For the best live sport

experience

FEEL IT ALL

Star Pubs and Bars in partnership with Sky

Star and Sky in partnership

WORKING TOGETHER

SavingsEnjoy 30% off Sky TV with our Star and

Sky partnership deal, plus access to our free marketing support tools on MySkySports.com.S

TestimonialsWe will demonstrate the value Sky Sports

can bring to a venue with testimonials from a variety of Star sites.TAdvantages

Sky Business Development Executives are ready to discuss what Sky can bring to each venue.A

ReferralsUse the dedicated portal to refer sites. A simple

and effective way to pass the lead to Sky.RMake your venue the home of sport and enjoy the best live sport experience with Sky Sports. You can show the biggest games and the biggest stars this summer and beyond across 10 dedicated channels. There are 126 exclusively live Premier League games - with even more next season, as a new deal sees Sky Sports remain the home of Premier League football until 2022. Plus we have the return of pub-packing favourites with rugby action from the Autumn Internationals, the 2018 Ryder Cup, all 21 F1 Grands Prix, every England cricket home Test, ODI and T20, plus so much more as we continue to invest in the content that matters most to your customers.

Star Pubs & Bars are delighted to continue its strategic partnership with Sky for a further three years. We understand the importance of driving and retaining footfall while offering an experience that is second only to watching the game live! We are also delighted to offer a discount of 30%* to all new-to-Sky customers, to help lower your ongoing fixed costs. With over 60,000 hours of sport coming up on Sky Sports in the next 12 months there are plenty of opportunities to offer your customers the best live sport experience.Mark MacDonald

Star Pubs & Bars

Hugo MillsDirector of Partnerships, Sky

*New Customer STAR Partnership Discount: Only available to eligible STAR Pubs & Bars managed and leased & tenanted licensed premises in the UK (excluding Northern Ireland, Channel Islands and Isle of Man). Discount applies to Sky Ultimate subscription and is only available to new Sky TV customers/outlets who have

not had Sky in the previous 12 consecutive months. Premises must remain in STAR Pubs & Bar estate to continue to receive discount. 12 month minimum term for Sky Ultimate for tenants contracting direct with Sky. Managed and centrally contracted L&T sites must subscribe to Sky Ultimate until 30 June 2021. Discount does not

apply to equipment or set-up costs, add on premium channels, pay per view or standalone channels. Discount not available in conjunction with any other Sky TV offer. For more information please contact your local BDE.

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Customers can show the biggest

games and the biggest stars this

summer and beyond, as Sky Sports

brings an unforgettable season of

sport, across 10 dedicated channels.

THE HOME OF SPORT

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HOME OF THE PREMIER LEAGUE

Sky Sports brings 3x more games than any other broadcaster and over two thirds of all first picks, so customers can

show the games that matter

of the big games across the entire season, with matches scheduled midweek,

Fridays, Saturdays, Sundays and Mondays

12689%

of customers say the Premier League is one of the

most important competitions for generating revenue

most-watched Premier League games in pubs in 2017/18 were shown on Sky Sports

The line-up on Sky means we keep people longer – so from the Saturday

lunchtime Premier League game, through to Soccer

Saturday and the 5.30pm Championship kick-off –

people watch it allDonald Maclachlan /

The Black Bull

Source: Ipsos Mori Out of Home Viewing Panel August 17-May 18

Source: Ipsos Mori message testing research April 2018

18/20

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EFL FOOTBALL LEAGUE Exclusively live coverage of 127 EFL games from the Sky Bet Championship, League 1 and League 2, including every play-off match.

UEFA EURO 2020 QUALIFIERS Live international football games, including every Wales, Scotland, Northern Ireland and Republic of Ireland qualifier.

SCOTTISH FOOTBALL Coverage of 30 SPFL games, including up to 4 Old Firm SPFL matches only on Sky Sports. Plus 9 games from the Scottish Cup.

CARABAO CUP15 live matches from the Carabao Cup, including both semi-finals and the Wembley final, as Premier League giants take on EFL League opposition.

Coppa Italia / Chinese Super League / MLS Football from across the globe, featuring some superstars of the sport, including Zlatan Ibrahimovic, Oscar, David Villa and Gonzalo Higuaín.

For the first time ever, Sky Sports will bring customers action from new international football tournament the UEFA Nations League, including every England game exclusively live.

Plus venues can show every Home Nations match from the event – that’s a total of 18 live competitive international matches to help drive footfall and revenue.

PLUS MORE FOOTBALL FROM AROUND THE WORLD

FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL FOOTBALL

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NEW

Sky Sports continues to bring top international rugby action. This November customers can show all four matches from England’s Autumn International series, including a mouth-watering encounter against World Champions New Zealand. It will be the first time England have faced the mighty All Blacks at Twickenham since 2014 and it promises to be a thrilling match.

RUGBYTOP INTERNATIONAL RUGBY ACTION FROM THE BIG TEAMS AROUND THE WORLD

THE RUGBY CHAMPIONSHIP Every game from the southern hemisphere competition, contested by international superstars South Africa, Australia, New Zealand and Argentina.

SUPER RUGBY League action from the southern hemisphere’s 15 biggest clubs, including international stars such as Beauden Barrett, Kieran Read and Michael Hooper.

TOP 1455 matches a season from France’s top league, featuring some of Europe’s biggest teams and star players, including the likes of Chris Ashton, Rhys Webb and Mathieu Bastareaud.

GREENE KING IPA CHAMPIONSHIPKey games in the battle to reach the promised land of rugby’s Premiership, featuring clubs from across the country.

International rugby drives business – on average, pubs that showed the first Lions Test of the 2017 tour saw beer sales increase during match time compared

to pubs that didn’t show the matchSource: Vianet data, 29th June 2017

240% UPLIFT IN BEER SALESWe will be packed for the

summer tours – people will want to come to see them and we'll definitely enjoy

a good atmosphereOli Shapely / Trailfinders Rugby Club

We will be packed for the summer tours – people will want to come to see them

We will be packed for the summer tours – people will want to come to see them

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This September, our dedicated golf channel brings customers live coverage from every day of The Ryder Cup exclusively live.

Plus there’s action from golf’s Majors, The Open, the US Open and The Masters, plus every European Tour event and 32 PGA Tour events live.

With live action from the biggest events throughout the year, customers can make their venue the home of golf.

GOLFEVERY BREATHTAKING MOMENT FROM THE RYDER CUP, GOLF’S MOST ICONIC EVENT, LIVE ON SKY SPORTS

SKY SPORTS SHOWS GOLF EVERY WEEK OF THE YEAR, SO THERE’S ALWAYS LIVE CONTENT TO HELP DRIVE REPEAT CUSTOM AND SPEND

We have a group of gents who come in religiously whenever

there’s live golf on, meaning Sky Sports

brings people in every day of the week

Lauren Hopwood / The Thornton Arms / Burnley

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PLUS, DOMESTIC CRICKET FROM ACROSS THE GLOBE

With Sky Sports customers can show every England Home Test, ODI and T20 match live, including England’s huge series against India, helping to drive repeat custom and dwell-time.

Plus customers can follow England’s progress in ICC competitions until 2023, including next year's Cricket World Cup.

CRICKET

It’s surprising how many crowds come in to watch

cricket. We’re always getting people who just

want to sit down with a pint and watch the

cricket all dayAndy Harris / Temple Brew House

CRICKET IS THE NATION’S THIRD FAVOURITE SPORT TO WATCH IN THE PUB AFTER FOOTBALL AND RUGBYSource: Ipsos MORI Out of Home Viewing panel, March 2017 – February 2018

CRICKET IS THE NATION’S 3RD

THE HOME OF CRICKET WITH EVERY ENGLAND HOME TEST MATCH, ODI AND T20 LIVE

Over 60 English Domestic cricket matches including the Vitality Blast, plus 15 games from the Royal London One Day Cup.

60 live Indian Premier League games as the biggest names in world cricket compete, including Ben Stokes, Jos Buttler and Sam Billings.

Action from South Africa’s domestic competition, the Ram Slam T20 league.

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Customers can encourage fans to stay for longer and spend more by showing Formula 1 in their venue. With Sky Sports, show every race weekend live on Sky Sports’ dedicated F1 channel – that’s three days of back-to-back live action! And from 2019, Formula 1 will be exclusively live to Sky Sports.

FORMULA 1THE ONLY PLACE TO WATCH EVERY PRACTICE, QUALIFYING AND RACE LIVE FROM ALL 21 F1 GRANDS PRIX

We always look forward to the Formula 1 season

starting as we have some loyal supporters

who we always reserve an area for

Connor Archer / The Box / Headingley

SKY SPORTS F1 WILL SHOW OVER 270 HOURS OF F1 COVERAGE THROUGHOUT THE SEASON

270HOURS

The F1 Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved.

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THE BEST LIVE SPORT EXPERIENCEA GREATER CHOICE OF LIVE ACTION WITH SKY SPORTS

DARTS /Enjoy over 60 days of live darts throughout the year, including the World Darts Championship and all 16 weeks of the Premier League.

BOXING /At least 20 boxing matches live every year, including Box Office big-hitters Anthony Joshua, Kell Brook, Scott Quigg and Katie Taylor.

NFL /100 NFL matches every season, including Sunday night double-headers. Plus, enjoy the ‘greatest show on earth’ with the Super Bowl.

RUGBY LEAGUE /Up to 100 exclusively live rugby league games, with 80 Super League games including coverage of the Super 8s and the Grand Final.

GAA /The All-Ireland Senior Football and Hurling Championships, with 14 games exclusively live, plus the semi-finals and final.

Source: MatchPint: Value of Sport report, December 2016

We see a lot of demand for a range of sport,

from boxing, rugby and F1 to cricket and NFL – it

absolutely helps drive revenue and footfall

Holly Forster / Dive NQ

THE BEST LIVE SPORT EXPERIENCEA GREATER CHOICE OF LIVE ACTION WITH SKY SPORTS

We see a lot of demand We see a lot of demand We see a lot of demand for a range of sport, for a range of sport,

from boxing, rugby and F1 to cricket and NFL – it

absolutely helps drive absolutely helps drive revenue and footfallrevenue and footfall

Holly Forster / Dive NQHolly Forster / Dive NQ

THE AVERAGE VENUE MAKES AN EXTRA

£900+ FROM A PPV BOXING EVENT

£900

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GET IN TOUCHYour regional Sky Business Development Executive contact

details will be shared separately