as Thai.

• Husky IPA is inspired by thehardest working athletes of theNorth, the Alaskan Husky.

• Alaskan huskies compete in longdistance races from 50 to 1,000miles or in the case of the annualIditarod® Sled Dog Race, adistance of 1049 miles.

• None of the purebred northernbreeds can match it for sheerspeed. Like the breed, this beer isgone before you know it, so catchwhile you can!

Page 19: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan Winter 19

• Style: English Olde Ale• Traditionally malty with the

warming sensation of alcohol, OldeAles are brewed in the fall aswinter warmers.

• History: From the seafaringadventures of the 1700s to thehomebrewers of today, addingspruce tips to beer has a richhistory in Southeast Alaska.

• Flavor Profile: Balancesthe sweet heady aroma ofspruce tips with the cleancrisp finish of noble hops.Its malty richness iscomplemented by thewarming sensation ofalcohol.

• Ingredients: Glacier-fedwater, Sitka spruce tipsand blend of European andPacific Northwest hopvarieties and specialtymalts.

Page 20: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan Winter 20

• Alcohol by volume: 6.4%• Bitterness: 22 IBU• Suggested serving temperature:

54 - 57 °F• Brewed since 2002• Availability: Winter Seasonal• Link to more Information

Suggested Food Pairings: This traditional English Old Ale goes well with any warm winter dish: beef stew, roast goose, turkey, lamb. Also a nice complement to holiday breads, pound cake, or apple pie

Awards: 2010 Silver at North American Beer Awards for Herbed/Spiced Beer 2004 Bronze at World Beer Cup for Experimental Beer 2003 Silver at North American Beer Awards 2002 Bronze at North American Beer Award

Page 21: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan Big Mountain Pale Ale 21

• Style: American Pale Ale (APA)

• History: American Pale Aleswere first developed in theUnited States in the late1970s and early eighties. Theyfeature American hops thatdistinguish them from Britishor European pale ales, with amilder bite than India Pale Ales(IPA).

• Flavor profile: Pouring clearand light copper in color, BigMountain Pale Ale has notes ofAsian pear, pine, and lemon inthe aroma, accompanied bytoasted nut, biscuit and toffeemalt. The crisp flavor is distinctfrom the aroma, withpleasantly strong herbal notesand hints of complex tropicalfruit.

• Ingredients: Big Mountain isbrewed with Juneau’s glacier-fed water, domestic malts, 3additions of hops in the kettle,and dry hopped with Mosaicand Simcoe hops.

Page 22: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Alaskan Big Mountain Pale Ale 22

• Alcohol by volume: 5.7%• Bitterness: 45 IBU• Suggested serving temperature:45-50°F

• Brewed since 2015• Availability: Year-round, by popular

demand• Link for more information

Suggested Food Pairings:

• Big Mountain Pale Ale complements roasted or grilled meats, cheddar or smoky cheese and apple pie.

• Also goes well with hot salsas or Indian curries because the elevated hop levels and alcohol content will accentuate the spicy ingredients.

• Dry hopping refers to the process of adding hops after fermentation to add hop flavor. Since the hops are not boiled none of the hop oils are extracted and won’t contribute to the beer’s bitterness.• More about dry hopping

Page 23: For Spirits, Wine, Beer & Specialty Foods · three hop varieties, making it both full in flavor and crisply thirst-quenching. • Ingredients: Cascade, Citra, and Centennial hops,

©2017 Quality Brand Promotions. All rights reserved.

Recap Report 23

• Remember to take a clear, legible picture of your receipt and display.

• Remember to wear your clip on name badge.

• Please remember to complete online recap report 24 hours after tasting from a laptop or desktop.

• The recap report is not compatible with iphones.

• https://qbpreports.com/alaskan-beer-tasting-recap-report/