for use at secondary for use at secondary for … skill...minnesota state-approved technical skill...
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Minnesota State-Approved Technical Skill Assessments 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
CLUSTER/
PATHWAY/
PROGRAM
CERTIFICATION /
ASSESSMENT
TITLE
TYPE
ISSUING
ORGANIZATIO
N
WEBSITEPlease report broken weblinks
ELIGIBILITY
REQUIREMENTS /
PREREQUISITES
ADMINISTRA-
TION
ELIGIBILITY(Written,
Practical)
PASSING
SCORECOST COMMENTS
Web & Digital
Design
3D Graphics (818) Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 54 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Web & Digital
Design
3D Animation
(819)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 48 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Web & Digital
Design
Business Web
Page Design (254)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 45 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Web & Digital
Design
Digital Media 1A
(810)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 36 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Web & Digital
Design
Digital Media 1B
(811)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
● For use at SECONDARY For use at SECONDARY For use at SECONDARY For use at SECONDARY
Page 1 of 11
Minnesota State-Approved Technical Skill Assessments 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
CLUSTER/
PATHWAY/
PROGRAM
CERTIFICATION /
ASSESSMENT
TITLE
TYPE
ISSUING
ORGANIZATIO
N
WEBSITEPlease report broken weblinks
ELIGIBILITY
REQUIREMENTS /
PREREQUISITES
ADMINISTRA-
TION
ELIGIBILITY(Written,
Practical)
PASSING
SCORECOST COMMENTS
● For use at SECONDARY For use at SECONDARY For use at SECONDARY For use at SECONDARYWeb & Digital
Design
Digital Media II
(815)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 42 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Web & Digital
Design
Gaming
Fundamentals
(896)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 42 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Web & Digital
Design
Web Development
A (893)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 42 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Web & Digital
Design
Web Development
B (894)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 42 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Web & Digital
Design
Web Development
A & B (893 & 894)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 82 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Page 2 of 11
Minnesota State-Approved Technical Skill Assessments 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
CLUSTER/
PATHWAY/
PROGRAM
CERTIFICATION /
ASSESSMENT
TITLE
TYPE
ISSUING
ORGANIZATIO
N
WEBSITEPlease report broken weblinks
ELIGIBILITY
REQUIREMENTS /
PREREQUISITES
ADMINISTRA-
TION
ELIGIBILITY(Written,
Practical)
PASSING
SCORECOST COMMENTS
● For use at SECONDARY For use at SECONDARY For use at SECONDARY For use at SECONDARYPrecision Exams SITE
COORDINAT
OR
Web & Digital
Design
3D Visualization &
Animation
Academic and
Technical
Assesssment
SkillsUSA http://www.workforcereadysy
stem.org/
Computer-driven
exam is 40
questions
Online 70% $15 per
assessment
for SkillsUSA
member;
$25 per
assessment
for non-
member
Web & Digital
Design
Graphic
Communications
Academic and
Technical
Assesssment
SkillsUSA/
Print Ed
http://www.workforcereadysy
stem.org/
Computer-driven
exam is 40
questions
Online 65% $15 per
assessment
for SkillsUSA
member;
$25 per
assessment
for non-
member
Each institution / consortium should have a
coordinator who contacts Precision Exams to obtain
assessment exams, proctoring information, data
management needs, and other important functions.
Go to: www.precisionexams.com
Page 3 of 11
Minnesota State-Approved Technical Skill Assessments 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
CLUSTER/
PATHWAY/
PROGRAM
CERTIFICATION /
ASSESSMENT
TITLE
TYPE
ISSUING
ORGANIZATIO
N
WEBSITEPlease report broken weblinks
ELIGIBILITY
REQUIREMENTS /
PREREQUISITES
ADMINISTRA-
TION
ELIGIBILITY(Written,
Practical)
PASSING
SCORECOST COMMENTS
● For use at SECONDARY For use at SECONDARY For use at SECONDARY For use at SECONDARYSkillsUSA Work
Force Ready
System
SkillsUSA SITE
COORDINAT
OR
Each institution / consortium
should have a coordinator
who contacts SkillsUSA to
obtain assessment exams,
proctoring information, data
management needs, and other
important functions.
Web & Digital
Design
Visual
Communication
Using Adobe
Photosop
Technical
Assessment
Certiport http://www.certiport.com/por
tal/DesktopDefault.aspx?page
=common/pagelibrary/adobe_
PS.html
http://www.workfor
cereadysystem.org/i
ndex.shtml
Online $52.92
Standard;
$63.50 w/
retake;
$2950
unlimited
Classroom
license for 1
year
Web & Digital
Design
Web Design Academic
Assessment
NOCTI http://www.nocti.org Job-ready
assessment that
verifies student
mastery of the
knowledge and skills
in web design
careers.
Online Criterion-
Referenced
Cut Score
http://www.n
octi.org/pdf/C
RCutScores.p
df
$22 for post-
test only;
$32 for pre-
test & post-
test
Your Proctor name, email address
and phone number are required
when ordering assessments to be
administered to students. Click
below for the SkillsUSA Work
Force Ready System Web site and
browse the various Assessment
Links and other details:
www.workforcereadysystem.org/
index.shtml
Page 4 of 11
Minnesota State-Approved Technical Skill Assessments 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
CLUSTER/
PATHWAY/
PROGRAM
CERTIFICATION /
ASSESSMENT
TITLE
TYPE
ISSUING
ORGANIZATIO
N
WEBSITEPlease report broken weblinks
ELIGIBILITY
REQUIREMENTS /
PREREQUISITES
ADMINISTRA-
TION
ELIGIBILITY(Written,
Practical)
PASSING
SCORECOST COMMENTS
● For use at SECONDARY For use at SECONDARY For use at SECONDARY For use at SECONDARYWeb & Digital
Design
Visual
Communications
& Interactive
Media Design
Academic
Assessment
NOCTI http://www.nocti.org Job-ready
assessment that
verifies student
mastery of the
knowledge and skills
in visual
communications
and interactive
media design
Online Criterion-
Referenced
Cut Score
http://www.n
octi.org/pdf/C
RCutScores.p
df
$22 for post-
test only;
$32 for pre-
test & post-
test
Web & Digital
Design
Visual Arts Academic
Assessment
NOCTI http://www.nocti.org Job-ready
assessment that
verifies student
mastery of the
knowledge and skills
in visual arts careers
Online Criterion-
Referenced
Cut Score
http://www.n
octi.org/pdf/C
RCutScores.p
df
$22 for post-
test only;
$32 for pre-
test & post-
test
NOCTI NOCTI NOCTI: New
testing site
coordinator
webinar
training
sessions:
http://www.
nocti.org/pu
blications.cf
m
NOCTI strongly recommends
that new Testing Site
Coordinators plan to attend a
webinar training session. Click
here to schedule a session or
take a tour:
http://www.nocti.org/Webina
rRegistration.cfm
Page 5 of 11
Minnesota State-Approved Technical Skill Assessments 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
CLUSTER/
PATHWAY/
PROGRAM
CERTIFICATION /
ASSESSMENT
TITLE
TYPE
ISSUING
ORGANIZATIO
N
WEBSITEPlease report broken weblinks
ELIGIBILITY
REQUIREMENTS /
PREREQUISITES
ADMINISTRA-
TION
ELIGIBILITY(Written,
Practical)
PASSING
SCORECOST COMMENTS
● For use at SECONDARY For use at SECONDARY For use at SECONDARY For use at SECONDARY
Web & Digital
Design
3D Graphics (818) Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 54 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Web & Digital
Design
3D Animation
(819)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 48 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Web & Digital
Design
Business Web
Page Design (254)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 45 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Web & Digital
Design
Digital Media 1A
(810)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 36 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Web & Digital
Design
Digital Media 1B
(811)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
● For use at POSTSECONDARY For use at POSTSECONDARY For use at POSTSECONDARY
Page 6 of 11
Minnesota State-Approved Technical Skill Assessments 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
CLUSTER/
PATHWAY/
PROGRAM
CERTIFICATION /
ASSESSMENT
TITLE
TYPE
ISSUING
ORGANIZATIO
N
WEBSITEPlease report broken weblinks
ELIGIBILITY
REQUIREMENTS /
PREREQUISITES
ADMINISTRA-
TION
ELIGIBILITY(Written,
Practical)
PASSING
SCORECOST COMMENTS
● For use at SECONDARY For use at SECONDARY For use at SECONDARY For use at SECONDARYWeb & Digital
Design
Digital Media II
(815)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 42 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Web & Digital
Design
Gaming
Fundamentals
(896)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 42 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Web & Digital
Design
Web Development
A (893)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 42 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Web & Digital
Design
Web Development
B (894)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 42 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Web & Digital
Design
Web Development
A & B (893 & 894)
Academic and
Technical
Assesssment
Precision
Examshttps://www.precisionexam
s.com/exams/arts-av-
technology-
communication/
Computer-driven
exam - 82 questions
Online Criterion-
Referenced
Cut Score
$8 per
assessment -
$8 for pre-
test; $8 for
post-test
Page 7 of 11
Minnesota State-Approved Technical Skill Assessments 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
CLUSTER/
PATHWAY/
PROGRAM
CERTIFICATION /
ASSESSMENT
TITLE
TYPE
ISSUING
ORGANIZATIO
N
WEBSITEPlease report broken weblinks
ELIGIBILITY
REQUIREMENTS /
PREREQUISITES
ADMINISTRA-
TION
ELIGIBILITY(Written,
Practical)
PASSING
SCORECOST COMMENTS
● For use at SECONDARY For use at SECONDARY For use at SECONDARY For use at SECONDARYPrecision Exams SITE
COORDINAT
OR
Each institution / consortium
should have a coordinator
who contacts SkillsUSA to
obtain assessment exams,
proctoring information, data
management needs, and other
important functions.
Go to:
www.precisionexam
s.com
Web & Digital
Design
3D Visualization &
Animation
Academic and
Technical
Assesssment
SkillsUSA http://www.workforcereadysy
stem.org/
Computer-driven
exam is 40
questions
Online 75% $15 per
assessment
for SkillsUSA
member;
$25 per
assessment
for non-
member
Web & Digital
Design
Graphic
Communications
Academic and
Technical
Assesssment
SkillsUSA/
Print Ed
http://www.workforcereadysy
stem.org/
Computer-driven
exam is 40
questions
Online 65% $15 per
assessment
for SkillsUSA
member;
$25 per
assessment
for non-
member
Page 8 of 11
Minnesota State-Approved Technical Skill Assessments 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
CLUSTER/
PATHWAY/
PROGRAM
CERTIFICATION /
ASSESSMENT
TITLE
TYPE
ISSUING
ORGANIZATIO
N
WEBSITEPlease report broken weblinks
ELIGIBILITY
REQUIREMENTS /
PREREQUISITES
ADMINISTRA-
TION
ELIGIBILITY(Written,
Practical)
PASSING
SCORECOST COMMENTS
● For use at SECONDARY For use at SECONDARY For use at SECONDARY For use at SECONDARYVisual Arts Check all Adobe
Certifications
including Visual
Communication
Using Adobe
Photoshop
Technical
Assessment
Certiport http://www.certiport.com/por
tal/DesktopDefault.aspx?page
=common/pagelibrary/adobe_
PS.html
Computer-driven
exam; 39 questions
Completion of
Adobe Curriculum
and Photoshop
experience
Online $52.92
Standard;
$63.50 w/
retake;
$2950
unlimited
Classroom
license for 1
year
Web & Digital
Design
Web Design Academic
Assessment
NOCTI http://www.nocti.org Job-ready
assessment that
verifies student
mastery of the
knowledge and skills
in web design
careers.
Online Criterion-
Referenced
Cut Score
http://www.n
octi.org/pdf/C
RCutScores.p
df
$22 for post-
test only;
$32 for pre-
test & post-
test
Web & Digital
Design
Visual
Communications
& Interactive
Media Design
Academic
Assessment
NOCTI http://www.nocti.org Job-ready
assessment that
verifies student
mastery of the
knowledge and skills
in visual
communications
and interactive
media design
careers
Online Criterion-
Referenced
Cut Score
http://www.n
octi.org/pdf/C
RCutScores.p
df
$22 for post-
test only;
$32 for pre-
test & post-
test
Page 9 of 11
Minnesota State-Approved Technical Skill Assessments 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
CLUSTER/
PATHWAY/
PROGRAM
CERTIFICATION /
ASSESSMENT
TITLE
TYPE
ISSUING
ORGANIZATIO
N
WEBSITEPlease report broken weblinks
ELIGIBILITY
REQUIREMENTS /
PREREQUISITES
ADMINISTRA-
TION
ELIGIBILITY(Written,
Practical)
PASSING
SCORECOST COMMENTS
● For use at SECONDARY For use at SECONDARY For use at SECONDARY For use at SECONDARYWeb & Digital
Design
Visual Arts Academic
Assessment
NOCTI http://www.nocti.org Job-ready
assessment that
verifies student
mastery of the
knowledge and skills
in visual arts careers
Online Criterion-
Referenced
Cut Score
http://www.n
octi.org/pdf/C
RCutScores.p
df
$22 for post-
test only;
$32 for pre-
test & post-
test
NOCTI NOCTI NOCTI
TESTING
AGREEMENT
Each institution/ consortium
should have a Testing
Coordinator who contacts
NOCTI to obtain assessment
exams, proctoring
information, data
management needs, and other
important functions. Click here
for the NOCTI Testing
Agreement form:
http://www.nocti.org/forms.cf
m
Page 10 of 11
Minnesota State-Approved Technical Skill Assessments 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
CLUSTER/
PATHWAY/
PROGRAM
CERTIFICATION /
ASSESSMENT
TITLE
TYPE
ISSUING
ORGANIZATIO
N
WEBSITEPlease report broken weblinks
ELIGIBILITY
REQUIREMENTS /
PREREQUISITES
ADMINISTRA-
TION
ELIGIBILITY(Written,
Practical)
PASSING
SCORECOST COMMENTS
● For use at SECONDARY For use at SECONDARY For use at SECONDARY For use at SECONDARYNOCTI NOCTI NOCTI: New
testing site
coordinator
webinar
training
sessions:
http://www.
nocti.org/pu
blications.cf
m
NOCTI strongly recommends
that new Testing Site
Coordinators plan to attend a
webinar training session. Click
here to schedule a session or
take a tour:
http://www.nocti.org/Webina
rRegistration.cfm
Page 11 of 11
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
MEASURE 01.01.01 Identify training, education and
certification requirements for career choice. Y Y
MEASURE 01.01.02 Participate in career-related
training and/or degree programs. O Ye.g. Career Fair, work-based learning, summer
camps
MEASURE 01.01.03 Pass certification tests to
qualify for licensure and/or certification in chosen
occupational area.O O
MEASURE 01.02.01 Model behaviors that
demonstrate active listening.Y Y
Comment from Business/Industry:
Communication skills are essential in this
industry. Speak, write well, explain opinions, and
constructive criticism.
MEASURE 01.02.02 Adapt language for audience,
purpose, situation. (e.g., diction/structure, style). Y Y
MEASURE 01.02.03 Organize oral and written
information. Y Y
MEASURE 01.02.04 Compose focused copy for a
variety of written documents such as agendas,
audio-visuals, bibliographies, drafts,
forms/documents, notes, oral presentations,
reports, and technical terminology.
Y Y
INDICATOR 01.01 Complete required
training, education, and certification to
prepare for employment in the Web &
Digital Communications career pathway.
INDICATOR 01.02 Demonstrate
language arts knowledge and skills
required to pursue the full range of post-
secondary education and career
opportunities.
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 01.02.05 Edit copy to create focused
written documents such as agendas, audio-visuals,
bibliographies, drafts, forms/documents, notes, oral
presentations, reports, and technical terminology. Y Y
MEASURE 01.02.06 Comprehend key elements of
oral and written information such as cause/effect,
comparisons/contrasts, conclusions, context,
purpose, charts/tables/graphs, evaluation/critiques,
mood, persuasive text, sequence, summaries, and
technical subject matter.
Y Y
e.g., Textbook.
MEASURE 01.02.07 Evaluate oral and written
information for accuracy, adequacy/sufficiency,
appropriateness, clarity, conclusions/solutions,
fact/opinion, propaganda, relevancy, validity, and
relationship of ideas.
Y Y
MEASURE 01.02.08 Identify assumptions, purpose,
outcomes/solutions, and propaganda techniques.O Y
e.g., Textbook.
MEASURE 01.02.09 Predict potential outcomes
and/or solutions based on oral and written
information regarding trends. O Y
INDICATOR 01.02 Demonstrate
language arts knowledge and skills
required to pursue the full range of post-
secondary education and career
opportunities.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 01.02.10 Present formal and informal
speeches including discussion, information
requests, interpretation, and persuasive arguments. O Y
MEASURE 01.03.01 Identify whole numbers,
percents, decimals, and fractions. Y Y
MEASURE 01.03.02 Demonstrate knowledge of
basic arithmetic operations such as addition,
subtraction, multiplication, and division. Y Y
MEASURE 01.03.03 Demonstrate use of relational
expressions such as equal to, not equal, greater
than, less than, etc.Y Y
e.g., Comparison statements
MEASURE 01.03.04 Apply data and measurements
to solve a problem. O Ye.g., AB testing
MEASURE 01.03.05 Analyze mathematical problem
statements for missing and/or irrelevant data. O Ye.g., Proofing your work
MEASURE 01.03.06 Construct charts/tables/graphs
from functions and data. O Y
MEASURE 01.04.01 Evaluate scientific constructs
including conclusions, conflicting data, controls,
data, inferences, limitations, questions, sources of
errors, and variables.N Y
INDICATOR 01.02 Demonstrate
language arts knowledge and skills
required to pursue the full range of post-
secondary education and career
opportunities.
INDICATOR 01.03 Demonstrate
mathematics knowledge and skills
required to pursue the full range of post-
secondary education and career
opportunities.
INDICATOR 01.04 Demonstrate science
knowledge and skills required to pursue
the full range of post-secondary and
career education opportunities.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 01.04.02 Apply scientific methods in
qualitative and quantitative analysis, data gathering,
direct and indirect observation, predictions, and
problem identification.N Y
e.g., Psychology / sociology / demographics /
marketing.
MEASURE 01.05.01 Compare the changing
purposes served by visual arts throughout history.
O O
Comment from Postsecondary: Essential in
Visual Communications
Comment from Business/Industry: History in
this case is recent history (i.e., 6 years) and how
design and technology changes continually.
MEASURE 01.05.02 Analyze the opportunities for
communication through the visual arts. O O
Comment from Postsecondary: Essential in
Visual Communications
MEASURE 01.05.03 Evaluate works of art using
critical thinking skills. O OComment from Postsecondary: Essential in
Visual Communications
MEASURE 01.05.04 Present written and oral
evaluations of visual communication.O O
Comment from Postsecondary: Essential in
Visual Communications.
Comment from Business/Industry: Oral
evaluation is important.
MEASURE 01.05.05 Defend written and oral
evaluations of visual art works. O OComment from Postsecondary: Essential in
Visual Communications
MEASURE 01.05.06 Analyze the development of
recent tools and technologies employed in the
visual communications. O O
Comment from Postsecondary: Essential in
Visual Communications
INDICATOR 01.04 Demonstrate science
knowledge and skills required to pursue
the full range of post-secondary and
career education opportunities.
INDICATOR 01.05 Research the history
and evolution of visual arts and their role
within society to demonstrate a broad
understanding of themes and trends in
the Web & Digital Communications
pathway.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 01.05.07 Explain the affect of recent
tools and technologies on the evolution of the visual
communications. O O
Comment from Postsecondary: Essential in
Visual Communications
MEASURE 01.06.01 Analyze the elements and
principles of art applied to visual art forms. Y YComment from Secondary: Identify, rather than
analyze.
MEASURE 01.06.02 Analyze the communicative
effects of art elements. Y Y
MEASURE 02.01.01 Read to acquire meaning from
written material and to apply the information to
tasks.Y Y
e.g., Apply written directions to achieve tasks.
MEASURE 02.01.02 Apply active listening skills.Y Y
e.g., Demonstrate active listening skills.
MEASURE 02.01.03 Apply verbal skills in
performing activities.Y Y
e.g., Employ communication styles appropriate
to target audience (Business/Industry input);
working in groups.
MEASURE 02.01.04 Record information when
performing activities. Y YComment from Business/Industry: E.g.,
Organize information graphically.
MEASURE 02.01.05 Write internal and external
business correspondence.O Y
e.g., Select and utilize appropriate formats for
professional writing.
Comment from Postsecondary: Important as far
as web content.
INDICATOR 01.05 Research the history
and evolution of visual arts and their role
within society to demonstrate a broad
understanding of themes and trends in
the Web & Digital Communications
pathway.
INDICATOR 01.06 Analyze elements and
principles of the visual arts and what
they communicate to demonstrate an
understanding of this art form as a
means to express ideas.
TOPIC 2: COMMUNICATIONS - Communicate clearly and effectively including technical terminology and information.
INDICATOR 02.01 Obtain and convey
ideas and information to facilitate
business operations.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 02.01.06 Communicate with team
members in workplace. Y Ye.g., Choose appropriate channel for workplace
communication.
MEASURE 02.01.07 Communicate effectively with
customers to foster positive relationships that
enhance company image. Y Y
e.g., Adapt communication to the cultural and
social differences among clients.
MEASURE 02.01.08 Use communication skills to
influence others. O Ye.g., Demonstrate negotiation skills.(Business
and Industry input)
INDICATOR 02.01 Obtain and convey
ideas and information to facilitate
business operations.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 03.01.01 Explain information design (ID)
theory and practice. Y Ye.g., Apply general systems theory to the analysis
and development of an information design
(Business and Industry input)
MEASURE 03.01.02 Explain information design (ID)
problem-solving techniques and approaches. Y Y
MEASURE 03.01.03 Evaluate information design
(ID) problem-solving techniques and approaches. Y Y
MEASURE 03.03.01 Demonstrate the use of
information organization principles. Y Ye.g., Demonstrate knowledge of group support
technology for common knowledge
requirements.
MEASURE 03.03.02 Demonstrate the use of design
and color principles.Y Y
MEASURE 04.01.01 Manage personal schedules
and contact information. O Y
MEASURE 04.01.02 Create memos and notes.O Y
INDICATOR 04.02 Employ technological
tools to expedite workflow.
MEASURE 04.02.01 Use technology tools to
manage and perform work responsibilities. Y Y
TOPIC 4: TECHNOLOGY APPLICATIONS - Use technology tools to enhance productivity.
INDICATOR 04.01 Use technology
applications to increase workplace
efficiency.
INDICATOR 03.03 Employ organization
and design principles to sort and group
information.
TOPIC 3: PROBLEM-SOLVING AND CRITICAL THINKING - Utilize critical thinking skills to make sense of problems and persevere in solving them. Employ valid,
reliable research strategies. Demonstrate creativity and innovation.
INDICATOR 03.01 Implement problem-
solving processes to evaluate and verify
the nature of problems.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
INDICATOR 04.03 Operate technology
applications to communicate within a
workplace.
MEASURE 04.03.01 Use technology to share files
and documents. Y Y
MEASURE 04.04.01 Search for information and
resources. Y Y
MEASURE 04.04.02 Evaluate Internet resources for
reliability and validity. Y Y
MEASURE 04.05.01 Prepare documents and other
business communications. O Y
MEASURE 04.05.02 Prepare reports and other
business communications by integrating graphics
and other non-text elements. O Y
MEASURE 04.05.03 Prepare multi-media
publications. O Y
MEASURE 04.06.01 Prepare presentations for
training, or sales or information sharing. O Y
MEASURE 04.06.02 Deliver presentations with
supporting materials. O Y
INDICATOR 04.04 Operate Internet
applications to perform workplace tasks.
INDICATOR 04.05 Use technology to
prepare business communications.
INDICATOR 04.06 Operate presentation
applications to prepare presentations.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 04.07.01 Create a spreadsheet.N Y
Comment from Postsecondary: Depends on job.
MEASURE 04.07.02 Perform calculations and
analyses on data using a spreadsheet. N Y
MEASURE 04.08.01 Manipulate data elements.
N Y
MEASURE 04.08.02 Manage interrelated data
elements. N Y
MEASURE 04.08.03 Analyze interrelated data
elements. N Y
MEASURE 04.08.04 Generate reports showing
interrelated data elements. N Y
MEASURE 04.09.01 Facilitate group work through
management of shared schedule and contact
information.N Y
MEASURE 04.09.02 Facilitate group work through
management of shared files and online information. N Y
MEASURE 04.09.03 Facilitate group work through
digital communications or virtual meetings. N Y
INDICATOR 04.07 Employ spreadsheet
applications to organize and manipulate
data.
INDICATOR 04.08 Employ database
applications to manage data.
INDICATOR 04.09 Employ
collaborative/groupware applications to
facilitate group work.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 04.10.01 Manage files.Y Y
e.g., Create naming convention.
MEASURE 04.10.02 Manage file storage.Y Y
e.g., Cloud, remote server, networks
MEASURE 04.10.03 Compress or alter files.Y Y
INDICATOR 05.01 Analyze and
summarize the use of web and digital
communications in business to enhance
effectiveness.
MEASURE 05.01.01 Integrate web and digital
communications into various types of business
models. O Y
e.g., Determine how business activities interface
with web and digital communications functions.
Comment from Business/Industry: Understand
differences between small vs large businesses.
MEASURE 05.02.01 Summarize the importance of
cross-functional teams in achieving project goals. O YE.g., Consider the benefits of using a cross-
functional team in policy and procedure
development.
MEASURE 05.02.02 Describe strategies for
maximizing productivity in a high tech environment. N Y
MEASURE 05.03.02 Define scope of work to
achieve individual and group goals. Y YE.g., Assess the task's contribution to overall
business needs.
MEASURE 05.03.01 Use standard project
management best practices. N
INDICATOR 05.03 Employ project
management knowledge to oversee
projects.
e.g., Develop the project's contribution to
business needs; develop task list (work
breakdown structures).Y
INDICATOR 05.02 Implement cross-
functional teams to achieve project
goals.
INDICATOR 04.10 Employ computer
operations applications to manage work
tasks.
TOPIC 5: ORGANIZATIONAL AND GLOBAL SYSTEMS - Understand the environmental, social, and economic impacts of decisions within an organization. Understand
global context of industries and careers.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 05.03.03 Develop time and activity plans
to achieve objectives. Y YE.g., Coordinate plan with team, cross-functional
groups, or individuals.
INDICATOR 05.04 Understand the
environmental, social, and economic
impacts of decisions within an
organization.
MEASURE 05.04.01 Understand how decisions of
an organization impact the environment, the
society, and the economy locally and globally. O Y
INDICATOR 05.05.01 Understand the global
marketplace. Y Y
INDICATOR 05.05.02 Understand how the global
marketplace impacts industries and careers. O Y
MEASURE 06.01.01 Identify safety hazards
common to workplaces. Y Ye.g. Including personal workplace
MEASURE 06.01.02 Identify safety standards and
precautions to maintain a safe worksite.Y Y
e.g. Including personal workplace
INDICATOR 05.03 Employ project
management knowledge to oversee
projects.
TOPIC 6: SAFETY, HEALTH AND ENVIRONMENTAL - Understand the importance of safety, health, and environmental management systems and their importance to
organizational performance and regulatory compliance.
INDICATOR 06.01 Implement personal
and jobsite safety rules and regulations
to maintain safe and healthful working
conditions and environments.
INDICATOR 05.05 Understand global
context of industries and careers.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 07.01.01 Understand the various roles of
leaders within organizations.
O Y
e.g. contribute ideas; share in building an
organization; act as role models to employees by
adhering to company policies, procedures, and
standards; promote the organization’s vision;
and mentor others
INDICATOR 07.01.02 Employ organizational and
team development skills to foster positive working
relationships and accomplish organizational goals. O Y
e.g. Work with others to develop and gain
commitment to team goals; initiating or replying
to work/customers/coworkers, etc.; model
leadership and teamwork qualities to aid in
employee morale
INDICATOR 07.01.03 Use teamwork skills to
achieve collective goals and use team members'
talents effectively. Y Y
e.g. Promote the full involvement and use of
team members' individual talents and skills;
demonstrate teamwork skills to achieve
particular tasks
MEASURE 07.01.04 Identify qualities of effective
leaders in relation to self, team, community,
diversity, environment, and global competence
when leading others.
O Y
e.g. Trust, positive attitude, integrity, and
willingness to accept key responsibilities in a
work situation.
MEASURE 07.01.05 Identify traits of effective
teams in relation to self, team, community,
diversity, environment, and global competence
when working with others. Y Y
e.g. Trust, positive attitude, integrity, and
willingness to work as a productive member in a
team; understand the role of boss & coworkers;
refrain from criticizing the boss or organization
INDICATOR 07.01 Use leadership skills
and ongoing training to accomplish
organizational goals and objectives.
TOPIC 7: LEADERSHIP AND TEAMWORK - Use leadership in collaborating with others to accomplish productive organizational goals and objectives with an
awareness of cultural/global competence.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 07.01.06 Participate in civic and
community leadership and teamwork opportunities
to enhance skills. O O
e.g. Student organization activities, service
learning
INDICATOR 07.02 Conduct and
participate in meetings to accomplish
work tasks.
Measure 07.02.01 Conduct and participate in
meetings to acccomplish work tasksY Y
MEASURE 08.01.01 Explain legal issues faced by
professionals. N YE.g., Demonstrate knowledge of the legal issues
that face Technology professionals.
MEASURE 08.01.02 Understand the rights and
responsibilities of technology professionals. N O
MEASURE 08.01.03 Identify ethical issues common
to the technology field. Y Y
MEASURE 08.01.04 Design and implement web
tools and technologies to conform to the Web
Accessibility Initiative (WAI) for people with
disabilities.O Y
e.g., Section 508; American Disability Act (ADA)
Comment from Secondary: Include as a topic of
discussion.
Comment from Business/Industry: e.g., Quality
assurance.
INDICATOR 07.01 Use leadership skills
and ongoing training to accomplish
organizational goals and objectives.
TOPIC 8: ETHICS AND LEGAL RESPONSIBILITIES - Know, understand, and model the importance of ethics, integrity, and legal responsibilities.
INDICATOR 08.01 Apply standard
practices and behaviors that meet legal
and ethical responsibilities and exhibit
positive cyber-citizenry to understand
legal issues faced by professionals.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 09.01.01 Understand how personal
conduct affects job success.Y Y
Knowing yourself, employment etiquette,
supporting supervisor & coworkers, effective
interpersonal relationsand appropriate use of
social media.
MEASURE 09.01.02 Understand the importance of
balancing personal and work responsibilities. Y Y
MEASURE 09.01.03 Identify and demonstrate
positive personal qualities and work behaviors
needed to be employable. Y Y
e.g. Self-discipline, self-worth, positive attitude,
integrity, flexbility, cultural competence,
willingness to learn new knowledge and skills,
good nutrition and health habits including being
drug free.
MEASURE 09.01.04 Manage work roles and
responsibilities to balance them with other life roles
and responsibilities.O Y
MEASURE 09.02.01 Develop education plan and
career goals and objectives as part of a plan for
future career direction.
N Y
e.g. Personal Learning Plan, Program of Study
Comment from Secondary: May be completed
through guidance and career counseling; also
through mentorship and work-based learning
programs.
MEASURE 09.02.02 Develop strategies to reach
career objectives. O Y
INDICATOR 09.01 Understand how
personal health, personal conduct, and
financial well-being affects job success.
INDICATOR 09.02 Develop a personal
education and career plan to meet career
goals and objectives.
TOPIC 9: EMPLOYABILITY AND CAREER DEVELOPMENT - Attend to personal health and financial well-being. Know and understand the importance of employability
skills. Plan education and career paths aligned to personal goals and employability goals. Act as a responsible and contributing citizen and employee.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 09.03.01 Use multiple resources to
locate job opportunities.N Y
Comment from Secondary: May be completed
through guidance and career counseling; also
through mentorship and work-based learning
programs.
MEASURE 09.03.02 Gather necessary work history
information as required by the job posting. N Y
e.g. Resume, cover letter, portfolio and
application
MEASURE 09.03.03 Research industry and specific
company to prepare for job opening. N Y
MEASURE 09.03.04 Prepare for interview for
employment. N Y
MEASURE 09.04.01 Determine appropriate
educational and work history highlights to include in
a career portfolio/ resume/ document. N Y
Comment from Secondary: Graduation
requirement - World's Best Workforce
MEASURE 09.04.02 Create a record of career, work
experiences, licenses, certifications and products. N YComment from Secondary: Graduation
requirement - World's Best Workforce
MEASURE 09.04.03 Organize electronic or physical
portfolio/ resume/ document.
Y O
e.g. Work experience, licensure, certification, and
product for use in demonstrating knowledge,
skills and experiences.
Comment from Secondary: Graduation
requirement - World's Best Workforce
INDICATOR 09.03 Demonstrate skills
related to seeking and applying for
employment to find and obtain a desired
job.
INDICATOR 09.04 Maintain a career
portfolio, industry certification, and/or
licensure to document knowledge, skills
and experience in a career field.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
INDICATOR 09.05.01 Match personal interest and
aptitudes to selected careers. Y Y
INDICATOR 09.05.02 Identify and explore career
opportunities in career pathway(s). Y Y
INDICATOR 09.05.03 Identify and exhibit traits for
retaining employment. Y Y
INDICATOR 09.05.04 Identify opportunities for
career advancement. Y Y
MEASURE 09.05.05 Pursue education and training
opportunities to acquire skills necessary for career
advancement. O Y
MEASURE 09.05.06 Examine the organization and
structure of various segments of the industry to
prepare for career advancement. N Y
MEASURE 09.05.07 Research local and regional
labor (workforce) market and job growth
information to project potential for advancement. O Y
MEASURE 09.05.08 Participate in relevant
conferences, workshops, mentoring activities and in-
service training to stay current with recent changes
in the field.
O O
INDICATOR 09.05 Demonstrate skills in
evaluating and comparing employment
opportunities in order to accept
employment positions that match career
goals.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 09.05.09 Resesarch and examine
licensing, certification and credentialing
requirements at the national, state and local levels
to maintain compliance with industry requirements. O O
MEASURE 09.06.01 Use self assessment,
organizational priorities, journals, internet sites,
professional associations, peers and other resources
to develop goals that address training, education,
and self-improvement issues.
N O
MEASURE 09.06.02 Read technical books to keep
current on industry trends. N Oe.g., O'Reilly; Pragmatic Programming
INDICATOR 10.01 Iterate through the
design and development process to
create a uniform web/digital product.
MEASURE 10.01.01 Participate in the iterative
development with clients and team members.O Y
e.g., Identify and track critical milestones.
Basic knowledge of version control to track
changes.
INDICATOR 10.02 Participate in a user
focused design and development process
to produce Web and digital
communications solutions.
MEASURE 10.02.01 Analyze usability and
accessibility as it pertains to consumer needs.
O Y
e.g., Demonstrate that website meets the
validation process and is compatible across
multiple browsers and devices.
e.g., Demonstrate knowledge of WAI priorities.
INDICATOR 09.05 Demonstrate skills in
evaluating and comparing employment
opportunities in order to accept
employment positions that match career
goals.
INDICATOR 09.06 Continue professional
development to keep current on relevant
trends and information within the
industry.
TOPIC 10: TECHNOLOGY LITERACY - Apply technical knowledge and skills required to pursue the targeted careers in the Web & Digital Communications career
pathway.
PATHWAY TOPIC INDICATOR 01 WEB AND DIGITAL COMMUNICATIONS
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 10.03.01 Implement functional design
criteria.Y Y
e.g., Identify, utilize and create reusable
components.
Comment from Business/Industry: Essential in
motion graphics.
MEASURE 10.03.02 Create product visual design.
Y Y
e.g., Apply principles and elements of design.
Comment from Business/Industry: Essential in
motion graphics.
MEASURE 10.03.03 Apply basic motion graphics
programming knowledge.Y Y
e.g., Demonstrate knowledge of key frames and
frames.
Comment from Business/Industry: Essential in
motion graphics.
MEASURE 10.04.01 Gather data to identify
customer requirements. Y Ye.g., Determine client’s needs and expected
outcomes.
MEASURE 10.04.02 Collect requirements data from
customers and competing Web sites. O Ye.g., Determine purpose of the digital
communication project.
MEASURE 10.04.03 Evaluate requirements data
that has been collected. Y Y
MEASURE 10.04.04 Demonstrate how to create and
receive approval for a Web site plan. O Y
MEASURE 10.04.05 Convey technical concepts from
Web design to a non-technical audience. O Y
INDICATOR 10.03 Design and employ
the use of motion graphics to create a
visual Web/digital designs.
INDICATOR 10.04 Gather and analyze
digital communication customer
requirements to best meet consumer
needs.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
INDICATOR 10.05 Define the scope of
digital communication work in a written
form to summarize and meet customer
requirements.
MEASURE 10.05.01 Define scope of work to meet
customer requirements.
O Y
e.g., Develop a design brief; determine the target
audience requirements (such as web
accessibility).
MEASURE 10.06.01 Prepare work flow to
specifications. O Ye.g., Develop flowchart/navigational blueprints.
MEASURE 10.06.02 Prepare visual design
specifications. Y Ye.g., Develop storyboards.
MEASURE 10.06.03 Create final project plan.
Y Ye.g., Identify and obtain tools and resources to
do the job.
INDICATOR 10.07 Demonstrate the
effective use of tools for digital
communication production,
development and project management
to complete Web/digital communication
projects.
MEASURE 10.07.01 Select and use appropriate &
efficient software tools.
Y Y
e.g., Demonstrate proficiency in the use of digital
imaging, digital video techniques, and
equipment.
Comments from Business/Industry: Teach how
to select and why use tools.
Tools are changing so much - should be concepts,
not tools.
Basic tools - understand how to use.
INDICATOR 10.06 Prepare digital
communication product specifications to
communicate specifications with various
audiences.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 10.08.01 Implement functional design
criteria. Y Ye.g., Create and refine design concepts.
MEASURE 10.08.02 Create product visual design.
Y Y
e.g., Create graphical images and/or video
elements.
Basic knowledge of version control (to track
changes).
Comment from Business/Industry: Depends on
specialization based on job area.
MEASURE 10.08.03 Use basic Web development
skills.Y Y
e.g., Demonstrate that website meets the
validation process and is compatible across
multiple browsers and devices.
MEASURE 10.08.04 Summarize Internet
architecture elements. O Ye.g., Demonstrate knowledge of Web 2.0. and
emerging Web 3.0 technologies.
MEASURE 10.08.05 Apply basic Web programming
knowledge. O Ye.g., Demonstrate knowledge of the purpose of
web content delivery enablers (e.g., CGI, API,
PHP, SSI).
Comment from Business/Industry: Knowledge of MEASURE 10.08.06 Apply Web administration skills
to maintain a Web application. N Ye.g., Demonstrate knowledge of how to use
advanced communication protocols.
MEASURE 10.09.01 Produce a digital
communication product as member of a
development team.Y Y
e.g., Develop a conceptual model for the digital
communication project.
MEASURE 10.09.02 Create functional design
criteria. Y Ye.g., Create and produce content.
INDICATOR 10.08 Apply knowledge of
Web design, programming, and
administration to develop and maintain
Web applications.
INDICATOR 10.09 Create and implement
a digital communication product to meet
customer needs.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 10.09.03 Apply functional design terms
and criteria. Y Y
MEASURE 10.09.04 Create support for visual
design.Y Y
e.g., Create graphical images and video.
Comments from Business/Industry: Depends on
job specifications. Difference between front end
and back end.
MEASURE 10.09.05 Produce content for a digital
communication product. Y Ye.g., Produce or acquire graphics content.
MEASURE 10.09.06 Acquire content for use in a
digital communication product. Y Y
MEASURE 10.09.07 Apply Web development
knowledge. Y Y
e.g., Demonstrate knowledge of the purpose of
web content delivery enablers (e.g., CGI, API,
PHP, SSI).
MEASURE 10.09.08 Apply Web programming
knowledge. O Ye.g., Demonstrate knowledge of key frames.
MEASURE 10.09.09 Apply basic motion graphics
programming knowledge. O Ye.g., Integrate the use of photographic special
effects into interactive media presentations.
MEASURE 10.09.10 Describe search engine
management (SEM) and search engine optimization
(SEO).O Y
Comment from Business/Industry: Make sure
your site is working properly - knowledge of web
master and web tools.
MEASURE 10.09.11 Integrate media elements.Y Y
MEASURE 10.09.12 Explain concepts involved in
social networking. Y YComment from Business/Industry: Concepts are
key in this measure.
INDICATOR 10.09 Create and implement
a digital communication product to meet
customer needs.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 10.10.01 Develop a test plan for the
digital communication product. N Ye.g.Perform usability tests.
MEASURE 10.10.02 Implement a test plan for the
digital communication product. N Ye.g., Identify problems and test appropriate
solutions.
MEASURE 10.10.03 Perform troubleshooting
techniques in order to solve problems. Y Y
MEASURE 10.11.01 Summarize digital
communication quality assurance measures.N Y
e.g., Demonstrate knowledge of the quality
assurance (QA) process.
Comment from Business/Industry: Need to
know and understand!
MEASURE 10.11.02 Perform quality assurance tasks
to produce a quality product.
N Y
e.g., Follow established procedures for testing,
identifying problems, and tracking resolutions.
Comment from Business/Industry: Measure
more job specific but need to know.
INDICATOR 10.10 Test a digital
communication product to evaluate its
functionality.
INDICATOR 10.11 Identify and
implement quality assurance processes
to deliver a quality digital
communication products and services.
Minnesota Common Core Competencies 7/1/2017
Pathway: Web and Digital Communications
Cluster: Information Technology
SecondaryPost-
secondary
TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and skills required to pursue the full range of career and postsecondary education
opportunities within the Web & Digital Communications career pathway.
PERFORMANCE INDICATOR PERFORMANCE MEASURE
KEY: Y=Essential N=Not Essential O=Optional
COMMON CORE
COMPETENCIES- Consensus among work group - COMMENTS
MEASURE 10.12.01 Analyze software technical
support needs. N Ye.g., Apply information and data analysis
techniques.
MEASURE 10.12.02 Apply customer service
techniques and strategies. N Ye.g., Provide troubleshooting for digital
communication products.
MEASURE 10.12.03 Perform product maintenance
activities. N Y
e.g., Follow organizational procedural in
communicate and document maintenance tasks.
MEASURE 10.13.01 Explain the concept of
intellectual property. Y Y
Comment from Business/Industry: Really
important because can put employment at risk.
MEASURE 10.13.02 Differentiate between
copyright and trademarks. Y Y
MEASURE 10.13.03 Describe the function of a non-
disclosure agreement (NDA). Y Y
INDICATOR 10.13 Consider intellectual
property issues when creating Web
pages.
INDICATOR 10.12 Perform maintenance
and customer support functions for
digital communication products to
maintain the delivery of quality products
that meet customer needs.
Minnesota Technical Skill Assessment Blueprint 7/1/2017
Career Cluster: Information Technology
Career Pathway: Web and Digital Communications
SECONDARYPOST-
SECONDARY
BUSINESS &
INDUSTRY
% of
Assessment
↓
% of
Assessment
↓
% of
Assessment
↓
1 TOPIC 1: ACADEMIC FOUNDATIONS - Achieve additional academic knowledge and
skills required to pursue the full range of education and career opportunities within
the Information Technology career cluster and/or Web and Digital Communications
career pathway .
7% 10% 8%
2 TOPIC 2: COMMUNICATIONS – Communicate clearly and effectively with reason
including technical terminology and information. 10% 10% 12%
3 TOPIC 3: PROBLEM-SOLVING, CRITICAL THINKING – Utilize critical thinking skills to
make sense of problems and persevere in solving them. Employ valid, reliable
research strategies. Demonstrate creativity and innovation.5% 9% 12%
4 TOPIC 4: TECHNOLOGY APPLICATIONS - Use technology to enhance productivity.
5% 6% 6%
5 TOPIC 5: ORGANIZATIONAL AND GLOBAL SYSTEMS – Understand the
environmental, social, and economic impacts of decisions within an organization.
Understand global context of industries and careers. 5% 7% 6%
6 TOPIC 6: SAFETY, HEALTH, AND ENVIRONMENT – Understand the importance of
health, safety, and environmental management systems and their importance to
organizational performance and regulatory compliance. 0% 4% 2%
7 TOPIC 7: LEADERSHIP AND TEAMWORK - Use leadership in collaborating with
others to accomplish productive organizational goals and objectives with an
awareness of cultural/global competence.2% 6% 7%
8 TOPIC 8: ETHICS AND LEGAL RESPONSIBILITIES - Know, understand, and model the
importance of ethics, integrity, and legal responsibilities. 3% 5% 7%
9 TOPIC 9: CAREER DEVELOPMENT, EMPLOYABILITY, AND CITIZENSHIP –Attend to
personal health and financial well-being. Know and understand the importance of
employability skills. Plan education and career paths aligned to personal goals and
employability goals. Act as a responsible and contributing citizen and employee. 3% 8% 7%
10 TOPIC 10: TECHNICAL LITERACY – Apply technical knowledge and skills required to
pursue careers in the Web and Digital Communications career pathway. 60% 35% 33%
100% 100% 100%
An "assessment blueprint" is a document that indicates the knowledge and skills that will be
covered in an assessment instrument and the percentage of the assessment that will be devoted
to each area of knowledge and skills. The Minnesota assessment blueprints will be used to
review the appropriateness of existing assessments by determining how closely those
assessments match up to what the Web and Digital Communications Pathway teams have
determined should be assessed. The assessment blueprints can also be used to guide the
development of new assessments where suitable third-party assessments do not exist.
Page 1 of 1
Minnesota Program of Study
Information Technology: Web & Digital CommunicationsCareer Pathway Plan of Study for ►Learners ►Parents ►Counselors ►Teachers/Faculty--Effective Graduates 2015 & Beyond
EDU
CA
TIO
N
LEV
ELS
GR
AD
E
English/
Language ArtsMath Science
Social Studies/
Sciences
Other Required Courses
Other Electives
Recommended Electives
Learner Activities
*Career and Technical Courses
and/or Degree Major Courses for
Web & Digital Communications
SAMPLE
Occupations Relating
to This Pathway
9
English/
Language Arts I
Geometry Earth or Life or
Physical Science
Government &
Citizenship/
Geography
• IT Exploration
• Computer Applications I, II, III
10
English/
Language Arts II
Algebra II Biology U.S. History • Business Communications
*Computer Technician I & II
11
English/
Language Arts III
Probability &
Statistics
Chemistry or
Physics or CTE
Science Equivalent
World History • Advanced Computer Applications
• Networking Essentials
• Game Design
• Mobile Apps
College Placement Assessments-Academic/Career Advisement Provided
12
English/
Language Arts IV
Math Elective (i.e.,
Business Math or
other CTE Math
Equivalent)
Science Elective
(i.e., CTE Science
Equivalent)
Economics (Ag.
Ed./ Bus. Ed./
Social Studies)
• AP Computer Science
• Computer Systems Operations
Articulation/Dual Credit Transcripted-Postsecondary courses may be taken/moved to the secondary level for articulation/dual credit purposes.
Year
1
• Core Classes (e.g., Introduction to
Computers, Web Design)
Year
2
• Advanced Classes (e.g. Introduction to
Programming, Software Development)
Year
3
• Continue Courses in the Area of
Specialization
Year
4
• Complete Web Development and
Administration Major (4-year
degree program)
Interest Inventory Administered and Plan of Study Initiated for all Learners
This Career Pathway Plan of Study (based on the Web & Digital Communications Pathway of the Information Technology Career Cluster) can serve as a guide, along with other career planning materials, as learners continue on a
career path. Courses listed within this plan are only recommended coursework and should be individualized to meet each learner’s educational and career goals. *This Plan of Study, used for learners at an educational institution,
should be customized with course titles and appropriate high school graduation requirements as well as college entrance requirements.
SEC
ON
DA
RY
PO
STSE
CO
ND
AR
Y
Occupations That Require At Least Two-
Year Degree:
►Animator
►Instructional Technologist
►Media Specialist
►Production Assistant
►Streaming Media Specialist
►Virtual Reality Specialist
►Web Designer
►Web Developer
►Webmaster
Occupations That Require At Least Four-
Year Degree:
►Digital Media Designer
►Engineer
►Multimedia Author
►Multimedia Developer
►Producer
►Web Administrator
►Web Architect/ Designer
►Web Producer
►Web Specialist
All plans of study should
meet local and state high
school graduation
requirements and college
entrance requirements
including art, health, and
physical education.
Certain local student
organization activities
such as BPA, DECA, or
SkillsUSA are also
important for personal
growth and leadership
development.
All plans of study need to
meet learners’ career
goals with regard to
required degrees, licenses,
certifications or journey
worker status. Certain
local student organization
activities such as College
BPA, College DECA, or
SkillsUSA may also be
important to include.Continue courses in the area of specialization.
Transfer Curriculum Goals Determined by Local College Program in College
Year 1 and Year 2 - Goal 1: Communication; Goal 2: Critical Thinking/Problem-
Solving; Goal 3: Natural Science; Goal 4: Mathematical/Logical Reasoning;
Goal 5: History and the Social and Behavior Sciences; Goal 6: The Humanities
and the Arts; Goal 7: Human Diversity; Goal 8: Global Perspective; Goal 9:
Ethical and Civic Responsibility; Goal 10: People and the Environment
**Not all 10 goals are required