forces of change...from left: the apple cofounder steve jobs, facebook ceo mark zuckerberg. google...
TRANSCRIPT
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FORCES OF CHANGE Can Manufacturers Institute May 2014 @michaelsansolo
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Face the Facts
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Drivers of Change Economics
Demographics
Technology
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One Issue Leads to Another…
Economics
Consumer behavior
Competition
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Pressure Points Abound
Recession Job loss Pessimism
Housing Wealth decline Future worries
Frugality Reduced spending
Format/product shifts
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Making Ends Meet
76% of Americans living paycheck to paycheck
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Leads Back to This
Making purchases fit the budget
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A New World of Shoppers
0
10
20
30
40
50
60
70
80
White Hispanic Black Asian Euro
-Age 30 and older
Under 30-
Source: US Census/Brookings Institution
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Even This Changes
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…As Does This
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The Ultimate Experience
When harry met sally
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The New Battlefield
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Source: Google UX Team Research, The Royal Society, Biological Sciences
Age Old Need, New Method
Primitive man Modern man
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Why It Matters • The human touch
• The need to connect • Communicate, Create, Collaborate, Consult
• On every type of purchase • How it changes everything
• Shoppers and associates • And more change is coming
• Going mobile
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Four Key Steps
LISTEN
UNDERSTAND
PARTICIPATE
CREATE
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Everyone’s Doing It
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THE STATUS QUO IS GONE www.michaelsansolo.com www.ccrrc.org @michaelsansolo