for success. - eby-browncatalog.eby-brown.com/publications/categoryinsight/2017/q1/files... ·...

PEG CANDY

30 CATEGORY INSIGHTS™

I

“Pegged”for success.

n any market scenario, dollar growth is a positive indicator of success, and that’s exactly what we have in the Peg Candy category within convenience.

CAT

EGORY CAPTAIN

H E R S H E Y

Peg Candy

This category is actually a specialty cat-

egory within Confection that offers larger

pack sizes, including peg bags, theater

boxes, stand-up bags and novelty.

Within these segments, both chocolate

and non-chocolate items are offered.

Confection as a whole is seeing nice

growth in dollar sales, while units are

flat or slightly declining. This decline in

units but growth in dollars has a direct

correlation to volume growth, indicating

that consumers are choosing larger pack

sizes. And which specialty category offers

larger pack sizes? PEG!

Within confection you will see the fol-

lowing performance by pack sizes, King

Size has 37% share and is up +5.2%

in dollars. Count goods hold a strong

second with regard to share at 32%, but

have seen a slight decline of -4.3% in

dollars. At 20% share, peg bags are third

and are up nicely at +9.2% in dollars,

while stand-up bags are the big win-

ners in growth at +36% in dollars, even

though their current share of the market is

only 2%. Novelty and theater box also total

approximately 2% share each, but while

novelty is up +10.7% in dollars, theater

box continues to suffer significant losses at

-11.2% in dollars.

Peg Segments Pack Sizes

As we mentioned earlier, both choco-

late and non-chocolate items have a home

in Peg so you often see a wide assort-

ment of both nationally branded products

and value items being merchandised right

alongside each other.

Peg Bag

Consumers are shopping this category,

looking for innovative, chewy, gummy and

sour candy. This leads us to the explo-

sive growth of fruit snacks. Although its

share is relatively small, this segment is

experiencing the highest growth of all the

sub-categories, up +14.7% in dollars and

+12.8% in units. Welch’s is the leading

Confection Dollar Share by Pack Size

King Size - 37%

Count Goods - 32%

Peg Bag - 20%

All Other - 3%

Stand Up Bag - 2%

Novelty - 2%

Changemaker - 2%

Theater Box - 2%

Source: IRI, Total U.S. Convenience, 52 Weeks Ending 8.7.2016, excluding Seasonal

PEG CANDY

– Peg Bags are ex-periencing the high-est growth of all the sub-categories, up +14.7% in dollars and +12.8% in units.

1st Quarter 2017 31

Top 10 Peg Brands

Welch’s

Trolli SourBrite Crawlers

JollyRancher

Sour PatchKids

LifesaversGummies

Haribo GoldBears

Sour PatchWatermelon

SwedishFish

Lifesavers

M&Ms

$40M

$30M

$20M

$10M

$0M

15.4%

15.2%

19.2%

4.9%

4.2%

27.1%

13.6%

9.6%

13.5%

2.7%

Source: IRI, Total U.S. Convenience, 52 Weeks Ending 8.7.2016, excluding Seasonal,

branded items only


PEG CANDY

fruit snacks brand and is also the top-

selling peg bag brand, carrying an average

growth of +12.4%! So you certainly don’t

want to neglect fruit snacks as you

plan your offering.

As we mentioned, peg bags have

20% of the category share and are

strong with the non-chocolate items.

We’ve talked about Welch’s success,

but some other brands contributing

significant growth are Haribo, Jolly

Rancher, Trolli, and Sour Patch.

Stand Up Bag

The stand-up bag category

continues to show growth of +36%

in the convenience channel. The

top brands tend to lean toward the

chocolate items with Reese’s Minis,

Kit Kat Minis, M&M Peanut, Twix Bites

and Snickers Bites making up the Top

5. Although chocolate stand-up bags

were the first to market, the new brand

rankings prove that consumers are

willing to buy innovative non-chocolate

items in the larger pack type, such as

Sour Patch Kids, Haribo Gold Bears,

and Starburst Gummies. This pack

type is on the move, showing growth

year-over-year and will continue to be

one to watch.

Theater Box

This category is ranked 8th

overall among confection pack types,

– Although chocolate stand-up bags were the first to market, the new brand rankings prove that consumers are willing to buy innovative non-chocolate items in the larger pack type...

with Just Born Inc and Hershey being

the largest contributors. As previously

mentioned, theater boxes continue to

show overall decline, however 4 of the

top 5 items are growing on a dollar/ACV

basis. So there is still an opportunity to

earn large profits if choosing the correct

items to merchandise in your Peg Set.

Novelty

Let’s not forget about the kids…..

Another small segment, Novelty, grew in

both units and dollars. A key driver to the

growth in this category is innovation. As

you can see from the graph this category

is predominantly non-chocolate, however

Candyrific chocolate items have had

tremendous growth, pushing them into

the Top 10 and don’t be surprised if the

Yowie brand finds itself a home on the

top 10 list in the very near future.

As you plan your merchandising strat-

egies for Peg, remember to block brands

and pack types vertically, which makes

it easier for the consumer to partake in

multiple pricing promotions. Also, if space

allotment is an issue, consider a tower

rack to feature theater box items. Finally,

give eye level placement to top brands

that will drive units and dollars. By follow-

ing these tips and consulting your Eby-

Brown representative, you can be sure

that your c-store is “pegged for success!”

Sources: IRI, Total U.S. Convenience, 52 Weeks Ending 8.7.2016, excluding Seasonal; IRI, Total U.S. Convenience, 52 Weeks Ending 8.7.2016, including Fruit Snacks and excluding Seasonal; RI, Total U.S. Convenience, 52 Weeks Ending 8.7.2016, excluding Seasonal, Branded Items only; “Evolution of C-Store: What our consumer is buy-ing.”, Hershey; Nielsen.

Top 10 Novelty Brands

Baby BottlePop

Juicy DropPop

Push Pop

Ring Pop

Kidsmania

Candyrific

Kokos

Lifesavers

Warheads

CandyrificDisney

$16M

$12M

$8M

$4M

$0M

12.4%

1.3%

7.8%

12.8%

8.1%

17.9%

13.7%

15.3%

23.6%

65.4%

Source: IRI, Total U.S. Convenience, 52 Weeks Ending 8.7.2016, excluding Seasonal,

branded items only

1st Quarter 2017 33

PEG CANDY

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ITEM # DESCRIPTION

ITEM # DESCRIPTION

ITEM # DESCRIPTION

HERSH REESE XL 4.25ZKIT KAT XL 4.5ZHERSH MILK XL 4ZHERSH ALMOND XL 4ZREESE MINI PCH 8ZREESE WHT MINI PCHREESE STK MINI PCHHERSH PIECE REESE PCHKIT KAT MINI S/U BGKIT KAT MINI WH PCHYORK MINIS POUCHM&M PNUT 8ZSNICKERS BITES S/UTWIX BITES S/UP 7ZBUTTERFINGER BTS S/URAISINETS S/U 8ZBRKSD DK ACAI BLBYBRKSD DK CHOC POMSKITTLES MASH S/U 9ZSTRBST MINI SUP FVD8ZSTARBURST SRGMY SUP 8ZALLAN BIGFT SR B/R 10ZSR PATCH KIDS RSL 9ZWONKA MN CH SWRT S/UWONKA CHWY SPREE S/UMIKE&IKE FRT S/U BG

REESE PIECES PEG 6ZREESE CUP PEG 5ZM&M PEANUT PEG 5.3ZM&M PLAIN PEG 5.3ZJR ASTD PEG 7ZJR FRT CHWS 6.5ZJR CRNCH N CHEW PEGGUMISVR 5 FLAVOR 7ZGUMISVR COLLISION 7ZTROLLI BRITE CRWL 5ZTROLLI BRT OCTPS 5ZTROLLI SR BR BRD 4.25ZSR PATCH KIDS 5ZSR PATCH WATERM 5ZHARIBO GOLD BEARSHARIBO GOLD SR BEARSHARIBO TWIN SNAKES 5ZSKITTLES PEG 7.2ZSKITTLES MASH PEG 7.2ZSKITTLES SOUR PEG 5.7ALBANESE GMY BEAR PEGALBANESE FRT SLICESSA PP2/1.50 SR NT CRLRSA PP2/1.50 GUMI WRMSA PP2/1.50 GUMI BEARSA PP2/1.50 BL SHARKS

SA PP2/1.50 ORG SLICEHERSH KISS PEG 5ZROLO PEG 5ZHERSH MINI PEG 5ZM&M PNUTBTR PEG 5.1ZJR TWOSOME PEGJR AWESME RED PEGGUMISVR WILD BERRY 7ZLIFESVR GMI EXOTICPEGTROLLI SR BR BL RASP 4ZTROLLI SR BR CRWL WMTROLLI SR GM CRU 4.25ZSR PATCH EXTRME 4ZSR PATCH XPLODERZ 6.5ZSR PATCH LINEUP 6.3ZHARIBO SMURFS 4ZHARIBO HAPPY COLA 5ZSTARBURST PEG 7.2ZSTARBURST TROP 7.2ZSTARBURST GUMMI DUOSTARBURST GUMMI BURSTCHEWY SPREE PEG 7ZALLAN BIG FT RASPBERRYALLAN BIG FT SR BRBRYSA PP2/1.50 CINN BEARSA PP2/1.50 CHRY SOURSSA PP2/1.50 PEACH RGSSA PP2/1.50 SR GMI BRWHOPPER PEG 7ZYORK MINT PEG 5ZSNICKERS PEG 4ZMARS MIXD MINIS 4.2ZJR FRUIT N SOUR 6.5ZLIFESVR GUMMY SOUR 7ZGUMISVR NEONS 7ZLIFESVR 5 FLAVOR PEGTROLLI SR BLAST 4.25ZTROLLI BRT CRWL BRY 5ZSWEDISH FISH 5ZSR PATCH BERRY 7.1SR PATCH KIDS TROP 8ZBLK FOREST GUMI WORMSBLK FOREST LQFLD FRT SNKRIPS BITE SZ PEG 4ZL/TAFFY ASST 6ZNOW N LATER CLASS 7ZWARHEAD CUBE PEG 5ZSR PUNCH STRWBRY 5ZSR PUNCH ASST BTS 5ZALLAN SR WATRMLN SLCALLAN HOT LIPS CINNMNSA PP2/1.50 CIRCUS PNUTSA PP2/1.50 BITOHONEYSA PP2/1.50 CHRY SLICESA PP2/1.50 STARLT MINT

LANCASTER CARML SOFTWERTHERS BUTTER 2.65ZRIESEN CHOCOLATE 5.5ZLICTR STRBRY TWZLR 7ZLICTR PULNPEEL TWZ 6ZLICTR CHERRY NIBS 6OZLICTR CHRY BITES 7ZLIFESVR WINTOGRN PEGLIFESVR PEPOMINT PEGWELCH MIXFRT SNK 5ZWELCH STRW FRT SNK 5ZWELCH BRY&CHRY SNACKAIRHEAD SFT FLD BITESAIRHEAD XTRME RBOW 6ZAIRHEAD MINI PEG 6ZSWEETART ROPE PEGSWEETART GUMI MINIPEGMINI CHWY SWEETART 6ZSR PUNCH APPLE 5ZSR PUNCH BL RASPRING POP GUMI CHAINH/BUBBA BLAST PEGSA PP2/1.50 MINI GMI BRSA PP2/1.50 CANDY CORNSA PP2/1.50 CRML CREAMSA PP2/1.50 JELLY BEANS

TWIZZLER STRAW 16ZMILKA OREO BIG CRUNCHM&M PEANUT BTL 3.5ZM&M MILK CHOC BTL 3.5ZWHOPPER THTR 5ZMILK DUDS THTR 5ZMIKE&IKE ORG THTR 5ZHOT TAMALES THTR 5ZGOOD & PLENTY THTR 6ZGOBSTOPPER THTR 5ZYOWIE CHOC CHARACTERL/TAFFY ROPE CHRY PPL/TAFFY RP STRWBRY PPJUICY DROP POP SNGLJUICY DROP GUMJUICY DROP GUMMIESBABY BOTTLE POP ASSTPUSH POP JUMBORING POP FRUIT FESTBLOW POP CHERRYCARAMEL APPLE POPSAIRHEAD XTRME BL RASPAIRHEAD BIG BAR STR/WML

Implement the Eby Brown recommended 12ft Peg planogram to maximize your category dollars.

Planogram photo follows on pages 34-35.

12ft Peg Planogram


PEG CANDY

1st Quarter 2017 35

PEG CANDY

Implement the Eby Brown recommended 12ft Peg planogram to maximize your category dollars.

Planogram item listings are on previous page 33.

12ft Peg Planogram

Implement the Eby Brown recommended 8ft Peg planogram to maximize

your category dollars.

TOP SHELF700518823120862417861260395715385377384438385369922823384305914051943811960427387365922021234492985150985044

PEG SECTION2523872522622863773212652861048291502512313688936806832341053540130539197287725228874485485147785145185143684054625227055005383944928611238883539674769096667124863872650095925230498637260871668541851774851519851261

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BOTTOM SHELF3985604942862870529204059204212989929124853856663059385561833458199947643380203064311265813136

ITEM # DESCRIPTION

ITEM # DESCRIPTION

HERSH REESE XL 4.25ZKIT KAT XL 4.5ZHERSH MILK XL 4ZREESE MINI PCH 8ZREESE WHT MINI PCHREESE STK MINI PCHHERSH PIECE REESE PCHKIT KAT MINI WH PCHKIT KAT MINI S/U BGYORK MINIS POUCHM&M PNUT 8ZSNICKERS BITES S/UTWIX BITES S/UP 7ZBUTTERFINGER BTS S/UBRKSD DK CHOC POMSKITTLES MASH S/U 9ZSTRBST MINI SUP FVD 8ZSR PATCH KIDS RSL 9Z

REESE CUP PEG 5ZM&M PEANUT PEG 5.3ZJR ASTD PEG 7ZJR FRT CHWS 6.5ZGUMISVR 5 FLAVOR 7ZGUMISVR COLLISION 7ZTROLLI BRITE CRWL 5ZTROLLI BRT OCTPS 5ZTROLLI SR BR BL RASP 4ZSR PATCH KIDS 5ZSR PATCH WATERM 5ZHARIBO GOLD BEARSHARIBO GOLD SR BEARSSTARBURST PEG 7.2ZSTARBURST GUMMI DUOSA PP2/1.50 SR NT CRLRSA PP2/1.50 GUMI WRMSA PP2/1.50 GUMI BEARREESE PIECES PEG 6ZM&M PNUTBTR PEG 5.1ZJR FRUIT N SOUR 6.5ZJR CRNCH N CHEW PEGGUMISVR WILD BERRY 7ZLIFESVR GMI EXOTICPEGTROLLI SR BLAST 4.25ZTROLLI BRT CRWL BRY 5ZSR PATCH XPLODERZ 6.5ZSR PATCH EXTRME 4ZHARIBO TWIN SNAKES 5ZSKITTLES PEG 7.2ZSKITTLES MASH PEG 7.2ZSKITTLES SOUR PEG 5.7STARBURST GUMMI BURSTSA PP2/1.50 CHRY SOURSSA PP2/1.50 PEACH RGSSA PP2/1.50 CHRY SLICE

HERSH KISS PEG 5ZROLO PEG 5ZWHOPPER PEG 7ZJR TWOSOME PEGLIFESVR WINTOGRN PEGLIFESVR 5 FLAVOR PEGSWEDISH FISH 5ZTROLLI SR BR BRD 4.25ZSR PUNCH ASST BTS 5ZSR PUNCH STRWBRY 5ZSR PUNCH BL RASPSR PATCH BERRY 7.1SR PATCH KIDS TROP 8ZSR PATCH LINEUP 6.3ZALLAN BIG FT RASPBERRYALLAN BIG FT SR BRBRYSA PP2/1.50 BL SHARKSSA PP2/1.50 ORG SLICEWERTHERS BUTTER 2.65ZRIESEN CHOCOLATE 5.5ZLICTR STRBRY TWZLR 7ZLICTR PULNPEEL TWZ 6ZLICTR CHERRY NIBS 6OZWELCH MIXFRT SNK 5ZWELCH STRW FRT SNK 5ZCHEWY SPREE PEG 7ZSWEETART ROPE PEGMINI CHWY SWEETART 6ZSWEETART GUMI MINIPEGAIRHEAD SFT FLD BITESAIRHEAD XTRME RBOW 6ZRIPS BITE SZ PEG 4ZALLAN SR WATRMLN SLCALBANESE GMY BEAR PEGSA PP2/1.50 CINN BEARSA PP2/1.50 STARLT MINT

M&M MILK CHOC BTL 3.5ZWHOPPER THTR 5ZMILK DUDS THTR 5ZMIKE&IKE ORG THTR 5ZHOT TAMALES THTR 5ZGOOD & PLENTY THTR 6ZGOBSTOPPER THTR 5ZYOWIE CHOC CHARACTERL/TAFFY RP STRWBRY PPJUICY DROP POP SNGLJUICY DROP GUMJUICY DROP GUMMIESBABY BOTTLE POP ASSTTWISTED TRPL PUSH POPRING POP FRUIT FESTBLOW POP CHERRY


PEG CANDY

8ft Peg Planogram

8ft Peg Planogram

1st Quarter 2017 37

PEG CANDY

This 4ft Peg planogram is recommended for smaller stores lacking space for

an 8ft or larger section.

TOP SHELF700518823120861260922823914051960427387365985150985044

PEG SECTION25238728637728610425123136889323410535401851477851451840546287078286112829150150755671248816199851436851501

285908252304252288744854638726347062305391851253851519285924285882250605914523680710499806972877587352560284

BOTTOM SHELF2870529204059204215561839947643380201265813136

ITEM # DESCRIPTION

ITEM # DESCRIPTION

HERSH REESE XL 4.25ZKIT KAT XL 4.5ZREESE MINI PCH 8ZKIT KAT MINI S/U BGM&M PNUT 8ZTWIX BITES S/UP 7ZBUTTERFINGER BTS S/USTRBST MINI SUP FVD 8ZSR PATCH KIDS RSL 9Z

REESE CUP PEG 5ZJR ASTD PEG 7ZGUMISVR 5 FLAVOR 7ZTROLLI BRITE CRWL 5ZTROLLI BRT OCTPS 5ZSR PATCH KIDS 5ZSR PATCH WATERM 5ZSA PP2/1.50 SR NT CRLRSA PP2/1.50 GUMI WRMREESE PIECES PEG 6ZLIFESVR WINTOGRN PEGGUMISVR WILD BERRY 7ZGUMISVR COLLISION 7ZSWEDISH FISH 5ZSR PATCH XPLODERZ 6.5ZSR PATCH BERRY 7.1SA PP2/1.50 GUMI BEARSA PP2/1.50 SR GMI BR

LICTR CHERRY NIBS 6OZSKITTLES PEG 7.2ZSTARBURST PEG 7.2ZSTARBURST GUMMI DUOSR PATCH EXTRME 4ZSR PATCH KIDS TROP 8ZHARIBO GOLD BEARSSA PP2/1.50 ORG SLICESA PP2/1.50 PEACH RGSLICTR PULNPEEL TWZ 6ZLICTR STRBRY TWZLR 7ZSR PUNCH STRWBRY 5ZAIRHEAD XTRME RBOW 6ZAIRHEAD SFT FLD BITESMINI CHWY SWEETART 6ZHARIBO GOLD SR BEARSWELCH MIXFRT SNK 5ZWELCH STRW FRT SNK 5Z

MILK DUDS THTR 5ZMIKE&IKE ORG THTR 5ZHOT TAMALES THTR 5ZJUICY DROP POP SNGLJUICY DROP GUMMIESBABY BOTTLE POP ASSTRING POP FRUIT FESTBLOW POP CHERRY


PEG CANDY

4ft Peg Planogram

4ft Peg Planogram

1st Quarter 2017 39

PEG CANDY

This 4ft Take Home planogram is recommended for smaller stores lacking

space for an 8ft or larger section.

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SECOND SHELF385377384438384305384271887497927640972521985150366583

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BOTTOM SHELF8555515561839947643355211708713136862052

ITEM # DESCRIPTION

ITEM # DESCRIPTION

REESE MINI PCH 8ZREESE WHT MINI PCHKIT KAT MINI S/U BGKIT KAT MINI WH PCHM&M PNUT 8ZSNICKERS BITES S/UTWIX BITES S/UP 7ZSKITTLES MASH S/U 9Z

REESE STK MINI PCHHERSH PIECE REESE PCHYORK MINIS POUCHROLO MINI PCH 8ZM&M MK CHOC 8ZM&M PB S/UPBUTTERFINGER PB CUP S/USTRBST MINI SUP FVD8ZSTARBURST SRGMY SUP8Z

BRKSD DK ACAI BLBYBRKSD DK CHOC POMSWEDISH FISH RSL 10ZSR PATCH KIDS RSL 9ZWONKA CHWY SPREE S/UWONKA MN CH SWRT S/UMIKE&IKE FRT S/U BGSR PUNCH BITES S/U

HERSH REESE XL 4.25Z

KIT KAT XL 4.5ZHERSH MILK XL 4ZHERSH ALMOND XL 4ZMILK DUDS THTR 5ZREESE PCS THTR 4Z

MIKE&IKE ORG THTR 5ZHOT TAMALES THTR 5ZGOOD & PLENTY THTR 6ZGOBSTOPPER THTR 5ZSR PATCH KID CN 3.5RAISINETS THTR 3.5ZWHOPPER THTR 5Z

RING POP FRUIT FESTBABY BOTTLE POP ASSTPUSH POP JUMBOAIRHEAD XTREME BELTSAIRHEAD XTRME BL RASPAIRHEAD BLUE RASBERRYNERDS ROPEYOWIE CHOC CHARACTER

TOPPS JUICY DRP TAFJUICY DROP POP SNGLJUICY DROP GUMMIESTOOTSIE POP GIANT POPTOOTSIE POPSBLOW POP CHERRYSUPER BLOW POP ASST


PEG CANDY

4ft Take Home Planogram

4ft Take Home Planogram

1st Quarter 2017 41

PEG CANDY

Hersheywww.hersheyconvenience.com

861260922823395715384305385369385377398602397331337352368837368845348888348896

PKDESCRIPTIONUPCITEM #

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Reese’s Peanut Butter Cup Minis PchKit Kat Minis PouchReese’s White Mini PouchYork Minis PouchKit Kat Mini White PouchReese’s Stick Mini PouchReese’s White King Size Kit Kat Big Kat King SizeKit Kat White King Size Reese’s Big Cup with Pieces Reese’s Big Cup with Pieces King SzHershey Cookie Layer CrunchHershey Cookie Layer Crunch King Sz

111111

18162424162020

$0.05 $0.05 $0.05 $0.05 $0.05 $0.05 $0.80 $0.60 $1.40 $0.50 $0.60 $0.40 $0.60

SZ

8.0 oz8.0 oz8.0 oz8.0 oz8.0 oz6.3 oz2.8 oz2.8 oz2.8 oz1.5 oz2.8 oz1.5 oz2.8 oz

PEG CANDY

SRP

$4.29$4.29$4.29$4.19$4.19$4.19$1.89 $1.89 $1.89 $1.29 $1.89 $1.29 $1.89

OIAllowance

REQUIREMENTS• Distribution only

DATES - OPEN BUY WINDOWOrder dates: 12/19/16 - 1/13/17

Dates for in-store promotion: 12/19/16 - 1/13/17

PROMOTION OBJECTIVE• To drive incremental sales with a combination of new and refreshed items, as well as emerging packtypes,

to meet immediate consumption and fill-in trip demand.

• To leverage iconic brands to meet both confection and snacking consumers’ needs.

BENEFITS• Drive margins and increase basket sizes by delivering high quality confection and snacks.

CAT

EGORY CAPTAIN

H E R S H E Y

Confection

1st Quarter 2017 43

PEG CANDY

1st Quarter 2017 45

PROMOTION OBJECTIVE• To gain retail distribution and drive sales on these recently introduced new items.

BENEFITS• Allows Eby retailers to purchase these new items at a reduced cost, while allowing consumers to try the new items

at a lower retail.

Wrigleywww.wrigley.com




345686

345678

985085

366633

345652345603


022000019189

022000019172

022000135377

022000135551

022000018809 022000017833

Orbit White Soft Chews Bottle - PeppermintOrbit White Soft Chews Bottle - SpearmintStarburst FaveReds Mini’s Stand Up PouchStarburst Gummies Sours Stand Up Pouch Starburst Summer Splash Single ServeSkittles Brightside Share Size

6

6

8

8

2424

$0.35

$0.35

$0.35

$0.35

$0.35 $0.65

SZ

40 pc

40 pc

8 oz

8 oz

2.07 oz4 oz

$3.49

$3.49

$2.59

$2.59

$1.29 $1.89

SRPOIAllowance

Nestlewww.sweetartscandy.com

236091

236703

378281386813386821972521


079200139254079200222888079200433611079200249113

028000007881079200235444028000001421028000001414028000173104

028000231828079200298487079200717834028000372859

12121212

1812181818

1111

$0.80

$5.50

$0.10$0.10$0.10$0.10

SZ

7 oz6 oz6 oz5 oz

3 oz3.5 oz3.7 oz3.7 oz2 oz

8 oz12 oz12 oz8 oz

PEG CANDY

SRP

$2.29 $2.29 $2.29 $2.29

$1.89 $1.89 $1.89 $1.89 $1.89

$3.99 $3.99 $3.99 $3.99

OIAllowance

REQUIREMENTS• 236091 - Purchase 4 bags to receive allowance

• 236703 - Purchase 5 boxes to receive allowance

• Distribution only



PROMOTION OBJECTIVE• To drive incremental sales with a combination of new and refreshed items as well as emerging pack types to meet immediate

consumptions and fill-in trip demand.

BENEFITS• To increase sales and profits with a destination brand that young consumers are looking for.

1st Quarter 2017 47

Nestle 4 Bag Deal contains: Spree Chewy Peg Bag Sweetarts Chewy Mini Peg Bag Sweetarts Chewy Sour Peg Bag Sweetarts Rope Peg Bag

Nestle 5 Box Deal contains: Butterfinger Peanut Butter Cup KS Sweetarts Chewy Rope King Size Butterfinger King Size Baby Ruth King Size Nestle Crunch King Size

OPEN STOCKRaisinets S/USpree Chewy Mini S/USweetarts Chewy S/UButterfinger Pnut Butter Cup Mini S/U

PEG CANDY

1st Quarter 2017 49

PROMOTION OBJECTIVE• Promote the top selling brands in the Theater Box category and in the emerging growth of the larger Stand Up Bag pack type.

BENEFITS• To include the top selling Just Born brands in the Theater Box category and to promote the gained market share in the non-

chocolate category of the Stand Up Bag Mike and Ike #1 brand, Original Fruits, in the customer’s candy POG.

Just Bornwww.justborn.com




920405920421959957


070970471254070970471230070970472923

Mike & Ike Original Fruits Theater BoxHot Tamales Cinnamon Theater BoxMike & Ike Original Fruits Stand Up Bag

111

$0.06 $0.06 $0.10

SZ

5 oz5 oz

10 oz

SRP

$1.49 $1.49 $3.19

OIAllowance

PEG CANDY

1st Quarter 2017 51

PROMOTION OBJECTIVE• Maximize everyday sales and profits with expanded Haribo peg distribution.

BENEFITS• Drive your non-chocolate confection sales with the fastest turning gummy brand in the category, Haribo!

Haribowww.haribo.com




972877305391305409500959887398


042238312210042238302211042238323643042238377554042238309777

Haribo Sour Gold Bears Haribo Gold BearsHaribo Happy Cola Haribo Twin Snakes Haribo Twin Cherries

11111

$0.04$0.04$0.04$0.04$0.04

SZ

4.5 oz5.0 oz5.0 oz5.0 oz5.0 oz

$1.69 $1.69 $1.69 $1.69 $1.69

SRPOIAllowance

Bazooka Toppswww.topps.com

55618333802012658994764671610345819


041116005923041116005954041116005190041116011184041116005275041116235009

Juicy Drop Pop SingleBaby Bottle Pop AssortedRing Pop Fruit FestJuicy Drop GummiesJumbo Push PopJuicy Drop Gum

211824161816

$0.55$0.40$0.25$0.45$0.40$0.45

SZ

.92 oz1.1 oz.50 oz

2.35 oz1.06 oz2.5 oz

PEG CANDY

SRP

$1.79 $1.69 $0.79 $1.89 $1.59 $1.89

OIAllowance




PROMOTION OBJECTIVE• Increase distribution on top selling items within the Confection category.

BENEFITS• Increase retail sales and profits by offering top selling items within the kids candy category.

1st Quarter 2017 53

PEG CANDY

1st Quarter 2017 55

PROMOTION OBJECTIVE• Grow retailer sales and profits on Sour Patch Kids and Swedish Fish products by expanding assortment in stores and adding new

distribution on NEW Sour Patch Kids Tropical item.

BENEFITS• Take advantage of this promotion on Sour Patch – a huge driver in non-chocolate growth.

• Sour Patch is growing 4 times faster than the non-chocolate candy category in 2016.

Mondelezwww.mondelez.com




323410535401150755347039985044345355


070462098617070462098631070462098679070462002874070462001334070221008369

Sour Patch Kids Peg BagSour Patch Watermelon Peg BagSwedish Fish Peg BagSour Patch Kids Tropical Peg BagSour Patch Big Kids Resealable BagMilka Oreo Big Crunch Bar

11111

12

$0.05 $0.05 $0.05 $0.05 $0.15 $3.25

SZ

5 oz5 oz5 oz5 oz9 oz

10.58 oz

$1.59 $1.59 $1.59 $1.59 $3.29 $5.99

SRPOIAllowance

PEG CANDY

1st Quarter 2017 57

PROMOTION OBJECTIVE• Objective is to highlight one of the fastest growing gummy brands as well as new items.

BENEFITS• This promotion is a cost savings.

Ferrara Candywww.ferrarausa.com




25123169096638569036806839674723778438410736889251405


020709012302041420115875041420115882041420580024041420004919041420012136041420570001020709012319093922510801

Trolli Sour Brite CrawlersTrolli Sour Brite Crawlers Very BerryTrolli Sour Brite Crawlers WatermelonTrolli Sour Brite Bites Blue RaspberryTrolli Sour Brite BlastsTrolli Sour Brite Gummi Crunchers Trolli Sour Brite Weird BeardsTrolli Brite Sour OctopusNow n Later Classic

111111111

$0.05$0.05$0.05$0.05$0.05$0.05$0.05$0.05$0.05

SZ

5 oz5 oz5 oz4 oz

4.25 oz4.25 oz4.25 oz

5 oz7 oz

$1.79 $1.79 $1.79 $1.79 $1.79 $1.79 $1.79 $1.79$2.39

SRPOIAllowance

PEG CANDY

1st Quarter 2017 59

PROMOTION OBJECTIVE• Utilize the overall growth of the Fruit Snacks category which is experiencing the highest growth of all of the confection

category sub-groups.

BENEFITS• Increase sales, profits and exposure of the Welch’s Fruit Snacks, which are ranked as the #1 brand and contributed

+15.4% to peg bag growth.

• Peg Bags and Stand Up Bags are experiencing the highest percentage growth out of all pack types, vital for the customer’s

POG sales & profits.

Promotion in Motionwww.promotioninmotion.com




566943 566794644468


034856050964 034856050988034856050926

Welch’s Fruit Snacks - Strawberry Welch’s Fruit Snacks - Mixed Fruit Welch’s Fruit Snacks - Berries ‘N’ Cherries

121212

$0.45 $0.45 $0.45

SZ

5 oz5 oz5 oz

$1.59 $1.59 $1.59

SRPOIAllowance

PEG CANDY

1st Quarter 2017 61

PROMOTION OBJECTIVE• Grow sales with Werther’s and Mamba. Werther’s Caramels are always made with real butter and fresh cream. Mamba Fruit

Chews are deliciously fruity treats that come in four juicy flavors: Strawberry, Raspberry, Lemon and Orange.

BENEFITS• Partner with Storck on two great brands that are driving category growth in both peg and in-line sets!

Storckwww.storck.us/en




2202031157114837


072799008611072799050276072799035136

Werther’s Original Caramel Riesen Mamba Fruit Chews

11

24

$0.10 $0.10 $0.75

SZ

5.5 oz5.5 oz

2.65 oz

$2.89 $2.89 $1.29

SRPOIAllowance

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