forbidden fruit
DESCRIPTION
Latex-kondomien maatuminen kestää liki 100 vuotta. Uudet elastiinista valmistetut vihreät kondomit maatuvat kuudessa kuukaudessa. Myös niiden pakkaukset ovat biohajoavia.TRANSCRIPT
Forbidden Fruit
Latex decomposition: 50-100 years Latex allergies
(FDA favors latex alternatives)
Production process: rainforests, herbicides & other additives
Degradability and allergy challenges
Our inspiration
Elastin-based biodegradable condom
The first and only environmentally friendly condom
Natural proteinDecomposes in 6 monthsNo allergiesNon toxic
Packaging-biodegradable
Multilayer PLACellulose
Global condom & green markets
Condoms valued at $6 billion (2015)50% increase in 5 years
European organic market €23 billion (2012)1-3% of total consumer market
100 million people
Western markets, ages 15-35
Organic lifestyle
Outdoor & Recreation
Festivals
Customer validationLifestyle
OrganicOutdoor
On occasionFestivals and sports
events
Retailer validation“Could work, although our customers are not actively seeking these”
“Why don’t we have these on the shelf already?”
Pricing and scaling
Retail price 9€ for a 5-pack
Revenues 1M-1.4M €
AlliancesEvents: NGOs & media
Sexual and environmental health: hospitals & schools
Our Roadmap
Our goals in 5 yearsLeading condom brand on the Outdoor & Recreation market
Organic & LOHAS Lifestyle
High visibility on summer festivals
Our mission
Innovation for pleasure, health and
sustainability