for thought · city. there are around 100 culinary outlets in hkia, spanning world-class...
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F O R T H O U G H TS E RV E D U P BY T H E F O O D T R AV E L E X P E RT S
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IN THE SPOTLIGHT���� ����
ISSUE 2, 2019
������������� �� !�������"�SSP is making its debut in South America after winning contracts worth circa £70
million over nine years at two of Brazil’s main airports, GRU Airport – Aeroporto
Internacional de Sāo Paulo and RIOgaleāo – Tom Jobim International Airport.
The brands in the line-up include coffee shop Ritazza, contemporary restaurant
Factory Bar & Kitchen, bakery brand Upper Crust, Jamie’s Deli from leading
celebrity chef Jamie Oliver, Italian brand Barzetti, Mexican-themed concept
Mi Casa Burritos, hot dog brand Monty’s Dogs & Cones and healthy eating brand
Camden Food co.
��#" �"���$� ��%�UK high street retailer Marks & Spencer has partnered with SSP to launch the
first airside M&S Food to Go store at Birmingham Airport.
Having opened in February 2019, the new concept is offering high quality,
freshly-prepared meals and drinks to appeal to more than 13 million travellers
passing through the airport every year. A wide range of hot and cold food will
be available throughout the day, including sandwiches, wraps, baguettes, sushi,
soups and salads, while customers can enjoy M&S coffee and hot drinks brewed
by specially trained baristas.
We are very excited to have opened a new dean&david outlet at Düsseldorf
Central Station to give passengers a greater range of healthier food and
beverage options. Following its ‘Fresh to Eat!’ philosophy, dean&david
serves nutritious meals catered to customers’ individual preferences,
from salads and soups to Asian curries and hand-twisted wraps.
The brand’s latest innovation, the Good Life Bowl, offers diners a warm
dish containing quinoa, fresh vegetables and carefully selected superfoods.
�� !�&��'��������#�Simon Smith has been named as SSP’s new Group Chief Executive Officer,
effective 1 June 2019, following news that Kate Swann will step down from the
role at the end of May after nearly six years with the company.
Simon said: “SSP is a fantastic business with excellent ongoing growth
potential. We have a strong senior management team and thousands of
dedicated colleagues around the world, and I am confident that together we will
continue to build on the success achieved over the last few years.”
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Line Friends, which opened with SSP in
January this year. It is an innovative concept
restaurant themed around the popular
Korean messaging app characters.
Technology, in particular, digitalisation,
is important to HKIA and we treat it as an
integral part of the airport’s retail and
catering development. For example, the
use of mobile payment like Alipay, WeChat
Pay, Apple Pay is increasing. In 2017, the
HKIA launched a new one-stop, airport-
based online shopping platform HK airport
Shop. The platform allows passengers to
order products anytime and anywhere,
which they can collect at the airport as
soon as three hours after order confirmation,
before or after their flights, or have their
shopping delivered to a local Hong Kong
address. HKIA is also launching food pre-
ordering soon, which will allow passengers to
pre-order food via the HKG MyFlight mobile
app before they arrive the airport and enjoy
their food at a chosen time.
TRADITION MEETS TECHNOLOGY AT HKIA
�ong Kong International Airport
(HKIA) is committed to delivering
an unrivalled retail experience
for passengers. At present, there are around
400 shops and restaurants at the airport. It
is internationally renowned for the quality,
wide selection and innovation of its dining
mix, which is truthfully an epitome of the
city. There are around 100 culinary outlets in
HKIA, spanning world-class international,
Asian and local cuisines, ranging from Chinese,
Japanese, Korean, Thai, Vietnamese to
American, French, Italian and much more. We
also provide different catering formats from
sit-down restaurants to food court to cafes to
grab and go.
HKIA houses more than ten brands that
were Michelin rated or recommended –
including Thai Chiu, Maxim’s Jade Garden,
Crystal Jade La Mian Xiao Long Bao, Ho Hung
Kee, Yung Kee and Hung’s Delicacies to name
just a few. The newly opened restaurants of
East Hall Food Court also features Michelin-
rated or recommended brands Fujian cuisine
Putien, Thai cuisine Moon Thai Express,
Cantonese congee and noodle shop Tasty.
The two food courts in the East and West
Hall will be able to provide over 1,600 seats
in total when renovation is completed later
this year. We have eateries opening 24 hours
in major zones, ready to serve passengers
regardless of the time.
HKIA has often been the preferred
choice for worldwide food operators
looking to enter the Hong Kong market,
which demonstrates our powerful
culinary reputation. HKIA has around
50 food operators, with which we work
collaboratively not only to create a sense
of place, but also to ensure provision of
quality and extensive choices as well as
a seamless operation even at the busiest
hours. Creating the right ambiance at our
catering outlets is of high importance, as it
contributes to the total dining experience.
A typical example is BITE & BITE with
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ABOVE: Escalibada, a Catalan specialty served at La Tramoia
# ith its reputation as one of the world’s top holiday
destinations, Spain remains a prosperous and profitable
region for the travel food and beverage sector. It is also
a fiercely competitive market, with many F&B operators eager to
feature their brands at the country’s many busy transport hubs.
Aena, the organisation in charge of managing the airports in
Spain, has been investing millions on re-development with the aim
of bringing the best of Spanish food and retail to the millions of
passengers that travel through its doors each year SSP Spain has
worked closely with Aena to present a tailored offering of local
and international F&B brands, and throughout the past 12 months,
the team has managed to score major wins at some of Spain’s
largest airports, including Madrid Barajas, Barcelona-El Prat and
Alicante-Elche.
Blanca Ripoll, managing director of SSP Spain, said a number of
factors have contributed to the team’s success.
“SSP Spain has been working even more closely in partnership
with brands,” said Blanca. “There is an important place for
international brands in the mix, but we also need local names to
strike that ideal balance. This can be challenging, as many have never
operated in a franchised model before.”
This focus on brand development is evident at the sites of SSP
Spain’s most recent wins. The team has worked with three popular
Catalan eateries, La Tramoia, Pannus and Enrique Tomás, to bring
a true taste of Spain to passengers at Barcelona-El Prat Airport.
La Tramoia opened at the airport last October, closely followed by
Enrique Tomás in November, while Pannus will welcome its first
customers in May 2019.
Blanca said: “We have considerable experience in working with
brands, helping them to develop operations manuals, menus, and so
on. Many of these brands have become better franchisors thanks to
the work they’ve done with us.”
Keeping up to date with the latest market developments and
maintaining close contact with the airports, railway stations and
other transport hubs with whom they work has also been important.
Blanca said; “In 2016, Aena changed their tender process at their
airports to increase competition. Previously, one operator could
win the whole tender, now any one operator is only able to operate a
maximum of 40 to 45% of the business. While this means that some
of our operations would be at risk, it presented a great opportunity
for us to enter into airports where we’d never had a strong presence.
“Aena is now also keen to mirror the retail landscape of the high
street, and only introduce readily recognisable brands that offer a
strong sense of place. Both initiatives have been for the good, and
more competition has benefitted customers as operators have raised
their game in terms of the amount of choice and quality of the offer.”
Keeping their finger on the pulse of recent trends has been yet
another key to success. Growing demand for healthier food and
beverage options led SSP Spain to open Mama Campo at Madrid
Barajas Airport in December, the company’s first unit in Spain’s
busiest transport hub. This concept offers a wide selection of fresh
fruit, cold pressed juices and organic dishes made from locally sourced
and eco friendly ingredients.
“Partnerships with local chefs are also very important to us,” added
Blanca. “One example is our latest work with the Hermanos Torres
(Torres brothers) in Barcelona on restaurant Alas, (which opened in
November), and new grab and go concept SLAM, due to open this year.”
And there are even more exciting opportunities on the horizon,
with Spain’s third largest airport, Palma de Mallorca Airport, recently
announcing a new food and beverage tender.
“We’re excited about the possibility of having a presence in every
airport in Spain and growing our rail business, which is currently
relatively small,” said Blanca. “We believe there’s plenty of room for
growth in both new locations and in new channels.”
TOP RIGHT: La Tramoia, Barcelona El Prat Airport BOTTOM RIGHT: Food at Alas, Barcelona El Trat Airport
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ISSUE 2, 2019 �+��� ������� ����
� sk anyone to name the world’s most famous chef, Gordon
Ramsay is likely to be pretty high on their list. SSP
announced it was joining forces with the UK-based celebrity
in 2017, and since then has been working closely with Ramsay and his
team to develop a new premium grab and go concept called Gordon
Ramsay Plane Food To Go.
Serving a range of iconic dishes for which Ramsay is renowned,
Plane Food To Go will bring affordable gourmet dining to the airport
environment.
This innovative new brand has already attracted considerable
attention from leading airport across the globe, and the first unit will
open at Hong Kong International Airport’s T1 later this year.
In an exclusive interview, Food For Thought asked Ramsay to share
his thoughts on the new venture.
WHAT DO YOU THINK ARE THE ATTRACTIONS
OF WORKING IN THE AIRPORT ENVIRONMENT?
One of the things I like best is giving pleasure to the most amazing
guests before they get on their flight. The architecture and openness
of the restaurant is so different from restaurant in the city of London.
WHAT ARE THE CHALLENGES?
The biggest challenge is getting ingredients to the restaurant. Every
ounce of ingredients has to go through x-ray security.
WHAT IS YOUR UNDERSTANDING OF THE TRAVELLING
CUSTOMER AND WHAT MAKES THEIR NEEDS DIFFERENT?
The customer’s needs at the airport are way more focused on timing.
When they arrive first thing in the morning, sometimes they only
have minutes for breakfast, 45 minutes for lunch, and an hour tops
for dinner. Time is of the essence.
WHY DID YOU DECIDE TO PARTNER WITH SSP?
Very few groups around the world hold the infrastructure that you
do and you have made so many brands a success.
WHAT DID YOU LEARN FROM YOUR FIRST VENTURES IN THE
AIRPORT MARKET AND WHAT WOULD YOU DO DIFFERENTLY?
I learned 10 years ago that you can’t treat a restaurant in an
airport as you would if the restaurant was in London. Timing is so
important for the traveling customer and it’s the restaurant’s job to
support them.
WHAT ARE YOUR ASPIRATIONS FOR THE
PLANE FOOD TO GO BRAND?
I want to give every passenger an amazing grab and go lunch
at 33,000 feet that’s fresh and tastes amazing.
WHAT DO YOU HATE AND LOVE ABOUT
TRAVELLING YOURSELF?
I hate trying to get to sleep on a day flight. Chefs don’t sleep twice
a day! What I love is flying across the world with some of the best
airlines and there’s something nice about going to sleep and waking
up in a completely different place.
AND FINALLY, WHAT IS THE STRANGEST THING THAT HAS
EVER HAPPENED SINCE YOU HAVE BEEN OPERATING AT
LHR T5?
A guy proposed to his girlfriend over an English breakfast
and although it wasn’t the most romantic situation she said yes!
PLANE SPEAKING#����.���������� ��������/�����0���/�0�1� ��2������$�������������������������� ����
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GOING THE EXTRA MILE
#e’re incredibly proud of the
hard work all our colleagues
put into supporting local and
international charities, and SSP teams from
across the globe have been going all out to
raise vital funds and awareness of good causes
over the past year.
In the UK, the SSP team at London Gatwick
Airport was named as our charity fundraising
site of the year following their fantastic
money-raising efforts last year. This included
an impressive donation of £3,200 to Macmillan
Cancer Support, a charity dedicated to
providing physical, emotional and financial
support to individuals and families affected by
cancer, which was named SSP UK’s Charity of
the Year for 2018.
The Gatwick team, along with their friends,
families and customers, took part in a number
of fundraising events throughout 2018 for
Macmillan Cancer Support. This included a
gruelling Tough Mudder challenge, in which
participants raced to complete a mud-soaked
obstacle course.
Dheeraj Chopra, operations manager for SSP
at London Gatwick Airport, said: “I want to say
how pleased I am with the team performance for
the charity event for SSP and Macmillan. It was
great fun, there was a lot of team involvement,
and we’re really proud of what we’ve achieved.”
London Gatwick joined colleagues from
around 700 UK outlets to collect much-needed
donations. Teams came together to take
part in four dedicated fundraising events
throughout the year, including Macmillan’s
annual Coffee Morning. In total SSP UK raised
£250,000 for Macmillan last year, including
a £100,000 grant from the SSP Foundation.
The SSP Asia Pacific and Hong Kong
teams also took part in a charity drive over
Christmas to collect and sell preloved
(and new) items in an office ‘flea market’.
Colleagues raised an impressive $8,500,
with all proceeds donated to Food Angel,
a local charity supporting the elderly and
those less fortunate of Hong Kong by
providing fresh, hot cooked meals. The
teams further supported Food Angels by
spending a day preparing meals with the
charity.
Meanwhile, colleagues at SSP America
gave their support to Onbikes, a non-profit
organisation based in Tampa that raises
funds so that at-risk children can receive
their very first bike.
Tania Velez, human resources manager
from SSP Tampa, along with other members
of the team, participated in Onbikes’ annual
Bike Build event, which sees children and
families assemble their own bikes from
scratch. She said: “We donated our time to
build these bikes; it was the most fulfilling
feeling for all those who participated on this
awesome event.”
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