AN IN THE KNOW EXPERIENCES PRODUCTION | 2

FOR THE PAST NINETEEN YEARS, THE MAXIM BIG GAME EXPERIENCE HAS DRAWN

MEDIA, CELEBRITY, LEADERS AND LUXURY BRANDS TOGETHERTO CREATE THE MOST IMPORTANT ENTERTAINMENT MOMENT

OUTSIDE OF THE HALFTIME SHOW.

THIS YEAR PROMISES TO BE THE BIGGEST AND THE MOST UNIQUE ONE YET.

EVENT CONCEPT

AN IN THE KNOW EXPERIENCES PRODUCTION |

O N T H E W A T E R A T V I R G I N I A K E Y

4

AN UNFORGETTABLE, INTERACTIVE AND IMMERSIVE EVENINGHELD IN THE MOST UNIQUE LOCATION IN MIAMI.

T H E L O C A T I O N

PRIVATE PROPERTY ON VIRGINIA KEY ISLAND, LOCATED WITHIN BISCAYNE BAYCENTRALLY LOCATED JUST 5 MILES FROM DOWNTOWN MIAMI 10 MILES FROM SOUTH BEACH 12 MILES FROM MIA AIRPORT 20 MILES FROM HARD ROCK STADIUM *20 MINUTE BOAT RIDE FROM SOUTH BEACH OR DOWNTOWN/BRICKELL*

T H E V E N U E

5 ACRESON THE EDGE OF THE WATER WITH VIEWS OF THE MIAMI SKYLINE

PRIVATE MARINA FOR VIP YACHT ACCESSYACHTS TO PROVIDE VIP SHUTTLE SERVICE

THE TENTS

40,000-SQUARE-FOOT MAIN TENTMULTIPLE HEADLINING ACTS FROM TOP TALENT UP TO 3,000 GUESTS IN ATTENDANCE

TWO CUSTOM EXPERIENTIAL TENTS

AN IN THE KNOW EXPERIENCES PRODUCTION | 5

THE HAVANA NIGHTS EXPERIENCE IMMERSES GUESTS INTO A LUXURIOUS, UPSCALE EXTRAVAGANZA INSPIRED BY HAVANA, CUBA. BEAUTIFUL TOUCHES OFGOLD AND MARBLE ARE AMPLIFIED BY VELVET TEXTURES, SMOOTH AMBIENT LIGHTING AND TOUCHES OF ART DECO.

C R E A T I V E A P P R O A C H

CONCEPT

AN IN THE KNOW EXPERIENCES PRODUCTION | 6

C R E A T I V E A P P R O A C H

INSPIRATION

AN IN THE KNOW EXPERIENCES PRODUCTION | 7

C R E A T I V E A P P R O A C H

VENUE DESIGN

PARTNERSHIP OPPORTUNITIES

AN IN THE KNOW EXPERIENCES PRODUCTION |

MAXIM HAVANA NIGHTS WILL OFFER A SELECT NUMBER OF BRANDS—LARGE OR SMALL—OPPORTUNITIES TO GET IN FRONT OF 3000+ CREATIVE, HIGHLY-AFFLUENT EARLY ADOPTERS. WITH UNIQUE PARTNERSHIP OPPORTUNITIES, YOU’LL BE ABLE TO REACH YOUR TARGET AUDIENCE, RECEIVE INCREDIBLE

VISIBILITY AND GET EXCEPTIONAL RESULTS.

THROUGH CUSTOM ACTIVATIONS, BRANDED ENGAGEMENTS, PRODUCT INTEGRATIONS, TARGETED SOCIAL MEDIA EFFORTS, AND PROMINENT LOGO

PLACEMENTS, YOUR BRAND WILL HAVE THE TOOLS TO EDUCATE, ENTERTAIN, AND ENGAGE A CAPTIVE AUDIENCE.

9

AN IN THE KNOW EXPERIENCES PRODUCTION | 10

IN ORDER TO BEST ACHIEVE YOUR MARKETING GOALS AND OBJECTIVES, WE WILL PROVIDE A FULLY TURN-KEY SOLUTION FOR YOUR BRAND.

PA R T N E R S H I P O P P O R T U N I T I E S

CUSTOM ACTIVATIONS & EXPERIENCES

BRAND POP-UPS EVENT LIVESTREAM

PRODUCT OR INTERACTIVE BRAND DISPLAYS ILLUMINATED SMART WALL

V/R INSTALLATIONS BRANDED VIP LOUNGE

CASINO LOUNGE INTEGRATION MARINA LOUNGE INTEGRATION

CUSTOM BAR SPONSORSHIP RED CARPET PROGRAMMING PHOTO BOOTH EXPERIENCE

THRILL RIDE EXPERIENCE

BRANDING & CONTENT

PRE-EVENT AND POST-EVENT PROMOTION DEDICATED INITIATIVE

LOGO INCLUSIVE ON INVITATION AND STEP & REPEAT LOGO PLACEMENT WITHIN VENUE

DEDICATED SOCIAL POSTS BRAND FEATURED ACROSS MAXIM CHANNELS

PAST EVENTS & ACHIEVEMENTS

AN IN THE KNOW EXPERIENCES PRODUCTION | 12

PA S T S P O N S O R S , T A L E N T & A T T E N D E E S

AN IN THE KNOW EXPERIENCES PRODUCTION | 13

SATURDAY FEBRUARY 1, 2020 MAXIM HAVANA NIGHTS

THE MAXIM BIG GAME EXPERIENCE IN 2019 WAS ONE OF OUR MOST SUCCESSFUL YEARS YET.

PA S T A C H I E V E M E N T S

2 0 1 9 E V E N T R E C A P

674 MEDIA PLACEMENTS

1 ,091,155,283 IMPRESSIONS

$9.9MM ESTIMATED MEDIA VALUE

AN IN THE KNOW EXPERIENCES PRODUCTION | 14 14 14

“FOR ADULTS THERE ARE MANY HIGH PROFILE PARTIES TO CHOOSE FROM DURING THE WEEK, BUT THERE IS ONE EVENT THAT STANDS OUT FROM THE REST OF THEM — THE MAXIM SUPER BOWL PARTY.”

— CBS

“FOR A 19TH STRAIGHT YEAR, MAXIM HOSTED ITS ANNUAL BIG WEEKEND EVENT, THIS TIME AROUND WITH A MAJOR ROSTER OF MUSICAL GUESTS…”

— THE HOLLYWOOD REPORTER

“THE MAXIM SUPER BOWL PARTY WAS ONCE AGAIN THE NUMBER ONE MOST-ANTICIPATED PARTY, RAISING THE BAR DURING THIS MILESTONE WEEKEND OF SPORTS AND OVER-THE-TOP EVENTS IN DOWNTOWN

MINNEAPOLIS, MINNESOTA.” — LA GUEST LIST

“THE MAXIM SUPER BOWL EXPERIENCE IS CONSIDERED BY MANY TO BE THE MOST SOUGHT-AFTER PARTY OF THE WEEKEND.”

— HOUSTON CHRONICLE

I N T H E P R E S S

AN IN THE KNOW EXPERIENCES PRODUCTION | 15

SATURDAY FEBRUARY 1, 2020 MAXIM HAVANA NIGHTS

THE MAXIM BRAND HAS A GLOBAL INFLUENCE THAT AMPLIFIES THE VOICE OF TODAY’S INFLUENCERS.

M A X I M ’ S M E D I A P R E S E N C E

P R I N T

1 ,750,000 ANNUAL REACH

6X FREQUENCY

250,000 RATEBASE

D I G I T A L

6 ,100,000 MONTHLY UNIQUE VISITORS

15,550,000 AVG. MONTHLY PAGEVIEWS

20+ FEATURES POSTED DAILY

S O C I A L

2,800,000 FACEBOOK

884,400 INSTAGRAM

499,200 TWITTER

AN IN THE KNOW EXPERIENCES PRODUCTION | 16 16 16

IN THE KNOW EXPERIENCES IS A FULL-SERVICE LIFESTYLE COMPANY, WITH STRONG AREAS OF EXPERTISE IN THE LUXURY TRAVEL, PRIVATE EVENTS, FASHION, NIGHTLIFE

AND MARKETING INDUSTRIES. WITH OVER A DECADE OF EXPERIENCE, WE SPECIALIZE IN MANAGING FRONT OF HOUSE OPERATIONS AND OVERSEEING TICKET, TABLE AND

HOSPITALITY SALES FOR PREMIER EVENTS AROUND THE GLOBE.

PAST NOTABLE EVENTS THAT IN THE KNOW EXPERIENCES’ HANDLED ALL TICKETING & EVENT HOSPITALITY INCLUDE THE ROLLING STONE SUPER BOWL PARTY IN VARIOUS

LOCATIONS, THE MAXIM SUPER BOWL XLVII I PARTY IN NEW YORK CITY AND ATLANTA, PLAYBOY SUPER BOWL 50 PARTY IN SAN FRANCISCO, AND MORE…

A B O U T I N T H E K N O W E X P E R I E N C E S

AN IN THE KNOW EXPERIENCES PRODUCTION | 17

T H E T E A M

WE HAVE BROUGHT TOGETHER THE BEST OF THE BEST IN THE INDUSTRY TO PRODUCE MAXIM HAVANA NIGHTS.

E V E N T E L E V E N E V E N T P R O D U C T I O N A N D A C T I V A T I O N S

EVENT ELEVEN IS A HIGHLY SOUGHT-AFTER, AWARD-WINNING EVENT DESIGN AND PRODUCTION COMPANY CATERING TO A DIVERSE ARRAY OF CLIENTS. WITH TONY SCHUBERT AT THE COMPANY'S HELM, EVENT ELEVEN'S TALENTED STAFF EARNS THEIR WELL-DESERVED

REPUTATION AS A TOP NOTCH, VISIONARY TEAM THAT PROFESSIONALLY PRODUCES MEMORABLE NATIONWIDE EVENTS. FROM FILM AND TELEVISION PREMIERES TO GLOBAL CHARITY BENEFITS, AWARD SHOW AFTER PARTIES AND HIGH-END PRODUCT LAUNCHES. EVENT ELEVEN

IMAGINES, DESIGNS, CREATES AND PRODUCES FULL SCALE EVENTS AND EXPERIENCES BASED UPON THE INDIVIDUAL NEEDS OF EACH CLIENT.

S U N S H I N E S A C H S P U B L I C R E L A T I O N S , A N D R E D C A R P E T M A N A G E M E N T

SUNSHINE SACHS IS A FULL SERVICE COMMUNICATIONS FIRM WITH A SCOPE REACHING WELL BEYOND THE CAPABILITIES OF A TRADITIONAL PR FIRM. SUNSHINE SACHS IS BUILT ON THE NOTION THAT GOOD IDEAS HAVE THE POWER TO CHANGE THE WORLD WE LIVE IN, SHAPE OUR CULTURAL CONVENTIONS AND CREATE NEW MODELS OF SUCCESS IN EVERY INDUSTRY. OUR CLIENTS INCLUDE THE MOST

NOTABLE BRANDS AND PERSONALITIES SPANNING ENTERTAINMENT, FASHION, MUSIC AND SPORTS. WE ALSO REPRESENT SOME OF THE WORLD'S MOST IMPACTFUL NONPROFITS AND POLITICAL MAINSTAYS, CONTENT CREATORS AND INNOVATORS.

A S H L E Y A V E R Y A G E N C Y M O D E L S & I N F L U E N C E R S

THE ASHLEY AVERY AGENCY IS A BOUTIQUE MARKETING AGENCY THAT SPECIALIZES IN THE RECRUITMENT AND PLACEMENT OF MODELS AND INFLUENCERS, AS WELL AS THE CULTIVATION OF BRAND BASED INFLUENCER EVENTS & EXPERIENCES. WITH A TALENT DATABASE

HOUSING OVER 10,000 MODELS & INFLUENCERS WORLDWIDE. OUR TEAM STRIVES TO NOT ONLY ASSIST IN THE CREATION AND EXECUTION OF UNIQUE AND MEMORABLE BRAND EXPERIENCES BUT THE RECRUITMENT AND PLACEMENT OF TOP TIER TALENT TARGETED SPECIFICALLY

FOR EACH CLIENT AND BRAND.